ISBN:
9780132378727
,
0132378728
Language:
English
Pages:
1 online resource ([8] p.)
Series Statement:
FTPress Delivers elements
Keywords:
New business enterprises
;
Entrepreneurship
;
Small business
;
Marketing
;
Electronic books ; local
Abstract:
This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. The three realities you must understand to create a winning marketing plan. Marketing is one area where hard work and ingenuity can make up for a lack of funds. It's also an area where money can be easily wasted if a business doesn't have a well-thought-out marketing plan. There are three things to be mindful of as you approach the topic of marketing and promotions in a new business. First, a business's marketing efforts should be consistent with its overall mission and values. For example....
