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  • Hoboken, N.J. : J. Wiley & Sons  (576)
  • Electronic books ; local  (576)
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  • 1
    Online Resource
    Online Resource
    Marketing for dummies (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118880654 , 111888065X
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 4th ed.
    Series Statement: For dummies
    Keywords: Marketing ; Electronic books ; Electronic books ; local
    Abstract: Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.
    Note: Description based on online resource; title from title page (Safari, viewed June 09, 2014)
    URL: https://learning.oreilly.com/library/view/-/9781118880654/?ar
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  • 2
    Online Resource
    Online Resource
    Recommend this! : delivering digital experiences that people want to share (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118872888 , 1118872886
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Viral marketing ; Consumer behavior ; Electronic books ; Electronic books ; local
    Abstract: Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing consumer expectations. Recommend This! is an exploration into the digital consumer, and how their expectations are forcing marketers to re-think the way they interact and engage with audiences. Key topics discussed in the book are: Physical or digital, as humans we are driving to connect. Digital just makes it easier. Storytelling, rather than broadcast messaging, helps marketers engage with their digital audiences. Digital content must be personalized and relevant to receive attention, and more.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118872888/?ar
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    First-time leader : foundational tools for inspiring and enabling your new team (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118858387 , 1118858387
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Teams in the workplace ; Electronic books ; Electronic books ; local
    Abstract: First-time leaders get motivational and planning tools from top executive coaching firms The First-Time Leader provides basic frameworks, processes, and tools to help first-time leaders and their teams deliver better results faster. Leading is about inspiring and enabling others to do their absolute best, together, to realize a meaningful and rewarding shared purpose. Authors George Bradt, Managing Director of PrimeGenesis, and Gillian Davis, Managing Director of AlanKey, show how to achieve these results through the BRAVE acronym: Behaviors, Relationships, Attitudes, Values, Environment. Learn the three stages of team development, and get advice for specific leadership situations including onboarding yourself, onboarding others, and crisis management. Offers a way of thinking about leadership and a structure for action to help first-time leaders lead at both overall conceptual and tactical levels ; Includes downloadable tools that are easily adaptable for each leader's specific context Contains illustrative examples and stories from a range of experienced leaders and experts to help guide first-time leaders through things they may not have experienced themselves The First-Time Leader shows new leaders what to do next, later, never, why, and how. It's an indispensible guide for stepping up and inspiring others to come together for success.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118858387/?ar
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  • 4
    Online Resource
    Online Resource
    J.K. Lasser's guide to self-employment : taxes, strategies, and money-saving tips for Schedule C filers (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Self-employed ; Taxation ; Law and legislation ; United States ; Popular works ; Income tax ; Law and legislation ; United States ; Popular works ; Home-based businesses ; Taxation ; Law and legislation ; United States ; Popular works ; Self-employed ; Electronic books ; Electronic books ; local
    Abstract: Tax facts and strategies every self-employed person needs to know If you're thinking about starting a business, or have already begun one, you are not alone. There are more than 23 million workers who are already self-employed and file Schedule C to report their income and expenses. As a self-employed person you have to handle many, if not all, of the aspects of running your business. J.K. Lasser's Guide to Self-Employment is intended to help you with some business aspects with which you may not be familiar-but which have a great impact on your bottom line. It skillfully focuses on taxes as well as many legal and financial matters that may pertain to your business. Informative and accessible, J.K. Lasser's Guide to Self-Employment is designed for you, the self-employed person working alone as a service provider, to help pin down all of the tax breaks to which you may be entitled. Divided into three comprehensive parts, this reliable resource will help you: Learn the basics of tax reporting: from what it means to be self-employed and an overview of what you have to report-as well as where and when-to becoming familiar with Schedule C Discover the various types of deductions and credits you can claim to reduce revenue that's taxed Become familiar with an array of planning strategies that you can use to make better business decisions throughout the year as well as other strategies you can employ as your business grows And much more Don't be intimidated by taxes and other responsibilities of being self-employed. Instead, embrace the opportunities that a better understanding of tax, legal, and financial responsibilities can produce. Let J.K. Lasser's Guide to Self-Employment show you how. Don't forget to view the free online supplement to this book at JKLasser.com for late tax changes made by Congress and other up-to-the-minute developments.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118811436/?ar
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  • 5
    Online Resource
    Online Resource
    The art of selling to the affluent : how to attract, service, and retain wealthy customers and clients for life (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118849101 , 1118849108
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Keywords: Selling ; Affluent consumers ; Marketing ; Sales presentations ; Electronic books ; Electronic books ; local
    Abstract: Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research. Explains how the financial crisis elevated the level of anxiety and how this has affected major purchase decisions Offers step-by-step guidance on how to navigate the process of overcoming social self-consciousness during the sales process Author Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.
    Note: Includes index. - Description based on online resource; title from title page (Safari, viewed May 05, 2014)
    URL: https://learning.oreilly.com/library/view/-/9781118849101/?ar
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  • 6
    Online Resource
    Online Resource
    Todd Lammle's CCNA/CCENT IOS Commands survival guide (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118820070 , 111882007X
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Cisco IOS ; Examinations ; Study guides ; Electronic data processing personnel ; Certification ; Study guides ; Computer networks ; Examinations ; Study guides ; Electronic books ; Electronic books ; local
    Abstract: Your Guide to CCENT and CCNA IOS Commands This book is an ideal supplement to Todd Lammle's CCENT and CCNA Study Guides, and a great quick reference for any Cisco networking administrator. Covering IOS version 15, each chapter begins with a short introduction, explaining what tasks will be discussed, followed by detailed explanations of and examples of the commands. The book includes an easy-to-navigate table of commands broken into the following topic areas: Internetworking and TCP/IP Cisco command line interface (CLI) and Security Device Manager (SDM) Router Configuration LAN Switch Configuration Advanced IOS and Troubleshooting Access Lists Network Address Translation Wireless Wide Area Networks Security IPv6 Whether you are studying for your CCENT or CCNA certification, or are a seasoned Cisco networking administrator, this IOS Commands Survival Guide is the perfect reference to help you achieve your goals.
    Note: "Exams 100-101, 200-101, and 200-120"--Cover. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118820070/?ar
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  • 7
    Online Resource
    Online Resource
    Implement, improve and expand your statewide longitudinal data system : creating a culture of data in education (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118841549 , 1118841549
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley & SAS business series
    Parallel Title: Erscheint auch als
    Keywords: Educational statistics ; Computer programs ; Longitudinal method ; Data processing ; Electronic books ; Electronic books ; local
    Abstract: Step-by-step guidance for implementing an effective statewide longitudinal data system Every U.S. state faces challenges in its efforts to ensure the highest-quality education for students. To address these challenges, a growing number of states are establishing statewide longitudinal data systems (SLDSs), a data-rich system integrating relevant data about a student's education. Implementing Statewide Longitudinal Data Systems for Education presents a detailed and contextualized discussion of SLDSs, which will serve as a recipe for states that want to implement an SLDS, develop design and enactment of new and existing SLDS systems, addressing implementation, operation and optimization. Provides a contextualized discussion of the history and purpose of SLDSs Describes how to plan for and implement an SLDS, including best practices regarding data governance, standards and privacy Discusses proven methods of data management, and details the two most popular methods of database architectures used for SLDSs Provides 5 case studies of states successfully using SLDSs Offers suggestions for expansion and inclusion of new datasets over time This essential book addresses the culture of data concept, providing a guide for states to usher in a new era in their education system where data is invaluable and used by everyone, not simply the newest version of the old system. A robust LDS initiative includes linked student records, teacher records, test scores, course selection, finances, certifications, licensure, salary and more. Concluding with a discussion of the potential future uses of SLDS, this book is the ultimate guide to SLDS implementation and understanding.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118841549/?ar
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  • 8
    Online Resource
    Online Resource
    Ten essential skills for electrical engineers (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118807682 , 1118807685
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Electrical engineering ; Problems, exercises, etc ; Electrical engineering ; Vocational guidance ; Electronic books ; Electronic books ; local
    Abstract: Engineers know that, as in any other discipline, getting a good job requires practical, up-to-date skills. An engineering degree provides a broad set of fundamentals. Ten Essential Skills applies those fundamentals to practical tasks required by employers. Written in a user-friendly, no-nonsense format, the book reviews practical skills using the latest tools and techniques, and features a companion website with interview practice problems and advanced material for readers wishing to pursue additional skills. With this book, aspiring and current engineers may approach job interviews confident in their grasp of the engineering skills that their employers seek.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118807682/?ar
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  • 9
    Online Resource
    Online Resource
    The way you do anything is the way you do everything : the why of why your business isn't making more money (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118714324 , 1118714326
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Success in business ; Business ; Electronic books ; Electronic books ; local
    Abstract: Why your business isn't succeeding and what you can do about it While business consultants are having you scour over profit and loss statements, the real truth is businesses don't fail; people quit. The Way You Do Anything Is the Way You Do Everything offers a realistic, sarcastic, and fiercely honest look at how business owners fail to commit. Business success is all about mindset, and author Suzanne Evans helps you uncover your goals and blast away the obstacles that are standing in your way. She offers ways to make more money, more quickly and eliminate everything that doesn't work. Offers specific daily practices to make more money even when every odd is stacked against you Delivers the road map to abandon a job you hate and follow your professional dreams Author Suzanne Evans went from a secretary to seven figure success, and her story has helped her to mentor thousands to change their lives, businesses, and finances forever Take complete control over your life, build wealth faster, and create a business that not only makes money but also makes a difference.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118714324/?ar
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  • 10
    Online Resource
    Online Resource
    Pivots, patterns, and intraday swing trades : derivatives analysis with the e-mini and Russell futures contracts (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118775844 , 1118775848
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley trading series
    Parallel Title: Erscheint auch als
    Keywords: Technical analysis (Investment analysis) ; Speculation ; Stocks ; Charts, diagrams, etc ; Derivative securities ; Electronic books ; Electronic books ; local
    Abstract: An original approach to trend discovery and trade entry Initial forays into day trading stock index futures reveal a starkly different decision environment. There is no time to dwell on technical conditions. Intraday volatility in the stock indices is far more exaggerated than the daily bar charts of other markets, partly due to the extreme leverage, partly due to the intense attention. And positioning techniques that prove reliable in the action of the long-term trends in other instruments tend to fail in the countertrend reactions of the highly leveraged S&P futures contract within the short-term. For the informed trader, tremendous opportunities in these intraday trend swings can be captured. This book will show you how. Filled with detailed technical models, this reliable resource skillfully utilizes innovative methodologies for trend discovery and trade entry in mini-stock index futures markets. It offers a fresh approach to understanding and capitalizing on market volatility, allowing you to sort out the apparent chaos of the day trading environment through codified and recognizable trade entry setups. Highlights trading techniques that are anything but mechanical scalping Explores conceptual event models and their accompanying rules Contains tools by which major intraday swing trends can be identified quickly and often at the very turning points where they begin Explains the underlying order and structure to the markets based on the repetitive nature of human behavior Engaging and informative, this reliable resource will put you in a better position to excel in today's dynamic markets.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118775844/?ar
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  • 11
    Online Resource
    Online Resource
    Pivot : how top entrepreneurs adapt and change course to find ultimate success (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118559840 , 1118559843
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: New business enterprises ; Entrepreneurship ; New products ; Creative ability in business ; Electronic books ; Electronic books ; local
    Abstract: A proven approach to achieving entrepreneurial success in new corporate ventures and startups Every day, business and corporate startups take action based on assumptions. Yet these assumptions are based largely on guesswork that leads to everything from costly mistakes to the failure of ventures. Fortunately, there are ways to overcome these issues and excel in your business endeavors-and this book will show you how. Engaging and informative, Pivot provides entrepreneurs with practical guidance for achieving success in corporate ventures as well as new startups. Based on more than fifteen years of academic research and many more years of experience in business and corporate startups, this book skillfully addresses topics ranging from resources and organizational uncertainties to the scope and scale of new business opportunities. Reveals how to successfully conceptualize new business opportunities, pivot as required to experiment with these opportunities, and accelerate to the marketplace Captures the capabilities needed to quickly build a business by understanding and systematically reducing uncertainties from market landscape and technology to talent and organizational positioning The digital component of this book includes a world-class strategic innovation methodology that is in demand from corporations worldwide Written with today's serious entrepreneur in mind, Pivot will provide you with the tools you'll need to get ahead of the competition and achieve consistent success. Note: The ebook version does not provide access to the companion files.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118559840/?ar
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  • 12
    Online Resource
    Online Resource
    Fast sequential Monte Carlo methods for counting and optimization (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118612354 , 1118612353
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley Series in probability and statistics
    Parallel Title: Erscheint auch als
    Keywords: Monte Carlo method ; Mathematical optimization ; Electronic books ; Electronic books ; local
    Abstract: A comprehensive account of the theory and application of Monte Carlo methods Based on years of research in efficient Monte Carlo methods for estimation of rare-event probabilities, counting problems, and combinatorial optimization, Fast Sequential Monte Carlo Methods for Counting and Optimization is a complete illustration of fast sequential Monte Carlo techniques. The book provides an accessible overview of current work in the field of Monte Carlo methods, specifically sequential Monte Carlo techniques, for solving abstract counting and optimization problems. Written by authorities in the field, the book places emphasis on cross-entropy, minimum cross-entropy, splitting, and stochastic enumeration. Focusing on the concepts and application of Monte Carlo techniques, Fast Sequential Monte Carlo Methods for Counting and Optimization includes: Detailed algorithms needed to practice solving real-world problems Numerous examples with Monte Carlo method produced solutions within the 1-2% limit of relative error A new generic sequential importance sampling algorithm alongside extensive numerical results An appendix focused on review material to provide additional background information Fast Sequential Monte Carlo Methods for Counting and Optimization is an excellent resource for engineers, computer scientists, mathematicians, statisticians, and readers interested in efficient simulation techniques. The book is also useful for upper-undergraduate and graduate-level courses on Monte Carlo methods.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118612354/?ar
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  • 13
    Online Resource
    Online Resource
    You can kill an idea, but you can't kill an opportunity : how to discover new sources of growth for your organization (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118808382 , 111880838X
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Creative ability in business ; Opportunity ; Electronic books ; Electronic books ; local
    Abstract: Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product that breaks even and of these products only 20% turn a profit. Defining the opportunity first, leads to big ideas that win and increases the odds for success. Pam Henderson, former faculty at Carnegie Mellon University and author of You Can Kill an Idea, but You Can't Kill An Opportunity! shows how to apply Opportunity Thinking™ in your own organization to increase speed to market for products, eliminate idea bottlenecks, get crisp on demand space, value open innovation and increase creativity ROI. Opportunity Thinking™, a new approach to innovation developed by author Pam Henderson, has transformed the way companies and organizations, from Fortune 500 to non-profits, find big ideas that win and create sustainable growth. Opportunity Thinking™ is a creative journey that taps six sources - market forces, business models, technology, organizations, environments, and design to discover big places to play. Not your average business book, Henderson's clever narrative, bold visuals and countless stories of companies and brands will inspire you to think in new ways and stretch your mind to consider the possibilities.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118808382/?ar
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  • 14
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    The new retirementality : planning your life and living your dreams...at any age you want (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118705025 , 1118705025
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 4th ed.
    Parallel Title: Erscheint auch als
    Keywords: Retirement ; United States ; Older people ; United States ; Finance, Personal ; Electronic books ; Electronic books ; local
    Abstract: Stop making a living and start making a life with The New Retirementality When Mitch Anthony first presented the concept of a new way of thinking about retirement in 2000, it was novel and many critics didn't buy into it. Originally written to get the attention of baby boomers who were approaching 55, Mitch started a revolution by showing people why they needed to have a new attitude about retirement-a "new retirementality." More than a decade later, most of us are facing a very different retirement reality than previous generations-failing pensions, an endangered social security system, and inadequate savings. We have been forced to face the reality of a retirement that may never happen, or one that will take place much later in life than ever expected. Circumstances are redefining what it means to retire, and The New Retirementality, Fourth Edition is your roadmap. While most books focus on a "number," this reliable resource shows you that attitude is also an essential part of the equation-if you want to succeed you need both means and meaning. Includes new research and studies on the latest retirement realities, as well as introduce readers to Mitch's newest concept, investing toward a greater Return on Life™ Discusses what it means to retire on purpose, the expanding role of work in retirement, and how to self-direct your future by becoming your own benefits director Written by top financial planner Mitch Anthony Filled with engaging anecdotes and inspirational suggestions, this book will motivate you to rethink the meaning of retirement and put you in a better position to enjoy the new retirementality you deserve.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118705025/?ar
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  • 15
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    Inside the house of money : top hedge fund traders on profiting in the global markets (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118865729 , 1118865723
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: Rev. and updated ed.
    Parallel Title: Erscheint auch als
    Keywords: Hedge funds ; Mutual funds ; Investment advisors ; Portfolio management ; Investments ; Electronic books ; Electronic books ; local
    Abstract: New commentary and updates to enlightening interviews with today's top global macro hedge fund managers This updated paperback edition of Inside the House of Money lifts the veil on the typically opaque world of hedge funds offering a rare glimpse at how today's highest paid money managers approach their craft. Now with new commentary, author, Steve Drobny takes you even further into the hedge fund industry. He demystifies how these star traders make billions for their well-heeled investors, revealing their theories, strategies and approaches to markets. Whereas some still maintain that rationality permeates financial markets, Drobny captures a different dimension, showing how the unquantifiable human forces of emotion and intuition are also at play. Along the way, readers get an inside look at firsthand trading experiences through some of the major world financial crises of the last few decades. Discusses how no market or instrument is out of bounds for these elite global macro hedge fund managers Offers unique and illuminating insight into an inaccessible and sometimes downright secretive world Written by respected industry expert Steven Drobny Highly accessible and filled with in-depth expert opinion, this updated paperback edition of Inside the House of Money is a must-read for financial professionals and anyone else interested in understanding how greed, fear, and the human forces of emotion drive world markets.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118865729/?ar
    URL: Cover
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  • 16
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    2014 Wiley CPAexcel exam review focus notes : financial accounting and reporting (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118854143 , 1118854144
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Keywords: Accounting ; Examinations ; Study guides ; Accounting ; Examinations, questions, etc ; Auditing ; Examinations ; Study guides ; Electronic books ; Electronic books ; local
    Abstract: All the information you need to pass the CPA exam on your own Updated annually with the latest AICPA content guidelines, Wiley CPAexcel Exam Review 2014 Focus Notes provides a review of all the basic skills and concepts tested on the CPA exam and teaches important strategies to take the exam faster and more accurately. Filled with acronyms and mnemonic devices to help candidates remember the accounting rules and checklists needed to pass the exam, Wiley CPAexcel Exam Review 2014 Focus Notes provides a thorough review of all basic skills and concepts needed for the exam. Includes tips on identifying and interpreting annual reports, stock reports, and other published material to help with the research requirements of the new case study simulations Available in a handy, easy-to-carry, spiral bound reference manual Includes acronyms and mnemonics to help candidates learn and remember a variety of rules and checklists In order to assist candidates in successfully performing exam simulations, Wiley CPAexcel Exam Review 2014 Focus Notes include references to authoritative literature, sample spreadsheets, and key concepts, tips and tools to facilitate research.
    Note: Author: Ray Whittington. Cf. About the author page. - Includes index. - Description based on online resource; title from title page (Safari, viewed May 15, 2014)
    URL: https://learning.oreilly.com/library/view/-/9781118854143/?ar
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  • 17
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    The presentation lab : learn the formula behind powerful presentations (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118891773 , 1118891775
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Keywords: Business presentations ; Public speaking ; Electronic books ; Electronic books ; local
    Abstract: Revealing the difference between great slides and great presentations Based on a proven process from one of the world's most prominent presentation consultancy and design firms, The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization methodology and takes readers on a journey of evolution and revolution to discover what makes an effective presentation (and you may be surprised to know that great design is the last thing you need to worry about). Using practical tips and drawing on Simon's experiences working with companies around the globe, The Presentation Lab will help everyone who ever needs to present by revealing what works, what doesn't and, more importantly, why. The Presentation Lab tackles "Death by PowerPoint" head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for audience engagement and delivery and challenging to status quo of today's business presentation landscape.
    Note: Includes bibliographical references and index. - Description based on online resource; title from cover page (Safari, viewed May 29, 2014)
    URL: https://learning.oreilly.com/library/view/-/9781118891773/?ar
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  • 18
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    The comprehensive guide on how to read a financial report : wringing vital signs out of the numbers (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118820889 , 1118820886
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 8th ed.
    Parallel Title: Erscheint auch als
    Keywords: Financial statements ; Electronic books ; Electronic books ; local
    Abstract: A comprehensive guide to reading and understanding financial reports Financial reports provide vital information to investors, lenders, and managers. Yet, the financial statements in a financial report seem to be written in a foreign language that only accountants can understand. This comprehensive version of How to Read a Financial Report breaks through that language barrier, clears away the fog, and offers a plain-English user's guide to financial reports. The book features new information on the move toward separate financial and accounting reporting standards for private companies, the emergence of websites offering financial information, pending changes in the auditor's report language and what this means to investors, and requirements for XBRL tagging in reporting to the SEC, among other topics. Makes it easy to understand what financial reports really say Updated to include the latest information financial reporting standards and regulatory changes Written by an author team with a combined 50-plus years of experience in financial accounting This comprehensive edition includes an ancillary website containing valuable additional resources With this comprehensive version of How to Read a Financial Report , investors will find everything they need to fully understand the profit, cash flow, and financial condition of any business.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118820889/?ar
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  • 19
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    Combat finance : how military values and discipline will help you achieve financial freedom (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118817520 , 1118817524
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Finance, Personal ; Military discipline ; Electronic books ; Electronic books ; local
    Abstract: In this book, Kurt Neddenriep, a Senior Vice President at a major investment firm who also served a tour in Afghanistan, develops a set of leadership and service values to help individuals and families to consistently achieve financial success. A comprehensive guide to personal finance, this book is informed by the author's expertise in the financial industry and framed within the lessons, clear thinking and organization he learned over the course of a parallel 23-year career in the Army National Guard of Nevada. The book will tell the stories of those who serve our country and how their values, discipline, and morals can teach us financial lessons in our personal lives, taking military principles and tactics and using them to explain finances for the mainstream American. The book covers: Mortgages Savings Insurance Portfolio diversity
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118817520/?ar
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  • 20
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    Hacking leadership : the 11 gaps every business needs to close and the secrets to closing them quickly (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118817353 , 1118817354
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Management ; Electronic books ; Electronic books ; local
    Abstract: Hacking Leadership is Mike Myatt's latest leadership book written for leaders at every level. Leadership isn't broken, but how it's currently being practiced certainly is. Everyone has blind spots. The purpose of Hacking Leadership is to equip leaders at every level with an actionable framework to identify blind spots and close leadership gaps. The bulk of the book is based on actionable, topical leadership and management hacks to bridge eleven gaps every business needs to cross in order to create a culture of leadership: leadership, purpose, future, mediocrity, culture, talent, knowledge, innovation, expectation, complexity, and failure. Each chapter: Gives readers specific techniques to identify, understand, and most importantly, implement individual, team and organizational leadership hacks. Addresses blind spots and leverage points most leaders and managers haven't thought about, which left unaddressed, will adversely impact growth, development, and performance. All leaders have blind-spots (gaps), which often go undetected for years or decades, and sadly, even when identified the methods for dealing with them are outdated and ineffective - they need to be hacked. Showcases case studies from the author's consulting practice, serving as a confidant with more than 150 public company CEOs. Some of those corporate clients include: AT&T, Bank of America, Deloitte, EMC, Humana, IBM, JP Morgan Chase, Merrill Lynch, PepsiCo, and other leading global brands. Hacking Leadership offers a fresh perspective that makes it easy for leaders to create a roadmap to identify, refine, develop, and achieve their leadership potential--and to create a more effective business that is financially solvent and professionally desirable.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118817353/?ar
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  • 21
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    Photoshop Elements 12 all-in-one for dummies (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118754252 , 1118754255
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: For dummies
    Parallel Title: Erscheint auch als
    Keywords: Adobe Photoshop elements ; Photography ; Digital techniques ; Image processing ; Digital techniques ; Electronic books ; Electronic books ; local
    Abstract: Make ordinary photos extraordinary with Photoshop Elements 12 All-in-One For Dummies! Whether you prefer to snap shots on your smartphone or don't ever leave home without your DSLR, chances are you have way more photos than you ever dreamed possible. Photoshop Elements 12 All-in-One For Dummies is here to help you get those pictures organized and turn your favorite shots into amazing images. This information-packed, full-color guide features nine minibooks covering all aspects of the image-editing process. From learning what's new with Elements 12, finding your way around the workspace, and bringing some order to your images to enhancing color, correcting flaws, working with filters and effects, sharing your work, and beyond, you'll be on your way to picture perfection in no time. Guides you through the Elements basics - working with the Organizer, importing photos, and using the tools and options Explains how to enhance your images by adjusting color, brightness, resolution, contrast, and sharpness Teaches you how to work with layers, masks, filters, effects, styles, type, and the Brush and Pencil tools Shows you how to share your creative genius with the world via slide shows, photo books, Facebook, Twitter, Adobe Revel, and other fun photo projects and sites Whether you're new to image editing or just new to Elements 12, you'll sharpen your skills and get your shots in shape with Photoshop Elements 12 All-in-One For Dummies!
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118754252/?ar
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  • 22
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    Radio resource management in multi-tier cellular wireless networks (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118749777 , 1118749774
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley series on adaptive and cognitive dynamic systems
    Parallel Title: Erscheint auch als
    Keywords: Wireless communication systems ; Femtocells ; Radio resource management (Wireless communications) ; Electronic books ; Electronic books ; local
    Abstract: Providing an extensive overview of the radio resource management problem in femtocell networks, this invaluable book considers both code division multiple access femtocells and orthogonal frequency-division multiple access femtocells. In addition to incorporating current research on this topic, the book also covers technical challenges in femtocell deployment, provides readers with a variety of approaches to resource allocation and a comparison of their effectiveness, explains how to model various networks using Stochastic geometry and shot noise theory, and much more.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118749777/?ar
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  • 23
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    Panic, prosperity, and progress : five centuries of history and the markets (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118746110 , 1118746112
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley trading
    Parallel Title: Erscheint auch als
    Keywords: Financial institutions ; History ; Capital market ; History ; Financial crises ; History ; Electronic books ; Electronic books ; local
    Abstract: A detailed guide to financial market performance during financial crises With the financial markets seemingly careening from one crisis to another, it's vital for today's investors and traders to have an historical perspective on market performance during times of great turmoil. In this book, Tim Knight provides an exhaustive analysis of financial market behavior prior, during, and following tumultuous events since 1600. Making copious use of charts and basic technical analysis, Knight demonstrates how external shocks tend to create extreme reactions in the financial markets and how these predictable reactions provide opportunities for investors and traders to profit. Knight traverses five centuries of financial market history, from Tulipmania in the 1600s to the contemporary sovereign debt crisis. He looks at each event from the prism of the financial markets, examining the market climate prior to the event, during the event, and following the event. Draws essential lessons from history providing investors and traders with guidelines to better navigate markets in today's tumultuous times Offers valuable insights on understanding and anticipating market responses to shocks and crises Companion website with a Q&A section contains charts from key moments in past financial crises and asks readers to choose whether to go long, short, or step aside If you're looking for a better way to make it today's dynamic markets, look no further than this timely book. Note: The ebook version does not provide access to the companion files.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118746110/?ar
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  • 24
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    How to read a financial report : wringing vital signs out of the numbers (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118735589 , 1118735587
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 8th ed.
    Parallel Title: Erscheint auch als
    Keywords: Financial statements ; Electronic books ; Electronic books ; local
    Abstract: An updated new edition of the comprehensive guide to reading and understanding financial reports Financial reports provide vital information to investors, lenders, and managers. Yet, the financial statements in a financial report seem to be written in a foreign language that only accountants can understand. This new Eighth Edition of How to Read a Financial Report breaks through that language barrier, clears away the fog, and offers a plain-English user's guide to financial reports. This updated edition features new information on the move toward separate financial and accounting reporting standards for private companies, the emergence of websites offering financial information, pending changes in the auditor's report language and what this means to investors, and requirements for XBRL tagging in reporting to the SEC, among other topics. Makes it easy to understand what financial reports really say Updated to include the latest information financial reporting standards and regulatory changes Written by an author team with a combined 50-plus years of experience in financial accounting With this new edition of How to Read a Financial Report , investors will find everything they need to fully understand the profit, cash flow, and financial condition of any business.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118735589/?ar
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  • 25
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    Decide : work smarter, reduce your stress, and lead by example (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118771679 , 1118771672
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Decision making ; Problem solving ; Motivation (Psychology) ; Electronic books ; Electronic books ; local
    Abstract: How to make better decisions and achieve your goals What shapes a person's career and life, and defines them as a leader? Their decisions. We all want to be more productive and deliver our best results. But doing this effectively-and consistently over time-is a significant challenge. Managing it all is hard, and leading in today's hyper-paced world is even harder. The good news is that leadership expert Steve McClatchy makes it easier. In Decide , McClatchy-who works with Fortune 1000 people every day to help them achieve outstanding levels of performance-shows you how to cut through the complexities and excuses to start realizing real gains simply by changing one thing: the way you make decisions. With McClatchy's help, you can quickly begin to: Use the time you have each day to move your business and your life forward Make decisions that yield better results Waste less time, reduce stress and regain balance Again and again, McClatchy has helped people learn for themselves how great decision-making habits yield a lifetime of accomplishments. Follow McClatchy's no-nonsense and practical approach, and you'll soon manage-and even lead-at your highest level of personal performance.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118771679/?ar
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  • 26
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    Applied equity analysis and portfolio management : tools to analyze and manage your stock portfolio (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118819203 , 1118819209
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley finance series
    Parallel Title: Erscheint auch als
    Keywords: Portfolio management ; Technical analysis (Investment analysis) ; Stocks ; Electronic books ; Electronic books ; local
    Abstract: A "hands-on" guide to applied equity analysis and portfolio management From asset allocation to modeling the intrinsic value of a stock, Applied Equity Analysis and Portfolio Management + Online Video Course offers readers a solid foundation in the practice of fundamental analysis using the same tools and techniques as professional investors. Filled with real-world illustrations and hands-on applications, Professor Weigand's learning system takes a rigorous, empirical approach to topics such as analyzing the macro-finance environment, sector rotation, financial analysis and valuation, assessing a company's competitive position, and reporting the performance of a stock portfolio. Unlike typical books on this subject-which feature chapters to read and exercises to complete-this resource allows readers to actively participate in the learning experience by completing writing exercises and manipulating interactive spreadsheets that illustrate the principles being taught. The learning system also features instructional videos that demonstrate how to use the spreadsheet models and excerpts from the author's blog, which are used to depict additional examples of the analysis process. Along the way, it skillfully outlines an effective approach to creating and interpreting outputs typically associated with a top-down money management shop - including a macroeconomic forecasting newsletter, detailed stock research reports, and a portfolio performance attribution analysis. Covers topics including active and passive money management, fundamental analysis and portfolio attribution analysis Companion streaming videos show how to use free online data to create yourown analyses of key economic indicators, individual stocks, and stock portfolios A valuable resource for universities who have applied equity analysis and portfolio management courses Practical and up-to-date, the book is an excellent resource for those with a need for practical investment expertise.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118819203/?ar
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  • 27
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    Leveraged buyouts : a practical guide to investment banking and private equity (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118674451 , 1118674456
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley finance series
    Parallel Title: Erscheint auch als
    Keywords: Leveraged buyouts ; Consolidation and merger of corporations ; Investment banking ; Private equity ; Electronic books ; Electronic books ; local
    Abstract: A comprehensive look at the world of leveraged buyouts The private equity industry has grown dramatically over the past twenty years. Such investing requires a strong technical know-how in order to turn private investments into successful enterprises. That is why Paul Pignataro has created Leveraged Buyouts + Website: A Practical Guide to Investment Banking and Private Equity . Engaging and informative, this book skillfully shows how to identify a private company, takes you through the analysis behind bringing such an investment to profitability-and further create high returns for the private equity funds. It includes an informative leveraged buyout overview, touching on everything from LBO modeling, accounting, and value creation theory to leveraged buyout concepts and mechanics. Provides an in-depth analysis of how to identify a private company, bring such an investment to profitability, and create high returns for the private equity funds Includes an informative LBO model and case study as well as private company valuation Written by Paul Pignataro, founder and CEO of the New York School of Finance If you're looking for the best way to hone your skills in this field, look no further than this book.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118674451/?ar
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    2014 Wiley CPAexcel exam review focus notes : business enviroment and concepts (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118854297 , 1118854292
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Accounting ; Examinations ; Study guides ; Accounting ; Examinations, questions, etc ; Electronic books ; Electronic books ; local
    Abstract: All the information you need to pass the CPA exam on your own Updated annually with the latest AICPA content guidelines, Wiley CPAexcel Exam Review 2014 Focus Notes provides a review of all the basic skills and concepts tested on the CPA exam and teaches important strategies to take the exam faster and more accurately. Filled with acronyms and mnemonic devices to help candidates remember the accounting rules and checklists needed to pass the exam, Wiley CPAexcel Exam Review 2014 Focus Notes provides a thorough review of all basic skills and concepts needed for the exam. Includes tips on identifying and interpreting annual reports, stock reports, and other published material to help with the research requirements of the new case study simulations Available in a handy, easy-to-carry, spiral bound reference manual Includes acronyms and mnemonics to help candidates learn and remember a variety of rules and checklists In order to assist candidates in successfully performing exam simulations, Wiley CPAexcel Exam Review 2014 Focus Notes include references to authoritative literature, sample spreadsheets, and key concepts, tips and tools to facilitate research.
    Note: Author: Ray Whittington. Cf. About the author page. - Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118854297/?ar
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    Reliability engineering (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118841792 , 1118841794
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley series in systems engineering and management
    Parallel Title: Erscheint auch als
    Keywords: Reliability (Engineering) ; Electronic books ; Electronic books ; local
    Abstract: An Integrated Approach to Product Development Reliability Engineering presents an integrated approach to the design, engineering, and management of reliability activities throughout the life cycle of a product, including concept, research and development, design, manufacturing, assembly, sales, and service. Containing illustrative guides that include worked problems, numerical examples, homework problems, a solutions manual, and class-tested materials, it demonstrates to product development and manufacturing professionals how to distribute key reliability practices throughout an organization. The authors explain how to integrate reliability methods and techniques in the Six Sigma process and Design for Six Sigma (DFSS). They also discuss relationships between warranty and reliability, as well as legal and liability issues. Other topics covered include: Reliability engineering in the 21st Century Probability life distributions for reliability analysis Process control and process capability Failure modes, mechanisms, and effects analysis Health monitoring and prognostics Reliability tests and reliability estimation Reliability Engineering provides a comprehensive list of references on the topics covered in each chapter. It is an invaluable resource for those interested in gaining fundamental knowledge of the practical aspects of reliability in design, manufacturing, and testing. In addition, it is useful for implementation and management of reliability programs.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118841792/?ar
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    Enterprise risk management : from incentives to controls (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118834435 , 1118834437
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Series Statement: Wiley finance series
    Parallel Title: Erscheint auch als
    Keywords: Risk management ; Electronic books ; Electronic books ; local
    Abstract: A fully revised second edition focused on the best practices of enterprise risk management Since the first edition of Enterprise Risk Management: From Incentives to Controls was published a decade ago, much has changed in the worlds of business and finance. That's why James Lam has returned with a new edition of this essential guide. Written to reflect today's dynamic market conditions, the Second Edition of Enterprise Risk Management: From Incentives to Controls clearly puts this discipline in perspective. Engaging and informative, it skillfully examines both the art as well as the science of effective enterprise risk management practices. Along the way, it addresses the key concepts, processes, and tools underlying risk management, and lays out clear strategies to manage what is often a highly complex issue. Offers in-depth insights, practical advice, and real-world case studies that explore the various aspects of ERM Based on risk management expert James Lam's thirty years of experience in this field Discusses how a company should strive for balance between risk and return Failure to properly manage risk continues to plague corporations around the world. Don't let it hurt your organization. Pick up the Second Edition of Enterprise Risk Management: From Incentives to Controls and learn how to meet the enterprise-wide risk management challenge head on, and succeed.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118834435/?ar
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    The art of product design : changing how things get made (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118881040 , 1118881044
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Product design ; Technological innovations ; Electronic books ; Electronic books ; local
    Abstract: Embrace Open Engineering and accelerate the design and manufacturing processes Product development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal "experts" for new ideas. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and most importantly, customers. The Art of Product Design explains the rise of "Open Engineering," a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. Explains how to establish open flows of information inside and outside an organization, increasing the quality and frequency of input from different groups and stakeholders Hardi Meybaum is the founder and CEO of GrabCad, the largest community of mechanical engineers and designers in the world Open Engineering is crowdsourcing, it's collaborating, it's sharing and connecting. And it's helping a growing number of companies create better products faster than they ever imagined. The Art of Product Design shows you how to harness its power for your company.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118881040/?ar
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    Insight selling : surprising research on what sales winners do differently (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118875063 , 1118875060
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Selling ; Strategic planning ; Electronic books ; Electronic books ; local
    Abstract: What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller-the insight seller-is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling , Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118875063/?ar
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    Mobile magic : the Saatchi & Saatchi guide to mobile marketing (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118855140 , 1118855140
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Telemarketing ; Internet marketing ; Branding (Marketing) ; Electronic books ; Electronic books ; local
    Abstract: A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118855140/?ar
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    2014 Wiley CPAexcel exam review focus notes : auditing and attestation (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118854228 , 1118854225
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Keywords: Accounting ; Examinations ; Study guides ; Auditing ; Examinations, questions, etc ; Attest function (Auditing) ; Examinations, questions, etc ; Electronic books ; Electronic books ; local
    Abstract: All the information you need to pass the CPA exam on your own Updated annually with the latest AICPA content guidelines, Wiley CPAexcel Exam Review 2014 Focus Notes provides a review of all the basic skills and concepts tested on the CPA exam and teaches important strategies to take the exam faster and more accurately. Filled with acronyms and mnemonic devices to help candidates remember the accounting rules and checklists needed to pass the exam, Wiley CPAexcel Exam Review 2014 Focus Notes provides a thorough review of all basic skills and concepts needed for the exam. Includes tips on identifying and interpreting annual reports, stock reports, and other published material to help with the research requirements of the new case study simulations Available in a handy, easy-to-carry, spiral bound reference manual Includes acronyms and mnemonics to help candidates learn and remember a variety of rules and checklists In order to assist candidates in successfully performing exam simulations, Wiley CPAexcel Exam Review 2014 Focus Notes include references to authoritative literature, sample spreadsheets, and key concepts, tips and tools to facilitate research.
    Note: Author: Ray Whittington. Cf. About the author page. - Includes index. - Description based on online resource; title from title page (Safari, viewed May 15, 2014)
    URL: https://learning.oreilly.com/library/view/-/9781118854228/?ar
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    Courage to execute : what elite U.S. military units can teach business about leadership and team performance (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118841303 , 1118841301
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Management ; Leadership ; Success in business ; Electronic books ; Electronic books ; local
    Abstract: How to build a culture of high performance within your organization The U.S. military in general, and its many elite organizations in particular, possesses a culture of high performance. Courage to Execute outlines the six basic principles that operate at the foundation of high performance, which include leadership, organization, communication, knowledge, experience, and discipline, known together as LOCKED. When all are practiced effectively, teamwork emerges. But the most elusive quality that exists at the heart of all elite military teams, the element that organizations and businesses deeply desire to perform more efficiently and effectively, is trust. Trust is easily spent, but hard won. Author James Murphy, an employer of approximately fifty senior military officers that have served in elite units such as the U.S. Navy Blue Angels, U.S. Navy SEALS, and U.S. Army Rangers, shares a multitude of personal leadership stories that illustrates the principles of LOCKED. Shares compelling anecdotes from leaders in elite units of the U.S. Military Written by James D. Murphy, founder and CEO of Afterburner, Inc., which has trained over 1.5 million executives, sales professionals, and business people from every industry in Afterburner's Flawless Execution Model, and its unique, high-energy programs Courage to Execute will help you develop effective leadership skills and build high-performance teams that out-compete your rivals every time.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118841303/?ar
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    One word that will change your life (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118828489 , 1118828488
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: Expanded ed.
    Parallel Title: Erscheint auch als
    Keywords: Self-actualization (Psychology) ; Religious aspects ; Christianity ; Self-actualization (Psychology) ; Motivation (Psychology) ; Religious aspects ; Motivation (Psychology) ; Christian life ; Commitment (Psychology) ; Electronic books ; Electronic books ; local
    Abstract: The guide to creating simplicity in your world and developing a discipline for life, now in a full-color, expanded edition One Word explains how to simplify your life and business by focusing on just ONE WORD for the entire year. The simplicity of choosing one word makes it a catalyst for life-change. Clutter and complexity lead to procrastination and paralysis, while simplicity and focus lead to success and clarity. By celebrated authors Dan Britton, Jimmy Page, and Jon Gordon, One Word That Will Change Your Life shows you how to cut through to the core of your intention for the next year. It offers an action plan and simple process to discover your word for the year. It also explains how your one word will impact the six dimensions of your life-mental, physical, emotional, relational, spiritual, and financial. This beautifully illustrated full-color Second Edition includes even more stories demonstrating the impact of embracing the One Word call to action. It explores the legacy of taking a focused approach to your life and outlines six new dimensions to the Action Plan. Includes additional material on developing the One Word for teams and families, specifically how a group of people can also have a One Word Demonstrates how to establish a simple, disciplined, and focused approach to the next year of your life Discover how to create simplicity in your world and develop a discipline for life through the power of One Word . Note: The ebook version does not provide access to the companion files.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118828489/?ar
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  • 37
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    Wealth exposed : insurance planning for high net worth individuals and their advisors (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118810705 , 1118810708
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley finance series
    Parallel Title: Erscheint auch als
    Keywords: Rich people ; Finance, Personal ; Rich people ; Insurance requirements ; Electronic books ; Electronic books ; local
    Abstract: An indispensable survival guide for high-net-worth individuals and their advisors If you're like most high-net-worth individuals nowadays, you are underinsured, over-targeted in litigation, and dangerously exposed to risks that can profoundly jeopardize your lifestyle and rob you and your family of what they've worked so hard to achieve. Don't risk it all for lack of basic knowledge. Read Wealth Exposed and get the practical guidance and real-world solutions you need to protect your hard-earned assets. Written by a leading national risk management expert with extensive experience advising high-net-worth individuals, Wealth Exposed alerts you to the full range of risks to which high-net-worth individuals are exposed, while schooling you in your risk management ABCs. Designed for high-net-worth individuals, their CPAs, attorneys, family office managers, and others, Wealth Exposed arms you with the knowledge and tools you need to protect yourself, or your clients, from mayhem. Provides a framework for creating a comprehensive personal risk management strategy Contains numerous real-life anecdotes and case studies drawn from the author's case files Discusses insurance solutions for property, cars, jewelry, aircraft, watercraft, wine, cars, and more Read Wealth Exposed and find out what you need to know to protect your assets from risk and secure your peace of mind.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118810705/?ar
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  • 38
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    Basic math & pre-algebra (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118791998 , 1118791991
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Series Statement: For dummies
    Parallel Title: Erscheint auch als
    Keywords: Mathematics ; Algebra ; Mathematics ; Problems, exercises, etc ; Algebra ; Problems, exercises, etc ; Electronic books ; Electronic books ; local
    Abstract: Tips for simplifying tricky basic math and pre-algebra operations Whether you're a student preparing to take algebra or a parent who wants or needs to brush up on basic math, this fun, friendly guide has the tools you need to get in gear. From positive, negative, and whole numbers to fractions, decimals, and percents, you'll build necessary math skills to tackle more advanced topics, such as imaginary numbers, variables, and algebraic equations. Explanations and practical examples that mirror today's teaching methods Relevant cultural vernacular and references Standard For Dummies materials that match the current standard and design Basic Math & Pre-Algebra For Dummies takes the intimidation out of tricky operations and helps you get ready for algebra!
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118791998/?ar
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  • 39
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    Profiting from market trends : simple tools and techniques for mastering trend analysis (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118727003 , 1118727002
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley trading series
    Parallel Title: Erscheint auch als
    Keywords: Technical analysis (Investment analysis) ; Investment analysis ; Electronic books ; Electronic books ; local
    Abstract: An accessible guide to identifying and profiting from financial market trends Profiting from long-term trends is the most common path to success for traders. The challenge is recognizing the emergence of a trend and determining where to enter and exit the market. No body is more familiar with this situation than author Tina Logan. Now, in Profiting from Market Trends, she shares here extensive insights in this area with you. Divided into four comprehensive parts trend development, change in trend direction, reading the market, and profiting from technical analysis this reliable resource skillfully describes how to identify the emergence of a new trend; quantify the strength of the trend; identify signals that confirm the trend or warn that the trend may be ending; and place trades to profit from trends. Written in an easy to understand and engaging style, Profiting from Market Trends effectively addresses how to apply the information provided to make money in today's dynamic markets. Examines essential tools for making the most of trend analysis Offers insights on how to execute the techniques discussed in real-world situations Written by a well-respected trader and trainer of traders Understanding and identifying trends is one of the most important factors in successful trading. This book will show you how to achieve this elusive goal.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118727003/?ar
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  • 40
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    The power of understanding people : the key to strengthening relationships, increasing sales, and enhancing organizational performance (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118726884 , 111872688X
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Customer relations ; Customer services ; Interpersonal relations ; Electronic books ; Electronic books ; local
    Abstract: How to build lasting connections through meaningful communication Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships. This book provides the tools to understand others' unique communication style as well as your own. Get detailed advice on how to adjust to diverse communication styles, develop a unifying language for the organization, and better match motivational techniques to team members. Through storytelling and experiential exercises, author Dave Mitchell helps you gain insight into your own unique interaction style and teaches you how to communicate, motivate, sell, and service more successfully no matter the personality types involved. Offers insight into the behavior cues and questions to ask to better understand someone's interactive preferences Explains how to enhance your sales efforts by better targeting your brand message to the client's style so that your products/services resonate with them more Examines strategies for creating a high performing work environment and achieve greater customer service excellence Contains conflict resolution strategies, including how to effectively work out differences within a team, between work units, with customers, and even in your personal life Armed with the ability to interpret the behavior of the people around you, you will achieve greater levels of success at work and at home while also learning how to better handle the difficult situations involving people in your life.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118726884/?ar
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  • 41
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    iPhone all-in-one for dummies (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118727805 , 1118727800
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 3rd ed.
    Series Statement: --For dummies
    Parallel Title: Erscheint auch als
    Keywords: iPhone (Smartphone) ; Mobile computing ; Application software ; Electronic books ; Electronic books ; local
    Abstract: Nearly 600 pages of content gets you up and running on your new iPhone Want to get the most out of your iPhone? You've come to the right place. You'll be up and running in no time with easy coverage of iPhone basics, how to use the built-in iPhone apps, setting up security, texting, and more. And of course, it explains all the fun stuff too, like how to use Siri, your voice-activated personal assistant, video-chat with FaceTime, find your way with the Maps and driving directions, and much more. Whether this is your first iPhone or an upgrade to the latest version, get ready to outsmart the smartest smartphone in town with iPhone All-in-One For Dummies, 3rd Edition . Fully updated to cover the iPhone 5s, iPhone 5c, and iOS 7! Five minibooks walk you through all aspects of using your iPhone: Meet the iPhone, Stocking the iPhone with iTunes Apps and Add-Ons, Communications Central, Making Your iPhone Your Personal Assistant, and Letting iPhone Entertain You Gets you up to speed with the latest iPhone features, including all the new features in the iWork apps for iPhone! Explains how to make phone and FaceTime video calls; exchange e-mails, texts, and multimedia messages; surf the web; find the latest apps, e-books, music, and games; shoot and share videos; sync with iCloud; and much more Helps you keep your iPhone safe and happy, as well as troubleshoot and fix common problems Find a wealth of great ways to use your iPhone at home, at work, or on the go with this fun and easy guide.
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118727805/?ar
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  • 42
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    The graphic designer's guide to portfolio design (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118716519 , 1118716515
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 3rd ed.
    Parallel Title: Erscheint auch als
    Keywords: Art portfolios ; Design ; Design services ; Marketing ; Graphic arts ; Vocational guidance ; Computer graphics ; Electronic books ; Electronic books ; local
    Abstract: Landing a job in graphic design or multimedia starts with the creation of a portfolio that showcases a student's best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, this book helps students successfully transition from design student to design professional. Now fully updated, it is the only guide to creating job-winning print-based and digital portfolios specifically for graphic designers.
    Note: Includes bibliographical references. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118716519/?ar
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  • 43
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    Investor behavior : the psychology of financial planning and investing (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118727027 , 1118727029
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley finance series
    Parallel Title: Erscheint auch als
    Keywords: Investments ; Psychological aspects ; Finance ; Psychological aspects ; Electronic books ; Electronic books ; local
    Abstract: Investor Behavior provides readers with a comprehensive understanding and the latest research in the area of behavioral finance and investor decision making. Blending contributions from noted academics and experienced practitioners, this 30-chapter book will provide investment professionals with insights on how to understand and manage client behavior; a framework for interpreting financial market activity; and an in-depth understanding of this important new field of investment research. The book should also be of interest to academics, investors, and students. The book will cover the major principles of investor psychology, including heuristics, bounded rationality, regret theory, mental accounting, framing, prospect theory, and loss aversion. Specific sections of the book will delve into the role of personality traits, financial therapy, retirement planning, financial coaching, and emotions in investment decisions. Other topics covered include risk perception and tolerance, asset allocation decisions under inertia and inattention bias; evidenced based financial planning, motivation and satisfaction, behavioral investment management, and neurofinance. Contributions will delve into the behavioral underpinnings of various trading and investment topics including trader psychology, stock momentum, earnings surprises, and anomalies. The final chapters of the book examine new research on socially responsible investing, mutual funds, and real estate investing from a behavioral perspective. Empirical evidence and current literature about each type of investment issue are featured. Cited research studies are presented in a straightforward manner focusing on the comprehension of study findings, rather than on the details of mathematical frameworks.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118727027/?ar
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  • 44
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    Quicken 2014 for dummies (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118720950 , 1118720954
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: For dummies
    Parallel Title: Erscheint auch als
    Keywords: Quicken (Computer file) ; Finance, Personal ; Computer programs ; Electronic books ; Electronic books ; local
    Abstract: The classic guide to the market-leading personal finance software returns, updated and revised throughout! In the latest edition of this perennial bestseller, financial expert Stephen Nelson shows you how to take control of your finances and get them in order quickly with Quicken 2014, the number one personal finance software on the market. Nelson provides you with a helpful introduction to all the latest features and enhancements to Quicken and shares expert advice on managing your bills; reconciling bank accounts online; recording credit card and other transactions; tracking investments, mortgages and other assets and liabilities; and more. Walks you through installing and setting up Quicken, maintaining your financial information safely on a computer, setting a budget, and creating financial reports Highlights ways to save money for college or retirement, minimize taxes, and maintain detailed financial records Zeroes in on paying bills online; managing mutual funds, stocks, and bonds; and keeping track of loans and other debts Presents a fun and friendly approach to a topic that many people find intimidating or overwhelming Whether you're a first-time Quicken customer or looking to take advantage of the latest updates the new version has to offer, Quicken 2014 For Dummies will help you get your personal finances in order in no time!
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118720950/?ar
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    Blogging for dummies (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118712092 , 1118712099
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 5th ed.
    Series Statement: For dummies
    Keywords: Blogs ; Electronic books ; Electronic books ; local
    Abstract: The best book on blogging, updated and better than ever! The blogosphere keeps changing and evolving, and so does this top blogging guide. A terrific book whether you're just starting out or are already blogging regularly, this book provides solid information on blogging basics, the anatomy of a good blog, and the tools you need to get started. You'll learn how to set up an account, find ample coverage of social plug-ins and emerging platforms like Squarespace and Overblog, and discover savvy ways to write your first post. Best of all, the book explores how you can make real money from your passion and become a professional blogger. Updates you on the latest blogging software and utilities Explains search engine optimization, so new readers will find your blog Reviews advertising tools and techniques you can use to attract readers Helps you integrate your blog with social media Delves into professional blogging and how to make money from your blog Start blogging like a professional with the new edition of this top guide, Blogging For Dummies, 5th Edition .
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118712009/?ar
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    Social collaboration for dummies (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118658536 , 1118658531
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: For dummies
    Parallel Title: Erscheint auch als
    Keywords: Business enterprises ; Computer networks ; Business networks ; Social networks ; Online social networks ; Organizational effectiveness ; Electronic books ; Electronic books ; local
    Abstract: Realize the potential of social collaboration in business with this easy-to-understand guide Social media have proven to be an engaging and addictive mode of communication and information gathering for users on a personal level. However, by applying that same philosophy, a corporate collaboration system that employs social technologies could potentially get employees more involved in running an efficient and effective business. This fun and friendly guide shows you exactly how to put social networking to work in order to achieve business goals. Taking you beyond just the features and tools of social collaboration, the book focuses on where and how social collaboration principles and technologies can be applied in order to enhance the performance of an organization, regardless of how big or small it may be. Helps businesses understand how to introduce social collaboration practices into their organizations in order to create the results they are seeking Details ways to transform a business into a social business by using social collaboration technologies Provides case studies that exemplify ways in which business can engage and learn in social collaboration Social Collaboration For Dummies is an ideal introductory guide for anyone looking to use social collaboration to lead to improvements in productivity, organizational agility, innovation, and employee engagement.
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118658536/?ar
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    Foreign exchange operations : master trading agreements, settlement, and collateral (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118415559 , 1118415558
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley finance series
    Parallel Title: Erscheint auch als
    Keywords: Foreign exchange ; Commercial treaties ; International trade ; Electronic books ; Electronic books ; local
    Abstract: The ultimate nuts-and-bolts guide to foreign exchange operations The foreign exchange landscape is particularly risky since so much of the world is unregulated and takes place over the counter (off exchange). Brilliant traders and money managers who are profitable may find themselves underperforming, or worse, losing, simply because they failed to establish strong operations. In this book, David DeRosa provides industry players with everything they need for strong operational functions from all the types of trades to execution, master trading agreements, documentation, settlement, margin and collateral, and prime brokerage services. Contains vital work flow solutions for trading in the volatile foreign exchange marketplace Offers information for mastering the operational aspect of foreign exchange trading to help determine best partners such as prime brokers and others Written by David DeRosa a leading foreign exchange expert who has consulted to hundreds of financial institutions Foreign Exchange Operations helps traders mitigate risks and offers a guide to all aspects of trading operations from mastering trading agreements to margin documentation.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118415559/?ar
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    Multi-screen marketing : the seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118900802 , 1118900804
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Electronic commerce ; Electronic books ; Electronic books ; local
    Abstract: Simplify your multi-screen marketing by putting consumers at the center of your strategy The rise of the digital age means that consumers have unprecedented access to information and they're no longer interested in a "one size fits all screens" experience. Multi-screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising Division, the book identifies what drives consumer behavior across devices and digital platforms - sequentially, simultaneously, at home, at work and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers. This approach can help marketers simplify their strategy, while enabling them to leverage the right screen with the right message in the right moment. Companies are learning that using the same legacy television advertising and content across all digital media will not help them break through the clutter. To truly take advantage of the unprecedented opportunity served up by the multi-screen world, the authors show how bringing consumers firmly back into focus will ultimately deliver more value for marketers. Readers will learn how to tailor their approach to most effectively reach their customers through the following multi-screen pathways: Content Grazing - uses 2+ screens for unrelated content Quantum - transitions sequential activity from one screen to another Investigative Spider-Webbing - views related content on 2+ screens Social Spider-Webbing - sharing and connecting with others on 2+ screens The book includes new research and data exploring how and why consumers navigate across screens as well as real-world examples of consumer-centric multi-screen marketing from companies of all sizes embracing the change. For marketers looking to remain effective in the digital age, Multi-screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones explains how a consumer-centric multi-screen strategy not only simplifies an overly complex and constantly changing marketing landscape, but leads to multi-screen campaigns that connect consumers to brands in meaningful, enduring ways.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118900802/?ar
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    Unleashing creativity and innovation : nine lessons from nature for enterprise growth and career success (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 1118768116 , 9781118768112
    Language: English
    Pages: 1 online resource (xviii, 158 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Creative ability in business ; Creative thinking ; New products ; Technological innovations ; Electronic books ; Electronic books ; local
    Abstract: Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential. Drawing upon his twenty-two years of first-hand experience helping FedEx grow into a global icon and the last ten years consulting around the world, Madan Birla provides proven and practical answers. Readers will learn How to build a reputation as a creative thinker and become management's go-to person for innovative business solutions Four steps for unleashing their creative potential and generating creative ideas Four communication skills to gain acceptance of your ideas Two words that guarantee promotions How to minimize internal and external negative influences that obstruct creative energy flow How to stop self-censoring and how to confidently express their ideas How to trust that all the resources for germinating creative ideas are within them
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118794777/?ar
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  • 50
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    J.K. Lasser's small business taxes 2014 : your complete guide to a better bottom line (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: J.K. Lasser's
    Parallel Title: Erscheint auch als
    Keywords: Small business ; Taxation ; United States ; Small business ; Taxation ; Law and legislation ; United States ; Electronic books ; Electronic books ; local
    Abstract: The tax facts and strategies that every small business owner needs to know Owning a small business is a big responsibility. While all small business owners seek to improve their bottom line, few realize all the ways that both current and new tax laws can help them do so. With J.K. Lasser's Small Business Taxes 2014 , you'll quickly discover how. Written in a straightforward and accessible style, this reliable resource offers a complete overview of small business tax planning and provides you with the information needed to make tax-smart decisions throughout the year. Focusing on strategies that help you use deductions and tax credits effectively, shield business income, and maximize other aspects of small business taxes, this practical guide will show you how your actions in business today can affect your bottom line from a tax perspective tomorrow. Includes detailed coverage of the newest tax laws and IRS rules, including tax breaks and responsibilities under the Affordable Care Act Shares ideas that can help you run a tax-smart business all year long and plan your exit strategy Contains comprehensive information on each deductible expense, including dollar limits and record-keeping requirements Offers clear instructions on where to report income and claim deductions on your tax forms Includes a free online supplement at JKLasser.com, which contains up-to-the-minute tax law changes Other titles by Barbara Weltman: J.K. Lasser's 1001 Deductions & Tax Breaks 2014 Making the right tax moves can make your business better. Let J.K. Lasser's Small Business Taxes 2014 show you how, with strategies and advice that will help you understand and plan for both today's and tomorrow's tax laws.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118754924/?ar
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    Windows 8.1 all-in-one for dummies (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118821008 , 1118821009
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: For dummies
    Parallel Title: Erscheint auch als
    Keywords: Microsoft Windows (Computer file) ; Computer science ; Operating systems (Computers) ; Electronic books ; Electronic books ; local
    Abstract: Ten minibooks in one get you thoroughly caught up on Windows 8.1! With new improvements and changes, Windows 8.1 offers a refreshed user interface, better integration between the new and traditional Windows interfaces, and more. This updated top-selling guide is what you need to get up to speed on everything Windows 8.1. Nine minibooks in one cover such essential topics as navigating the new Start Screen, understanding Windows 8.1 apps, securing Windows 8.1, and much more. Take the guesswork out of Windows 8.1 from day one with this complete, all-in-one resource. Helps you get up to speed on the Windows 8.1 operating system, including its Start Screen, which is a feature sure to please traditional Windows users Provides top-notch guidance from trusted and well-known Windows expert and author Woody Leonhard Covers Windows 8.1 inside and out, including how to customize the Start screen, manage apps, and control privacy Delves into core Windows 8.1 apps such as e-mail, people, and SkyDrive Shows you how to connect online, add hardware, back up and update, and secure Windows 8.1 Discover new improvements, old favorites, and everything in between with Windows 8.1 All-in-One For Dummies .
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118821008/?ar
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    Employee engagement for dummies (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118756065 , 1118756061
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Employee motivation ; Employee morale ; Electronic books ; Electronic books ; local
    Abstract: The easy way to boost employee engagement Today more than ever, companies and leaders need a road map to help them boost employee engagement levels. Employee Engagement For Dummies helps employers implement the necessary plans to create and sustain an engaging culture, allowing them to attract and retain the best people while boosting their productivity and creativity. Employee Engagement For Dummies helps you foster employee engagement, a concept that furthers an organization's interests through ensuring that employees remain involved in, committed to, and fulfilled by their work. It covers: practical steps to boost employee engagement with your company or team; how to engage different generations of employees; the keys to reduce voluntary employee turnover; practical tools to help retain and engage your employees; processes that will boost employee retention and productivity; hiring the best fits from the start; and much more. Helps you recognize and understand the impact of positive employee engagement Helps you attract and retain the best employees Employee Engagement For Dummies is for business leaders at all levels who are looking to better engage their employees and increase morale and productivity.
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118756065/?ar
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    Concept-oriented research and development in information technology (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118754023 , 1118754026
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley series in systems engineering and management
    Parallel Title: Erscheint auch als
    Keywords: Information technology ; Research ; Electronic books ; Electronic books ; local
    Abstract: This book thoroughly analyzes the relationships between concept, technology, and market-which are the main factors in shifting information technology research and development (R&D) to a new approach. It discusses unconventional methods and viewpoints of concept creation, technology innovation, and market cultivation. Featuring contributions from international experts and case studies from IBM and Hitachi, this book is perfect for graduate students in information technology, engineering, technology management, operation research, and business-as well as for R&D researchers, directors, strategists, business managers, and government and industry professionals.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118754023/?ar
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  • 54
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    Visual social marketing for dummies (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118772263 , 1118772261
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: For dummies
    Parallel Title: Erscheint auch als
    Keywords: Social marketing ; Electronic books ; Electronic books ; local
    Abstract: How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies .
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118772263/?ar
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    Brief : make a bigger impact by saying less (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118705285 , 1118705289
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Business communication ; Electronic books ; Electronic books ; local
    Abstract: Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118705285/?ar
    URL: Inhaltsverzeichnis
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    Trading options : using technical analysis to design winning trades (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118679173 , 1118679172
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley trading series
    Keywords: Technical analysis (Investment analysis) ; Options (Finance) ; Investments ; Speculation ; Electronic books ; Electronic books ; local
    Abstract: A thorough guide to technical analysis methods applied for success in the options market Though still not widely practiced or accepted in the options market, technical analysis is becoming increasingly common. As the practice spreads, traders are discovering how useful technical analysis is for determining clear entry and exit signals. Trading Options: Using Technical Analysis to Design Winning Trades takes the standard technical analysis approach and applies it to the options market. Author Greg Harmon combines technical analysis with a deep understanding of the options market to explain how to design technically created trades that lead to outsized gains with low costs of entry and managed risk. The book covers trend determination, security identification and selection, tools and trade design, and executing, hedging, and adjusting trades. Ideal for individual investors and options traders Identifies and applies mainstream technical analysis methods to the volatile options market Perfect for stock traders that wish to delve in to technical analysis and options Written by the founder of Dragonfly Capital Management, which provides daily technical analysis of securities markets and trade ideas, and CIO of Presidium Capital Management which provides money management for clients
    Note: Includes bibliographical references and index. - Description based on online resource; title from title page (Safari, viewed Apr. 24, 2014)
    URL: https://learning.oreilly.com/library/view/-/9781118679173/?ar
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    The eventual millionaire : how anyone can be an entrepreneur and successfully grow their startup (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118674741 , 111867474X
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Entrepreneurship ; Small business ; Growth ; New business enterprises ; Management ; Finance, Personal ; Electronic books ; Electronic books ; local
    Abstract: Become a millionaire by learning from millionaires An Eventual Millionaire is someone who knows they will be a millionaire, eventually. But they want to do it on their own terms-with an enjoyable life and an enjoyable business. Eventual Millionaires are everywhere, from the airplane pilot looking to start his own business for more freedom and money to a student looking to start her life on the right foot to a successful business owner needing inspiration and wondering how to take her business to the next level. There are many ways to become a millionaire, but research has often shown that creating your own business is one of the best ways to build wealth. The Eventual Millionaire will lay the foundation for those looking to start their own business and work their way toward financial independence and a fulfilled life. Contains the insights of more than 100 millionaires and their various experiences Written by Jaime Tardy, founder of eventualmillionaire.com and a business coach for entrepreneurs A companion website includes an "Eventual Millionaire Starter Kit" with worksheets, business plan documents, and much more We all want to be successful and enjoy financial security, but we might not know how or don't think we can do it. The Eventual Millionaire will show you what it takes. Note: The ebook version does not provide access to the companion files.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118674741/?ar
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    Investment banking for dummies (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118615881 , 1118615883
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: For dummies
    Parallel Title: Erscheint auch als
    Keywords: Investment banking ; Electronic books ; Electronic books ; local
    Abstract: Enrich your career with a review of investment banking basics One of the most lucrative fields in business, investment banking frequently perplexes even banking professionals working within its complex laws. Investment Banking For Dummies remedies common misconceptions with a straightforward assessment of banking fundamentals. Written by experts in stock market proceedings, this book runs parallel to an introductory course in investment banking. It clearly outlines strategies for risk management, key investment banking operations, the latest information on competition and government regulations, and relationships between leveraged buyout funds, hedge funds, and corporate and institutional clients. With this reference, you can ace investment banking courses and grasp the radical changes that have revamped the stock market since the financial crisis. Thoroughly addresses the dramatic financial changes that have occurred in recent years Outlines expectations to prepare you for the future Teaches the practical aspects of finance and investment banking, how to value a company, and how to construct a financial model No serious business student or banking professional should be without the basic knowledge of issuing bonds, stocks, and other financial products outlined in this excellent resource.
    Note: Description based on print version record
    URL: lizenzpflichtig
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    Examples and problems in mathematical statistics (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118605837 , 1118605837
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley series in probability and statistics
    Parallel Title: Erscheint auch als
    Keywords: Mathematical statistics ; Problems, exercises, etc ; Electronic books ; Electronic books ; local
    Abstract: Provides the necessary skills to solve problems in mathematical statistics through theory, concrete examples, and exercises With a clear and detailed approach to the fundamentals of statistical theory, Examples and Problems in Mathematical Statistics uniquely bridges the gap between theory andapplication and presents numerous problem-solving examples that illustrate the relatednotations and proven results. Written by an established authority in probability and mathematical statistics, each chapter begins with a theoretical presentation to introduce both the topic and the important results in an effort to aid in overall comprehension. Examples are then provided, followed by problems, and finally, solutions to some of the earlier problems. In addition, Examples and Problems in Mathematical Statistics features: Over 160 practical and interesting real-world examples from a variety of fields including engineering, mathematics, and statistics to help readers become proficient in theoretical problem solving More than 430 unique exercises with select solutions Key statistical inference topics, such as probability theory, statistical distributions, sufficient statistics, information in samples, testing statistical hypotheses, statistical estimation, confidence and tolerance intervals, large sample theory, and Bayesian analysis Recommended for graduate-level courses in probability and statistical inference, Examples and Problems in Mathematical Statistics is also an ideal reference for applied statisticians and researchers.
    Note: Includes bibliographical references and indexes. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118605837/?ar
    URL: Inhaltstext
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    Algorithmic and artificial intelligence methods for protein bioinformatics (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118567814 , 1118567811
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley series on Bioinformatics: computational techniques and engineering
    Parallel Title: Erscheint auch als
    Keywords: Proteins ; Analysis ; Mathematics ; Bioinformatics ; Artificial intelligence ; Electronic books ; Electronic books ; local
    Abstract: An in-depth look at the latest research, methods, and applications in the field of protein bioinformatics This book presents the latest developments in protein bioinformatics, introducing for the first time cutting-edge research results alongside novel algorithmic and AI methods for the analysis of protein data. In one complete, self-contained volume, Algorithmic and Artificial Intelligence Methods for Protein Bioinformatics addresses key challenges facing both computer scientists and biologists, arming readers with tools and techniques for analyzing and interpreting protein data and solving a variety of biological problems. Featuring a collection of authoritative articles by leaders in the field, this work focuses on the analysis of protein sequences, structures, and interaction networks using both traditional algorithms and AI methods. It also examines, in great detail, data preparation, simulation, experiments, evaluation methods, and applications. Algorithmic and Artificial Intelligence Methods for Protein Bioinformatics : Highlights protein analysis applications such as protein-related drug activity comparison Incorporates salient case studies illustrating how to apply the methods outlined in the book Tackles the complex relationship between proteins from a systems biology point of view Relates the topic to other emerging technologies such as data mining and visualization Includes many tables and illustrations demonstrating concepts and performance figures Algorithmic and Artificial Intelligence Methods for Protein Bioinformatics is an essential reference for bioinformatics specialists in research and industry, and for anyone wishing to better understand the rich field of protein bioinformatics.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118567814/?ar
    URL: Cover
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    The little book of venture capital investing : empowering economic growth and investment portfolios (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118551998 , 1118551990
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Little book big profits series
    Parallel Title: Erscheint auch als
    Keywords: Venture capital ; United States ; Electronic books ; Electronic books ; local
    Abstract: A little book full of enormous value for novices and seasoned venture capitalists alike After having been thrown for a loop by the bursting of the tech bubble more than a decade ago, the venture capital industry suddenly has come roaring back to life over the past two years. In 2011 alone, more than $7.5 billion in venture capital was invested-representing more than a 19% increase over the previous year-in more than 966 companies. A majority of these companies reside in the life sciences, Internet, and alternative energy sectors. In today's weak job market, VC is more important than ever, since financing new tech, alternative energy, media, and other small to mid-sized companies is vital to creating new jobs. Written by Lou Gerken, a noted international authority on venture capital and alternative investments, this book tells you everything you need to know about the venture capital industry's important role in enhancing economic growth and employment. It is also the perfect go to primer on making venture capital investments to enhance portfolio returns. Highly accessible explanations of the ins and outs of venture capital for would-be investors and experienced VCs Highlights the historical VC track record, and offers expert advice and guidance on venture capital exposure, investment options, sourcing opportunities and due diligence Provides proven strategies for successful investment selection, timing, monitoring, and exiting for optimum returns Features endorsements from luminaries of the VC world, including Kleiner Perkins Caufield & Byers co-founder Frank Caulfield, and Dr. Art Laffer, among others
    Note: Includes bibliographical references. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118551998/?ar
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    Social media, sociality, and survey research (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118594988 , 1118594983
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Online social networks ; Research ; Social media ; Research ; Social surveys ; Methodology ; Electronic books ; Electronic books ; local
    Abstract: Provides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research. The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features: New ways to approach data collection using platforms such as Facebook and Twitter Alternate methods for reaching out to interview subjects Design features that encourage participation with engaging, interactive surveys Social Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118594988/?ar
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    Wiley CPAexcel exam review 2014 study guide (2014)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118863695 , 1118863690
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Accounting ; Examinations ; Study guides ; Accounting ; Examinations, questions, etc ; Electronic books ; Electronic books ; local
    Abstract: Everything today's CPA candidates need to pass the CPA Exam Published annually, this Regulation volume of the comprehensive four-volume paperback reviews all current AICPA content requirements in business environment and concepts. Many of the questions are taken directly from previous CPA exams. With 2,800 multiple-choice questions in all four volumes, these study guides provide all the information candidates need to master in order to pass the computerized Uniform CPA Examination. Its unique modular format helps you zero in on those areas that need more attention and organize your study program. Complete sample exam The most effective system available to prepare for the CPA exam-proven for over thirty years Timely-up-to-the-minute coverage for the computerized exam Contains all current AICPA content requirements in business environment and concepts Unique modular format-helps candidates zero in on areas that need work, organize their study program, and concentrate their efforts Comprehensive questions-over 2,800 multiple-choice questions and their solutions in the four volumes Guidelines, pointers, and tips-show how to build knowledge in a logical and reinforcing way Other titles by Whittington: Audit Sampling: An Introduction, Fifth Edition Wiley CPA Exam Review 2014 arms test-takers with detailed outlines, study guidelines, and skill-building problems to help candidates identify, focus on, and master the specific topics that need the most work.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118863695/?ar
    URL: https://learning.oreilly.com/library/view/-/9781118863572/?ar
    URL: https://learning.oreilly.com/library/view/-/9781118863664/?ar
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    Introduction to combinatorics (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118637586 , 1118637585
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Series Statement: Wiley series in discrete mathematics and optimization
    Parallel Title: Erscheint auch als
    Keywords: Combinatorial analysis ; Electronic books ; Electronic books ; local
    Abstract: Praise for the First Edition "This excellent text should prove a useful accoutrement for any developing mathematics program . . . it's short, it's sweet, it's beautifully written." -The Mathematical Intelligencer "Erickson has prepared an exemplary work . . . strongly recommended for inclusion in undergraduate-level library collections." -Choice Featuring a modern approach, Introduction to Combinatorics, Second Edition illustrates the applicability of combinatorial methods and discusses topics that are not typically addressed in literature, such as Alcuin's sequence, Rook paths, and Leech's lattice. The book also presents fundamental results, discusses interconnection and problem-solving techniques, and collects and disseminates open problems that raise questions and observations. Many important combinatorial methods are revisited and repeated several times throughout the book in exercises, examples, theorems, and proofs alike, allowing readers to build confidence and reinforce their understanding of complex material. In addition, the author successfully guides readers step-by-step through three major achievements of combinatorics: Van der Waerden's theorem on arithmetic progressions, Pólya's graph enumeration formula, and Leech's 24-dimensional lattice. Along with updated tables and references that reflect recent advances in various areas, such as error-correcting codes and combinatorial designs, the Second Edition also features: Many new exercises to help readers understand and apply combinatorial techniques and ideas A deeper, investigative study of combinatorics through exercises requiring the use of computer programs Over fifty new examples, ranging in level from routine to advanced, that illustrate important combinatorial concepts Basic principles and theories in combinatorics as well as new and innovative results in the field Introduction to Combinatorics, Second Edition is an ideal textbook for a one- or two-semester sequence in combinatorics, graph theory, and discrete mathematics at the upper-undergraduate level. The book is also an excellent reference for anyone interested in the various applications of elementary combinatorics.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118637586/?ar
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    The real deal : the proven path to influence and executive presence (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Success in business ; Influence (Psychology) ; Leadership ; Interpersonal relations ; Self-confidence ; Electronic books ; Electronic books ; local
    Abstract: Become the real deal and you'll become the leader you're meant to be. If you want to make change in your organization and in your world, and advance your own career, you need to become a person who can effectively influence others to take action. When looking to bring about organizational change of any kind, the main skill required is influence. Nothing will help your cause more than being able to effectively influence others to take action. Become the Real Deal presents a modern and practical approach to leadership that yields unlimited dividends for leaders at all levels. Author Connie Dieken calls these dividends your Return on Influence (ROI). You'll discover your own Centers of Influence through a series of visual dashboards and learn how to capitalize on these Centers of Influence to become the powerful, purposeful authority you're meant to be. Readers will learn how to override personal influence-killing tendencies, such as narcissism, anxiety, long-windedness, silence, social façades, and invisibility. Connie Diekenis the country's foremost Fortune 500 communication coachan executive coach to the world's top brands, an Emmy award winning former TV news anchor, reporter, and inductee of the Radio/Television Broadcasters Hall of Fame. For anyone seeking to be the "real deal," this book uncovers the strengths and skills you need to gain influence and lead your organization to success.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118633786/?ar
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    Game theory : an introduction (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118533895 , 1118533895
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Series Statement: Wiley series in operations research and management science
    Parallel Title: Erscheint auch als
    Keywords: Game theory ; Electronic books ; Electronic books ; local
    Abstract: An exciting new edition of the popular introduction to game theory and its applications The thoroughly expanded Second Edition presents a unique, hands-on approach to game theory. While most books on the subject are too abstract or too basic for mathematicians, Game Theory: An Introduction, Second Edition offers a blend of theory and applications, allowing readers to use theory and software to create and analyze real-world decision-making models. With a rigorous, yet accessible, treatment of mathematics, the book focuses on results that can be used to determine optimal game strategies. Game Theory: An Introduction, Second Edition demonstrates how to use modern software, such as Maple™, Mathematica, and Gambit, to create, analyze, and implement effective decision-making models. Coverage includes the main aspects of game theory including the fundamentals of two-person zero-sum games, cooperative games, and population games as well as a large number of examples from various fields, such as economics, transportation, warfare, asset distribution, political science, and biology. The Second Edition features: A new chapter on extensive games, which greatly expands the implementation of available models New sections on correlated equilibria and exact formulas for three-player cooperative games Many updated topics including threats in bargaining games and evolutionary stable strategies Solutions and methods used to solve all odd-numbered problems A companion website containing the related Maple and Mathematica data sets and code A trusted and proven guide for students of mathematics and economics, Game Theory: An Introduction, Second Edition is also an excellent resource for researchers and practitioners in economics, finance, engineering, operations research, statistics, and computer science. Note: The ebook version does not provide access to the companion files.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118533895/?ar
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    The stewardship of wealth : successful private wealth management for investors and their advisors (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118421635 , 1118421639
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley finance
    Parallel Title: Erscheint auch als
    Keywords: Investments ; United States ; Wealth ; United States ; Finance ; United States ; Electronic books ; Electronic books ; local
    Abstract: Indispensable advice for building a lasting financial legacy Building wealth is hard to do, but maintaining that wealth across generations is even more challenging. In The Stewardship of Wealth: Successful Private Wealth Management for Investors and Their Advisors + Website , wealth advice expert Gregory Curtis reveals the investment secrets of the world's wealthiest families, so that financial planners, fund managers, and wealthy individuals everywhere can follow in their footsteps. Outlining the best practices for preserving and growing wealth, the book details exactly how to build a lasting financial legacy in the face of taxes, inflation, investment costs, and the conflicts of interest that are endemic to the financial advisory business. Wealthy families are at the very heart of America's exceptionalism, of the vigor, resilience, and creativity that have made the U.S. the most successful nation in history. The Stewardship of Wealth's discusses the crucial role private wealth continues to play in America's remarkable economic and cultural success and the issues wealthy families and their advisors face, presenting a step-by-step guide to better managing liquid wealth. Reveals the wealth management strategies employed by America's wealthiest families and their financial managers Explores the challenges to ensuring that money stays in the family, from portfolio design to manager selection to monitoring investment performance, and much more Details the essential steps for ensuring a lasting financial legacy An examination of the key issues involved in managing private wealth, especially for affluent families, The Stewardship of Wealth + Website is the ultimate guide to building a financial legacy that will last. Note: The ebook version does not provide access to the companion files.
    Note: "This book is an updated and expanded edition of Creative capital: managing private wealth in a complex world, by Gregory Curtis, copyright © 2004 by Gregory Curtis, New York: iUniverse, Inc."--T.p. verso. - Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118421635/?ar
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    Healthcare analytics for quality and performance improvement (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118760154 , 1118760158
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Health services administration ; Data processing ; Information storage and retrieval systems ; Medical care ; Organizational effectiveness ; Electronic books ; Electronic books ; local
    Abstract: Improve patient outcomes, lower costs, reduce fraud-all with healthcare analytics Healthcare Analytics for Quality and Performance Improvement walks your healthcare organization from relying on generic reports and dashboards to developing powerful analytic applications that drive effective decision-making throughout your organization. Renowned healthcare analytics leader Trevor Strome reveals in this groundbreaking volume the true potential of analytics to harness the vast amounts of data being generated in order to improve the decision-making ability of healthcare managers and improvement teams. Examines how technology has impacted healthcare delivery Discusses the challenge facing healthcare organizations: to leverage advances in both clinical and information technology to improve quality and performance while containing costs Explores the tools and techniques to analyze and extract value from healthcare data Demonstrates how the clinical, business, and technology components of healthcare organizations (HCOs) must work together to leverage analytics Other industries are already taking advantage of big data. Healthcare Analytics for Quality and Performance Improvement helps the healthcare industry make the most of the precious data already at its fingertips for long-overdue quality and performance improvement.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118760154/?ar
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    Project risk management : essential methods for project teams and decision makers (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118746134 , 1118746139
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley corporate F&A series
    Parallel Title: Erscheint auch als
    Keywords: Project management ; Risk management ; Electronic books ; Electronic books ; local
    Abstract: An easy to implement, practical, and proven risk management methodology for project managers and decision makers Drawing from the author's work with several major and mega capital projects for Royal Dutch Shell, TransCanada Pipelines, TransAlta, Access Pipeline, MEG Energy, and SNC-Lavalin, Project Risk Management: Essential Methods for Project Teams and Decision Makers reveals how to implement a consistent application of risk methods, including probabilistic methods. It is based on proven training materials, models, and tools developed by the author to make risk management plans accessible and easily implemented. Written by an experienced risk management professional Reveals essential risk management methods for project teams and decision makers Packed with training materials, models, and tools for project management professionals Risk Management has been identified as one of the nine content areas for Project Management Professional (PMP) certification. Yet, it remains an area that can get bogged down in the real world of project management. Practical and clearly written, Project Risk Management: Essential Methods for Project Teams and Decision Makers equips project managers and decision makers with a practical understanding of the basics of risk management as they apply to project management.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118746134/?ar
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    Where the jobs are : entrepreneurship and the soul of the American economy (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118745533 , 1118745531
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Job creation ; United States ; Entrepreneurship ; United States ; Labor supply ; United States ; Labor policy ; United States ; Electronic books ; Electronic books ; local
    Abstract: A guide to ending America's jobs emergency by accelerating the true engine of job creation-start-ups Four years after the end of the Great Recession, 23 million Americans remain unemployed, underemployed, or have left the workforce discouraged. Even worse, Washington policymakers seem out of ideas. Where the Jobs Are: Entrepreneurship and the Soul of the American Economy shows how America can restore its great job-creation machine. Recent research has demonstrated that virtually all net new job creation in the United States over the past thirty years has come from businesses less than a year old-true "start-ups." Start-up businesses create an average of three million new jobs each year, while existing businesses of any size or age shed a net average of about one million jobs annually. Unfortunately, the vital signs of America's job-creating entrepreneurial economy are flashing red alert. After remaining remarkably consistent for decades, the rate of new business formation has declined significant in recent years, and the number of new jobs created by new firms is also falling. In Where the Jobs Are , the authors recount the findings of a remarkable summer they spent traveling the country to meet and conduct roundtables with entrepreneurs in a dozen cities. More than 200 entrepreneurs participated-explaining in specific and vividly personal terms the issues, frustrations, and obstacles that are undermining their efforts to launch new businesses, expand existing young firms, and create jobs. Those obstacles include a dangerously underperforming education system, self-defeating immigration policies that thwart the attraction and retention of the world's best talent, access to capital difficulties, a mounting regulatory burden, unnecessary tax complexity, and severe Washington-produced economic uncertainty. Explains how start-ups are different from existing businesses, large or small, and why they represent the engine of job creation Reveals how policymakers' failure to understand the unique nature and needs of start-ups has undermined efforts to stimulate the economy following the Great Recession Presents a detailed, innovative, and uniquely credible 30-point policy agenda based on what America's job creators said they urgently need Engaging and informative, Where the Jobs Are reveals with unprecedented precision and clarity the major obstacles undermining the fragile economic recovery, and provides a vitally important game plan to unleash the jo...
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118745533/?ar
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    The agile start-up : quick and dirty lessons every entrepreneur should know (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118744482 , 1118744489
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: New business enterprises ; Entrepreneurship ; Electronic books ; Electronic books ; local
    Abstract: An inspiring and impactful compilation of the most important lessons of entrepreneurship The tools of a digital age make it easier than ever to start a new business. And with billion-dollar IPOs and acquisitions making weekly headlines, the potential rewards are enormous. But even with all of the advantages and resources that today's entrepreneurs have access to, the likelihood of any one business succeeding is slim. That's why you need the simple, clear lessons found in The Agile Startup . Engaging and informative, The Agile Startup doesn't offer step-by-step instructions on how to build a better mousetrap. Instead, it shows you how to build companies that continually adapt to the "real" world. Along the way, you'll discover you're not alone in your entrepreneurial endeavors, and that almost every challenge a startup can face has already been faced, and overcome, by someone in the past. Contains lessons culled from decades of creating successful companies, which includes possessing a flexible mindset Provides valuable insights, based on a market-driven philosophy, regarding launching and managing products, businesses, and brands Written by two authors who have a combined sixty-plus years of startup experience and understand the reasons behind their successes and failures A companion Website contains supplementary material that allows you to learn in a hands-on fashion long after closing the book The journey of a startup is daunting. Think about everything that has to be overcome and you'll quickly see that the odds are stacked heavily against you. But with The Agile Startup as your guide, you'll learn exactly what it takes to succeed in your entrepreneurial endeavors. Note: The ebook version does not provide access to the companion files.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118744482/?ar
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    Power up : taking charge of your financial destiny (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118731529 , 1118731522
    Language: English
    Pages: 1 online resource (1 v.)
    Parallel Title: Erscheint auch als
    Keywords: Finance, Personal ; Consumer credit ; Budgets, Personal ; Debt ; Electronic books ; Electronic books ; local
    Abstract: A proven survival guide for these economically rocky, debt-ridden times Millions of people suffer financial hardship due to job loss and a variety of other factors. What you need to do in order to take control of your financial destiny includes changing the way you confront and deal with everyday pressures related to shopping, advertising, credit cards, keeping up with the Joneses, and spending money. In Power Up , Howard Dvorkin-founder of Consolidated Credit Counseling Services-draws on his years of experience helping thousands of people overcome devastating financial hardship. He provides you with time-tested strategies and powerful tools to rebuild your financial life on a solid and enduring foundation. Besides discussing guidelines for creating a realistic budget and sticking to it, Dvorkin also shares tips on how to learn to live without credit cards-and love doing it-as well as puts you in a better position to understand the difference between what you want and what you need. Filled with effective budgeting tools, worksheets, and other valuable forms Provides a look at the tricks that lenders and credit card companies use to make you a slave to debt Offers ideas on how to redirect your urge to shop into activities that satisfy your deeper needs and methods to improve your fiscal psychology Contains priceless advice on how to educate your kids about money and personal finance Do you want a chance to start over again with a clean slate? Do you want the peace of mind that comes with knowing you're in charge of your financial destiny? If you answered yes to any of these questions, then it's time to Power Up!
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118731529/?ar
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    Treasury finance and development banking : a guide to credit, debt, and risk (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118729366 , 1118729366
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley finance series
    Parallel Title: Erscheint auch als
    Keywords: Credit ; Bank loans ; Debt ; Financial risk ; Development banks ; Electronic books ; Electronic books ; local
    Abstract: Credit and credit risk permeates every corner of the financial world. Previously credit tended to be acknowledged only when dealing with counterparty credit risk, high-yield debt or credit-linked derivatives, now it affects all things, including such fundamental concepts as assessing the present value of a future cash flow. The purpose of this book is to analyze credit from the beginning-the point at which any borrowing entity (sovereign, corporate, etc.) decides to raise capital through its treasury operation. To describe the debt management activity, the book presents examples from the development banking world which not only presents a clearer banking structure but in addition sits at the intersection of many topical issues (multi-lateral agencies, quasi-governmental entities, Emerging Markets, shrinking pool of AAA borrowers, etc.). This book covers: Curve construction (instruments, collateralization, discounting, bootstrapping) Credit and fair valuing of loans (modeling, development institutions) Emerging markets and liquidity (liquidity, credit, capital control, development) Bond pricing (credit, illiquid bonds, recovery pricing) Treasury (funding as an asset swap structure, benchmarks for borrowing/investing) Risk and asset liability management (leverage, hedging, funding risk) Note: The ebook version does not provide access to the companion files.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118729366/?ar
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    QuickBooks 2014 for dummies (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118721230 , 1118721233
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: For dummies
    Keywords: QuickBooks ; Small business ; Accounting ; Computer programs ; Electronic books ; Electronic books ; local
    Abstract: Take control of the books and keep your finances in the black with QuickBooks and For Dummies With over four million of his books in print, CPA and perennial bestselling For Dummies author Stephen L. Nelson knows how to make QuickBooks and basic accounting easy for the rest of us. Small business owners, managers, and employees: if you want to use QuickBooks for your business, the new edition of this annual bestseller is the best place to start. From setting up the software to creating invoices, recording and paying bills, tracking inventory, getting reports, and crunching numbers for tax prep, you'll discover how to do it, why to do it, and get way more organized in the process. Gives small business owners the power to manage their own business accounting and financial management tasks using QuickBooks 2014 Helps you build the perfect budget, process payroll, create invoices, manage inventory, track costs, generate financial reports, balance accounts, and simplify your tax return prep Walks you through basic bookkeeping concepts, data management fundamentals, and need-to-know accounting guidelines to help you track your finances with ease Keep your business finances on track, on budget, and in control with QuickBooks 2014 and QuickBooks 2014 For Dummies .
    Note: Description based on online resource; title from title page (Safari, viewed Jan. 14, 2014)
    URL: https://learning.oreilly.com/library/view/-/9781118721230/?ar
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    Breakthrough strategies for predicting any market : charting Elliott Wave, Lucas, Fibonacci, Gann, and time for profit (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118716014 , 1118716019
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Series Statement: Wiley trading series
    Parallel Title: Erscheint auch als
    Keywords: Investment analysis ; Stock price forecasting ; Charts, diagrams, etc ; Elliott wave principle ; Lucas numbers ; Fibonacci numbers ; Electronic books ; Electronic books ; local
    Abstract: The revised and updated edition of the book that changed the way you think about trading In the Second Edition of this groundbreaking book by star trader Jeff Greenblatt, he continues to shares his hard-won lessons on what it takes to be a professional trader, while detailing his proven techniques for mastering market timing. With the help of numerous case studies and charts, Greenblatt develops his original high-probability pattern recognition system which, once mastered, endows its user with a deeper understanding of how the markets really work and boosts the efficiency of any trading methodology. Following in the footsteps of the great W.D. Gann, Jeff Greenblatt helps investors gain greater precision with any instrument they trade, during any time frame. Shows how to combine a variety of technical indicators to pinpoint turning points in the financial markets Makes even the most complex subject matter easy to understand with crystal-clear explanations and step-by-step guidance on all concepts, terms, processes, and techniques Reveals how to use Elliott Wave Analysis, Fibonacci, candlesticks, and momentum indicators to interpret market movements Breakthrough Strategies for Predicting Any Market shares fascinating and enlightening personal anecdotes from Jeff Greenblatt's career along with his candid reflection on developing and maintaining the mental discipline of a successful trader.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118716014/?ar
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    Using analytics to detect possible fraud : tools and techniques (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118715987 , 1118715985
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley corporate F&A
    Parallel Title: Erscheint auch als
    Keywords: Forensic accounting ; Fraud investigation ; Misleading financial statements ; Corporations ; Corrupt practices ; Electronic books ; Electronic books ; local
    Abstract: Detailed tools and techniques for developing efficiency and effectiveness in forensic accounting Using Analytics to Detect Possible Fraud: Tools and Techniques is a practical overview of the first stage of forensic accounting, providing a common source of analytical techniques used for both efficiency and effectiveness in forensic accounting investigations. The book is written clearly so that those who do not have advanced mathematical skills will be able to understand the analytical tests and use the tests in a forensic accounting setting. It also includes case studies and visual techniques providing practical application of the analytical tests discussed. Shows how to develop both efficiency and effectiveness in forensic accounting Provides information in such a way that non-practitioners can easily understand Written in plain language: advanced mathematical skills are not required Features actual case studies using analytical tests Essential reading for every investor who wants to prevent financial fraud, Using Analytics to Detect Possible Fraud allows practitioners to focus on areas that require further investigative techniques and to unearth deceptive financial reporting before it's too late.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118715987/?ar
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    Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118688434 , 1118688430
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Service industries ; Marketing ; Branding (Marketing) ; Marketing ; Electronic books ; Electronic books ; local
    Abstract: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing ; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118688434/?ar
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    31 days to millionaire marketing miracles : attract more leads, get more clients, and make more sales (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Marketing ; Strategic planning ; Internet marketing ; Electronic books ; Electronic books ; local
    Abstract: 31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Author Tracy Repchuk shows entrepreneurs, business owners, and opportunity-seekers what to do, when to do it, and the order in which it needs to be done to build an online marketing presence that is stable, predictable, and expandable. Whether you want to dominate your market globally or locally, this thirty-one-day guide allows you to take your product, service, or message, and turn it into a moneymaking machine. Best Selling Author Tracy Repchuk is recognized as the Top Woman Speaker in the World for Internet Marketing and an entrepreneur in the IT and internet industry since 1985 Serves as a reference guide to newbies and entrepreneurs wanting to turn their passion into profits and accelerate business results 31 Days to Millionaire Marketing Miracles guides you along a proven path to profits and shows you an Internet marketing formula that will attract more leads, get more clients, and make more sales
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118684412/?ar
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    Innovative team selling : how to leverage your resources and make team selling work (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118646366 , 1118646363
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Selling ; Sales management ; Teams in the workplace ; Electronic books ; Electronic books ; local
    Abstract: Sales teams have the potential to do great work. Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective teamwork, collaboration and innovation, both internally and externally. Innovative Team Selling places the focus squarely on what will actually make team selling work within organizations large and small. It outlines how to help your teams master new skills in five specific categories: interpersonal, communication, presentation, problem solving, and facilitation. Author Eric Baron also explores the challenging issue of leveraging resources to develop innovative solutions for clients in order to compete effectively in a globalized economy. Offers actionable strategies and techniques to improve collaboration, innovation and team processes Demonstrates how to put the right members on the sales call, and how to leverage their expertise before, during and after the call Explores in depth how teams can work effectively on a day-day-day basis to outperform their competition Author Eric Baron is founder of The Baron Group and is a highly acclaimed public speaker and has spoken to hundreds of organizations, trade associations and industry groups throughout his career; he is also an adjunct professor at Columbia Business School where he teaches his very popular course, Entrepreneurial Selling Skills to second year MBAs Innovative Team Selling shows you how to lead and participate in teams that work together effectively; strategize prior to the client meetings; make successful team sales calls; and debrief honestly to determine how to learn and grow from the experience.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118646366/?ar
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    Zebras & cheetahs : look different and stay agile to survive the business jungle (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118644706 , 1118644700
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Keywords: Organizational change ; Organizational effectiveness ; Organizational behavior ; Leadership ; Electronic books ; Electronic books ; local
    Abstract: Praise for Zebras and Cheetahs "It's not the big that eat the small. Today, it's the fast that eat the slow. Zebras and Cheetahs teaches you step by step how to run faster, to be agile in the business jungle, and to pounce on opportunity 10x quicker than your competitors." -GRANT CARDONE , New York Times bestselling author of Sell or Be Sold "Business is a game for everyone, and whether you're an entrepreneur, a small business owner, or a corporate executive, you need a guide. If you're striving for growth and profound leadership, the Zebra and Cheetah philosophy will not only guide you through the jungle alive, it will position you to be King." -JEFFREY HAYZLETT , global business celebrity, bestselling author, and sometime cowboy "A fresh and unique look at leaders-and how to become a better one." -RANDY GAGE , New York Times bestselling author of Risky Is the New Safe "Standing out by being decidedly different, agile, and resilient are three themes of utmost importance for business success today. This book will give you insights, strategies, and tactics for achieving all three-and much more." -MARK SANBORN , author of The Fred Factor and Fred 2.0 "Growing a business is not easy or for the faint of heart. In Zebras and Cheetahs, Micheal and Colby offer a refreshing and entertaining take on how to see what you do differently, grow your leadership capabilities in new ways, and execute a growth plan." -Doug Tatum , author of No Man's Land: Where Growing Companies Fail; Associate Professor of Entrepreneurship, MTSU Wright Travel Chair
    Note: Description based on online resource; title from title page (Safari, viewed Sept. 10, 2013)
    URL: https://learning.oreilly.com/library/view/-/9781118644706/?ar
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    Celebrate 100 : centenarian secrets to success in business and life (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118567623 , 1118567625
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Centenarians ; Longevity ; Success ; Success in business ; Electronic books ; Electronic books ; local
    Abstract: A thoroughly enthralling book that proves the truth of the adage, "with age comes wisdom" Based on video recorded interviews and extensive surveys of more than 500 Centenarians, this unforgettable book brings you into a world few human beings have ever known. What must it be like to have lived an entire century-and not just any century, but one of the most fertile, productive, cataclysmic, revolutionary hundred-year periods in the history of the human race? Imagine having navigated all of life's personal milestones against the backdrop of the Jazz Age, the Great Depression, two World Wars, the Space Age, the Digital Age, and 9/11; what stories you would have to tell! In their own words, and with no small measure of good humor, these remarkable men and women tell their stories and share their insights on life, business, making it and losing it, great sorrow and joy-and having lived to tell the tale. Distills the wisdom and wit of 500 centenarians into six sections covering the passage of time, career, money, time management, secrets of longevity, and capturing and sharing wisdom Full of timeless advice, like "Money cannot make you, but it can break you," with anecdotes about savings, debt, and investing for the long-run-the really, really long run Based on over 500 taped interviews and extensive questionnaire surveys developed and conducted by noted experts Steve Franklin and Lynn Peters Adler
    Note: Includes bibliographical references. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118567623/?ar
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    Tame the primitive brain : 28 ways in 28 days to manage the most impulsive behaviors at work (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118566732 , 1118566734
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Social institutions ; Social systems ; Human behavior ; Electronic books ; Electronic books ; local
    Abstract: A new and simple system to understanding and controlling the behavior of others Noted body language, behavior and communication expert Mark Bowden offers a totally practical, easy-to-read guide to understanding the impulsive actions of others, along with the best tools to manage them. A number one anxiety in business is dealing with problem people. In Tame the Primitive Brain , Mark Bowden's fresh approach is the fastest and most effective way to understand why someone acts towards you the way they do; why you react to their behavior in the way you do; and most importantly, what exactly to do about it to achieve the right outcomes. Brings new and fresh perspectives to business readers for dealing with tricky behaviors Explains how to effectively manage those around you at any level in an organization Shares the latest evolutionary behavioral theory, neuroscientific evidence, and the tried and tested tools and tricks based on these premises This simple model of how we humans can and do relate to each other brings increased depth of understanding and expands your toolset to better manage yourself and others to achieve anything.
    Note: Includes bibliographical references and index. - Description based on print version record
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    Financial modeling and valuation : a practical guide to investment banking and private equity (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118558690 , 1118558693
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley finance series
    Parallel Title: Erscheint auch als
    Keywords: Investment banking ; Private equity ; Valuation ; Electronic books ; Electronic books ; local
    Abstract: Written by the Founder and CEO of the prestigious New York School of Finance, this book schools you in the fundamental tools for accurately assessing the soundness of a stock investment. Built around a full-length case study of Wal-Mart, it shows you how to perform an in-depth analysis of that company's financial standing, walking you through all the steps of developing a sophisticated financial model as done by professional Wall Street analysts. You will construct a full scale financial model and valuation step-by-step as you page through the book. The New York School of Finance, founded by Mr. Pignataro, has trained thousands of business students and practitioners, and hundreds of bulge bracket banks and investment funds worldwide. Mr. Pignataro has also over 13 years of investment banking experience at some of the top firms on Wall Street. When we ran this analysis in January of 2012, we estimated the stock was undervalued. Since the first run of the analysis, the stock has increased 35 percent. Re-evaluating Wal-Mart 9months later, we will step through the techniques utilized by Wall Street analysts to build models on and properly value business entities. Step-by-step financial modeling - taught using downloadable Wall Street models, you will construct the model step by step as you page through the book. Hot keys and explicit Excel instructions aid even the novice excel modeler. Model built complete with Income Statement, Cash Flow Statement, Balance Sheet, Balance Sheet Balancing Techniques, Depreciation Schedule (complete with accelerating depreciation and deferring taxes), working capital schedule, debt schedule, handling circular references, and automatic debt pay downs. Illustrative concepts including detailing model flows help aid in conceptual understanding. Concepts are reiterated and honed, perfect for a novice yet detailed enough for a professional. Model built direct from Wal-Mart public filings, searching through notes, performing research, and illustrating techniques to formulate projections. Includes in-depth coverage of valuation techniques commonly used by Wall Street professionals. Illustrative comparable company analyses - built the right way, direct from historical financials, calculating LTM (Last Twelve Month) data, calendarization, and properly smoothing EBITDA and Net Income. Precedent transactions analysis - detailing how to extract proper metrics from relevant proxy statements Discounted cash flow analysis - simpl...
    Note: Includes index. - Description based on print version record
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    Solutions manual to accompany Introduction to linear regression analysis (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118548509 , 1118548507
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Regression analysis ; Problems, exercises, etc ; Electronic books ; Electronic books ; local
    Abstract: As the Solutions Manual, this book is meant to accompany the main title, Introduction to Linear Regression Analysis, Fifth Edition. Clearly balancing theory with applications, this book describes both the conventional and less common uses of linear regression in the practical context of today's mathematical and scientific research. Beginning with a general introduction to regression modeling, including typical applications, the book then outlines a host of technical tools that form the linear regression analytical arsenal, including: basic inference procedures and introductory aspects of model adequacy checking; how transformations and weighted least squares can be used to resolve problems of model inadequacy; how to deal with influential observations; and polynomial regression models and their variations. The book also includes material on regression models with autocorrelated errors, bootstrapping regression estimates, classification and regression trees, and regression model validation.
    Note: Preface signed by Anne G. Ryan, Dana C. Krueger, Scott M. Kowalski. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118548509/?ar
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    Success probability estimation with applications to clinical trials (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118548318 , 1118548310
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Clinical trials ; Statistical methods ; Probabilities ; Statistics ; Electronic books ; Electronic books ; local
    Abstract: Provides an introduction to the various statistical techniques involved in medical research and drug development with a focus on estimating the success probability of an experiment Success Probability Estimation with Applications to Clinical Trials details the use of success probability estimation in both the planning and analyzing of clinical trials and in widely used statistical tests. Devoted to both statisticians and non-statisticians who are involved in clinical trials, Part I of the book presents new concepts related to success probability estimation and their usefulness in clinical trials, and each section begins with a non-technical explanation of the presented concepts. Part II delves deeper into the techniques for success probability estimation and features applications to both reproducibility probability estimation and conservative sample size estimation. Success Probability Estimation with Applications to Clinical Trials: Addresses the theoretical and practical aspects of the topic and introduces new and promising techniques in the statistical and pharmaceutical industries Features practical solutions for problems that are often encountered in clinical trials Includes success probability estimation for widely used statistical tests, such as parametric and nonparametric models Focuses on experimental planning, specifically the sample size of clinical trials using phase II results and data for planning phase III trials Introduces statistical concepts related to success probability estimation and their usefulness in clinical trials Success Probability Estimation with Applications to Clinical Trials is an ideal reference for statisticians and biostatisticians in the pharmaceutical industry as well as researchers and practitioners in medical centers who are actively involved in health policy, clinical research, and the design and evaluation of clinical trials.
    Note: Includes bibliographical references and indexes. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118548318/?ar
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    WordPress web design for dummies (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118546635 , 1118546636
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Series Statement: For dummies
    Parallel Title: Erscheint auch als
    Keywords: WordPress (Electronic resource) ; Web sites ; Design ; Web sites ; Authoring programs ; Electronic books ; Electronic books ; local
    Abstract: Updated, full-color guide to creating dynamic websites with WordPress 3.6 In this updated new edition, bestselling For Dummies author and WordPress expert Lisa Sabin-Wilson makes it easy for anyone with a basic knowledge of the WordPress software to create a custom site using complementary technologies such as CSS, HTML, PHP, and MySQL. You'll not only get up to speed on essential tools and technologies and further advance your own design skills, this book also gives you pages of great case studies, so you can see just how other companies and individuals are creating compelling, customized, and cost-effective websites with WordPress. Shows you how to incorporate WordPress templates, graphic design principles, HTML, CSS, and PHP to build one-of-a-kind websites Explains how to create an effective navigation system, choose the right color palette and fonts, and select different layouts Reveals how you can tweak existing website designs with available themes, both free and premium Provides numerous case studies to illustrate techniques and processes, and the effects you can achieve Discusses how you can translate your design skills into paid work Want to create cost-effective and fantastic websites with WordPress? This do-it-yourself book will get you there.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118546635/?ar
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    Taxation for universities and colleges : six steps to a successful tax compliance program (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118541432 , 111854143X
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley nonprofit authority
    Parallel Title: Erscheint auch als
    Keywords: Universities and colleges ; Taxation ; Law and legislation ; United States ; Electronic books ; Electronic books ; local
    Abstract: The "Tax Translator" offers much needed advice and guidance on tax compliance for institutions of higher learning College and university officials often are unaware of their institutions' tax obligations. Especially for institutions without designated tax compliance officers, the consequences of such ignorance can devastating. Based on its author's decades of experiences as a tax manager at three universities, this handbook was written for all university staff involved with tax compliance-from the account clerk in the Accounts Payable Department, up through vice presidents, controllers, treasurers and directors. Steve Hoffman explains the core principles and practices that inform current tax policy and develops a framework for building a system for effective tax compliance, reporting and filing. Satisfies the urgent demand for timely, authoritative advice and guidance on a area of increasing concern for colleges and universities Sheds new light on the impact of current tax obligations for both four-year and community colleges, which are often left out of the discussion The Federal Government has recently stepped up its enforcement of tax law compliance for colleges and universities
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118541432/?ar
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    Nikon D600 for dummies (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118530818 , 1118530810
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: For dummies
    Parallel Title: Erscheint auch als
    Keywords: Nikon digital cameras ; Handbooks, manuals, etc ; Photography ; Digital techniques ; Handbooks, manuals, etc ; Electronic books ; Electronic books ; local
    Abstract: A full-color beginner guide to the basics of the Nikon D600 The Nikon D600 is a professional-level full-frame sensor that is sure to attract an audience of DSLR newcomers and pros. This friendly-and-thorough full-color guide shows you how to get a firm grasp on this powerful camera and helps you to ultimately get better photos. Helps you shoot in Auto mode and manage playback options, and walks you through basic troubleshooting Teaches you to take creative control by adjusting manual settings to get better results from exposure, lighting, focus, and color, then apply those settings to a photo session Offers invaluable advice on video mode along with the new autofocus features Details sending images to a computer for organizing, editing, and sharing Nikon D600 For Dummies takes aim at a fun-but-understandable way to help you better understand this amazing camera.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118530818/?ar
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    Nikon D5200 for dummies (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118530603 , 1118530608
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: --For dummies
    Parallel Title: Erscheint auch als
    Keywords: Nikon digital cameras ; Handbooks, manuals, etc ; Single-lens reflex cameras ; Handbooks, manuals, etc ; Photography ; Digital techniques ; Handbooks, manuals, etc ; Electronic books ; Electronic books ; local
    Abstract: Invaluable photography advice for D5200 beginners The Nikon D5200 is one of Nikon's most advanced cameras offered in the entry-level line of dSLRs. This book goes beyond the user's manual to deliver a helpful introduction to the basic photo skills needed in order to get great shots from the D5200. Assuming no prior dSLR knowledge, veteran author Julie Adair King offers you a tour of the camera body with this full-color book as she presents you with a hands-on how-to on all the features of the D5200. Packed with pics, this fun and friendly guide offers unique inspiration for capturing your own memorable images. Helps you get an accurate feel for the camera, shooting in Auto mode, and managing playback options Walks you through adjusting settings to get better results from exposure, lighting, focus, and color Includes a full chapter on video mode Addresses sending images to a computer for organizing, editing, and sharing Demonstrates how to put the pieces together to get better portraits, action shots, and outdoor shots in any sort of light. Shares tips on the most common edits needed to improve shots Featuring an abundance of useful tips, this helpful guide encourages you to take control of your Nikon 5200 to get the photos you want.
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118530603/?ar
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    The unstoppables : tapping your entrepreneurial power (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118526217 , 111852621X
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Entrepreneurship ; Creative ability ; Electronic books ; Electronic books ; local
    Abstract: How to tap the real source of entrepreneurial power in you and in your organization The UnStoppables is based on foreword author Graham Weston's experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces. In The UnStoppables Bill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture--essence and essentials. The essentials are the business and financial mechanics required of any working enterprise. But the essence is the emotional mechanics to deal with obstacles, risk, fear and failure. Mastering the emotional mechanics is how entrepreneurs succeed and winners win. This is how you capture the unlimited power of entrepreneurship to spark a successful start-up or revitalize a mature organization. Explains why what's stopping you is more important than what's starting you, how to tap the essence of entrepreneurial power in you and in your organization, and how motion generates vision Bill Schley is an award winning author and established expert on branding and marketing communications, as well as the co-founder and creative director of the branding firm Brand Team Six Graham Weston is the internationally renowned co-founder and chairman of Rackspace, the world's #1 cloud computing and managed hosting company Locally, this book teaches you how to become an entrepreneur or to inspire an entrepreneurial mindset to boost any stage business. Globally, this book is about how this nation can launch thousands more entrepreneurs for the future.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: lizenzpflichtig
    URL: Cover
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    Content to commerce : engaging consumers across paid, owned, and earned channels (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118526170 , 1118526171
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Keywords: Social marketing ; Internet marketing ; Electronic books ; Electronic books ; local
    Abstract: Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively-ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity's new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118526170/?ar
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    Advanced charting techniques for high probability trading : the most accurate and predictive charting method ever created (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118515976 , 1118515978
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley trading series
    Parallel Title: Erscheint auch als
    Keywords: Stocks ; Charts, diagrams, etc ; Investment analysis ; Electronic books ; Electronic books ; local
    Abstract: An all-star team of trading experts describe an array of proven charting techniques to bolster any portfolio *Purchase includes a 30-day free trial of Advanced Charting Platinum Selections software and generate returns of up to 3 percent per day.* There are over 175 recognized technical indicators that have been developed by traders, mathematicians and chartists to help traders make more accurate predictions about the price movements of individual securities, asset classes and the market as a whole. These technical indicators are never used alone but applied in various combinations. Developed and tested over many years by the authors, the highly reliable strategies described in this book combine a variety of charting techniques, which, when used in conjunction, have been shown to yield extremely accurate predictions about a stock's movements through the four cyclical phases of Birth, Momentum, Exhaustion and Death. You get powerful strategies, using a range of technical indicators, guaranteed to significantly improve your ability to more accurately-and profitably-time buy, hold and sell decisions The material in this book is currently required reading for the authors' prestigious Compound Stock Earnings (CSE) charting course Includes a special link to the main CSE website where you'll find a treasure trove of additional content, updates, and instructional videos and podcasts Provides valuable insights and information about the Covered Call approach to trading, a style about which Joseph R. Hooper is an internationally recognized expert Note: The ebook version does not provide access to the companion files.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118515976/?ar
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    Signals & systems for dummies (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118475669 , 1118475666
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: --For dummies
    Parallel Title: Erscheint auch als
    Keywords: Signal processing ; System analysis ; Electronic books ; Electronic books ; local
    Abstract: Getting mixed signals in your signals and systems course? The concepts covered in a typical signals and systems course are often considered by engineering students to be some of the most difficult to master. Thankfully, Signals & Systems For Dummies is your intuitive guide to this tricky course, walking you step-by-step through some of the more complex theories and mathematical formulas in a way that is easy to understand. From Laplace Transforms to Fourier Analyses, Signals & Systems For Dummies explains in plain English the difficult concepts that can trip you up. Perfect as a study aid or to complement your classroom texts, this friendly, hands-on guide makes it easy to figure out the fundamentals of signal and system analysis. Serves as a useful tool for electrical and computer engineering students looking to grasp signal and system analysis Provides helpful explanations of complex concepts and techniques related to signals and systems Includes worked-through examples of real-world applications using Python, an open-source software tool, as well as a custom function module written for the book Brings you up-to-speed on the concepts and formulas you need to know Signals & Systems For Dummies is your ticket to scoring high in your introductory signals and systems course.
    Note: Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118475669/?ar
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    Facebook marketing all-in-one for dummies (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118466803 , 1118466802
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 2nd ed.
    Series Statement: --For dummies
    Parallel Title: Erscheint auch als
    Keywords: Facebook (Electronic resource) ; Internet marketing ; Online social networks ; Electronic books ; Electronic books ; local
    Abstract: Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.
    Note: "9 books in 1: joining the Facebook marketing revolution, claiming your presence on Facebook, adding the basics, building, engaging, retaining, and selling, understanding Facebook applications, making Facebook come alive, advanced Facebook marketing tactics, Facebook advertising, measuring, monitoring, and analyzing"--Cover. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118466803/?ar
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    The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118463994 , 1118463994
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Organizational effectiveness ; Organizational change ; Social responsibility of business ; Branding (Marketing) ; Electronic books ; Electronic books ; local
    Abstract: A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea-your company's purpose-is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118463994/?ar
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    The agile pocket guide : a quick start to making your business agile using Scrum and beyond (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118461808 , 1118461800
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Agile software development ; Scrum (Computer software development) ; Software engineering ; Teams in the workplace ; Electronic books ; Electronic books ; local
    Abstract: A fast and easy guide to Agile/Scrum principles for any organization The philosophy of Agile is to collaborate as much as possible with your teams and clients to build quality products that ship early and often, while learning and re-learning as you go. The Scrum approach organizes business priorities around short team sprints that yield incremental improvement. If you find yourself at the helm of a team, The Agile Pocket Guide will guide you in implementing Agile and Scrum principles through organizational change and by bringing personal ownership into the equation. Discover how to develop products, services, and software quickly and efficiently by adhering to the basic tenets of the Scrum framework, as well as how to apply the processes and steps required to become agile, regardless of the swiftness of your team or the level of bureaucracy in your organization. In this straightforward and practical handbook, you'll learn: The dynamics of a successful Agile environment The very basics of Scrum and how to employ them quickly Practical questions to ask the Team Leader as well as the Team How to build an environment of communication and collaboration for the entire organization And much more!
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118461808/?ar
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    Social media commerce for dummies (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118461501 , 1118461509
    Language: English
    Pages: 1 online resource (1 v.) , ill., maps, facsim.
    Series Statement: --For dummies
    Parallel Title: Erscheint auch als
    Keywords: Social media ; Economic aspects ; Electronic commerce ; Internet marketing ; Electronic books ; Electronic books ; local
    Abstract: Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118461501/?ar
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    Stock investing for dummies (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118461211 , 1118461215
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 4th ed.
    Series Statement: For dummies
    Keywords: Stocks ; Investments ; Electronic books ; Electronic books ; local
    Abstract: The fast and easy way to grow your stock investments in today's changing market The changes, events and conditions affecting stock investors since the recent economic crisis have been dramatic. Today's economic and financial landscape offers new challenges and opportunities for investors and money managers. This new edition of Stock Investing For Dummies provides you with the information you need to protect and grow your stock investments in today's changing market. Stock Investing For Dummies contains 25 percent new and revised material designed to help investors navigate an ever-changing stock market with: information on ETFs, a safer way to be more diversified in the stock market; new rules, exchanges, and investment vehicles; the latest on the European debt crisis; and much more. Explores how technological changes mean new products, services, and ways of doing business Shows you how to use the latest research and information available Covers how (and why) to protect yourself Stock Investing For Dummies is for anyone new to investing in the stock market who is looking for a trusted, comprehensive reference to make sure their investments grow.
    Note: Description based on online resource; title from title page (Safari, viewed Sept. 9, 2013)
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    iPhone 5 for dummies (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118460993 , 1118460995
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Edition: 6th ed.
    Series Statement: For dummies
    Parallel Title: Erscheint auch als
    Keywords: iPhone (Smartphone) ; Mobile computing ; Smartphones ; Application software ; Electronic books ; Electronic books ; local
    Abstract: The full-color guide to getting the most out of your iPhone Completely updated and revised to include iOS 6, iCloud, and the latest iPhone 5 features, this full-color book is your guide to all things iPhone. Bestselling veteran authors Edward Baig and Bob "Dr. Mac" LeVitus introduce you to the capabilities of the iPhone for making phone calls, browsing the Internet, sending and receiving e-mails, working with the calendar, watching and recording HD videos, taking and editing great photos, and much more. You'll discover how to set up iTunes, buy music and videos, protect your information, troubleshoot, multitask, and download the hundreds of thousands of apps available from the App Store. Includes coverage of iPhone 5 and iPhone 4S as well as the older iPhone 4 model Gets you started with your iPhone, and introduces you to the multitouch interface, synching with iCloud, making phone and video calls, texting, working with the calendar, and more Explains setting up iTunes, watching your favorite movies and TV shows, taking stunning photos, and listening to your favorite music Helps you get organized with the calendar and Reminders features, keep on top of the latest news with Notification Center, and communicate with Siri, your voice-activated virtual assistant Walks you through connecting wirelessly, sending and receiving e-mails, making FaceTime video calls, getting directions from the all new Maps app, protecting your information, and troubleshooting Addresses the latest updates, iCloud, and new iOS 6 features that make your iPhone even more powerful and easy to use iPhone 5 For Dummies, 6th Edition is presented in the straightforward-but-fun style that defines the series. It's just the book you need to get acquainted with your brand-new iPhone.
    Note: "Covers the iPhone 5, iPhone 4S, and iPhone 4!"--Cover. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118460993/?ar
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    Supply chain transformation : practical roadmap to best practice results (2013)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118421741 , 1118421744
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Series Statement: Wiley corporate F&A series
    Parallel Title: Erscheint auch als
    Keywords: Business logistics ; Electronic books ; Electronic books ; local
    Abstract: Achieve best practices in supply chain management Much is being written about global supply chain and sourcing options emerging in today's marketplace. Transforming supply chain management to achieve operations excellence is a mandate for many companies globally. Supply Chain Transformation walks you through this potentially difficult process and gets you started on the journey. Much more than just a how-to book, it's a why-to book that is as compelling for any business person as it is for supply chain management professionals. This book provides an invaluable road map to companies looking to transform their supply chains and organizations to achieve best practice results, beginning with guidance onhow to make the case for change. Change is inevitable; growth is optional. Includes real world cases and illustrations Offers a step-by-step road map to transforming your supply chain Explains how to obtain "senior management" commitment to transformation Covers sourcing, production, and logistics process integration points with product development, marketing, sales, and finance processes as well as emerging technologies (RFID, Cloud computing, telematics, ERP, GPS/LBS & others) One of the biggest hurdles to supply chain transformation is overcoming a culture that is resistant to change. Supply Chain Transformation helps you understand the cultural resistance and evaluate where change is needed most, and then develop the game plan for overcoming resistance to achieve best practice results.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118421741/?ar
    Library Location Call Number Volume/Issue/Year Availability
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