ISBN:
9781446279007
Language:
English
Pages:
1 online resource (viii, 212 p.)
DDC:
303.482
Abstract:
Ritzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis.
Note:
Description based on print version record
URL:
http://sk.sagepub.com/books/the-mcdonaldization-thesis
Permalink