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  • Hoboken, N.J. : Wiley  (19)
  • Hoboken, N.J. : J. Wiley & Sons  (1)
  • Electronic books ; local  (20)
  • Wirtschaftswissenschaften  (20)
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  • 1
    ISBN: 9781118786871 , 1118786874
    Sprache: Englisch
    Seiten: 1 online resource (1 v.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 658
    RVK:
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    Schlagwort(e): QR codes ; Social media ; Marketing ; Information technology ; Management ; Electronic books ; Electronic books ; local
    Kurzfassung: Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today , and Fast Company It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.
    Anmerkung: Description based on print version record
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  • 2
    Online-Ressource
    Online-Ressource
    Hoboken, N.J. : Wiley
    ISBN: 9781118236031 , 1118236033
    Sprache: Englisch
    Seiten: 1 online resource (1 v.) , ill.
    Ausgabe: 5th ed.
    Serie: Wiley trading series
    Paralleltitel: Erscheint auch als
    DDC: 332.64/4
    RVK:
    Schlagwort(e): Commodity exchanges ; Statistical methods ; Technical analysis (Investment analysis) ; Speculation ; Stocks ; Investment analysis ; Electronic books ; Electronic books ; local
    Kurzfassung: The ultimate guide to trading systems, fully revised and updated For nearly thirty years, professional and individual traders have turned to Trading Systems and Methods for detailed information on indicators, programs, algorithms, and systems, and now this fully revised Fifth Edition updates coverage for today's markets. The definitive reference on trading systems, the book explains the tools and techniques of successful trading to help traders develop a program that meets their own unique needs. Presenting an analytical framework for comparing systematic methods and techniques, this new edition offers expanded coverage in nearly all areas, including trends, momentum, arbitrage, integration of fundamental statistics, and risk management. Comprehensive and in-depth, the book describes each technique and how it can be used to a trader's advantage, and shows similarities and variations that may serve as valuable alternatives. The book also walks readers through basic mathematical and statistical concepts of trading system design and methodology, such as how much data to use, how to create an index, risk measurements, and more. Packed with examples, this thoroughly revised and updated Fifth Edition covers more systems, more methods, and more risk analysis techniques than ever before. The ultimate guide to trading system design and methods, newly revised Includes expanded coverage of trading techniques, arbitrage, statistical tools, and risk management models Written by acclaimed expert Perry J. Kaufman Features spreadsheets and TradeStation programs for a more extensive and interactive learning experience Provides readers with access to a companion website loaded with supplemental materials Written by a global leader in the trading field, Trading Systems and Methods, Fifth Edition is the essential reference to trading system design and methods updated for a post-crisis trading environment. Note: The ebook version does not provide access to the companion files.
    Anmerkung: Includes bibliographical references and index. - Description based on print version record
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  • 3
    Online-Ressource
    Online-Ressource
    Hoboken, N.J. : Wiley
    ISBN: 9781118282885 , 1118282884
    Sprache: Englisch
    Seiten: 1 online resource (1 v.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 004.6782
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    Schlagwort(e): Cloud computing ; Economic aspects ; Information technology ; Management ; Electronic books ; Electronic books ; local
    Kurzfassung: The ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud A new business model is sweeping the world-the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value-whether you are a customer, a provider, a strategist, or an investor. Cloudonomics covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it-and put it to work for your business. Cloudonomics also delivers insight into when to avoid the cloud, and why. Quantifies how customers, users, and cloud providers can collaborate to create win-wins Reveals how to use the Laws of Cloudonomics to define strategy and guide implementation Explains the probable evolution of cloud businesses and ecosystems Demolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance Whether you're ready for it or not, Cloud computing is here to stay. Cloudonomics provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industry-not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields. Note: The ebook version does not provide access to the companion files.
    Anmerkung: Includes bibliographical references and index. - Description based on print version record
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  • 4
    Online-Ressource
    Online-Ressource
    Hoboken, N.J. : Wiley
    ISBN: 9781118237359 , 1118237358
    Sprache: Englisch
    Seiten: 1 online resource (1 v.) , ill.
    Serie: Wiley corporate F&A series
    Paralleltitel: Erscheint auch als
    DDC: 658.4/73
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    Schlagwort(e): Commercial crimes ; United States ; Corporations ; Corrupt practices ; United States ; Fraud investigation ; Electronic books ; Electronic books ; local
    Kurzfassung: A savvy examination of where people and value meet, creating the opportunity for fraud An essential reference for all business professionals, Detecting Fraud in Organizations: Techniques, Tools, and Resources explains the process of how people commit fraud, as well as how to prevent and stop fraud from occurring in your organization. Organized by business processes which succinctly describe how fraud manifests itself on a daily basis, the authors explain ways in which everyone can help guard against fraud by familiarizing themselves with its building blocks and methods used to perpetrate and conceal it. Filled with situational examples the book is accompanied by a website featuring fraud simulations, business process maps, and other useful tools for combating fraud. Focuses on the people who perpetrate fraud and those who are tasked with preventing and detecting it Uniquely organized by business processes for more relevance and easier understanding by those people working within organizations Shows how subtle factors play a large role in identifying and ferreting out fraud in addition to the traditional knowledge of fraud schemes giving people and organizations the edge they need to be successful in prevention and deterrence Companion website includes additional fraud simulations, business process maps, and useful tools The price of fraud can be devastating to your business. Detecting Fraud in Organizations: Techniques, Tools, and Resources equips you and others in your organization with essential information and tools necessary to proactively catch fraud, reduce losses, improve efficiencies and develop actionable controls. Note: The ebook version does not provide access to the companion files.
    Anmerkung: Includes bibliographical references and index. - Description based on print version record
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  • 5
    Online-Ressource
    Online-Ressource
    Hoboken, N.J. : Wiley
    Sprache: Englisch
    Seiten: 1 online resource (xvii, 355 p.) , ill.
    Ausgabe: 3rd ed.
    Serie: Wiley corporate F&A series
    Paralleltitel: Erscheint auch als
    DDC: 650.01/513
    RVK:
    Schlagwort(e): Business mathematics ; Electronic books ; Electronic books ; local
    Kurzfassung: A complete appraisal of analytical tools available to managers to assess performance Required reading for anyone starting, running, or growing a business, Business Ratios and Formulas, Third Edition puts answers at the fingertips of business managers, with nearly 250 operational criteria and clear, easy-to-understand explanations that can be used right away. The Third Edition includes twenty new measurements. Approximately 20 new measurements Offers a comprehensive resource of nearly 250 operational criteria An Appendix including a dictionary of accounting and finance terms A thorough list of every ratio and formula, and how to compile and interpret that information Also by Steven M. Bragg: Fast Close: A Guide to Closing the Books Quickly, Second Edition An ideal tool for measuring corporate performance, this authoritative resource allows you to pick and choose the tools you need to best assess your organization's performance.
    Anmerkung: Includes index. - Description based on print version record
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  • 6
    ISBN: 9781118237014 , 1118237013
    Sprache: Englisch
    Seiten: 1 online resource (1 v.) , ill.
    Serie: The Robert W. Kolb series in finance
    Paralleltitel: Erscheint auch als
    DDC: 174/.4
    RVK:
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    Schlagwort(e): Investments ; Moral and ethical aspects ; Electronic books ; Electronic books ; local ; Aufsatzsammlung
    Kurzfassung: A detailed look at the role of social responsibility in finance and investing The concept of socially responsible finance and investing continues to grow, especially in the wake of one of the most devastating financial crises in history. This includes responsibility from the corporate side (corporate social responsibility) as well as the investor side (socially responsible investing) of the capital markets. Filled with in-depth insights and practical advice, Socially Responsible Finance and Investing offers an important basis of knowledge regarding both the theory and practice of this ever-evolving area of finance. As part of the Robert W. Kolb Series in Finance, this book showcases contributed chapters from professionals and academics with extensive expertise on this particular subject. It provides a comprehensive view of socially responsible foundations and their applications to finance and investing as determined by the current state of research. Discusses many important issues associated with socially responsible finance and investing, like moral hazard and the concept of "too big to fail" Contains contributed chapters from numerous thought-leaders in the field of finance Presents comprehensive coverage starting with the basics and bringing you through to cutting-edge, current theory and practice Now more than ever, we need to be mindful of the social responsibilities of all investment practices. The recent financial crisis and recession has changed the financial landscape for years to come and Socially Responsible Finance and Investing is a timely guide to help us navigate this difficult terrain.
    Anmerkung: Includes bibliographical references and index. - Description based on print version record
    URL: Cover
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  • 7
    Sprache: Englisch
    Seiten: 1 online resource (ix, 229 p.)
    Paralleltitel: Erscheint auch als
    DDC: 658.3145
    RVK:
    Schlagwort(e): Organizational behavior ; Interpersonal relations ; Conflict management ; Teams in the workplace ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Overcome the interpersonal challenges holding your business back Is your workplace riddled with gossip, power struggles, and confusion? Do you seek clarity in your management and cohesiveness in your team? Do you have a personal obstacle affecting your professional success? If so, there is good news-help is on the way. Stop Workplace Drama offers down-to-earth, practical methods to help business owners, entrepreneurs, and private practice professionals maximize success, increase productivity, and improve teamwork and personal performance. Identify "drama" barriers and help your employees break free to experience higher personal effectiveness and increased productivity Each of the eight points is full of universal and practical principles any business leader, sales director or entrepreneur can put to use immediately Author Marlene Chism has shared her signature process with organizations such as McDonalds and NASA When you're in the thick of business competition, you and your team need to function freely without internal conflicts, confusions, or rivalries. Stop Workplace Drama ensures that your employees will be able to give their best to create a healthy, profitable workplace.
    Anmerkung: Includes bibliographical references (p. 213-216) and index. - Description based on print version record
    URL: Cover
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  • 8
    Sprache: Englisch
    Seiten: 1 online resource (xvii, 334 p.) , ill.
    Serie: Wiley finance
    Paralleltitel: Erscheint auch als
    DDC: 332.63/22
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    Schlagwort(e): Investment analysis ; Handbooks, manuals, etc ; Stocks ; Handbooks, manuals, etc ; Portfolio management ; Handbooks, manuals, etc ; Electronic books ; Electronic books ; local
    Kurzfassung: Investment pioneer Len Zacks presents the latest academic research on how to beat the market using equity anomalies The Handbook of Equity Market Anomalies organizes and summarizes research carried out by hundreds of finance and accounting professors over the last twenty years to identify and measure equity market inefficiencies and provides self-directed individual investors with a framework for incorporating the results of this research into their own investment processes. Edited by Len Zacks, CEO of Zacks Investment Research, and written by leading professors who have performed groundbreaking research on specific anomalies, this book succinctly summarizes the most important anomalies that savvy investors have used for decades to beat the market. Some of the anomalies addressed include the accrual anomaly, net stock anomalies, fundamental anomalies, estimate revisions, changes in and levels of broker recommendations, earnings-per-share surprises, insider trading, price momentum and technical analysis, value and size anomalies, and several seasonal anomalies. This reliable resource also provides insights on how to best use the various anomalies in both market neutral and in long investor portfolios. A treasure trove of investment research and wisdom, the book will save you literally thousands of hours by distilling the essence of twenty years of academic research into eleven clear chapters and providing the framework and conviction to develop market-beating strategies. Strips the academic jargon from the research and highlights the actual returns generated by the anomalies, and documented in the academic literature Provides a theoretical framework within which to understand the concepts of risk adjusted returns and market inefficiencies Anomalies are selected by Len Zacks, a pioneer in the field of investing As the founder of Zacks Investment Research, Len Zacks pioneered the concept of the earnings-per-share surprise in 1982 and developed the Zacks Rank, one of the first anomaly-based stock selection tools. Today, his firm manages U.S. equities for individual and institutional investors and provides investment software and investment data to all types of investors. Now, with his new book, he shows you what it takes to build a quant process to outperform an index based on academically documented market inefficiencies and anomalies.
    Anmerkung: Includes bibliographical references and index. - Description based on print version record
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  • 9
    Sprache: Englisch
    Seiten: 1 online resource (xx, 252 p.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 659.20285/4678
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    Schlagwort(e): Customer services ; Research ; Social media ; Research ; Measurement ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
    Anmerkung: Includes bibliographical references and index. - Description based on print version record
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  • 10
    Sprache: Englisch
    Seiten: 1 online resource (xiii, 194 p.) , ill.
    Serie: Wiley finance series
    Paralleltitel: Erscheint auch als
    DDC: 332.64
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    Schlagwort(e): Fixed-income securities ; Stock exchanges ; Microfinance ; Electronic books ; Electronic books ; local
    Kurzfassung: An informative guide to market microstructure and trading strategies Over the last decade, the financial landscape has undergone a significant transformation, shaped by the forces of technology, globalization, and market innovations to name a few. In order to operate effectively in today's markets, you need more than just the motivation to succeed, you need a firm understanding of how modern financial markets work and what professional trading is really about. Dr. Anatoly Schmidt, who has worked in the financial industry since 1997, and teaches in the Financial Engineering program of Stevens Institute of Technology, puts these topics in perspective with his new book. Divided into three comprehensive parts, this reliable resource offers a balance between the theoretical aspects of market microstructure and trading strategies that may be more relevant for practitioners. Along the way, it skillfully provides an informative overview of modern financial markets as well as an engaging assessment of the methods used in deriving and back-testing trading strategies. Details the modern financial markets for equities, foreign exchange, and fixed income Addresses the basics of market dynamics, including statistical distributions and volatility of returns Offers a summary of approaches used in technical analysis and statistical arbitrage as well as a more detailed description of trading performance criteria and back-testing strategies Includes two appendices that support the main material in the book If you're unprepared to enter today's markets you will underperform. But with Financial Markets and Trading as your guide, you'll quickly discover what it takes to make it in this competitive field.
    Anmerkung: Includes bibliographical references (p. 180-189) and index. - Description based on print version record
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  • 11
    Sprache: Englisch
    Seiten: 1 online resource (xv, 256 p.) , ill.
    Ausgabe: 3rd ed.
    Paralleltitel: Erscheint auch als
    DDC: 650.1/3
    RVK:
    Schlagwort(e): Customer services ; Customer relations ; Success in business ; Electronic books ; lcgft ; Electronic books ; local
    Kurzfassung: Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers-but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The Relationship Edge has successfully shown people how to build personal relationships and repair damaged ones with a proven three-step process. This completely updated third edition offers a fresh perspective on that process and includes more contemporary case studies, as well as how to build and nurture relationships online. Develop the right mindset-understand that personal relationships are vital to business success, both offline and online Ask the right questions-discover the common ground you share with others Do the right thing-be truthful and straightforward or you'll undermine the goodwill you've worked so hard to build Jerry Acuff, the author, has a proven record of success with previous editions of The Relationship Edge With real case studies and step-by-step guidance, The Relationship Edge, Third Edition offers the tools and advice you need to develop strong, rewarding relationships with customers, co-workers, and managers. Jerry Acuff's latest version is packed full of practical, concrete information on the mechanics of interpersonal relationships in the business world, all designed to have you doing business better and more productively than ever.
    Anmerkung: "Completely revised & updated"--Cover. - Includes bibliographical references and index. - Description based on print version record
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  • 12
    Online-Ressource
    Online-Ressource
    Hoboken, N.J. : J. Wiley & Sons
    ISBN: 9781118113455 , 1118113454
    Sprache: Englisch
    Seiten: 1 online resource (xvi, 272 p.)
    Paralleltitel: Erscheint auch als
    DDC: 658.8
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    Schlagwort(e): Marketing ; Consumers' preferences ; Success in business ; Electronic books ; Electronic books ; local
    Kurzfassung: A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it's important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, "Mr. Marketer" Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors. Delivers step-by-step advice on how to add value to every purchase Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there's no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.
    Anmerkung: Includes index. - Description based on print version record
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  • 13
    Sprache: Englisch
    Seiten: 1 online resource (xvii, 270 p.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 658.4/063
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    Schlagwort(e): Business enterprises ; Technological innovations ; Technological innovations ; Economic aspects ; Business enterprises ; Computer networks ; Digital media ; Economic aspects ; Electronic books ; Electronic books ; local
    Kurzfassung: A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening." His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO). Demystifies the hyper-complex world of Digital Innovation Presents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profit Shows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life. "The ebook version does not provide access to the companion files".
    Anmerkung: Includes index. - Description based on print version record
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  • 14
    Sprache: Englisch
    Seiten: 1 online resource (xvi, 380 p.) , ill., map.
    Ausgabe: 3rd ed.
    Serie: Wiley finance series
    Paralleltitel: Erscheint auch als
    DDC: 332.1/20684
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    Schlagwort(e): Bank loans ; Bank management ; Credit ; Management ; Risk management ; Electronic books ; Electronic books ; local
    Kurzfassung: A classic book on credit risk management is updated to reflect the current economic crisis Credit Risk Management In and Out of the Financial Crisis dissects the 2007-2008 credit crisis and provides solutions for professionals looking to better manage risk through modeling and new technology. This book is a complete update to Credit Risk Measurement: New Approaches to Value at Risk and Other Paradigms , reflecting events stemming from the recent credit crisis. Authors Anthony Saunders and Linda Allen address everything from the implications of new regulations to how the new rules will change everyday activity in the finance industry. They also provide techniques for modeling-credit scoring, structural, and reduced form models-while offering sound advice for stress testing credit risk models and when to accept or reject loans. Breaks down the latest credit risk measurement and modeling techniques and simplifies many of the technical and analytical details surrounding them Concentrates on the underlying economics to objectively evaluate new models Includes new chapters on how to prevent another crisis from occurring Understanding credit risk measurement is now more important than ever. Credit Risk Management In and Out of the Financial Crisis will solidify your knowledge of this dynamic discipline.
    Anmerkung: Rev. ed. of: Credit risk measurement. 2nd ed. c2002. - Includes bibliographical references (p. 341-364) and index. - Description based on print version record
    URL: Cover
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  • 15
    Online-Ressource
    Online-Ressource
    Hoboken, N.J. : Wiley
    Sprache: Englisch
    Seiten: 1 online resource (xviii, 354 p.) , ill.
    Ausgabe: 3rd ed.
    Serie: For dummies
    Paralleltitel: Erscheint auch als
    DDC: 658
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    Schlagwort(e): Management ; Handbooks, manuals, etc ; Electronic books ; local ; Ratgeber ; Einführung
    Kurzfassung: The fast and easy way to learn how to manage people, projects, and teams Being a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible. Managing For Dummies, 3rd Edition is perfect for all levels of managers. This clearly written, easy-to-understand guide gives you practical advice on the most important aspects of managing, such as delegating as opposed to ordering, improving employees' performances, getting your message across, understanding ethics and office policies, team building and collaboration, and much more. Tips and advice for new and experienced managers All-new chapters on employee encouragement and corporate social responsibility Guidance on managing employees by leveraging the power of the Internet Managing in today's lightning-speed business world requires that you have the latest information and techniques for getting the job done. Managing For Dummies, 3rd Edition provides you with straightforward advice and up-to-the-minute strategies for dealing with anything that comes your way.
    Anmerkung: Description based on print version record. - Previous ed.: 2003. - Includes index
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  • 16
    Online-Ressource
    Online-Ressource
    Hoboken, N.J. : Wiley
    Sprache: Englisch
    Seiten: 1 online resource (xx, 220 p.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 658.4/012
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    Schlagwort(e): Strategic planning ; Electronic books ; local
    Kurzfassung: Observing how business management is obsessed with analysis and numbers, Dealing with Dilemmas shows there is an entire class of problems that cannot be solved by analysis: business dilemmas. Dilemmas, representing a large part of strategic decision-making, require the opposite approach of analysis; synthesis. Dealing with Dilemmas shows how popular performance management methodologies can be used in new and previously unexplored ways. It authoritatively shows you how your business can move forward strategically in ways previously impossible. Shows dangers in current thinking around analytics and performance management Includes practical case examples and interviews with C-level executives and government officials world-wide, both in commercial enterprise and public sector Makes the most nebulous of management processes, strategy formulation, insightful and links it tightly to strategy execution and performance management. Filled with case studies and examples, this book reveals how your business can start solving dilemmas and move forward strategically.
    Anmerkung: Description based on print version record. - Includes bibliographical references and index
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  • 17
    Online-Ressource
    Online-Ressource
    Hoboken, N.J. : Wiley
    Sprache: Englisch
    Seiten: 1 online resource (xii, 252 p.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 658.8/342
    RVK:
    Schlagwort(e): Neuromarketing ; Consumer behavior ; Shopping ; Psychological aspects ; Marketing ; Psychological aspects ; Electronic books ; local
    Kurzfassung: If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to Brain-friendly product concepts, design, prototypes, and formulation Highly effective packaging, pricing, advertising, and in-store marketing Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
    Anmerkung: Description based on print version record. - Includes bibliographical references and index
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  • 18
    Sprache: Englisch
    Seiten: 1 online resource (xv, 216 p.) , ill.
    Paralleltitel: Erscheint auch als
    DDC: 658.4/038
    RVK:
    RVK:
    Schlagwort(e): Technological innovations ; Management ; Information technology ; Management ; Management information systems ; Industrial management ; Electronic books ; local
    Kurzfassung: "Information-Driven Business helps you to understand this change and find the value in your data. Hillard explains techniques that organizations can use and how businesses can apply them immediately. For example, simple changes to the way data is described will let staff support their customers much more quickly; and two simple measures let executives know whether they will be able to use the content of a database before it is even built. This book provides the foundation on which analytical and data rich organizations can be created. Innovative and revealing, this book provides a robust description of Information Management theory and how you can pragmatically apply it to real business problems, with almost instant benefits. Information-Driven Business comprehensively tackles the challenge of managing information, starting with why information has become important and how it is encoded, through to how to measure its use."--Resource description page.
    Anmerkung: Description based on print version record. - Includes bibliographical references and index
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 19
    Online-Ressource
    Online-Ressource
    Hoboken, N.J. : Wiley
    Sprache: Englisch
    Seiten: 1 online resource (xix, 456 p.) , ill.
    Serie: Wiley finance series
    Paralleltitel: Erscheint auch als
    DDC: 658.15/5
    RVK:
    Schlagwort(e): Financial engineering ; Financial risk management ; Finance ; Mathematical models ; Investments ; Mathematical models ; Electronic books ; Electronic books ; local
    Kurzfassung: A comprehensive guide to financial engineering that stresses real-world applications Financial engineering expert Charles S. Tapiero has his finger on the pulse of shifts coming to financial engineering and its applications. With an eye toward the future, he has crafted a comprehensive and accessible book for practitioners and students of Financial Engineering that emphasizes an intuitive approach to financial and quantitative foundations in financial and risk engineering. The book covers the theory from a practitioner perspective and applies it to a variety of real-world problems. Examines the cornerstone of the explosive growth in markets worldwide Presents important financial engineering techniques to price, hedge, and manage risks in general Author heads the largest financial engineering program in the world Author Charles Tapiero wrote the seminal work Risk and Financial Management.
    Anmerkung: Includes bibliographical references and index. - Description based on print version record
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 20
    Online-Ressource
    Online-Ressource
    Hoboken, N.J. : Wiley
    Sprache: Englisch
    Seiten: 1 online resource (xi, 298 p.) , ill., maps.
    Serie: Wiley finance
    Paralleltitel: Erscheint auch als
    DDC: 332.64/4
    RVK:
    Schlagwort(e): Labys, Walter C. ; 1937- ; Commodity exchanges ; Mathematical models ; Primary commodities ; Prices ; Prices ; Mathematical models ; Festschriften ; Electronic books ; Electronic books ; local
    Kurzfassung: Commodity Modeling and Pricing provides extensions and applications of state-of-the-art methods for analyzing resource commodity behavior. Drawing from the seminal work of Professor Walter Labys on the development of econometric methods for forecasting commodity prices, this collection of essays features expert contributors ranging from practitioners in private industry, public sector, and nongovernmental organizations to scholars in higher education-all of whom were Labys's former students or collaborators. Filled with in-depth insights and expert advice, Commodity Modeling and Pricing contains the information you need to excel in this demanding environment.
    Anmerkung: Includes bibliographical references and index. - Description based on print version record
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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