ISBN:
978-0-8214-2289-2
,
978-0-8214-2288-5
,
978-0-8214-4613-3 /pdf
Language:
English
Pages:
xv, 232 Seiten
,
Illustrationen
Series Statement:
New African Histories
DDC:
381.309667
Keywords:
Ghana Konsum
;
Handel
;
Markt
;
Marktfrau
;
Geschichte
;
Kulturgeschichte
;
Wirtschaftlicher Aspekt
;
Wirtschaftlicher Wandel
Abstract:
In Market Encounters, Bianca Murillo explores the shifting social terrains that made the buying and selling of goods in modern Ghana possible. Fusing economic and business history with social and cultural history, she traces the evolution of consumerism in the colonial Gold Coast and independent Ghana from the late nineteenth century through the state violence of the 1970s, in a work of depth and interdisciplinary finesse. Murillo brings shop floor sales clerks, market women, and everyday consumers in Ghana to the center of a story that is all too often told in sweeping metanarratives about what happens to Africans when they are incorporated into global markets. In foregrounding people over objects, Market Encounters is a refreshing departure from the conventional focus on the social meaning of things. By emphasizing the centrality of human relationships to Ghana's economic past, Murillo introduces a radical rethinking of consumption studies from an African-centered perspective. The result is a keen look at colonial capitalism in all of its intricacies, legacies, and contradictions, including its entanglement with gender and race.In Market Encounters, Bianca Murillo explores the shifting social terrains that made the buying and selling of goods in modern Ghana possible. Fusing economic and business history with social and cultural history, she traces the evolution of consumerism in the colonial Gold Coast and independent Ghana from the late nineteenth century through to the political turmoil of the 1970s. Murillo brings sales clerks, market women, and everyday consumers in Ghana to the center of a story that is all too often told in sweeping metanarratives about what happens when African businesses are incorporated into global markets. By emphasizing the centrality of human relationships to Ghana's economic past, Murillo introduces a radical rethinking of consumption studies from an Africa-centered perspective. The result is a keen look at colonial capitalism in all of its intricacies, legacies, and contradictions, including its entanglement with gender and race.
Description / Table of Contents:
Introduction: Consuming histories and creating economies -- A door "wide open" imagining Gold Coast markets -- "We cannot afford to be fooled." African intermediaries on shifting commercial terrain -- "In time for independence." Kingsway Department Store, modernity, and the new nation -- "Shop window on the world." Ghana's first international trade fair and the politics of wealth and accumulation -- "Power to the people." Militarization of the market and the war against profiteers -- Afterword: From structural adjustment to shopping malls.
Note:
Literaturverzeichnis: Seite 205 - 220
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