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  • MPI Ethno. Forsch.  (4)
  • Safari Tech Books Online  (4)
  • Indianapolis, Ind. : New Riders  (4)
  • Web site development  (4)
Datasource
  • MPI Ethno. Forsch.  (4)
Material
Language
Years
Author, Corporation
  • 1
    Online Resource
    Online Resource
    Indianapolis, Ind. : New Riders | Boston, MA :Safari,
    Language: English
    Pages: xx, 551 p. , ill. ; , 23 cm
    DDC: 005.2/76
    Keywords: Globalization ; Internet marketing ; Web site development ; World Wide Web ; Electronic books ; local
    Abstract: Companies know that globalizing their web sites will produce exponential revenue growth - Web Globalization Strategies: Beyond Borders tells web developers how to do it. By 2003, the US will account for less than one-third of the worldwide Internet user-base of 602 million. This book illustrates step-by-step measures to take to globalize any web site for almost any country in the world, while presenting spotlights on real companies who have globalized their sites and the benefits they've received. Most executives know they want to reach a global market but have no idea what obstacles they face. The web globalization process is complex, constantly evolving, and the languages themselves can be highly intimidating. This book will provide the reader with the understanding and "best practices" necessary to successfully manage a Web globalization strategy. Crammed with useful facts, tips, and ideas, this book will offer step-by-step advance on every aspect of web development, both technical and non-technical. Offers practical, in-depth information on such hard-to-research topics as online revenue models, online marketing options, site traffic analyses, usability testing, community building, legal issues, cost projections, and project management.
    Note: Includes index
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  • 2
    Online Resource
    Online Resource
    Indianapolis, Ind. : New Riders | Boston, MA :Safari,
    Language: English
    Pages: xvi, 388 p. , ill. ; , 23 cm
    Edition: 1st ed.
    DDC: 005.2/76
    Keywords: Web site development ; Electronic books ; local
    Abstract: The Unusually Useful Web Book is the only book you need to find out everything you need to know about web sites. In fact, it's 2 books in 1. You can skim the sidebars and checklists for tips and techniques you can use right away. Or you can follow along with the main text for a detailed discussion of planning, designing, building, and maintaining your web site. The Unusually Useful Web Book is jam-packed with: Do-it-yourself worksheets. 20 worksheets walk you through essential tasks such as increasing traffic, improving site speed, writing a product plan, and making your site cross-compatible. Behind-the-scenes info. 25 special Lessons from the Trenches show you how sites such as MSN.com and BabyCenter.com deal with day-to-day challenges such as naming site sections or sending effective emails. Advice from leading experts. More than 50 experts - from the father of the ad banner to the founder of BlackPlanet.com - openly share the lessons they've learned on everything from making money to working with engineers. Includes expert interviews with Adam Berliant (Group Manager at Microsoft), Greg Dotson (Chief Information Office for www.guru.com), Randi Shade (founder of www.CharityGift.com), Emily Simas (former product manager for www.BabyCenter.com), Srinija Srinivasan (VP and Editor in Chief of Yahoo!), and Evany Thomas (managing editor for Webmonkey). Jargon-free explanations. Step-by-step instructions-covering everything from acquiring a domain name to preparing images for the web-are written in language you can understand. But don't just take our word for it. Read what others are saying about The Unusually Useful Web Book : "This book definitely stands out. Most books of this nature are stuffed with irrelevant and non-substantive information that only add confusion to an already complex process. This book delivers an overwhelming amount of information but presents it in a way that is both approachable and useful. There was a lot of information that I could immediately apply to current projects." Garo Green, Director of Publications, lynda.com "The coverage is practical and comprehensive. I'm not aware of other titles that take this comprehensive approach to web building, addressing the entire life cycle of web design and development as well as the roles required in each phase." Laura McCabe, co-author of Special Edition Using Flash MX "Anyone that has a passion for web design, both novices and professionals, will enjoy this book. For the novic...
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  • 3
    Online Resource
    Online Resource
    Indianapolis, Ind. : New Riders | Boston, MA :Safari,
    Language: English
    Pages: xv, 507 p. , ill. ; , 24 cm
    Keywords: Authorship ; English language ; Composition and exercises ; Web site development ; Web sites ; Design ; Electronic books ; local
    Abstract: Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.
    Note: Includes bibliographical references (p. 481-492) and index
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  • 4
    Online Resource
    Online Resource
    Indianapolis, Ind. : New Riders | Boston, MA :Safari,
    Language: English
    Pages: xviii, 384 p. , ill. ; , 23 cm. +
    Edition: 1st ed.
    Keywords: Application software ; Development ; PHP (Computer program language) ; Web site development ; Electronic books ; local
    Abstract: As Web sites and intranets become larger and more complex, static HTML files hit their limits. In the first part of Web Application Development with PHP the authors explain PHP's advanced syntax like classes, recursive functions and variables. They present software development methodologies and coding conventions which are a must-know for industry quality products as well as to help making develop faster and more productive. This part covers also many standard algorithms for tree-structures, string sorting and searching. Part Two focuses on the concept of Web Applications (as opposed to single scripts) and gives much insight into user and session management, e-commerce systems, XML applications and WDDX.
    Note: Includes index
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