ISBN:
1417557184
,
9780749441937
,
0749441933
,
9781417557189
,
9780749447182
,
0749447184
,
1280435240
,
9781280435249
Language:
English
Pages:
192 p
,
19 cm
Edition:
Boulder, Colo NetLibrary 2004 Online-Ressource E-Books von NetLibrary
Series Statement:
EBSCOhost eBook Collection
Keywords:
Brand name products Philosophy.
;
Business names Philosophy.
;
Product management Philosophy.
;
Branding (Marketing) Philosophy
;
Business names Philosophy
;
Product management Philosophy
;
Brand name products Philosophy.
;
Business names Philosophy.
;
Product management Philosophy.
;
Markenpolitik
;
Electronic books.
;
Electronic books.
;
Electronic books
;
Markenpolitik
;
Markenpolitik
Abstract:
By way of introduction -- Part I. All Greek to me -- Part II. I think, therefore I brand -- Part III. Into the deep -- Part IV. Searching for certainty
Abstract:
In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the world's greatest Western thinkers to reveal what they might say about branding if they were alive today. Philosophers covered include Heraclitus, Socrates, Plato, Aristotle, Descartes, Spinoza, Leibniz, Locke, Hurne, Rousseau, Kant, Hegel, Nietzsche, Wittgenstein, and Popper
Note:
Electronic reproduction, Boulder, Colo : NetLibrary, 2004
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
Volltext
(Deutschlandweit zugänglich)
