ISBN:
9781786077714
Language:
English
Pages:
x, 306 Seiten
,
Illustrationen
,
23 cm
Parallel Title:
Erscheint auch als
Keywords:
Vermarktung
;
Mystizismus
;
Exotisierung
;
Religion
;
Orientalismus
;
Kulturelle Aneignung
;
Westliche Welt
;
Asien
;
Orientalism
;
Orientalism in art
;
Buddhism / Economic aspects
;
Capitalism / Religious aspects
;
Religion and culture
;
Marketplaces / Religious aspects
;
Buddhism / Economic aspects
;
Capitalism / Religious aspects
;
Orientalism
;
Religion and culture
;
Orientalismus
;
Mystizismus
;
Religion
;
Vermarktung
;
Asien
;
Westliche Welt
;
Exotisierung
;
Vermarktung
;
Kulturelle Aneignung
Abstract:
"From jewellery to meditation pillows to tourist retreats, religious traditions - especially those of the East - are being commodified as never before. Imitated and rebranded as 'New Age' or 'spiritual', they are marketed to secular Westerners as an answer to suffering in the modern world, the 'mystical' and 'exotic' East promising a path to enlightenment and inner peace."-- Book cover
Description / Table of Contents:
Introduction -- 1. Histories of Religion and Mysticism -- 2. Cultural Colonialism, Muddled Orientalism, and the Mystic Poor -- 3. Mysticism, Incorporated -- 4. Hindu Hippies and Boulder Buddhists -- 5. Rumimaniacs -- 6. Lost, Star Wars, and Mystical Hollywood -- Postscript -- Notes -- Bibliography -- Index
Permalink