ISBN:
9781515969631
Language:
English
Pages:
1 online resource (24039 pages)
Edition:
1st edition
Keywords:
Audiobooks
Abstract:
Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.
Note:
Online resource; Title from title page (viewed December 18, 2018)
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Mode of access: World Wide Web.
