ISBN:
0585056420
,
9780585056425
Language:
English
Pages:
xii, 323 p
,
ill
,
24 cm
Edition:
Boulder, Colo NetLibrary 1999 Online-Ressource E-Books von NetLibrary
Series Statement:
EBSCOhost eBook Collection
Parallel Title:
Print version Loyalty effect
Keywords:
Customer relations.
;
Consumer satisfaction.
;
Job satisfaction.
;
Labor productivity.
;
Loyalty.
;
Relations avec la clientèle.
;
Consommateurs Satisfaction.
;
Satisfaction au travail.
;
Productivité.
;
Loyauté.
;
Customer relations
;
Consumer satisfaction
;
Job satisfaction
;
Labor productivity
;
Loyalty
;
Relations avec la clientèle
;
Consommateurs Satisfaction
;
Satisfaction au travail
;
Productivité
;
Loyauté
;
Loyalty
;
Consumer satisfaction
;
Labor productivity
;
Customer relations
;
Job satisfaction
;
Customer relations.
;
Consumer satisfaction.
;
Job satisfaction.
;
Labor productivity.
;
Loyalty.
;
Relations avec la clientèle.
;
Consommateurs Satisfaction.
;
Satisfaction au travail.
;
Productivité.
;
Loyauté.
;
Management
;
Treue
;
Electronic books.
;
Electronic books.
;
Electronic books
;
Management
;
Treue
Abstract:
Preface to the Paperback Edition: Loyalty in the Twenty-First Century -- Loyalty and Value -- The Economics of Customer Loyalty -- The Right Customers -- The Right Employees -- Productivity -- The Right Investors -- In Search of Failure -- The Right Measures -- Transforming the Value Proposition -- Partnerships for Change -- Getting Started: The Path Toward Zero Defections
Description / Table of Contents:
Preface to the Paperback Edition: Loyalty in the Twenty-First CenturyLoyalty and ValueThe Economics of Customer LoyaltyThe Right CustomersThe Right EmployeesProductivityThe Right InvestorsIn Search of FailureThe Right MeasuresTransforming the Value PropositionPartnerships for ChangeGetting Started: The Path Toward Zero Defections.
Note:
Includes bibliographical references (p. 311-314) and index
,
Electronic reproduction, Boulder, Colo : NetLibrary, 1999
URL:
Volltext
(Deutschlandweit zugänglich)
URL:
Volltext
(Deutschlandweit zugänglich)
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