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  • Sebastopol, CA : O'Reilly Media  (9)
  • Boston, MA : Safari  (7)
  • New products
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  • 1
    Online Resource
    Online Resource
    The customer-driven playbook : converting customer feedback into successful products (2017)
    Sebastopol, CA : O'Reilly Media
    Details
    ISBN: 9781491981245 , 1491981245
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Edition: First edition.
    Keywords: New products ; Customer relations ; Production management ; Electronic books ; Electronic books ; local
    Abstract: Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they'll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you'll quickly learn how to turn Lean theory into action. Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights Conduct experiments to create a continual cadence of learning Derive patterns and meaning from the feedback you've collected from customers Improve your confidence when making strategic business and product decisions Track the progression of your assumptions, hypotheses, early ideas, concepts, and product features with step-by-step playbooks Improve customer satisfaction by creating a consistent feedback loop
    Note: Includes bibliographical references and index. - Description based on online resource; title from title page (viewed July 6, 2017)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Product roadmaps relaunched : how to set direction while embracing uncertainty (2017)
    Sebastopol, CA : O'Reilly Media
    Details
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Edition: First edition.
    Keywords: Product management ; New products ; Strategic planning ; United States ; Technological innovations ; Electronic books ; Electronic books ; local
    Abstract: A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to: Articulate an inspiring vision and goals for your product Prioritize ruthlessly and scientifically Protect against pursuing seemingly good ideas without evaluation and prioritization Ensure alignment with stakeholders Inspire loyalty and over­-delivery from your team Get your sales team working with you instead of against you Bring a user­ and buyer-­centric approach to planning and decision-making Anticipate opportunities and stay ahead of the game Publish a comprehensive roadmap without over­committing
    Note: Includes bibliographical references and index. - Description based on online resource; title from title page (Safari, viewed November 2, 2017)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Lean customer development : building products your customers will buy (2017)
    Sebastopol, CA : O'Reilly Media
    Details
    Language: English
    Pages: 1 online resource (1 volume) , illustrations.
    Series Statement: The lean series
    Keywords: Consumers ; Research ; New products ; Electronic books ; Electronic books ; local
    Abstract: How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer's behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products
    Note: Includes bibliographical references and index. - Description based on online resource; title from title page (Safari, viewed September 20, 2017)
    URL: https://learning.oreilly.com/library/view/-/9781492023784/?ar
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    Digitale Transformation - Das Playbook - Wie Sie Ihr Unternehmen für das digitale Zeitalter stark machen und die digitale Disruption meistern (2017)
    [Erscheinungsort nicht ermittelbar] : mitp Verlag | Boston, MA : Safari
    Details
    ISBN: 9783958455757
    Language: English , German
    Pages: 1 online resource (296 pages)
    Edition: 1st edition
    Keywords: Technological innovations Management ; Information technology Management ; New products ; Strategic planning ; Electronic books ; local ; Innovations ; Gestion ; Technologie de l'information ; Gestion ; Planification stratégique ; BUSINESS & ECONOMICS ; Industrial Management ; BUSINESS & ECONOMICS ; Management ; BUSINESS & ECONOMICS ; Management Science ; BUSINESS & ECONOMICS ; Organizational Behavior ; Information technology ; Management ; New products ; Strategic planning ; Technological innovations ; Management ; Digitale Revolution ; Geschäftsmodell ; Industrie 4.0 ; Informationsmanagement ; Informationsmanager ; Informationstechnik ; Innovation ; Innovationsmanagement ; Strategisches Management ; Technischer Fortschritt ; Unternehmen
    Abstract: Jedes Unternehmen, das vor dem Aufkommen des Internets gegründet wurde, steht heute vor derselben großen Herausforderung: Wie lässt sich das bisherige Geschäftsmodell so transformieren, dass es in einer digitalen Wirtschaftswelt wettbewerbsfähig bleibt? David L. Rogers, weltweit anerkannter Experte für digitale Strategien, zeigt auf, dass es bei der digitalen Transformation nicht um Technologie geht, sondern vielmehr um ein Umdenken hinsichtlich Ihrer Geschäftsstrategien. Auf der Grundlage seiner Erfahrungen als Berater für Unternehmer und Führungskräfte aus aller Welt erläutert Rogers in diesem Buch, wie Unternehmen aus der vordigitalen Zeit ihre Geschäftsmodelle erfolgreich umgestalten und die neuen Möglichkeiten der digitalen Welt für sich erschließen können. Dafür beschreibt Rogers praxisnah, inwiefern traditionelle Unternehmen ihre Geschäftsstrategien in fünf wesentlichen Domänen überdenken müssen und wie sich dafür neue Konzepte entwickeln lassen: Kunden, Wettbewerb, Daten, Innovation und Wertschöpfung. Er veranschaulicht jede der in diesem Playbook vorgestellten Strategien anhand von realen Fallstudien, von Google bis General Electric, von Airbnb bis zur New York Times. Mithilfe praktischer Frameworks und neun Schritt-für-Schritt-Planungstools macht er die von den größten digitalen Innovatoren der Neuzeit gewonnenen Erkenntnisse für Unternehmen jeder Art anwendbar. Dieses Playbook konzentriert sich voll und ganz auf die Frage, wie sich traditionelle Unternehmen anpassen können, um im digitalen Zeitalter erfolgreich zu bestehen und die digitale Disruption zu bewältigen. Es ist ein unverzichtbarer Leitfaden für Führungskräfte, die ihr Unternehmen auf die nächste Stufe profitablen Wachstums bringen wollen.
    Note: Online resource; Title from title page (viewed July 24, 2017) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 5
    Online Resource
    Online Resource
    Superior Customer Value, 3rd Edition (2016)
    [Erscheinungsort nicht ermittelbar] : CRC Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (320 pages)
    Edition: 3rd edition
    Keywords: Creative ability in business ; Creative thinking ; Technological innovations ; New products ; Electronic books ; local
    Abstract: A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer experiences often fall far short of expectations. Written by an expert with more than fifteen years of experience, Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition benchmarks the best companies and shows you what it truly means to create world-class value for customers. The book is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It explores key marketing planning issues that emphasize relationship management strategies to keep customers happy. See What’s New in the Third Edition: New topics include: Business models Co-creation of value Corporate entrepreneurship Customer experience management Customer value metrics Net promoter score Image Innovation Social media Expanded coverage of: Customer relationship management E-business opportunities Written as an academic textbook for use in MBA programs, the book is highly readable, practical, and action-oriented, giving managers at all levels of experience guidance on how to improve marketing operations and create customer-centric organizations. It explains valuable tools such as customer value funnel, customer value assessment, service-quality-image-price (SQIP) analysis, and CRM models. Each chapter has a customer value insight checklist, action items, and informative figures and tables. This revised edition addresses current trends in value-adding business practice, from understanding how to drive a market and find new ventures to the rise in customer importance of the online arena and new models and metrics for customer loyalty and retention. Great companies amaze and delight customers — Superior Customer Value offers a strategic blueprint to learn from the market leaders and apply those lessons to your organization. Art Weinstein discusses the book in several videos on the CRC Press YouTube Channel.
    Note: Online resource; Title from title page (viewed April 19, 2016)
    URL: https://learning.oreilly.com/library/view/-/9781439861295/?ar
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  • 6
    Online Resource
    Online Resource
    Engineering for industrial designers and inventors : fundamentals for designers of wonderful things (2016)
    Sebastopol, CA : O'Reilly Media
    Details
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Edition: First edition.
    Keywords: Industrial design ; Industrial engineering ; Product design ; New products ; Electronic books ; Electronic books ; local
    Abstract: If you have designs for wonderful machines in mind, but aren't sure how to turn your ideas into real, engineered products that can be manufactured, marketed, and used, this book is for you. Engineering professor and veteran maker Tom Ask helps you integrate mechanical engineering concepts into your creative design process by presenting them in a rigorous but largely nonmathematical format. Through mind stories and images, this book provides you with a firm grounding in material mechanics, thermodynamics, fluid dynamics, and heat transfer. Students, product and mechanical designers, and inventive makers will also explore nontechnical topics such as aesthetics, ethnography, and branding that influence product appeal and user preference. Learn the importance of designing functional products that also appeal to users in subtle ways Explore the role of aesthetics, ethnography, brand management, and material culture in product design Dive into traditional mechanical engineering disciplines related to the behavior of solids, liquids, and gases Understand the human factors of design, such as ergonomics, kinesiology, anthropometry, and biomimicry Get an overview of available mechanical systems and components for creating your product
    Note: Includes index. - Description based on online resource; title from title page (Safari, viewed May 13, 2016)
    URL: https://learning.oreilly.com/library/view/-/9781491932605/?ar
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  • 7
    Online Resource
    Online Resource
    Pitching your IoT project : how to get executive buy-in (2016)
    Sebastopol, CA : O'Reilly Media
    Details
    Language: English
    Pages: 1 online resource (1 volume)
    Edition: First edition.
    Keywords: Internet of things ; New products ; Information technology ; Organizational change ; Electronic books ; Electronic books ; local
    Abstract: If you're a developer trying to get corporate buy-in for an IoT project, you need to understand that this pitch is much different than one for a typical new product or technology buy. Without fully realizing it, you may be asking for many things in one pitch: new approaches to interdepartmental communication, new ways to make management decisions based on the data your project will generate, new forms of customer interaction, and/or even major changes in staffing. This report from veteran O'Reilly editor Andy Oram delivers practical advice for preparing a compelling IoT pitch to CxO-level execs. Not only will you need to demonstrate how your project will improve the product, the customer experience, or the manufacturing or delivery processes, you also should be aware of how these changes will affect your relationships with suppliers, customers, and even competitors. This report explores the challenges and provides strategies for a successful pitch.
    Note: Description based on online resource; title from title page (Safari, viewed June 11, 2018)
    URL: https://learning.oreilly.com/library/view/-/9781492042433/?ar
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  • 8
    Online Resource
    Online Resource
    Prototype to product : a practical guide for getting to market (2015)
    Sebastopol, CA : O'Reilly Media
    Details
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Edition: First edition.
    Keywords: Product design ; New products ; New business enterprises ; Electronic books ; Electronic books ; local
    Abstract: Product development is the magic that turns circuitry, software, and materials into a product, but moving efficiently from concept to manufactured product is a complex process with many potential pitfalls. This practical guide pulls back the curtain to reveal what happens-or should happen-when you take a product from prototype to production. For makers looking to go pro or product development team members keen to understand the process, author Alan Cohen tracks the development of an intelligent electronic device to explain the strategies and tactics necessary to transform an abstract idea into a successful product that people want to use.
    Note: Includes index. - Description based on online resource; title from cover (Safari, viewed August 24, 2015)
    URL: https://learning.oreilly.com/library/view/-/9781449362959/?ar
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  • 9
    Online Resource
    Online Resource
    Enterprise IoT : strategies & best practices for connected products & services (2015)
    Sebastopol, CA : O'Reilly Media
    Details
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Edition: First edition.
    Keywords: Internet of things ; New products ; Information technology ; Product design ; Electronic books ; Electronic books ; local
    Abstract: Current hype aside, the Internet of Things will ultimately become as fundamental as the Internet itself, with lots of opportunities and trials along the way. To help you navigate these choppy waters, this practical guide introduces a dedicated methodology for businesses preparing to transition towards IoT-based business models. With a set of best practices based on case study analysis, expert interviews, and the authors' own experience, the Ignite IoT Methodology outlined in this book delivers actionable guidelines to assist you with IoT strategy management and project execution. You'll also find a detailed case study of a project fully developed with this methodology.
    Note: Includes bibliographical references and index. - Description based on online resource; title from cover page (Safari, viewed November 5, 2015)
    URL: https://learning.oreilly.com/library/view/-/9781491934258/?ar
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  • 10
    Online Resource
    Online Resource
    The Art of Consultative Selling in IT (2015)
    [Erscheinungsort nicht ermittelbar] : Productivity Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (167 pages)
    Edition: 1st edition
    Keywords: Creative ability in business ; Creative thinking ; Technological innovations ; New products ; Electronic books ; local
    Abstract: If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling unique services that enable your customers to reduce costs, increase profits, and improve overall business performance. The Art of Consultative Selling in IT provides a practical framework for becoming a successful consultative seller and shows how to use the blue ocean strategy to identify opportunities in areas where there is no competition. The first section discusses the advantages of consultative selling and explores the concepts of blue oceans. In blue oceans, demand is created rather than fought over. Competition is irrelevant because the rules of the game are waiting to be established. The author explains how you can use consultative selling techniques to create your own blue oceans of unknown market space, where opportunities for growth are both rapid and profitable. In the second section, the author defines the consultative selling framework (CSF). This framework is based on proven processes, best practices, and real-time case studies to make consultative selling a reality. It provides clear guidelines for understanding your customer’s current landscape and challenges, owning its priorities, and helping it to achieve its short-term and long-term goals. The author explains how to use CSF to generate innovative ideas and present them to your customer through profit improvement or efficiency improvement proposals. The book concludes with examples of several innovative business improvement ideas that you can present to your customers, including Agile project management, master data management (MDM), application portfolio rationalization, and business process management (BPM). The author discusses the benefits of each methodology and lists the trigger points to think about when deciding whether the methodology can add value to a particular customer.
    Note: Online resource; Title from title page (viewed January 27, 2015) , Mode of access: World Wide Web.
    URL: https://learning.oreilly.com/library/view/-/9781498707718/?ar
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  • 11
    Online Resource
    Online Resource
    Lean customer development : building products your customers will buy (2014)
    Sebastopol, CA : O'Reilly Media
    Details
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 1st ed.
    Series Statement: The lean series
    Keywords: Consumers ; Research ; New products ; Electronic books ; Electronic books ; local
    Abstract: How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer's behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products
    Note: Includes bibliographical references and index. - Description based on online resource; title from title page (Safari, viewed May 23, 2014)
    URL: https://learning.oreilly.com/library/view/-/9781449356576/?ar
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  • 12
    Online Resource
    Online Resource
    Methods in Product Design (2013)
    [Erscheinungsort nicht ermittelbar] : CRC Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (342 pages)
    Edition: 1st edition
    Keywords: Product management ; Product differentiation ; New products ; Electronic books ; local
    Abstract: As industries adopt consumer-focused product development strategies, they should offer broader product ranges in shorter design times and the processes that can manufacture in arbitrary lot sizes. In addition, they would need to apply state-of-the-art methods and tools to easily conduct early product design and development trade-off analysis among competing objectives. Methods in Product Design: New Strategies in Reengineering supplies insights into the methods and techniques that enable implementing a consumer-focused product design philosophy by integrating design and development capabilities with intelligent computer-based systems. The book defines customer focused design and discusses ways to assess changing demands and sources, and delves into what is needed to successfully manufacture goods in a demanding market. It reviews proven methods for assessing customer need. Then, after showing how changing needs impact the reengineering of products, it explains how change can be efficiently achieved. It details how IT advances and technology support customer-focused product development, discusses cutting-edge mass customization principles that maximize cost-effective production, and illustrates how to implement effective predictive maintenance policies. Methods in Product Design: New Strategies in Reengineering provides methods, state-of-the-art technologies, and new strategies for customer-focused product design and development that allow organizations to quickly respond to the demanding global marketplace.
    Note: Online resource; Title from title page (viewed May 29, 2013)
    URL: lizenzpflichtig
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  • 13
    Online Resource
    Online Resource
    Design Synthesis (2013)
    [Erscheinungsort nicht ermittelbar] : CRC Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (380 pages)
    Edition: 1st edition
    Keywords: Product management ; Product differentiation ; New products ; Electronic books ; local
    Abstract: The biggest challenge in any marketplace is uncertainty. The major changes taking place in world economies, politics, and demographics has raised market uncertainty to its highest level in the past 50 years. However, with new markets opening up in emerging and developing economies, the opportunities have never been better. To compete in this challenging atmosphere, product design/redesign and manufacturing must be integrated to produce better quality products faster and cheaper. Design Synthesis: Integrated Product and Manufacturing System Design provides a conceptual framework and methodologies to do just that. The book explains how to integrate innovative product design with the design of a batch manufacturing system. It covers the technical and social aspects of integration, presents research and best practices, and embeds integration within a framework of sustainable development. It covers the two methods for achieving design synthesis: integration and harmonisation. Product, manufacturing system, and social system architectures are integrated (united or combined to form a whole that is greater than the sum of the parts). The concurrent processes to design the architectures are harmonised (made compatible or coincident with one another). Wide in scope, the book supplies a multi-disciplinary perspective and an extensive discussion on how to maintain integrity during the design process. The authors present research and practices that are difficult or almost impossible to find. They describe the different types of system lifecycles and include guidelines on how to select the appropriate lifecycle for a specific design situation.
    Note: Online resource; Title from title page (viewed October 28, 2013) , Mode of access: World Wide Web.
    URL: https://learning.oreilly.com/library/view/-/9781439881644/?ar
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  • 14
    Online Resource
    Online Resource
    Scalable Innovation (2013)
    [Erscheinungsort nicht ermittelbar] : CRC Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (333 pages)
    Edition: 1st edition
    Keywords: Creative ability in business ; Creative thinking ; Technological innovations ; New products ; Electronic books ; local
    Abstract: Innovation is a primary source of economic growth, and yet only one idea out of 3,000 becomes a successful product or service. Scalable Innovation: A Guide for Inventors, Entrepreneurs, and IP Professionals introduces a model for the innovation process, helping innovators to understand the nature and timing of opportunities and risks on the path to success. The authors apply systems thinking to discover real-life challenges, and provide tools for turning these challenges into opportunities for practical, scalable innovation. The book is organized into four sections: Prologue exposes key barriers to creativity and innovation. It provides telling examples of how years in school and at work make us accept common wisdoms that are likely to hurt our chances to create or take advantage of breakthrough innovations. Section I introduces a system model for understanding technology and solving problems. It shows how to connect the model with real-life solutions, including their reflection in patents. Section II introduces tools for thinking outside the box, considers the role of luck in success of inventions, and presents tools for flexible thinking and imagination development. Section III discusses system dynamics, including how the elements of systems evolve, creating space for invention and scalable innovation. The authors illustrate this with case studies from various industries and technology areas. They analyze several landmark innovations in detail, revealing surprising and essential elements common to all of them. This book presents simple principles that form the foundation of successful innovation, enabling practitioners to anticipate and expedite the creation of value through the guided innovation process. It outlines the most common barriers in reasoning and false beliefs about innovation that impede practitioners from seeing problems in a new light and offers specific ways of dealing with these barriers. It also provides specific tools for quickly identifying essential present and missing elements of systems underpinning high-value problems and their proposed solutions, resulting in an accelerated innovation development and evaluation cycle.
    Note: Online resource; Title from title page (viewed June 13, 2013) , Mode of access: World Wide Web.
    URL: https://learning.oreilly.com/library/view/-/9781466590984/?ar
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  • 15
    Online Resource
    Online Resource
    Lean UX : applying lean principles to improve user experience (2013)
    Sebastopol, CA : O'Reilly Media
    Details
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 1st ed.
    Series Statement: The lean series
    Parallel Title: Erscheint auch als
    Keywords: User-centered system design ; New products ; Human-computer interaction ; Electronic books ; Electronic books ; local
    Abstract: The Lean UX approach to interaction design is tailor-made for today's web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up-how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn. Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You'll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change-for the better. Frame a vision of the problem you're solving and focus your team on the right outcomes Bring the designers' toolkit to the rest of your product team Share your insights with your team much earlier in the process Create Minimum Viable Products to determine which ideas are valid Incorporate the voice of the customer throughout the project cycle Make your team more productive: combine Lean UX with Agile's Scrum framework Understand the organizational shifts necessary to integrate Lean UX Lean UX received the 2013 Jolt Award from Dr. Dobb's Journal as the best book of the year. The publication's panel of judges chose five notable books, published during a 12-month period ending June 30, that every serious programmer should read.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781449366834/?ar
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  • 16
    Online Resource
    Online Resource
    The New Age of Innovation : Driving Cocreated Value Through Global Networks (2008)
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (304 pages)
    Edition: 1st edition
    Keywords: Creative ability in business ; Creative thinking ; Technological innovations ; New products ; Electronic books ; local
    Abstract: Named one of the "Best Books on Innovation, 2008" by BusinessWeek magazine From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation. The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage. In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for Redesigning systems to co-create value with customers and connect all parts of a firm to this process Measuring individual behavior through smart analytics Ceaselessly improving the flexibility and efficiency in all customer-facing and back-end processes Treating all involved individuals--customers, employees, investors, suppliers--as unique Working across cultures and time-zones in a seamless global network Building teams that are capable of providing high-quality, low-cost solutions rapidly To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.
    Note: Online resource; Title from title page (viewed May 4, 2008) , Mode of access: World Wide Web.
    URL: https://learning.oreilly.com/library/view/-/9780071598286/?ar
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