ISBN:
9780761910022
Language:
English
Pages:
1 Online-Ressource (x, 166 Seiten)
Edition:
Electronic reproduction; Available via World Wide Web
Parallel Title:
Erscheint auch als McQuail, Denis, 1935 - 2017 Audience analysis
DDC:
302.23
Keywords:
Mass media ; Audiences
;
Audiences
;
Electronic books
;
Electronic books
;
Hörer
Abstract:
Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especiall
Description / Table of Contents:
Cover; Contents; Preface; Chapter 1 - A Concept with a History; Chapter 2 - The Audience in Communication Theory and Research; Chapter 3 - Typologies of Audience; Chapter 4 - Questions of Media Reach; Chapter 5 - Principles of Audience Formation and Continuity; Chapter 6 - Audience Practices: Social Uses of the Media; Chapter 7 - Communicator-Audience Relations; Chapter 8 - The Audience in Flux; Chapter 9 - The Future of the Audience Concept; References; Index; About the Author;
Note:
Description based upon print version of record
,
Electronic reproduction; Available via World Wide Web
URL:
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