ISBN:
9783839424377
Language:
English
Pages:
Online-Ressource (1 online resource (167 p.))
Edition:
Online-Ausg.
Series Statement:
Kultur- und Medientheorie
Series Statement:
EBL-Schweitzer
Parallel Title:
Druckausg. Meinhold, Roman von, 1968 - Fashion myths
DDC:
391.001
Keywords:
Electronic books
;
Mode
;
Philosophie
Abstract:
Cover Fashion Myths; Contents; A critical inquiry into fashion; Fashion as a philosophical topos a historical prelude; Key question, method and structure; The fashion concept of proletarized luxury clothing; Ancestors of fashion: Natural rhythms, trends, costumes; Pseudo-reincarnation via re-wrapping: 're-in-vesti-nation'; Fashion myths - meta-goods in marketing and advertising; Philosophic-anthropological implications of fashion; Pseudo-tragedy; Melioration; Reinvestination; The ideal-typical incarnation of fashion: The Dandy as; Staging artist; Aesthete; Enemy of old age
Abstract:
Implications of fashion: desiderata of life as an artworkIndividual existence as entelechy in the social context; Melioration by means of ascesis; Philosophy of death and the art of dying; Conclusion; References
Abstract:
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book
Note:
Description based upon print version of record
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