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  • 1
    ISBN: 9781118005231 , 1118005236
    Language: English
    Pages: 1 online resource (1 v.)
    Series Statement: Wiley & SAS business series
    Parallel Title: Erscheint auch als
    Keywords: Business enterprises ; Computer networks ; Strategic planning ; Computer networks ; Social media ; Economic aspects ; Online social networks ; Economic aspects ; Electronic books ; Electronic books ; local
    Abstract: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: Cover
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