ISBN:
9781476624723
,
1476624720
,
0786498889
,
9780786498888
Language:
English
Pages:
1 online resource (vii, 195 pages)
Parallel Title:
Erscheint auch als Hillman, Cory American Sports in an Age of Consumption : How Commercialization Is Changing the Game
DDC:
796.04/40973
Keywords:
GAMES / Gambling / Sports
;
SPORTS & RECREATION / Business Aspects
;
SPORTS & RECREATION / Essays
;
SPORTS & RECREATION / History
;
SPORTS & RECREATION / Reference
;
TRAVEL / Special Interest / Sports
;
Professional sports Sociological aspects
;
Sport
;
Sportstätte
;
Videospiel
;
Merchandising
;
Kommerzialisierung
;
USA
;
USA
;
Sport
;
Kommerzialisierung
;
Sportstätte
;
Videospiel
;
Merchandising
Description / Table of Contents:
"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves"--
Note:
Online resource; title from PDF title page (EBSCO, viewed August 22, 2016)
