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  • [Erscheinungsort nicht ermittelbar] : Wiley  (2)
  • Electronic books ; local  (2)
  • Zeitschriften zur Ethnologie
  • Economics  (2)
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Language
Years
Author, Corporation
Publisher
Keywords
Subjects(RVK)
  • 1
    Online Resource
    Online Resource
    Testing Business Ideas (2019)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    ISBN: 9781119551447
    Language: English
    Pages: 1 online resource (368 pages)
    Edition: 1st edition
    Parallel Title: Erscheint auch als Bland, David J., 1976 - Testing business ideas
    DDC: 658.4/034
    RVK:
    QP 230
    Keywords: Strategisches Management ; Geschäftsmodell ; Produktentwicklung ; Electronic books ; local ; Geschäftsidee ; Produkttest
    Abstract: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation , this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
    Note: Online resource; Title from title page (viewed November 12, 2019) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Contemporary Strategy Analysis, 10th Edition (2018)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    ISBN: 9781119495727
    Language: English
    Pages: 1 online resource (672 pages)
    Edition: 10th edition
    Parallel Title: Erscheint auch als Grant, Robert M., 1948 - Contemporary strategy analysis
    DDC: 658.4012
    RVK:
    QP 320
    Keywords: Unternehmen ; Strategisches Management ; Wettbewerbsstrategie ; Strategic planning ; Electronic books ; local ; Planification stratégique ; Strategic planning ; Lehrbuch ; Strategisches Management ; Strategisches Management ; Strategische Planung
    Abstract: Now in its tenth edition, Contemporary Strategy Analysis continues its tradition of accessibility, practicality, and real-world relevance to graduate and undergraduate students around the world. Focusing on strategic analysis, value creation, and implementation, this book provides a rigorous grounding in essential principles while offering up-to-date perspectives based on practices used at leading companies across industries and borders. Comprehensive coverage merges theory and application through new and updated cases, and the discussion surrounding business policy, business strategy, and the business environment links concept to context for a holistic understanding of the mechanisms at work. To keep pace with the field’s constant evolution, this new edition has been revised to reflect the current business landscape with expanded coverage of critical topics including disruption, innovation, technology, and other factors impacting strategic planning and implementation. Global perspectives throughout highlight the dynamic nature of strategic management in the face of borderless business, equipping students with the well-rounded knowledge base the future of business demands.
    Note: Online resource; Title from title page (viewed November 12, 2018)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
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