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  • Boston, MA : Safari  (7)
  • Cheltenham, UK : Edward Elgar Publishing  (3)
  • New products
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Subjects(RVK)
  • 1
    Online Resource
    Online Resource
    Handbook of research on new product development (2018)
    Cheltenham, UK : Edward Elgar Publishing
    Details
    ISBN: 1784718157
    Language: English
    Pages: 1 Online-Ressource (xx, 447 Seiten)
    Series Statement: Research handbooks in business and management
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Erscheint auch als Handbook of research on new product development
    Parallel Title: Erscheint auch als Handbook of research on new product development
    RVK:
    QP 210
    RVK:
    QP 624
    Keywords: Produktentwicklung ; Kundenintegration ; Marktanalyse ; Produktgestaltung ; Markteintritt ; Product design ; New products ; Electronic books ; Produktentwicklung
    Abstract: New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue ex
    Abstract: 13 Global product launch: a perspective on past, present, and future researchPART VI MARKET OUTCOMES; 14 A summary and review of new product diffusion models and key findings; 15 Word-of-mouth processes in marketing new products: recent research and future opportunities; 16 Firm innovation and the stock market; 17 A review of crowdfunding research and findings; 18 Antecedents, consequences, and the mediating role of innovation: empirical generalizations; 19 Best practices and success drivers in new product development; Index
    Abstract: 6 Institutionalizing an innovation function: moving beyond the championPART III MARKET ANALYSIS; 7 Digital multisided platforms: an innovation research agenda; 8 Innovation in China and India; PART IV PRODUCT DESIGN AND DEVELOPMENT; 9 The state of new product design and forecasting research: recent developments and future directions; 10 Strategic use of product enhancements: upgrades, add-ons, extras, and accessories; 11 Sustainable new product development; 12 Open Innovation in the brand management context; PART V COMMERCIALIZATION
    Abstract: Front Matter; Copyright; Contents; List of editors and contributors; Acknowledgements; PART I INTRODUCTION AND OVERVIEW; 1 New product development research: consolidating the present and guiding the future; PART II IDEA GENERATION; 2 Taming the creative spark: insights from research on creativity in new product development; 3 The what, who and how of innovation generation; 4 Customer-driven innovation: a conceptual typology, review of theoretical perspectives, and future research directions; 5 The paradigm shift from producer to consumer innovation: implications for consumer research
    Note: Includes bibliographical references and index
    DOI: 10.4337/9781784718152
    URL: https://www.elgaronline.com/view/edcoll/9781784718145/9781784718145.xml
    URL: Deutschlandweit zugänglich
    URL: Deutschlandweit zugänglich
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  • 2
    Online Resource
    Online Resource
    The Elgar companion to innovation and knowledge creation (2017)
    Cheltenham, UK : Edward Elgar Publishing
    Details
    ISBN: 9781782548522
    Language: English
    Pages: 1 Online-Ressource (xv, 818 Seiten)
    Series Statement: Elgaronline
    Series Statement: Edward Elgar books
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Erscheint auch als The Elgar companion to innovation and knowledge creation
    Parallel Title: Erscheint auch als The Elgar companion to innovation and knowledge creation
    DDC: 658.575
    RVK:
    QC 344
    RVK:
    RB 10660
    RVK:
    QP 210
    Keywords: Innovation ; Innovation research ; New products ; Knowledge economy ; Technological innovations ; Electronic books ; Innovation ; Wirtschaft
    Abstract: Contents: Preface -- 1. Innovation and knowledge creation: challenges to the field / Harald Bathelt, Patrick Cohendet, Sebastian Henn and Laurent Simon -- Part I. innovation as a concept -- 2. A conceptual history of innovation / Benoit Godin -- 3. Concepts and models of innovation / Patrick Cohendet and Laurent Simon -- 4. Science and innovation / Jean-Alain Héraud -- 5. Reverse innovation / Thierry Burger-Helmchem and Caroline Hussler -- 6. Broadening the concept of open innovation / Wim Vanhaverbeke -- 7. Measurement of innovation / Stephane Lhuillery, Julio Raffo and Intan Hamdan-Livramento -- Part II. innovation and institutions -- 8. Institutional context and innovation / Johannes Glückler and Harald Bathelt -- 9. Innovation in practice / Deborah Dougherty -- 10. Domesticating innovation - Designing revolutions / Yellowlees Douglas and Andrew Hargadon -- 11. Innovation and lock-in / Uwe Cantner and Simone Vannuccini -- 12. Patents and open innovation / Julien Pénin -- Part III. innovation and creativity -- 13. Managing knowledge, creativity, and innovation / Patrick Cohendet, Guy Parmentier and Laurent Simon -- 14. Urban diversity and innovation / Pierre Desrochers, Samuli Leppala and Joanna Szurmak -- 15. Innovation and the cultural economy / Andy C. Pratt -- 16. Innovation and cultural industries / Deborah Leslie and Norma M. Rantisi -- 17. Services and innovation / Johannes Glückler -- 18. Design theories, creativity and innovation / Pascal Le Masson, Armand Hatchuel and Benoit Weil -- 19. The dark side of creativity / David H Cropley -- Part IV. Innovation, networking and communities -- 20. Social networks and innovation / Michel Ferrary and Mark Granovetter -- 21. Community, creativity and innovation / Joanne Roberts -- 22. Industrial clusters in global networks / Elisa Giuliani -- 23. The user innovation phenomenon / Cyrielle Vellera, Eric Vernette and Susumu Ogawa -- 24. Horizontal learning / Pengfei Li -- 25. Innovation versus technological achievement / Dominique Foray -- Part V. Innovation in permanent spatial settings -- 26. Geography of innovation, proximity and beyond / Alain Rallet and Andre Torre -- 27. Urban bias in innovation studies / Richard Shearmur -- 28. National and regional innovation systems / Harald Bathelt and Sebastian Henn -- 29. National innovation systems and globalization / Bengt-Åke Lundvall -- 30. Innovation, regional development and relationality / Arnoud Lagendijk -- Part VI. Innovation in temporary and virtual settings -- 31. Trade fairs and innovation / Harald Bathelt -- 32. Innovation through trade show concertation / Francesca Golfetto and Diego Rinallo -- 33. Knowledge collaboration in virtual communities / Gernot Grabher and Oliver Ibert -- 34. Performativity and the innovation-replication dilemma / Luciana D'Adderio -- 35. Coworking and innovation / Janet Merkel -- Part VII. Innovation, entrepreneurship and market making -- 36. Markets, marketization and innovation / Michel Callon -- 37. Market formation and innovation systems / Ulrich Dewald and Bernard Truffer -- 38. Innovation and entrepreneurship / Ed Malecki and Ben Spigel -- 39. Transnational entrepreneurs and global knowledge transfer / Sebastian Henn and Harald Bathelt -- 40. Institutional entrepreneurship and innovation in Alzheimer's / Nina Geilinger, Stefan Haefliger, Georg von Krogh, and Fotini Pachidou -- Part VIII. Governance and management of innovation -- 41. Relational geographies of knowledge and innovation / James R. Faulconbridge -- 42. Innovation, governance and place / Maryann Feldman and Nicola Lowe -- 43. The dynamics of organizational structures and performances / Giovanni Dosi and Luigi Marengo -- 44. Learning through governance / Neil Bradford and David Wolfe -- 45. Global value chains and innovation / Ari Van Assche -- 46. Innovation, development and global destruction networks / Andrew Herod, Graham Pickren, Al Rainnie and Susan McGrath-Champ -- 47. Innovation and the global eco-industry / Bernard Sinclair-Desgagné -- Index.
    Abstract: This Companion provides a comprehensive, state-of-the-art overview and critical evaluation of existing conceptualizations and new developments in innovation research. Arguing that innovation research requires inter- and trans-disciplinary explanations and methodological pluralism at various levels, it draws on multiple perspectives of innovation, knowledge and creativity from economics, geography, history, management, political science and sociology. The Companion provides the definitive guide to the field and introduces new approaches, perspectives and developments. The Companion systematically analyzes the challenges, problems and gaps in innovation research. Leading scholars reflect upon and critically assess the fundamental topics of the field, including: - innovation as a concept - innovation and institutions - innovation and creativity - innovation, networking and communities - innovation in permanent spatial settings - innovation in temporary and virtual settings - innovation, entrepreneurship and market making - innovation governance and management. Innovation researchers and students in economics, economic geography, industrial sociology, innovation studies, international business, management and political science will find the Companion to be an essential resource. It will also appeal to practitioners in innovation and policy makers in economic development, public policy and innovation policy
    DOI: 10.4337/9781782548522
    URL: Volltext
    URL: Deutschlandweit zugänglich
    URL: Deutschlandweit zugänglich
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  • 3
    Online Resource
    Online Resource
    Digitale Transformation - Das Playbook - Wie Sie Ihr Unternehmen für das digitale Zeitalter stark machen und die digitale Disruption meistern (2017)
    [Erscheinungsort nicht ermittelbar] : mitp Verlag | Boston, MA : Safari
    Details
    ISBN: 9783958455757
    Language: English , German
    Pages: 1 online resource (296 pages)
    Edition: 1st edition
    Keywords: Technological innovations Management ; Information technology Management ; New products ; Strategic planning ; Electronic books ; local ; Innovations ; Gestion ; Technologie de l'information ; Gestion ; Planification stratégique ; BUSINESS & ECONOMICS ; Industrial Management ; BUSINESS & ECONOMICS ; Management ; BUSINESS & ECONOMICS ; Management Science ; BUSINESS & ECONOMICS ; Organizational Behavior ; Information technology ; Management ; New products ; Strategic planning ; Technological innovations ; Management ; Digitale Revolution ; Geschäftsmodell ; Industrie 4.0 ; Informationsmanagement ; Informationsmanager ; Informationstechnik ; Innovation ; Innovationsmanagement ; Strategisches Management ; Technischer Fortschritt ; Unternehmen
    Abstract: Jedes Unternehmen, das vor dem Aufkommen des Internets gegründet wurde, steht heute vor derselben großen Herausforderung: Wie lässt sich das bisherige Geschäftsmodell so transformieren, dass es in einer digitalen Wirtschaftswelt wettbewerbsfähig bleibt? David L. Rogers, weltweit anerkannter Experte für digitale Strategien, zeigt auf, dass es bei der digitalen Transformation nicht um Technologie geht, sondern vielmehr um ein Umdenken hinsichtlich Ihrer Geschäftsstrategien. Auf der Grundlage seiner Erfahrungen als Berater für Unternehmer und Führungskräfte aus aller Welt erläutert Rogers in diesem Buch, wie Unternehmen aus der vordigitalen Zeit ihre Geschäftsmodelle erfolgreich umgestalten und die neuen Möglichkeiten der digitalen Welt für sich erschließen können. Dafür beschreibt Rogers praxisnah, inwiefern traditionelle Unternehmen ihre Geschäftsstrategien in fünf wesentlichen Domänen überdenken müssen und wie sich dafür neue Konzepte entwickeln lassen: Kunden, Wettbewerb, Daten, Innovation und Wertschöpfung. Er veranschaulicht jede der in diesem Playbook vorgestellten Strategien anhand von realen Fallstudien, von Google bis General Electric, von Airbnb bis zur New York Times. Mithilfe praktischer Frameworks und neun Schritt-für-Schritt-Planungstools macht er die von den größten digitalen Innovatoren der Neuzeit gewonnenen Erkenntnisse für Unternehmen jeder Art anwendbar. Dieses Playbook konzentriert sich voll und ganz auf die Frage, wie sich traditionelle Unternehmen anpassen können, um im digitalen Zeitalter erfolgreich zu bestehen und die digitale Disruption zu bewältigen. Es ist ein unverzichtbarer Leitfaden für Führungskräfte, die ihr Unternehmen auf die nächste Stufe profitablen Wachstums bringen wollen.
    Note: Online resource; Title from title page (viewed July 24, 2017) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 4
    Online Resource
    Online Resource
    Superior Customer Value, 3rd Edition (2016)
    [Erscheinungsort nicht ermittelbar] : CRC Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (320 pages)
    Edition: 3rd edition
    Keywords: Creative ability in business ; Creative thinking ; Technological innovations ; New products ; Electronic books ; local
    Abstract: A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer experiences often fall far short of expectations. Written by an expert with more than fifteen years of experience, Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition benchmarks the best companies and shows you what it truly means to create world-class value for customers. The book is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It explores key marketing planning issues that emphasize relationship management strategies to keep customers happy. See What’s New in the Third Edition: New topics include: Business models Co-creation of value Corporate entrepreneurship Customer experience management Customer value metrics Net promoter score Image Innovation Social media Expanded coverage of: Customer relationship management E-business opportunities Written as an academic textbook for use in MBA programs, the book is highly readable, practical, and action-oriented, giving managers at all levels of experience guidance on how to improve marketing operations and create customer-centric organizations. It explains valuable tools such as customer value funnel, customer value assessment, service-quality-image-price (SQIP) analysis, and CRM models. Each chapter has a customer value insight checklist, action items, and informative figures and tables. This revised edition addresses current trends in value-adding business practice, from understanding how to drive a market and find new ventures to the rise in customer importance of the online arena and new models and metrics for customer loyalty and retention. Great companies amaze and delight customers — Superior Customer Value offers a strategic blueprint to learn from the market leaders and apply those lessons to your organization. Art Weinstein discusses the book in several videos on the CRC Press YouTube Channel.
    Note: Online resource; Title from title page (viewed April 19, 2016)
    URL: https://learning.oreilly.com/library/view/-/9781439861295/?ar
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  • 5
    Online Resource
    Online Resource
    The Art of Consultative Selling in IT (2015)
    [Erscheinungsort nicht ermittelbar] : Productivity Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (167 pages)
    Edition: 1st edition
    Keywords: Creative ability in business ; Creative thinking ; Technological innovations ; New products ; Electronic books ; local
    Abstract: If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling unique services that enable your customers to reduce costs, increase profits, and improve overall business performance. The Art of Consultative Selling in IT provides a practical framework for becoming a successful consultative seller and shows how to use the blue ocean strategy to identify opportunities in areas where there is no competition. The first section discusses the advantages of consultative selling and explores the concepts of blue oceans. In blue oceans, demand is created rather than fought over. Competition is irrelevant because the rules of the game are waiting to be established. The author explains how you can use consultative selling techniques to create your own blue oceans of unknown market space, where opportunities for growth are both rapid and profitable. In the second section, the author defines the consultative selling framework (CSF). This framework is based on proven processes, best practices, and real-time case studies to make consultative selling a reality. It provides clear guidelines for understanding your customer’s current landscape and challenges, owning its priorities, and helping it to achieve its short-term and long-term goals. The author explains how to use CSF to generate innovative ideas and present them to your customer through profit improvement or efficiency improvement proposals. The book concludes with examples of several innovative business improvement ideas that you can present to your customers, including Agile project management, master data management (MDM), application portfolio rationalization, and business process management (BPM). The author discusses the benefits of each methodology and lists the trigger points to think about when deciding whether the methodology can add value to a particular customer.
    Note: Online resource; Title from title page (viewed January 27, 2015) , Mode of access: World Wide Web.
    URL: https://learning.oreilly.com/library/view/-/9781498707718/?ar
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  • 6
    Online Resource
    Online Resource
    Methods in Product Design (2013)
    [Erscheinungsort nicht ermittelbar] : CRC Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (342 pages)
    Edition: 1st edition
    Keywords: Product management ; Product differentiation ; New products ; Electronic books ; local
    Abstract: As industries adopt consumer-focused product development strategies, they should offer broader product ranges in shorter design times and the processes that can manufacture in arbitrary lot sizes. In addition, they would need to apply state-of-the-art methods and tools to easily conduct early product design and development trade-off analysis among competing objectives. Methods in Product Design: New Strategies in Reengineering supplies insights into the methods and techniques that enable implementing a consumer-focused product design philosophy by integrating design and development capabilities with intelligent computer-based systems. The book defines customer focused design and discusses ways to assess changing demands and sources, and delves into what is needed to successfully manufacture goods in a demanding market. It reviews proven methods for assessing customer need. Then, after showing how changing needs impact the reengineering of products, it explains how change can be efficiently achieved. It details how IT advances and technology support customer-focused product development, discusses cutting-edge mass customization principles that maximize cost-effective production, and illustrates how to implement effective predictive maintenance policies. Methods in Product Design: New Strategies in Reengineering provides methods, state-of-the-art technologies, and new strategies for customer-focused product design and development that allow organizations to quickly respond to the demanding global marketplace.
    Note: Online resource; Title from title page (viewed May 29, 2013)
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  • 7
    Online Resource
    Online Resource
    Design Synthesis (2013)
    [Erscheinungsort nicht ermittelbar] : CRC Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (380 pages)
    Edition: 1st edition
    Keywords: Product management ; Product differentiation ; New products ; Electronic books ; local
    Abstract: The biggest challenge in any marketplace is uncertainty. The major changes taking place in world economies, politics, and demographics has raised market uncertainty to its highest level in the past 50 years. However, with new markets opening up in emerging and developing economies, the opportunities have never been better. To compete in this challenging atmosphere, product design/redesign and manufacturing must be integrated to produce better quality products faster and cheaper. Design Synthesis: Integrated Product and Manufacturing System Design provides a conceptual framework and methodologies to do just that. The book explains how to integrate innovative product design with the design of a batch manufacturing system. It covers the technical and social aspects of integration, presents research and best practices, and embeds integration within a framework of sustainable development. It covers the two methods for achieving design synthesis: integration and harmonisation. Product, manufacturing system, and social system architectures are integrated (united or combined to form a whole that is greater than the sum of the parts). The concurrent processes to design the architectures are harmonised (made compatible or coincident with one another). Wide in scope, the book supplies a multi-disciplinary perspective and an extensive discussion on how to maintain integrity during the design process. The authors present research and practices that are difficult or almost impossible to find. They describe the different types of system lifecycles and include guidelines on how to select the appropriate lifecycle for a specific design situation.
    Note: Online resource; Title from title page (viewed October 28, 2013) , Mode of access: World Wide Web.
    URL: https://learning.oreilly.com/library/view/-/9781439881644/?ar
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  • 8
    Online Resource
    Online Resource
    Scalable Innovation (2013)
    [Erscheinungsort nicht ermittelbar] : CRC Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (333 pages)
    Edition: 1st edition
    Keywords: Creative ability in business ; Creative thinking ; Technological innovations ; New products ; Electronic books ; local
    Abstract: Innovation is a primary source of economic growth, and yet only one idea out of 3,000 becomes a successful product or service. Scalable Innovation: A Guide for Inventors, Entrepreneurs, and IP Professionals introduces a model for the innovation process, helping innovators to understand the nature and timing of opportunities and risks on the path to success. The authors apply systems thinking to discover real-life challenges, and provide tools for turning these challenges into opportunities for practical, scalable innovation. The book is organized into four sections: Prologue exposes key barriers to creativity and innovation. It provides telling examples of how years in school and at work make us accept common wisdoms that are likely to hurt our chances to create or take advantage of breakthrough innovations. Section I introduces a system model for understanding technology and solving problems. It shows how to connect the model with real-life solutions, including their reflection in patents. Section II introduces tools for thinking outside the box, considers the role of luck in success of inventions, and presents tools for flexible thinking and imagination development. Section III discusses system dynamics, including how the elements of systems evolve, creating space for invention and scalable innovation. The authors illustrate this with case studies from various industries and technology areas. They analyze several landmark innovations in detail, revealing surprising and essential elements common to all of them. This book presents simple principles that form the foundation of successful innovation, enabling practitioners to anticipate and expedite the creation of value through the guided innovation process. It outlines the most common barriers in reasoning and false beliefs about innovation that impede practitioners from seeing problems in a new light and offers specific ways of dealing with these barriers. It also provides specific tools for quickly identifying essential present and missing elements of systems underpinning high-value problems and their proposed solutions, resulting in an accelerated innovation development and evaluation cycle.
    Note: Online resource; Title from title page (viewed June 13, 2013) , Mode of access: World Wide Web.
    URL: https://learning.oreilly.com/library/view/-/9781466590984/?ar
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  • 9
    Online Resource
    Online Resource
    The New Age of Innovation : Driving Cocreated Value Through Global Networks (2008)
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (304 pages)
    Edition: 1st edition
    Keywords: Creative ability in business ; Creative thinking ; Technological innovations ; New products ; Electronic books ; local
    Abstract: Named one of the "Best Books on Innovation, 2008" by BusinessWeek magazine From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation. The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage. In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for Redesigning systems to co-create value with customers and connect all parts of a firm to this process Measuring individual behavior through smart analytics Ceaselessly improving the flexibility and efficiency in all customer-facing and back-end processes Treating all involved individuals--customers, employees, investors, suppliers--as unique Working across cultures and time-zones in a seamless global network Building teams that are capable of providing high-quality, low-cost solutions rapidly To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.
    Note: Online resource; Title from title page (viewed May 4, 2008) , Mode of access: World Wide Web.
    URL: https://learning.oreilly.com/library/view/-/9780071598286/?ar
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  • 10
    Online Resource
    Online Resource
    Managing new product development and innovation : a microeconomic toolbox (2001)
    Cheltenham, UK : Edward Elgar Publishing
    Details
    ISBN: 9781035304431
    Language: English
    Pages: 1 Online-Ressource (xxi, 356 pages) , illustrations
    Series Statement: New horizons in the economics of innovation
    Parallel Title: Erscheint auch als
    Parallel Title: Elektronische Reproduktion von Managing new product development and innovation
    DDC: 658.5/75
    Keywords: New products ; Technological innovations Economic aspects
    Abstract: Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume features a selection of practical microeconomic tools for managing new product development and innovation. By quantifying product features and evaluating the costs and market value of improvements, a simple yet powerful conceptual framework is created. Using this framework, creative business models can be built, along with innovative products, services and processes that achieve marketplace success. The authors address five key questions facing managers of knowledge-based companies: * Which new features should be added to existing products? * Which radically new features should be innovated? * How can marketing and R&D be integrated? * How can the value of brand names be estimated and optimized? * How can the sophistication of product technology be measured - both at a given point in time and between two points in time? This path-breaking volume will be essential reading for managers of innovation, and will be warmly welcomed by teachers and advanced students with an interest in innovation and industrial economics
    Description / Table of Contents: Contents: Introduction: A feature-based approach to innovation -- Part I. Tools for decisions -- Part II. Linking innovation and performance -- Part III. Quantifying innovation in selected markets -- Conclusion: How to build a successful business model -- References -- Index.
    Note: Includes bibliographical references (pages 339-351) and index
    URL: Deutschlandweit zugänglich
    URL: Deutschlandweit zugänglich
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