ISBN:
9780080555386
,
0080555381
Language:
English
Pages:
1 online resource (xviii, 365 pages)
,
color illustrations
Series Statement:
Morgan Kaufmann series in interactive technologies
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als
DDC:
006.7
Keywords:
COMPUTERS / Digital Media / General
;
COMPUTERS / Web / User Generated Content
;
COMPUTERS / Interactive & Multimedia
;
COMPUTERS / Web / Site Design
;
Web site development
;
Web sites / Design
;
Web site development
;
Web sites / Design
;
Online-Medien
;
Textproduktion
;
Website
;
Sites Web / Développement
;
Sites Web / Design
;
Webbdesign
;
Web site development
;
Web sites Design
;
Website
;
Textproduktion
;
Online-Medien
;
Online-Medien
;
Website
;
Textproduktion
Abstract:
On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master. The author has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This book will help anyone creating web content do it better
Note:
Includes bibliographical references (pages 349-352) and indexes
URL:
Volltext
(URL des Erstveröffentlichers)
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