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  • ebrary, Inc
  • Massenmedien  (2)
  • Semiotics  (2)
  • General works  (4)
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  • 1
    Online Resource
    Online Resource
    Malden, MA : Wiley-Blackwell
    ISBN: 9781405187978 , 9781405187961 , 1444319116 , 9781444319118
    Language: English
    Pages: Online-Ressource (x, 244 p) , ill
    Edition: Online-Ausg. Palo Alto, Calif ebrary 2010 Electronic reproduction; Available via World Wide Web
    Parallel Title: Print version New Media for a New China
    DDC: 302.230951
    RVK:
    Keywords: Mass media and culture ; Mass media Political aspects ; China Politics and government ; Aufsatzsammlung ; Aufsatzsammlung ; China ; Massenmedien
    Abstract: New Media for a New China is a timely introduction to the current state of the mass media in China and it's growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China's media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China's media in the middle of the country's tremendous social, economic and political changes Explores the concept of the 21st century as "China's Century" because of the nation's unprecedented growth
    Description / Table of Contents: New Media for a New China; Contents; Notes on Contributors; Preface; Introduction; 1 2008 New Challenges to China's Media; 2 Development and Theory of the Media; 3 The Impact of New Media; 4 Newspapers Changing Roles; 5 Magazines An Industry in Transition; 6 Radio Broadcasting Deregulation and Development; 7 Television Entertainment; 8 Television News; 9 Xinhua The Voice of the Party; 10 Advertising Wings for the Media; 11 Public Relations; 12 Film An Industry versus Independents; 13 English-Language Media in China; 14 Overseas Media Serve Chinese Diaspora; 15 Conclusion; Notes; Index
    Note: Includes bibliographical references and index , Electronic reproduction; Available via World Wide Web
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 2
    Online Resource
    Online Resource
    Berlin : Mouton de Gruyter
    ISBN: 311019046X , 9783110897753 , 9783110190465
    Language: English
    Pages: Online-Ressource (xi, 306 p) , ill
    Edition: Online-Ausg. Palo Alto, Calif ebrary 2011 Electronic reproduction; Available via World Wide Web
    Series Statement: Approaches to applied semiotics 5
    DDC: 302.2
    RVK:
    Keywords: Game theory ; Semiotics ; Communication and culture ; semiotics Communication studies ; game theory ; Electronic books ; Semiotik ; Kultur ; Spieltheorie
    Abstract: Main description: This study is a groundbreaking application of game theory to the semiotics of culture and communication. It shows that culture and communication are not merely means of integrating social actors, but primarily ways of distinguishing individuals who interact both competitively and cooperatively within society. Provocatively using the Darwinian idea of sexual selection, the author demonstrates how game theory enhances the semiotic understanding of culture and communication.
    Abstract: Biographical note: Eduardo Neiva, University of Alabama, Birmingham, USA.
    Abstract: Review text: Over the past twenty years the insights of semiotics have inspired and guided research across the whole spectrum of the humanities - from anthropology to queer theory, from literary history to film studies, from philosophy to art history. Yet with time the imbalances and fault lines within the original core of semiotic theory have also emerged, or half emerged. Neiva names and defines a set of problems that semiotics must finally resolve - before the whole engine runs out of steam. A daring, inventive, passionately original book, this is essential reading for everyone concerned with culture, signs, meanings, subjects. Norman Bryson Blending social history with evolutionary biology, Eduardo Neiva shows how sexual selection impacts cultural practice through complex communicative exchange. Debunking conventional explanations of cultural development, the author employs a massive body of evidence ranging from the bloody battlegrounds of ancient conflict to the technologically-driven terrain of contemporary life to fashion an intriguing argument. James Lull, San Jose State University
    Note: Includes bibliographical references (p. [265]-296) and index , Electronic reproduction; Available via World Wide Web
    URL: Cover
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  • 3
    Online Resource
    Online Resource
    Malden, Mass : Blackwell
    ISBN: 063123621X , 0631236228 , 0470774339 , 1405143347 , 1280197706 , 9780470774335 , 9781405143349 , 9781280197703
    Language: English
    Pages: Online-Ressource (ix, 153 p)
    Edition: Online-Ausg. Palo Alto, Calif ebrary 2009 Electronic reproduction; Available via World Wide Web
    Series Statement: Blackwell manifestos
    Parallel Title: Print version Hardt, Hanno Myths for the masses
    DDC: 302.23
    RVK:
    RVK:
    Keywords: Mass media Political aspects ; Mass media Social aspects ; Communication Social aspects ; Massenmedien ; Massenkommunikation
    Abstract: With a lively and engaging style, Myths for the Masses provides a critical, interdisciplinary, and historically informed statement about the rise of mass communication in Western societies, and its impact on contemporary life. Written by one of the world's leading authorities on the subject, this book ponders the dominant and the detrimental effects of the mass-produced message in a contemporary age over-run by telecommunications and consumerism. The author convincingly argues that the active presence of media organizations rather than the collective will of the people, forms and re-forms the social, cultural, economic and political landscapes of society. The book exposes mass communication to a close examination of many of its real or assumed functions in a modern world, and re-evaluates its traditional role as a bastion of democracy and a celebrant of mass society
    Abstract: Mass communication and the promise of democracy -- Mass communication and the meaning of self in society
    Description / Table of Contents: Mass communication and the promise of democracyMass communication and the meaning of self in society.
    Note: Includes bibliographical references and index , Electronic reproduction; Available via World Wide Web
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 4
    ISBN: 3110130017 , 9783110130010
    Language: English
    Pages: Online-Ressource (xii, 667 p) , ill
    Edition: Online-Ausg. Palo Alto, Calif ebrary 2011 Electronic reproduction; Available via World Wide Web
    Series Statement: Approaches to semiotics 118
    DDC: 302.2
    RVK:
    RVK:
    Keywords: Semiotics ; Semantics
    Note: Includes bibliographical references and indexes , Electronic reproduction; Available via World Wide Web
    URL: Cover
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