Language:
English
Pages:
xviii, 254 p.
,
ill. ;
,
24 cm
Series Statement:
Management skills, NetEffect series
DDC:
658.8/12
Keywords:
Customer relations ; Management ; Case studies
;
Customer relations ; Management ; Statistical models
;
Electronic books ; local
Abstract:
For undergraduate/graduate-level courses in Quantitative Measurement and Consumer Behavior. Cutting-edge in perspective, this text presents innovative proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. Throughout, students see through measurable data-containing examples how CRM theory is applied with great success by various real-life companies. They learn 1) the scientific reasons why people resist change, 2) a process to deal with it (Successful People Process SSP™) and a process to measure the results in an on-going manner, and 3) how to tie those measure results to the bottom-line (SP3M™).
Note:
Includes bibliographical references (p. 246-249) and index
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