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  • 1
    Online Resource
    Online Resource
    Malden, MA : Wiley-Blackwell
    ISBN: 9781405187978 , 9781405187961 , 1444319116 , 9781444319118
    Language: English
    Pages: Online-Ressource (x, 244 p) , ill
    Edition: Online-Ausg. Palo Alto, Calif ebrary 2010 Electronic reproduction; Available via World Wide Web
    Parallel Title: Print version New Media for a New China
    DDC: 302.230951
    RVK:
    Keywords: Mass media and culture ; Mass media Political aspects ; China Politics and government ; Aufsatzsammlung ; Aufsatzsammlung ; China ; Massenmedien
    Abstract: New Media for a New China is a timely introduction to the current state of the mass media in China and it's growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China's media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China's media in the middle of the country's tremendous social, economic and political changes Explores the concept of the 21st century as "China's Century" because of the nation's unprecedented growth
    Description / Table of Contents: New Media for a New China; Contents; Notes on Contributors; Preface; Introduction; 1 2008 New Challenges to China's Media; 2 Development and Theory of the Media; 3 The Impact of New Media; 4 Newspapers Changing Roles; 5 Magazines An Industry in Transition; 6 Radio Broadcasting Deregulation and Development; 7 Television Entertainment; 8 Television News; 9 Xinhua The Voice of the Party; 10 Advertising Wings for the Media; 11 Public Relations; 12 Film An Industry versus Independents; 13 English-Language Media in China; 14 Overseas Media Serve Chinese Diaspora; 15 Conclusion; Notes; Index
    Note: Includes bibliographical references and index , Electronic reproduction; Available via World Wide Web
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
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