ISBN:
9780230108271
,
9780230108288
Language:
English
Pages:
Online-Ressource (xii, 181 p)
Edition:
1st ed
Edition:
Online-Ausg. Palo Alto, Calif ebrary 2011 Electronic reproduction; Available via World Wide Web
Series Statement:
Semiotics and popular culture
Parallel Title:
Print version Media Literacy and Semiotics
DDC:
302.2301/4
Keywords:
Media literacy
;
Mass media Semiotics
;
Semiotics
Abstract:
A useful guide to understanding the structure and meaning of media and its messages. Elliot Gaines is Professor in the Department of Communications at Wright State University, USA.
Abstract:
Media Literacy and Semiotics provides helpful tools to guide readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment
Description / Table of Contents:
Cover; Contents; Series Preface; Acknowledgments; Introduction: Media Literacy and Semiotics; 1 Media Literacy and Semiotics; 2 The Necessary Ambiguity of Communication; 3 Power and Proxy in Media Semiotics; 4 Audiences, Identity, and the Semiotics of Space; 5 Entertainment, Culture, Ideology, and Myth; 6 The Narrative Semiotics of The Daily Show; 7 News, Culture, Information, and Entertainment; Glossary; Notes; Bibliography; Index
Note:
Includes bibliographical references and index
,
Electronic reproduction; Available via World Wide Web
URL:
Volltext
(Online journal 'available contents' page)
Permalink