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  • [Upper Saddle River, N.J. : FTPress Delivers  (5)
  • New products
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  • 1
    Online Resource
    Online Resource
    Distribution : a short guide to getting your new product or invention to customers (2010)
    [Upper Saddle River, N.J. : FTPress Delivers
    Details
    ISBN: 9780137079728 , 0137079729
    Language: English
    Pages: 1 online resource ([8] p.)
    Series Statement: FTPress Delivers elements
    Keywords: Physical distribution of goods ; New products ; Product management ; Electronic books ; local
    Abstract: This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities. "Build it, and they will come." That rarely happens. Not only do you need a marketing program, but also a plan to get your product to customers. What are your choices? 1. Sell through retail distribution. 2. Supply your product to a marketing company with established channels. 3. Sell over the Internet. 4. License your product. Let's consider each ....
    Note: Cover title. - Imprint from cover p. [3]
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    The basics of product design development (2010)
    [Upper Saddle River, N.J. : FTPress Delivers
    Details
    ISBN: 9780132481908 , 0132481901
    Language: English
    Pages: 1 online resource ([7] p.) , ill.
    Series Statement: FTPress Delivers elements
    Keywords: New products ; Product management ; Electronic books ; local
    Abstract: This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. A quick, practical, step-by-step overview of today's winning product development processes, from world-renowned expert Phil Baker. Developing a product is an adventure: a blend of research, engineering, marketing, and intuition. It's about balancing features, cost, and time to market while never quite knowing what will be your competition or what obstacles you might encounter. The process involves many steps: defining, designing, engineering, testing, validating, and finally manufacturing. But it cannot be done in isolation....
    Note: Cover title. - Imprint from cover p. [3]. - Excerpted from: From concept to consumer : how to turn ideas into money / by Phil Baker. Cf. resource description page (viewed March 5, 2010)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Building a design-driven corporate culture (2010)
    [Upper Saddle River, N.J. : FTPress Delivers
    Details
    ISBN: 9780132476249 , 013247624X
    Language: English
    Pages: 1 online resource ([13] p.)
    Series Statement: FTPress Delivers elements
    Keywords: Industrial design ; New products ; Industrial design coordination ; Branding (Marketing) ; Electronic books ; local
    Abstract: This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. Discover the six core elements of the sustainably design-driven company: the elements of world-class "experience chain management." Six core aspects of a design driven company form the acronym FLAVOR: your mnemonic for easily recalling what to focus on as you strive towards experience chain management. The letters stand for: Flexible, Long-term vision, Authentic, Vigilant, Original, and Repeatable. Now, let's zoom in and explore what these mean and how they must synchronize....
    Note: Cover title. - Imprint from cover p. [3]. - Excerpted from: Do You Matter? / by Robert Brunner and Stewart Emery. Cf. resource description page (viewed March 5, 2010). - Includes bibliographical references
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    You've released a successful new product : now what? (2010)
    [Upper Saddle River, N.J. : FTPress Delivers
    Details
    ISBN: 9780137079629 , 0137079621
    Language: English
    Pages: 1 online resource ([5] p.)
    Series Statement: FTPress Delivers elements
    Keywords: New products ; Product management ; Electronic books ; local
    Abstract: This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. What to do after you get your product to market: preparing for competition, extending your advantage, and preparing your "next act." After coming up with a product idea, raising money, building a team, engineering the product, shepherding it through manufacturing, and finding and negotiating with partners, can you find time to relax? Perhaps for a long weekend. Having a successful product attracts a lot of attention-not just from customers, but also from competitors around the world....
    Note: Cover title. - Imprint from cover p. [3]. - Excerpted from: From concept to consumer : how to turn ideas into money / by Phil Baker. Cf. resource description page (viewed March 4, 2010)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 5
    Online Resource
    Online Resource
    What you need to know before beginning product design development (2010)
    [Upper Saddle River, N.J. : FTPress Delivers
    Details
    ISBN: 9780132481939 , 0132481936
    Language: English
    Pages: 1 online resource ([8] p.)
    Series Statement: FTPress Delivers elements
    Keywords: New products ; Product management ; Electronic books ; local
    Abstract: This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. Start any product design project the right way-and dramatically improve your odds of success! Every product should have a Market Requirements Document (MRD) that briefly describes the product and how it relates to the market. MRDs provide product goals, set priorities, and become a catalyst for discussion between marketing and development teams. Had one of the original Apple Newton's top priorities not been handwriting recognition, things might have turned out better....
    Note: Cover title. - Imprint from cover p. [3]. - Excerpted from: From concept to consumer : how to turn ideas into money / by Phil Baker. Cf. resource description page (viewed March 5, 2010)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
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