ISBN:
9781501765483
Language:
English
Pages:
xvii, 302 Seiten
,
Illustrationen, Porträts (teilweise farbig)
Series Statement:
NIU Series in Slavic, East European, and Eurasian Studies
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als
DDC:
394.1/40947
Keywords:
Consumer Health & Fitness
;
History
;
Soviet & East European History
;
HISTORY / Russia & the Former Soviet Union
;
Cigarettes History
;
Smoking History
;
Soviets (People) Tobacco use
;
History
;
Tobacco industry History
;
Tobacco use History
;
Tobacco History
;
Tabak
;
Zigarette
;
Tabakkonsum
;
Genussmittelindustrie
;
Rauchen
;
Sowjetunion
;
Sowjetunion
;
Rauchen
;
Tabakkonsum
;
Zigarette
;
Tabak
;
Genussmittelindustrie
Abstract:
Enriched by color reproductions of tobacco advertisements, packs, and anti-smoking propaganda, Cigarettes and Soviets provides a comprehensive study of the Soviet tobacco habit. Tricia Starks examines how the Soviets maintained the first mass smoking society in the world while simultaneously fighting it. The book is at once a study of Soviet tobacco deeply enmeshed in its social, political, and cultural context and an exploration of the global experience of the tobacco epidemic. Starks examines the Soviet antipathy to tobacco yet capitulation to market; the development of innovative cessation techniques and clinics and the late entry into global anti-tobacco work; the seeming lack of cultural stimuli alongside massive use; and the expansion of smoking without the conventional prompts of capitalist markets. She tells the story of Philip Morris's "Mission to Moscow" campaign for the Soviet market, the triumph of the quintessential capitalist product-the cigarette-in a communist system, and the successes and failures of the world's first national antismoking campaign. The interplay of male habits and health against largely female tobacco producers and medical professionals adds a gendered dimension.Smoking developed, continued, and grew in the Soviet Union without mass production, intensive advertising, seductive industrial design, or product ubiquity. The Soviets were early to condemn tobacco, and yet, by the end of the twentieth century Russians smoked more heavily than most most other nations in the world. Cigarettes and Soviets challenges interpretations of how tobacco use rose in the past and what leads to mass use today
Note:
Literaturverzeichnis Seite 281-297
,
In English
URL:
Literaturverzeichnis
URL:
Register // Gemischte Register
URL:
Literaturverzeichnis
URL:
Register // Gemischte Register
