ISBN:
9781137031693
Language:
English
Pages:
Online-Ressource (XVII, 297 p, online resource)
Edition:
Second edition
Series Statement:
SpringerLink
Series Statement:
Bücher
Series Statement:
Springer ebook collection / Palgrave Economics and Finance Collection 2000 - 2013
Parallel Title:
Erscheint auch als
Keywords:
Finance
;
Business enterprises Finance
;
Leadership
;
Business mathematics
;
Investment banking
;
Securities
;
Risk management
;
Software engineering
Abstract:
A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.
DOI:
10.1057/9781137031693
URL:
Volltext
(Deutschlandweit zugänglich)
