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    ISBN: 0071508635 , 9780071508636
    Language: English
    Pages: XVI, 368 S. , Ill., graph. Darst. , 24 cm
    DDC: 302.231
    RVK:
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    Keywords: Generation Y. ; Technology and youth ; Computers and civilization ; Computer networks ; Génération Internet ; Ordinateurs et civilisation ; Réseaux d'ordinateurs ; Technologie et jeunesse ; Computer networks ; Computers and civilization ; Generation Y ; Technology and youth ; Neue Medien ; Neue Technologie ; Jugend ; Sozialer Wandel ; Jugend ; Neue Technologie ; Jugend ; Neue Medien ; Sozialer Wandel
    Abstract: Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay. The bottom line is this: if you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer this is your field guide. A fascinating inside look at the Net Generation, this book is inspired by a
    Note: Includes bibliographical references (p. [319]-359) and index , MEET THE NET GENERATION. The net generation comes of age -- A generation bathed in bits -- The eight net gen norms: characteristics of a generation -- The net generation brain -- TRANSFORMING INSTITUTIONS. The net generation as learners: rethinking education -- The net generation in the workforce: rethinking talent and management -- The net generation as consumers: N-fluence networks and the prosumer revolution -- The net generation and the family: no place like the new home -- TRANSFORMING SOCIETY. The net generation and democracy: Obama, social networks, and citizen engagement -- Making the world a better place, at ground level -- In defense of the future
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