ISBN:
9789067047937
Language:
English
Pages:
Online-Ressource (XX, 516p. 4 illus, digital)
Series Statement:
ASSER International Sports Law Series
Series Statement:
SpringerLink
Series Statement:
Bücher
Parallel Title:
Buchausg. u.d.T.
Keywords:
Commercial law
;
Law
;
Law
;
Commercial law
Abstract:
Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in t
Abstract:
Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in t
Description / Table of Contents:
3 The Importance of Intellectual Property Rights in Sports Event Marketing3.1…Introductory Remarks; 3.2…Sports Events Marketing; 3.2.1 Trademark Protection; 3.2.2 Copyright Protection; 3.3…Hypothetical New Sports Event Case Study; 3.4…Copyright Assignment; 3.5…Concluding Remarks; A.1. 3.6…Appendix3.6…Appendix; A.2. Recitals; 4 Letters of Intent, Heads of Agreement and Preliminary Agreements; 4.1…Introductory Remarks; 4.2…Legal Nature and Validity; 4.2.1 The Position in England; 4.2.2 The Position in Switzerland; A.1. 4.3…Appendices4.3…Appendices
Description / Table of Contents:
8.2.3 Legal Issues8.2.4 Sports Stadia Naming Rights Agreements; 8.3…General Precedents of a Sports Sponsorship Agreement and a Sports Title Sponsorship Agreement; 8.4…Concluding Remarks; A.0. 8.5…Appendices8.5…Appendices; A.0.0 8.5.1‡Appendix 1; A.0.0 8.5.2‡Appendix 2; A.0.0 8.5.3‡Appendix 3; 9 Sports Stadia Naming Rights Agreements; 9.1…Introductory Remarks; 9.2…Corporate Naming of Stadia and Arenas; 9.3…Corporate Naming Rights Benefits; 9.4…Contractual Legal and Drafting Issues; 9.5…The European Scene; 9.6…Concluding Remarks; A.1. 9.7…Appendix9.7…Appendix
Description / Table of Contents:
10 Sports Stadia Concession Agreements
Description / Table of Contents:
Sports Marketing Agreements: Legal,Fiscal and PracticalAspects; Series Information; Foreword; Author's Preface; Acknowledgments; Contents; Abbreviations; 1 Introductory Remarks; 1.1…Introductory Remarks; 2 Negotiating Drafting and Interpreting Sports Marketing Agreements: Some General Legal and Practical Points and Considerations; 2.1…Introductory Remarks; 2.2…Negotiating Sports Marketing Agreements; 2.3…General Principles of Drafting and Interpreting Sports Marketing Agreements; 2.4…Concluding Remarks; A.1. 2.5…Appendices2.5…Appendices; A.1.0 2.5.1‡Appendix 1; A.1.0 2.5.2‡Appendix 2
Description / Table of Contents:
A.1.0 4.3.1emspConcluding RemarksConcluding RemarksA.2. 4.4…Appendices4.4…Appendices; A.2.0 4.4.1emspAppendix 1; A.2.0 4.4.2emspAppendix 2; A.2.0 4.4.3emspAppendix 3; A.2.0 4.4.4emspAppendix 4; A.2.0 4.4.5emspAppendix 5; 5 Confidentiality and Non-Disclosure Agreements; 5.1…Introductory Remarks; 5.2…General Legal Principles on Confidentiality; 5.3…Confidentiality/Non-Disclosure Agreement General Precedent; 5.4…Concluding Remarks; A.1. 5.5…Appendix5.5…Appendix; A.2. Now It Is Agreed between the Parties as Follows:5.5…Appendix; 6 Sports Event Management Agreements; 6.1…Introductory Remarks
Description / Table of Contents:
6.2…Sports Event Management Agreements6.3…Concluding Remarks; A.1. 6.4…Appendix6.4…Appendix; 7 Sports Corporate Hospitality Agreements; 7.1…Introductory Remarks; 7.2…Corporate Hospitality Agreements; 7.3…Corporate Hospitality Agreement and Terms and Conditions for the Sale and Purchase of Corporate Hospitality Rights Packages; 7.4…Concluding Remarks; A.1. 7.5…Appendices7.5…Appendices; A.1.0 7.5.1…Appendix 1; A.1.0 7.5.2emspAppendix 2; 8 Sports Sponsorship Agreements; 8.1…Introductory Remarks; 8.2…Sports Sponsorship Agreements; 8.2.1 Generally; 8.2.2 Commercial Opportunities
Note:
Description based upon print version of record
DOI:
10.1007/978-90-6704-793-7
URL:
Volltext
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