ISBN:
9781789247862
,
9781789247879
Sprache:
Englisch
Seiten:
1 Online-Ressource (xv, 159 Seiten)
,
Diagramme
Serie:
CABI Books
Paralleltitel:
Erscheint auch als Ziakas, Vassilios Strategic event leveraging
DDC:
394.2
Schlagwort(e):
Special events Planning
;
Special events Management
;
Strategic planning
;
spectator events
;
eukaryotes
;
animals
;
Chordata
;
tourism development
;
vertebrates
;
Hominidae
;
mammals
;
Homo
;
tourism
;
primates
;
man
;
tourist attractions
;
Spectator events
;
Tourist attractions
;
Tourism
;
Tourism development
;
Man
;
Homo
;
Hominidae
;
Primates
;
Mammals
;
Vertebrates
;
Chordata
;
Animals
;
Eukaryotes
;
Veranstaltung
;
Planung
Kurzfassung:
"This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events"
DOI:
10.1079/9781789247855.0000
