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  • 1
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : MIT Sloan Management Review | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (9 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Big tech companies such as Google and Booking.com are running tens of thousands of experiments annually, and other businesses are following their lead. Here’s how to use experiments in your company to better evaluate customer offerings and policies, test new ideas and innovations, develop and refine decision frameworks, and establish reliable facts in uncertain conditions and ambiguous situations.
    Note: Online resource; Title from title page (viewed June 4, 2020) , Mode of access: World Wide Web.
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