ISBN:
9780191750564
Language:
English
Pages:
1 Online-Ressource (xxiv, 952 Seiten)
,
graph. Darst.
Edition:
1. ed.
Edition:
Online-Ausg. Online-Ressource Oxford handbooks online. Economics and Finance
Edition:
Oxford handbooks in finance
Series Statement:
Oxford handbooks in finance
Parallel Title:
Druckausg. The Oxford handbook of pricing management
Parallel Title:
Druckausg. The Oxford handbook of pricing management
DDC:
658.816
Keywords:
Preismanagement
;
Theorie
;
USA
;
Pricing
;
Pricing
;
Handbuch
;
Aufsatzsammlung
;
Preistheorie
;
Preispolitik
Abstract:
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management.
DOI:
10.1093/oxfordhb/9780199543175.001.0001
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