ISBN:
9780071819824
,
0071819827
Language:
English
Pages:
1 online resource (1 v.)
,
ill.
Keywords:
Consumer satisfaction
;
Customer services
;
Leadership
;
Electronic books
;
Electronic books ; local
Abstract:
What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
Note:
Includes bibliographical references and index. - Description based on online resource; title from cover (Safari, viewed Feb. 4, 2014)
URL:
https://learning.oreilly.com/library/view/-/9780071821148/?ar
