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  • 2005-2009  (5,922)
  • Paris : OECD Publishing  (3,979)
  • Boston, Mass. :Safari Books Online,  (1,943)
Material
Language
Years
Year
  • 1
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137017379 , 0137017375
    Language: English
    Pages: xx, 344 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Marketing ; Management ; Economic value added ; Electronic books ; local
    Abstract: This book systematically explains how to maximize shareholder value. Columbia University's Don Sexton fully identifies the real drivers of shareholder value, unifying key concepts from marketing, branding, economics, management, finance, accounting, and statistics. Sexton introduces a powerful new metric: Customer Value Added (CVA), the difference between customer-perceived value and variable cost per unit. Next, he demonstrates CVA at work, presents research and case studies that prove its value, and shows how to use it to consistently measure, manage, and optimize profit, cash flow, and shareholder value. Readers will learn why CVA works; how to measure it; how changes in CVA correlate to changes in profits and cash flow; and how to use CVA to steer the enterprise. Along the way, Sexton illuminates CVA's key implications for managers, including why managers must focus attention simultaneously on both customers and costs, and why well-publicized "generic strategies" such as "net recommend" offer only part of the solution. Finally, drawing on his own extensive experience consulting on CVA and related issues, Sexton presents easy-to-use worksheets for translating CVA concepts into reality in your own organization.
    Note: Includes bibliographical references (p. 311-328) and index
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    [Upper Saddle River, N.J.?] : Prentice Hall | Boston, Mass. :Safari Books Online,
    ISBN: 9780137013142 , 0137013140
    Language: English
    Pages: 1 streaming video file (4 hr., 38 min., 58 sec.) , digital, sd., col. +
    Series Statement: LiveLessions
    Keywords: Perl (Computer program language) ; Electronic videos ; local
    Abstract: "In this unique video package, renowned Perl author and speaker Peter Scott takes you through the fundamental elements of the Perl 5 language so that you have a strong foundation for creating robust Perl programs and learning more advanced aspects of the language. Even if you've never run a Perl program before, you'll learn what you need to know to get started on every popular platform. Scott advances through the language in a logical progression, from the basics of printing strings to the use of regular expressions for pattern matching and text manipulation. In between, he covers the core components of the language, demonstrating through many examples exactly how each one works. In the final lesson, he shows the power of Perl's objects and modules for writing web programs. A uniquely valuable aspect of this video is Scott's demonstrations of many common pitfalls and how to avoid them. You'll learn a carefully crafted subset of the language that enables you to create powerful, robust programs while avoiding the traps that can result from learning Perl in the wrong sequence."--Resource description page.
    Note: Title from resource description page (viewed Apr. 16, 2009)
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  • 3
    ISBN: 9780137008889 , 0137008880
    Language: English
    Pages: xxiv, 198 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Communication in science ; Information resources ; Reviews ; Global warming ; Electronic books ; local
    Abstract: "Comprehensive, readable, and replete with current, useful examples, this book provides a much-needed explanation of how to be a critical consumer of the scientific claims we encounter in our everyday lives." -April Cordero Maskiewicz, Department of Biology, Point Loma Nazarene University "Seethaler's book helps the reader look inside the workings of science and gain a deeper understanding of the pathway that is followed by a scientific finding-from its beginnings in a research lab to its appearance on the nightly news." -Jim Slotta, Ontario Institute for Studies in Education, University of Toronto "How I wish science was taught this way! Seethaler builds skills for critical thinking and evaluation. The book is rich with examples that not only illustrate her points beautifully, they also make it very interesting and fun to read." -Julia R. Brown, Director, Targacept, Inc. Don't Get Hoodwinked! Make Sense of Health and Science News...and Make Smarter Decisions! Every day, there's a new scientific or health controversy. And every day, it seems as if there's a new study that contradicts what you heard yesterday. What's really going on? Who's telling the truth? Who's faking it? What do scientists actually know-and what don't they know? This book will help you cut through the confusion and make sense of it all-even if you've never taken a science class! Leading science educator and journalist Dr. Sherry Seethaler reveals how science and health research really work...how to put scientific claims in context and understand the real tradeoffs involved...tell quality research from junk science...discover when someone's deliberately trying to fool you...and find more information you can trust! Nobody knows what new controversy will erupt tomorrow. But one thing's for certain: With this book, you'll know how to figure out the real deal-and make smarter decisions for yourself and your family! Watch the news, and you'll be overwhelmed by snippets of badly presented science: information that's incomplete, confusing, contradictory, out-of-context, wrong, or flat-out dishonest. Defend yourself! Dr. Sherry Seethaler gives you a powerful arsenal of tools for making sense of science. You'll learn how to think more sensibly about everything from mad cow disease to global warming-and how to make better science-related decisions in both your personal life and as a citizen. You'll begin by understanding how science really works and progresses, and why scientists some...
    Note: Includes bibliographical references and index
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  • 4
    Online Resource
    Online Resource
    Indianapolis, Ind. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137008612 , 0137008619
    Language: English
    Pages: 1 v. (unpaged) , ill.
    Keywords: VMware ; Virtual computer systems ; Electronic books ; local
    Abstract: "With this book, Eric has created a roadmap through the intricacies of VMware Infrastructure 3. From initial requirements gathering to advanced configuration topics, the logical progression of the chapters allows readers to jump in at whatever point makes the most sense in their own environment. Beginners and veterans alike will find themselves using it as both a guide and a reference." --Mark Chandler, Infrastructure Engineer Principal, VMware Certified Professional and vExpert 2009 "Through his work at Boston Market, his involvement as a community moderator on the VMTN forums, his management of his own vmware-land.com website, and his active blogging, Eric Siebert has established himself as an expert in the field of virtualization. In this book, he shares his knowledge of VMware virtualization in a manner that will benefit the novice and the expert alike." --Ken Cline, Technical Director, Virtualization, Wells Landers The Definitive Guide to Planning, Implementing, Securing, Maintaining, and Troubleshooting VMware Virtual Infrastructure 3 This is the most comprehensive guide to planning for, implementing, securing, maintaining, monitoring, and troubleshooting VMware VI3 in any IT environment. Written by Eric Siebert, a veteran VMware system administrator and one of only 300 vExperts named by VMware in 2009, this book will help IT professionals make the best possible decisions about VMware every step of the way. Siebert presents extensive coverage of the upfront planning and architectural tasks that can make or break VMware deployments, sharing practical insights you'll never find in the official documentation. Next, he presents dozens of tips, tricks, and best practices for everything from migration and configuration to backup. Along the way, Siebert introduces advanced techniques for optimizing both the efficiency of VMware system administration and the effectiveness of VMware virtual environments. Coverage includes Understanding your current infrastructure--and all the ways virtualization will change it Building VI3 environments for maximum reliability and performance Choosing the right software, servers, storage, and network infrastructure Constructing your virtualized environment Configuring virtual networking, storage, and resources to maximize host and guest performance Systematically securing hosts, VMs, networks, and vCenter Servers Mastering best practices for populating virtual environments, including P2V migration, templating, and...
    Note: Title from resource description page (viewed Apr. 12, 2009)
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  • 5
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137003150 , 0137003153
    Language: English
    Pages: x, 180 p , ill. , 25 cm
    Parallel Title: Erscheint auch als
    Keywords: Commodity futures ; Commodity exchanges ; Investment analysis ; Electronic books ; local
    Abstract: "I've been trading stocks and commodities for more than 30 years, and I've read any number of how-to books, but George Kleinman's The New Commodity Trading Guide is as clear, precise, and useful as any book I've come across during my career. I cannot recommend it strongly enough, if for no other reason than George finally explains 'The Voice from the Tomb' better than any of the old guard at the CBOT. Read it and reap."--Dennis Gartman, editor/publisher The Gartman Letter, L.C. "Commodities present great financial opportunity and, as every hedge fund and trader has experienced, great risk. This book shows how to use commodity trading and volatility to capture excess profits while limiting losses. These lessons are as critical for investors as they are for traders, as we are likely to be in a volatile trading environment for the foreseeable future."--Daniel J. Dart, private investor and COO, Merrill Lynch Investment Managers, Third Party Group (retired) "George Kleinman's book has just the right blend of practical trading wisdom, technical charting, and fundamental analysis. It's full of revealing discussions about seasonal trading patterns and long term trends. But most importantly it presents a balanced view that honestly reveals both the difficulties and advantages of being a private commodities trader. There's something here for both experienced investors and beginners interested in learning from a seasoned expert."--Jeff Augen, author of The Volatility Edge in Options Trading and Trading Options at Expiration "I highly recommend George Kleinman's The New Commodity Trading Guide . George's insights, the result of 25 years of successful trading experience, are explained in a way that a new trader can grasp and, at the same time, an experienced trader can translate into his own trading. Best of all, George presents many of his own creative trading methods including his Natural Number Method, explained for the first time in this book."--Jeff Quinto, president of Transformative Trading and futures trading coach "Since leaving the trading floor, George is one of the few people I still talk to about the markets, and this book clearly shows why. He is able to take classic time-tested methods of technical analysis and adapt them to the conditions faced by today's electronic traders."--Andrew Stanton, 20-year veteran of the NY trading floors Over the long term, commodities prices are expected to rise based on massive increases in global demand. But,...
    Note: Includes index
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  • 6
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780136063353 , 0136063357
    Language: English
    Pages: x, 209 p , 22 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: Consumer behavior ; Consumers ; Attitudes ; Electronic books ; local
    Abstract: Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy-and loyal The truth about the newest trends and advances in consumer behavior Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers "Michael Solomon's The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today's technology-driven world." Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker
    Note: Includes bibliographical references (p. 201-208)
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  • 7
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780135073056 , 0135073057
    Language: English
    Pages: x, 227 p , 23 cm
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    Keywords: Options (Finance) ; Investment analysis ; Stock price forecasting ; Electronic books ; local
    Abstract: "Unlike most books that oversimplify trading situations, Augen's approach forces you to learn by solving real-world problems where stock prices spike up and down and volatility changes constantly. Learning by doing is a distinct advantage for both novice and expert." --Sean Sztern, Alternative Strategies Group, Desjardins Securities "This workbook represents a unique and effective learning tool. It will broaden your understanding of options and raise your trading skills to a higher level." --Dr. W. Edward Olmstead, Northwestern University, author of Options for the Beginner and Beyond "Serious options trading requires skills that can only be learned through practice. Augen's progressively more challenging problems definitely provide that real-world practice. There are lessons here for everyone, from beginner to sophisticated professional." --James Marcus, Partner, CMG Holdings, LLC Most options books offer theory and strategies but don't give you what you really need: hands-on practice that prepares you for real-world trading, where subtle decisions make the difference between winning and losing. Now, there's a solution: The Option Trader's Workbook . Using a question and answer format, this innovative workbook covers key scenarios you'll encounter as an option trader. Expert trader Jeff Augen explains the challenges they present, reveals the potential pitfalls, and walks you through each example to help you understand how to maximize your success. You'll master trades designed to profit from rising or falling stock prices, rising or falling volatility, time decay, rapid price spikes, and many other market dynamics. Each section helps you build your skills one trade at a time---whether you're new to options or you've been trading for years. Learn by doing --not by reading or memorizing Practice real decision-making in real trading situations Gain a detailed, intuitive understanding of pricing Understand exactly what must happen for your trade to be profitable Learn to identify efficient trade structures Avoid errors that cause losses even when you've correctly predicted a stock's direction Learn how to manage risk effectively Optimize profits by choosing the right option strategy for a particular situation Use complex trading strategies with confidence Master highly profitable techniques used by professionals
    Note: Includes bibliographical references and index
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  • 8
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : Wharton School Pub. | Boston, Mass. :Safari Books Online,
    ISBN: 9780132459549 , 013245954X
    Language: English
    Pages: xxii, 202 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Problem solving ; Organizational change ; Organizational effectiveness ; Electronic books ; local
    Abstract: Problems remain hidden in organizations for a number of reasons, including fear, organizational complexity, gatekeepers who insulate leaders from problems that are coming up, and finally, an overemphasis on formal analysis in place of intuition and observation. This book lays out the key skills and capabilities required to ensure that problems do not remain hidden in your organization. It explains how leaders can become effective problem finders, unearthing problems before they destroy an organization. The book explains how leaders can become an anthropologist, going out and observe how employees, customers, and suppliers actually behave. It then goes on to present how they can circumvent the gatekeepers, so they can go directly to the source to see and hear the raw data; hunt for patterns, including refining your individual and collective pattern recognition capability; "connect the dots" among issues that may initially seem unrelated, but in fact, have a great deal in common; give front-line employees training in a communication technique; encourage useful mistakes, including create a "Red Pencil Award"; and watch the game film, where leaders reflect systematically on their own organization's conduct and performance, as well as on the behavior and performance of competitors.
    Note: Includes bibliographical references and index
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  • 9
    Online Resource
    Online Resource
    Harlow, England ; : Prentice Hall Business/Pearson | Boston, Mass. :Safari Books Online,
    ISBN: 9780131370111 , 0131370111
    Language: English
    Pages: xvi, 137 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Employees ; Coaching of ; Teams in the workplace ; Management ; Employee motivation ; Electronic books ; local
    Abstract: You know coaching is a powerful way to improve the performance of your team. But you haven't got the time to read the manuals or go on a training course: you need fast learning and simple solutions. This book is the answer for every busy manager who wants to learn and improve their coaching skills quickly. Highly practical and immediately applicable, it provides you with a compendium of models that can be applied easily to everyday managerial challenges. From giving feedback to making decisions, The Manager's Coaching Toolkit delivers fast, focused coaching skills to ensure managerial success. What's more, The Manager's Coaching Toolkit has an associated website www.CoachingToolbook.com with downloadable templates so that you can start coaching with the right support materials straight away.
    Note: Includes bibliographical references and index
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  • 10
    Online Resource
    Online Resource
    Harlow, England ; : Pearson Prentice Hall | Boston, Mass. :Safari Books Online,
    ISBN: 9780131370005 , 0131370006
    Language: English
    Pages: ix, 356 p , ill. , 24 cm
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Personal coaching ; Handbooks, manuals, etc ; Electronic books ; local
    Abstract: Are you a good listener? A perceptive observer? Or perhaps you know instinctively when something isn't 'right'? We are all born with some coaching ability and the key to becoming a great coach is knowing what your strengths are and building on these. The Coaching Manual will help you do precisely this. Starting from where you are now, you'll find all the powerful tools, techniques and guidance you need to take you to where you want to be. Both a complete learning experience and an instant source of fresh insight and tips, the manual is your definitive reference throughout your coaching career. "The Coaching Manual is the most current, comprehensive, practical, best-illustrated coaching source I have ever seen. It compellingly teaches the mindset of keeping the responsibility on the coachee combined with a powerful, realistic skillset." Dr. Stephen R. Covey, author, The 7 Habits of Highly Effective People
    Note: Includes index
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  • 11
    Online Resource
    Online Resource
    Amsterdam ; : Morgan Kaufmann Publishers/Elsevier | Boston, Mass. :Safari Books Online,
    ISBN: 9780123746306 , 0123746302
    Language: English
    Pages: xiv, 349 p , ill. , 25 cm
    Keywords: Database design ; Electronic books ; local ; Electronic books
    Abstract: This book brings all of the elements of database design together in a single volume, saving the reader the time and expense of making multiple purchases. It consolidates both introductory and advanced topics, thereby covering the gamut of database design methodology ? from ER and UML techniques, to conceptual data modeling and table transformation, to storing XML and querying moving objects databases. The proposed book expertly combines the finest database design material from the Morgan Kaufmann portfolio. Individual chapters are derived from a select group of MK books authored by the best and brightest in the field. These chapters are combined into one comprehensive volume in a way that allows it to be used as a reference work for those interested in new and developing aspects of database design. This book represents a quick and efficient way to unite valuable content from leading database design experts, thereby creating a definitive, one-stop-shopping opportunity for customers to receive the information they would otherwise need to round up from separate sources. Chapters contributed by various recognized experts in the field let the reader remain up to date and fully informed from multiple viewpoints. Details multiple relational models and modeling languages, enhancing the reader's technical expertise and familiarity with design-related requirements specification. Coverage of both theory and practice brings all of the elements of database design together in a single volume, saving the reader the time and expense of making multiple purchases.
    Note: Includes bibliographical references and index
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  • 12
    Online Resource
    Online Resource
    Amsterdam ; : Elsevier/Focal Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780080928111 , 0080928110
    Language: English
    Pages: xii, 352 p , col. ill. , 24 cm. +
    Parallel Title: Erscheint auch als
    Keywords: Blender (Computer file) ; Computer animation ; Three-dimensional display systems ; Computer graphics ; Electronic books ; local
    Abstract: Blender has become one of the most popular 3D and animation tools on the market, with over 2 million users, and it is free! Animating with Blender is the definitive resource for creating short animation projects from scratch, the ideal platform for experimenting with animation. Blender expert and author Roland Hess walks you through the entire process of creating a short animation, from writing to storyboarding and blocking, through character creation, animation and rendering.
    Note: Includes index
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  • 13
    Online Resource
    Online Resource
    New York : McGraw-Hill | Boston, Mass. :Safari Books Online,
    ISBN: 9780071597098 , 0071597093
    Language: English
    Pages: xxxi, 714 p , ill. , 24 cm. +
    Parallel Title: Erscheint auch als
    Keywords: Oracle (Computer file) ; Electronic data processing personnel ; Certification ; Database management ; Examinations ; Study guides ; Electronic books ; local
    Abstract: A Fully Integrated Study System for OCP Exam 1Z0-053 Prepare for the Oracle Certified Professional Oracle Database 11 g : Administration II exam with help from this exclusive Oracle Press guide. In each chapter, you'll find challenging exercises, practice questions, a two-minute drill, and a chapter summary to highlight what you've learned. This authoritative guide will help you pass the test and serve as your essential on-the-job reference. Get complete coverage of all OCP objectives for exam 1Z0-053, including: Database structure and Oracle Automatic Storage Management Configuring database recoverability Oracle Recovery Manager (RMAN) Oracle Flashback Memory management techniques Database tuning advisors Disk space and resource management Configuring database diagnostics Administering the Oracle Scheduler Database globalization On the CD-ROM: One full practice exam that simulates the actual OCP exam Detailed answers and explanations Score report performance assessment tool Complete electronic book Bonus exam available free with online registration
    Note: Includes index
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  • 14
    Online Resource
    Online Resource
    San Francisco : McGraw-Hill Companies | Boston, Mass. :Safari Books Online,
    ISBN: 9780071545976 , 0071545972
    Language: English
    Pages: xxix, 546 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Citrix XenApp ; Computer networks ; Remote access ; Client/server computing ; Electronic books ; local
    Abstract: More than 180,000 organizations and 50 million users run Citrix software
    Note: Includes index
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  • 15
    Online Resource
    Online Resource
    New York : McGraw-Hill | Boston, Mass. :Safari Books Online,
    ISBN: 9780071496629 , 0071496629
    Language: English
    Pages: xxviii, 572 p , ill. , 23 cm
    Parallel Title: Erscheint auch als
    Keywords: PeopleSoft software ; Business enterprises ; Computer networks ; Database management ; Computer software ; Development ; Management information systems ; Electronic books ; local
    Abstract: Oracle is placing its enterprise application strategy at the center of its future growth Oracle PeopleSoft will be phasing out its current reports product soon, and all reports will need to be rewritten in XML Publisher
    Note: "Oracle Press.". - Includes bibliographical references (p. 556-561) and index
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  • 16
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : Addison-Wesley/Pearson | Boston, Mass. :Safari Books Online,
    ISBN: 0768666759 , 9780672328978 , 0672328976
    Language: English
    Pages: vii, 204 p , ill. , 18 cm
    Series Statement: Developer's library
    Keywords: Ruby (Computer program language) ; Terminology ; Electronic books ; local
    Abstract: Ruby Phrasebook Jason Clinton Essential Code and Commands Ruby Phrasebook gives you the code you need to quickly and effectively work with Ruby, one of the fastest-growing languages in the world thanks to popular new Ruby technologies like Ruby on Rails. Concise and Accessible Easy to carry and easy to use-lets you ditch all those bulky books for one portable pocket guide Flexible and Functional Packed with more than 100 customizable code snippets-so you can readily code functional Ruby in just about any situation Jason Clinton uses Ruby daily in system administration and development for Advanced Clustering Technologies, a Linux Beowulf cluster integrator. He has been working in the computer industry for more than a decade and is actively involved in the Kansas City Ruby Users Group (KCRUG), serving as administrator of the group's web site and mailing list. Register your book at informit.com/register for convenient access to downloads, updates, and corrections as they become available. Programming / Ruby
    Note: Includes index
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  • 17
    Online Resource
    Online Resource
    [Berkeley, Calif.] : Peachpit Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780321684684 , 0321684680
    Language: English
    Pages: 1 streaming video file (2 hrs., 14 min., 8 sec.) , digital, sd., col. +
    Keywords: Dreamweaver (Computer file) ; Web sites ; Design ; Web sites ; Authoring programs ; Web site development ; Electronic videos ; local
    Abstract: "Learn the functions and capabilities of Dreamweaver CS4 as RC goes through the basics of building and designing a website with the new version" --Resource description page.
    Note: Title and publication data from resource description page (viewed Aug 11, 2009)
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  • 18
    Online Resource
    Online Resource
    [Berkeley, Calif.] : Peachpit Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780321684677 , 0321684672
    Language: English
    Pages: 1 streaming video file (1 hr., 44 min., 3 sec.) , digital, sd., col.
    Keywords: Monroy, Bert ; Adobe Photoshop ; Adobe Illustrator (Computer file) ; Computer graphics ; Image processing ; Digital techniques ; Electronic videos ; local
    Abstract: "Digital painter Bert Monroy, who uses Photoshop and Illustrator to create realistic images, describes the processes used when making his painting of Times Square" --Resource description page.
    Note: Title from resource description page (viewed Aug. 12, 2009)
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  • 19
    Online Resource
    Online Resource
    [Berkeley, Calif.] : Peachpit Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780321684660 , 0321684664
    Language: English
    Pages: 1 streaming video file (2 hrs., 10 min., 46 sec.) , digital, sd., col. +
    Keywords: Photography ; Digital techniques ; Electronic videos ; local
    Abstract: "HDR is one of the hottest trends in digital photography right now and we're going to dive in head first during this online training course" --Resource description page.
    Note: Title and publication data from resource description page (viewed Aug. 12, 2009)
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  • 20
    Online Resource
    Online Resource
    [Berkeley, Calif.?] : Kelbytraining : Peachpit Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780321684653 , 0321684656
    Language: English
    Pages: 1 streaming video file (1hr., 2 min., 22 sec.) , digital, sd., col. +
    Keywords: Adobe Photoshop ; Photography ; Digital techniques ; Electronic videos ; local
    Abstract: "Photoshop plug-ins can help photographers by saving them time and by allowing them to utilize image enhancement techniques they may not know how to do themselves."--Resource description page.
    Note: Title from resource description page (viewed Aug. 23, 2009)
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  • 21
    Online Resource
    Online Resource
    [United States] : New Riders | Boston, Mass. :Safari Books Online,
    ISBN: 9780321683977 , 0321683978
    Language: English
    Pages: 1 streaming video file (47 min., 6 sec.) , digital, sd., col.
    Keywords: Innovations ; Branding (Marketing) ; Creative ability in business ; Electronic videos ; local
    Abstract: . MARTY NEUMEIER'S INNOVATION WORKSHOP In this video, brand guru Marty Neumeier presents concepts from his three bestselling "whiteboard" books- THE BRAND GAP , ZAG , and THE DESIGNFUL COMPANY -to give you the tools you'll need to thrive in the new economy. Using memorable principles and simple exercises, he'll lead you and your team on a lively journey from traditional business thinking to "designful" thinking. You'll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation. What you'll learn: - Why the old business rules no longer apply - How to beat the twin foes of speed and clutter - The modern definition of "brand" - How brands create barriers to competition - Why "charismatic" brands are more valuable - The three questions that can focus any company - How to find and harness your "onliness" - Why innovation depends on design thinking - How "making" improves "knowing" and "doing" - How everyone in the company can be a designer - The modern definition of "design" - Why you need to spend time in the "dragon gap" - The qualities that make for good design - How to move design up the ladder of leverage - How design can solve "wicked problems" - Why shareholder value starts with vision - How to activate the "corporate drivetrain" - How to use stories to shape company success - How a "metateam" can begin to connect silos - Why every company needs a CBO - The 16 levers that can jumpstart innovation What you'll get: Online video with 45 minutes of content and exercises--enough activities for a one-day workshop! Printable exercise sheets Supplementary content. iPod version of video Run time: 47 minutes
    Note: Title from resource description page (viewed Nov. 6, 2009)
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  • 22
    Online Resource
    Online Resource
    Berkeley, Calif. : Peachpit Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780321679703 , 0321679709
    Language: English
    Pages: xiv, 369 p , ill. (chiefly col.) , 23 cm
    Series Statement: Visual quickstart guide
    Parallel Title: Erscheint auch als
    Keywords: Adobe Photoshop ; Photography ; Digital techniques ; Electronic books ; local
    Abstract: This full-color Visual QuickStart Guide is a more advanced companion volume to the best-selling Photoshop CS4 Visual QuickStart Guide from the same authors. This book takes designers and photographers beyond the basics with more focused tasks that are written in greater depth. For instructors this Visual QuickStart guide provides more advanced tutorials for students who need to master Photoshop, and can be a real time-saver for developing curriculum. Best-selling authors Elaine Weinmann and Peter Lourekas cover many key areas in Photoshop, including: methods for creating complex selections; specific steps to improve tone and color; in-depth tasks for retouching portraits; a closer look at combining images into composites; thorough coverage of Camera Raw 5.2; detailed steps for improving sharpening; creative use of tinting; applying fine art touches to an image; and steps for creative type treatments.
    Note: Includes index
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  • 23
    Online Resource
    Online Resource
    Berkeley, Calif. : Peachpit Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780321679673 , 0321679679
    Language: English
    Pages: xii, 216 p , ill.
    Series Statement: Visual quickstart guide
    Parallel Title: Erscheint auch als
    Keywords: JavaScript (Computer program language) ; Ajax (Web site development technology) ; Web sites ; Design ; Electronic books ; local
    Abstract: jQuery is a popular JavaScript library that simplifies event handling, animating, and Ajax interactions for rapid web development. Many companies are using jQuery including: Amazon, Google, Twitter, Bank of America, BBC, ESPN, CBS News, Digg, Reuters, IBM, Netflix, Dell, Oracle, Slashdot, Tecnorati, and Intuit. Even casual web designers, who create web pages for fun, want to add the latest cool effects to their sites, and jQuery--the fast, flexible JavaScript library--is a tool of choice. Just as CSS separates "display" characteristics from the HTML structure, jQuery separates the "behavior" characteristics from the HTML structure. From visual effects, special controls, and Ajax made easy, the jQuery Visual QuickStart Guide will teach readers how to make the most of jQuery using the task-based, step-by-step, visual format they love. It's crammed with examples and there's a special section on widgets.
    Note: Includes index
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  • 24
    Online Resource
    Online Resource
    [Berkeley, Calif.] : Peachpit Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780321678744 , 0321678745
    Language: English
    Pages: xiii, 243 p , ill. (chiefly col.) , 23 cm
    Parallel Title: Erscheint auch als
    Keywords: Photography ; Digital techniques ; Electronic books ; local
    Abstract: Scott Kelby, author of The Digital Photography Book, volume 1 (the world's best-selling digital photography book of all time), is back with a follow-up to his volume 2 smash best seller, with an entirely new book that picks up right where he left off. It's even more of that "Ah ha-so that's how they do it," straight-to-the-point, skip-the-techno-jargon stuff you can really use today to make your shots even better. This book truly has a brilliant premise, and here's how Scott describes it: "If you and I were out on a shoot and you asked me, 'Hey Scott, I want the light for this portrait to look really soft and flattering. How far back should I put this softbox?' I wouldn't give you a lecture about lighting ratios, or flash modifiers. In real life, I'd just turn to you and say, 'Move it in as close to your subject as you possibly can, without it actually showing up in the shot.' Well, that's what this book is all about: you and I out shooting where I answer questions, give you advice, and share the secrets I've learned, just like I would with a friend-without all the technical explanations and techie photo speak." Each page covers a single concept on how to make your photography better. Every time you turn the page, you'll learn another pro setting, tool, or trick to transform your work from snapshots into gallery prints. If you're tired of taking shots that look "okay," and if you're tired of looking in photography magazines and thinking, "Why don't my shots look like that?" then this is the book for you. This isn't a book of theory-full of confusing jargon and detailed concepts. This is a book on which button to push, which setting to use, and when to use it. With nearly 200 more of the most closely guarded photographic "tricks of the trade," this book gets you shooting dramatically better-looking, sharper, more colorful, more professional-looking photos every time.
    Note: Includes index
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  • 25
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : Prentice Hall | Boston, Mass. :Safari Books Online,
    ISBN: 9780137022700 , 0137022700
    Language: English
    Pages: xxvi, 131 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Total quality management ; Organizational change ; Electronic books ; local
    Abstract: Kaizen and Kaizen Event Implementation outlines the fundamental aspects of an effective continuous improvement program that can be used to implement lean and make it stay. Creating and sustaining change can only happen when management is completely dedicated to continuous improvement. Kaizen and Kaizen Event Implementation will break down the most common uses for kaizen events, and how to plan, execute, and follow up on each of them. Kaizen and Kaizen Event Implementation will first outline the key aspects of a company kaizen program including the kaizen governing committee, the kaizen champion, tracking and schedule of kaizen events, and the communication system within the organization. It will also give detailed direction on numerous types of kaizen events and how each requires different approaches to implementation. This is where Kaizen and Kaizen Event Implementation will stand-alone as the "the book" on kaizen. Kaizen and Kaizen Event Implementation emphasizes culture change and how management must deal with resistance to lean and change. Without management commitment and employee buy in, lean and kaizen will go away.
    Note: Includes index
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  • 26
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137013784 , 0137013787
    Language: English
    Pages: 1 v. (unpaged)
    Parallel Title: Erscheint auch als
    Keywords: Business communication ; Interpersonal communication ; Electronic books ; local
    Abstract: Supercharge your success by answering the one question everyone cares about , So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world's leading sales consultants. It's tough, but true-the people you're trying to communicate with, sell to, or convince don't really care about you. Nor do they care what you're offering them-until they understand exactly how it'll benefit them. If you recognize that one hard, cold fact-and you know what to do about it-you'll make more money, achieve greater success, and even have more fun! Magnacca shows you how to answer the "So What?" question brilliantly, every time-no matter who's asking it or what you're trying to achieve. This book will transform the way you communicate: You'll use it every day to get what you want-in business and in life!
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  • 27
    Online Resource
    Online Resource
    [Indianapolis] : New Riders | Boston, Mass. :Safari Books Online,
    ISBN: 9780321668646 , 0321668642
    Language: English
    Pages: 1 streaming video file (1 hr., 37 min., 3 sec.) , digital, sd., col.
    Keywords: Web sites ; Design ; Electronic videos ; local
    Abstract: Microformats have been designed to give additional meaning to simple, widely-published types of data on the web. They add another layer of functionality to Web pages. You can use them to add structure and meaning to contact information about people and places, and to calendar information. You can mark up reviews of events or the relationships between people. You can even use them for blog posts and syndicated content. In this video, author and CSS guru Andy Clarke shows how to implement these simple, structured formats in HTML. He takes a design-based approach and provides a number of visual examples so that those with a less technical background can get started using microformats in their designs right away. He demonstrates these concepts using examples from a fictitious social networking site. This is an online streaming video, not a download. After making your purchase online, you can log into your Peachpit account page to view Designing with Microformats for a Beautiful Web anytime, anywhere with Internet access.
    Note: Title from resource description page (viewed Nov. 6, 2009)
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  • 28
    Online Resource
    Online Resource
    [Indianapolis, Ind.?] : New Riders | Boston, Mass. :Safari Books Online,
    ISBN: 9780321668622 , 0321668626
    Language: English
    Pages: 1 streaming video file (2 hr., 7 min., 32 sec.) , digital, sd., col. +
    Keywords: Web sites ; Design ; Electronic videos ; local
    Abstract: "In Transcending CSS: The Fine Art Of Web Design (New Riders), renowned designer and author Andy Clarke set the stage for the development of progressive Web site design using XHTML, CSS and other Web-standards technologies. In this new video, Andy picks up one of the more challenging aspects of Web design: making sites accessible to as wide an audience as possible while still maintaining a solid design aesthetic. In the video, Andy shows how using a modern workflow, which includes designing using a web browser, eliminates common accessibility problems. Readers will learn how to design accessible content as well as write accessible HTML and XHTML markup and CSS. They will also learn key business benefits of creating an accessible site, including more value for money spent on design and better search engine placement. Throughout the video, Andy demonstrates these concepts using examples from a fictitious social networking site he created."--Resource description page.
    Note: Title from title frames
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  • 29
    Online Resource
    Online Resource
    Berkeley, Calif. : Peachpit | Boston, Mass. :Safari Books Online,
    ISBN: 9780321659583 , 0321659589
    Language: English
    Pages: xii, 289 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Photography ; Digital techniques ; Nikon digital cameras ; Electronic books ; local
    Abstract: Now that you've bought the amazing Nikon D5000, you need a book that goes beyond a tour of the camera's features to show you exactly how to use the D5000 to take great pictures. With Nikon D5000: From Snapshots to Great Shots , you get the perfect blend of photography instruction and camera reference that will take your images to the next level! Beautifully illustrated with large, vibrant photos, this book teaches you how to take control of your photography to get the image you want every time you pick up the camera. Follow along with your friendly and knowledgeable guide, photographer and author Jeff Revell, and you will: Learn the top ten things you need to know about shooting with the D5000 Use the D5000's automatic scene modes to get better shots right away Move on to the professional modes, where you have full control over the look and feel of your images Master the photographic basics of composition, focus, depth of field, and much more Learn all the best tricks and techniques for getting great action shots, landscapes, and portraits Find out how to get great shots in low light Fully grasp all the concepts and techniques as you go, with assignments at the end of every chapter With Nikon D5000: From Snapshots to Great Shots, you'll learn not only what makes a great shot work - you'll learn how to get that shot using your D5000. And once you've got the shot, show it off! Join the book's Flickr group, share your photos, and discuss how you use your D5000 to get great shots at flickr.com/groups/nikon_d5000fromsnapshotstogreatshots.
    Note: Includes index
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  • 30
    Online Resource
    Online Resource
    [Indianapolis, Ind.?] : New Riders | Boston, Mass. :Safari Books Online,
    ISBN: 9780321659163 , 0321659163
    Language: English
    Pages: 1 streaming video file (2 hr., 18 min., 28 sec.) , digital, sd., col.
    Series Statement: Voices that matter
    Keywords: Web sites ; Design ; XHTML (Document markup language) ; Cascading style sheets ; Electronic videos ; local
    Abstract: "In this video, CSS expert Stephanie Sullivan delivers a roadmap for approaching web design projects, teaching you how to save precious development time and still create accessible, search-engine friendly content. As a popular speaker with an approachable straightforward style, Stephanie takes users over the fundamentals of creating standards-compliant Web sites, from separating content and presentation, to using progressive enhancement to make sure your sites work for all users. She also shows how she approaches analyzing designs to save bandwidth and demonstrate some useful CSS techniques."--Resource description page.
    Note: Title from title frames
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  • 31
    Online Resource
    Online Resource
    Berkeley, Calif. : Peachpit | Boston, Mass. :Safari Books Online,
    ISBN: 9780321657893 , 0321657896
    Language: English
    Pages: xiv, 393 p , ill. , 23 cm
    Edition: 4th ed.
    Series Statement: Visual quickstart guide
    Parallel Title: Erscheint auch als
    Keywords: UNIX (Computer file) ; Linux ; Operating systems (Computers) ; Electronic books ; local
    Abstract: With Unix, 4th Edition: Visual QuickStart Guide, readers can start from the beginning to get a tour of the Unix operating system, or look up specific tasks to learn just what they need to know. This task-based, visual reference guide uses step-by-step instructions and plenty of screenshots, and includes three years worth of new material based on the latest Unix developments. This reference guide details all Unix commands and options along with tips that put those commands in context. Leading Unix authorities Deborah S. Ray and Eric J. Ray leverage their expertise as technical writers and working in the industry (Sun Microsystems) as they take readers step-by-step through the most common Unix commands and options.
    Note: Includes index. - Previous ed.: 2006
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  • 32
    ISBN: 9780131370210 , 0131370219
    Language: English
    Pages: xvii, 230 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Contracting out ; Management ; Electronic books ; local
    Abstract: A focused, implementation-orientated, executive-level book on outsourcing by two globally known practitioners. The outsourcing market is booming, the total outsourcing market in EMA forecasts a $59 billion dollar growth between 2004 and 2007. Fills a fills a major gap in the middle-high-end of the market - there is much need for a practical book on outsourcing. The authors are global authorities in this space. This book is not industry specific and will be valuable to professionals in all industries. Very-execution oriented. Very focussed: everything a busy executive needs to know and nothing more. Logical step-by-step approach.
    Note: Includes index
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  • 33
    Online Resource
    Online Resource
    Harlow, England ; : Pearson/Prentice Hall | Boston, Mass. :Safari Books Online,
    ISBN: 9780131370074 , 0131370073
    Language: English
    Pages: xvi, 270 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Employee motivation ; Electronic books ; local
    Abstract: Some bosses are better than good - they're inspirational. Their teams deliver exceptional performance because they can't imagine letting their manager down. These inspirational managers earn more respect, suffer less stress and produce better results than other managers. Want to be one? This book tells you how. Inspirational Manager goes to the very 'heart' of management, it shows you how to be a great manager and remain true to yourself. It shows you to how to uncover the best in your people, and how to have the tough conversations when they are needed. Drawing on the experiences of real inspirational managers, facing real challenges and managing real people, Inspirational Manager gives you the tools and techniques to ensure that people notice you and say - "now there's a great manager!" Like the managers in the book, you'll find at times that it is hard work - but immensely satisfying. You'll love what you do, deliver great results and make a difference. Who knows, you and your team might start enjoying Mondays as much as Fridays! 'Inspirational Manager is thought provoking and pragmatic. It provides useful tactics and action plans for achieving success across various management disciplines with rules to guide you through each stage. A useful companion throughout your managerial career, this book can help guide you and your people to success.' Mark Horsfield, Professional Development Manager, Microsoft 'This is not just another book on management: it is an important book about YOU. It is full of better ways for you to engage with your staff, deal with difficult situations and recognise success. I guarantee that this book will enhance your performance as a manager.' Detective Superintendent Peter Rigby - Cheshire Constabulary Inspirational management thrives when HR is inspirational too. Learn how to achieve this by downloading fascinating new findings by Judith Leary-Joyce - see inside for more information.
    Note: Includes bibliographical references and index
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  • 34
    Online Resource
    Online Resource
    [Berkeley, Calif.?] : Peachpit Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780321646842 , 0321646843
    Language: English
    Pages: 1 streaming video file (26 min., 1 sec.) , digital, sd., col.
    Series Statement: Visual quickstart guide
    Keywords: Adobe InDesign (Electronic resource) ; Desktop publishing ; Electronic videos ; local
    Abstract: "Get up and running quickly with InDesign CS4 in this video by InDesign expert and bestselling author Sandee Cohen. Preview the five essential new features of InDesign CS4."--Resource description page.
    Note: Title from title frames
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  • 35
    Online Resource
    Online Resource
    Berkeley, Calif. : Peachpit | Boston, Mass. :Safari Books Online,
    ISBN: 9780321637901 , 0321637909
    Language: English
    Pages: xiii, 369 p , col. ill. , 23 cm. +
    Parallel Title: Erscheint auch als
    Keywords: Flash (Computer file) ; Flex (Computer file) ; Electronic books ; local
    Abstract: The definitive guide to creating video for the Web In Video with Adobe Flash CS4 Professional Studio Techniques, Robert Reinhardt goes beyond the entry-level coverage found in other books to bring you a comprehensive look at what you really need to know to produce, host, and distribute Flash-compatible video on the Web, including FLV and AVC/H.264 content. Real world examples and hands-on projects with sample video files provide the expert training you need with tips and insights that everyone can benefit from. You'll learn: Basic methods, from preproduction through delivery, including capturing, processing, and compressing your video. Production essentials for sharing your footage on the Web, including setting up your Web page and server for seamless video playback and how to create your own video player. Advanced techniques, including building an index and play list, adding captions and banner ads, and designing a comprehensive video experiencefor your audience. The DVD-ROM includes complete sample Flash files as shown throughout the book. More than 2 GB of source files are provided, including High Definition (HD) clips, which you can use to perfect your video compression skills. The source files for each chapter are found in the corresponding Lessons folder on the disc. Robert Reinhardt is a highly respected authority on Flash and Flash video. He has authored or co-authored numerous books on Flash, including the Flash Bible and the Flash ActionScript Bible, and his blog and other online articles draw a wide audience. He has developed multimedia courses for educational facilities in Canada and the United States and is an Adobe Certified Instructor for Flash courses at Portland State University. He is a former Vice President of the Multimedia Platforms Group at Schematic and now works with a wide range of clients from his base in Portland, Oregon. A frequent presenter at conferences such as Flashforward, FITC, Flashbelt, and NAB, he is also a contributor at DesignProVideo.com. Forums and updates for this book can be found at FlashSupport.com, where you can share questions and answers with Robert and other readers.
    Note: Includes index
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  • 36
    Online Resource
    Online Resource
    [Boston] : Addison-Wesley | Boston, Mass. :Safari Books Online,
    ISBN: 9780321637727 , 0321637720
    Language: English
    Pages: 65 p
    Series Statement: Developer's library
    Series Statement: Short cut
    Keywords: Python (Computer program language) ; Object-oriented programming (Computer science) ; Electronic books ; local
    Abstract: This short cut is taken from Programming in Python 3: A Complete Introduction to the Python Language (Addison-Wesley, 2009) and provides self-containedcoverage of Python's advanced features. Most of the techniques covered arenot needed every day, but in the right circumstances they can make a crucialdifference, allowing us to write clean and straightforward code rather thanhaving to resort to hacks and workarounds to achieve what we need. The shortcut explains a range of procedural, object-oriented, and functional-style techniques,and the information provided will be a considerable addition to mostPython programmers' toolboxes.
    Note: Includes index. - Title from resource description page
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  • 37
    Online Resource
    Online Resource
    Burlington, Mass. : Butterworth-Heinemann/Syngress Pub. | Boston, Mass. :Safari Books Online,
    ISBN: 9780080949536 , 0080949533
    Language: English
    Pages: xxvii, 285 p , ill. , 24 cm
    Keywords: Crime laboratories ; Forensic sciences ; Data processing ; Electronic books ; local ; Electronic books
    Abstract: The need to professionally and successfully conduct computer forensic investigations of incidents and crimes has never been greater. This has caused an increased requirement for information about the creation and management of computer forensic laboratories and the investigations themselves. This includes a great need for information on how to cost-effectively establish and manage a computer forensics laboratory. This book meets that need: a clearly written, non-technical book on the topic of computer forensics with emphasis on the establishment and management of a computer forensics laboratory and its subsequent support to successfully conducting computer-related crime investigations. Provides guidance on creating and managing a computer forensics lab Covers the regulatory and legislative environment in the US and Europe Meets the needs of IT professionals and law enforcement as well as consultants
    Note: Includes bibliographical references and index
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  • 38
    Online Resource
    Online Resource
    Berkeley, Calif. : Peachpit Press ; | Boston, Mass. :Safari Books Online,
    ISBN: 9780321604064 , 0321604067
    Language: English
    Pages: xvii, 314 p , col. ill. , 23 cm
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: iPhone (Smartphone) ; Cellular telephones ; Internet telephony ; Digital music players ; Pocket computers ; Electronic books ; local
    Abstract: If you're looking for a book that focuses on just the most important, most useful, and most fun stuff about your iPhone-- you've found it.
    Note: Previous ed.: 2007. - "iPhone 3G, original iPhone, iPod Touch"--Cover. - Includes index
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  • 39
    Online Resource
    Online Resource
    Amsterdam ; : Focal Press/Elsevier | Boston, Mass. :Safari Books Online,
    ISBN: 9780240810928 , 0240810929
    Language: English
    Pages: vii, 269 p , col. ill. , 24 cm
    Keywords: 3ds max (Computer file) ; Computer animation ; Computer graphics ; Electronic books ; local
    Abstract: Polymodeling is a modeling technique used in 3d modeling. Unlike box modeling, or other forms of modeling where you start out with a basic form or primitive object that determines the mass of an object, artists can use the polygon (the basic building block of all of the primitives available in 3ds Max). This approach allows for more control over the flow, placement and detail of the meshes that are built. Placement of vertices/points, edges and all other sub-elements that build our models is determined by the user, rather than pre-determined by a computer generated primitive. This book is a collection of tips, tricks and techniques on how to create professional models for advertising on T.V and the web. The author has tons of industry experience using Max toward this end, and he shares the secrets of his trade. As Production Modeler for some of today's hottest studios (including GuerillaFx, Coke Zero, MTV, Old Navy, Nike, Target, HP) Todd Daniele brings real-world experience to the book. Daniele teaches the technical aspects of polymodeling, while showing how to ultimately create content in a dynamic, efficient manner. Associated web site offers instructional files that show the models in progressive stages of development; plus a supporting internet forum: readers can log-on to this forum to ask questions or comment on anything covered in the book.
    Note: Includes index
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  • 40
    Online Resource
    Online Resource
    Amsterdam ; : Focal Press/Elsevier | Boston, Mass. :Safari Books Online,
    ISBN: 9780240810614 , 0240810619
    Language: English
    Pages: xiv, 322 p , col. ill. , 24 cm. +
    Keywords: 3ds max (Computer file) ; Computer animation ; Computer graphics ; Computer games ; Design ; Electronic books ; local
    Abstract: The book will provide insider tips, traps, and techniques on how to create 3d assets for use in computer games and simulation systems. The book will consist of a series of tutorials, starting with simpler models and moving up to more complex builds. As the book comes to us directly from successful game artists within commercial game development circles (Gahan + contributors) aspiring game artists will also find keen insights on how to get ahead in the game industry, i.e. how to prepare your personal portfolio to provide an edge in this extremely competitive world of game development. The strength of this book is that it teaches all of the important game modeling elements of 3ds Max: character modeling, environment modeling, mapping. The book covers how to model, texture and animate credible game characters and levels using 3ds max. As readers move from tutorial to tutorial, they will be building their own portfolio of high quality work. The DVD contains countless examples of what's hot and what's not in 3D modeling and also enough support images and photos to keep the budding artist busy for months; Features: -step-by-step project files for each chapter -all the relevant texture files and source photos used to create the texture maps applied to the 3D projects. -extras: panoramic skies, small scene objects and a many texture maps and models so that artists can create whole scenes very quickly without starting from scratch each time. -royalty free stock photos that artists can use in their own texture maps, models and scenes.
    Note: Includes index
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  • 41
    Online Resource
    Online Resource
    Amsterdam ; : Focal Press/Elsevier | Boston, Mass. :Safari Books Online,
    ISBN: 9780080887753
    Language: English
    Pages: 1 online resource (1 v.) , ill.
    Keywords: Adobe Photoshop ; Photography ; Digital techniques ; Image processing ; Digital techniques ; Electronic books ; local
    Abstract: MasterPhotoshop CS4 with this visual, hands-on guide to using layers, under the expert guidance of digital imaging specialist Richard Lynch. Layers, Photoshop's most powerful feature, is the core of a nondestructive image-editing workflow. Step-by-step instructions and practical examples illustrate how to. * Polish: correct and enhance color, fix composition problems, and repair damage or flaws * Manipulate: isolate image areas for changes, adjustments and experimental concepts * Understand: use all forms of layer blending, including transparency, clipping masks, opacity/fill, layer masks, layer modes, channel targeting, Blend If, and Effects/Styles The accompanying DVD comes complete with a generous library of practical actions based on techniques from the book that add functional power to Photoshop, along with practice images for all the exercises in the book. This focused, highly accurate, comprehensive, and practical guide offers invaluable advice for all users of Adobe Photoshop CS4.
    Note: Includes index
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  • 42
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : Wharton School Pub. | Boston, Mass. :Safari Books Online,
    ISBN: 9780137154234 , 0137154232
    Language: English
    Pages: xxxvii, 217 p , ill. , 23 cm
    Parallel Title: Erscheint auch als
    Keywords: Retirees ; Employment ; Older people ; Employment ; Electronic books ; local
    Abstract: " Work Wanted is a must-read for all boomers who see more than a finish line for their career! Jim Walker and Linda Lewis bring new light to the concepts of aging, work, and retirement in this great book." - Marshall Goldsmith , executive coach and author, What Got You Here Won't Get You There "This book was perfect for me, a younger baby boomer. It helped me to create my roadmap to financial independence and addresses many questions I didn't even know I had!" - Carol A. Gallagher , Ph.D., bestselling author, Going to the Top "The best resource available for professionals interested in planning their older years. Work Wanted makes a persuasive case that we can and should make paid work an important part of our older years. Most of us want to keep some attachment to the work world as we move into the retirement years, and Work Wanted tells us everything you need to know to do so." - Peter Cappelli , George W. Marshall Professor of Management, The Wharton School, and author, Talent on Demand: Managing Talent in an Age of Uncertainty The Complete Action Plan for Every Baby Boomer Who Wants to Keep Working-and Thriving! This is the definitive handbook for every baby boomer who wants, needs, or expects to keep on working! You'll find practical, realistic, action-oriented advice for working on your terms, not someone else's...reinventing yourself for your next stage of life...finding more meaning in the work you choose...protecting your finances and your lifestyle...and a whole lot more! If you're a baby boomer and a professional, chances are you will live far into your 80s or beyond. That means you'll have 20+ more years to actively work and pursue your interests. Work Wanted will help you make those years as valuable as you possibly can. Packed with practical checklists, references, and case studies, this book is organized for action, not talk. Drs. James Walker and Linda Lewis first explore the myths, falsehoods, and obsolete "conventional wisdom" about aging and retirement that stand in your way. Drawing on their experience working with companies and individuals facing these issues, Walker and Lewis help you realistically assess the challenges you'll actually face-from your real income needs to your changing goals. Discover why a growing shortage of experienced people will give you more workplace leverage than ever before. Then, learn how to implement an action plan to keep working on your own terms at your current company, if that's what you wa...
    Note: Includes bibliographical references (p. 183-206) and index
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  • 43
    Online Resource
    Online Resource
    Boston : Prentice Hall | Boston, Mass. :Safari Books Online,
    ISBN: 9780137153213 , 013715321X
    Language: English
    Pages: xiv, 236 p , ill., map , 23 cm
    Parallel Title: Erscheint auch als
    Keywords: Facebook (Electronic resource) ; Business enterprises ; Computer networks ; Online social networks ; Electronic books ; local
    Abstract: "People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we've come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them." --Sheryl Sandberg, Chief Operating Officer, Facebook "...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive." --David Mather, President, Hoovers, Inc. The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era , Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world's top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com's partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today's radically new era: The Facebook Era . Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They're interacting with friends--and talking about your brands. They're learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, yo...
    Note: Includes index
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  • 44
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    Online Resource
    Upper Saddle River, N.J. : Wharton School Pub. | Boston, Mass. :Safari Books Online,
    ISBN: 9780137149292 , 0137149298
    Language: English
    Pages: xiv, 154 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Investment analysis ; Corporations ; Valuation ; Electronic books ; local
    Abstract: "This book is a must for any Business Development Manager, Corporate Strategist, R&D Director, and anyone else who is accountable for growth in a corporation. It is an easy read that is practical and not fraught with useless academic theories." Ron Pierantozzi, Ph.D., CEO of PPT Research and Former Director, Business Development, Air Products & Chemicals, Inc. A Breakthrough Approach to Investing in Business Innovation Most companies analyze investments using tools that bias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: Opportunity Engineering . Drawing upon recent advances in financial analysis, but without requiring a lot of math, the authors show how to engineer the risk out of uncertain opportunities so you can pursue more high-payoff innovations. You'll learn how to escape from the "go/no-go vise" and implement more flexible decision-making that considers all the business alternatives, models, and opportunities associated with each project. You'll learn how to systematically structure high-potential projects to limit downside exposure and boost your potential upside. The authors show how to define the scope of investment opportunities, identify key drivers of potential profits, document assumptions, design out major risks, and tease out key challenges and vulnerabilities. Using these techniques, you can escape the mindset that limits you to low-impact innovations and begin pursuing serious growth opportunities--and make business uncertainty work for you, not against you. Why companies avoid their best opportunities for innovation Getting past risk-averse analysis that snuffs out experimentation and innovation Systematically engineering your opportunities Capturing the upside, slicing out the downside Beyond rigid "go/no-go" decisions How flexible, staged innovation creates more opportunities for delivering value Constructing an engineered growth portfolio of innovation investments Optimizing your mix of core-enhancing investments and high potential "long shots"
    Note: Includes bibliographical references (p. 149-154)
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  • 45
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137141548 , 0137141548
    Language: English
    Pages: xvi, 176 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Portfolio management ; Investment analysis ; Stocks ; Investments ; Electronic books ; local
    Abstract: "The author introduces an investing methodology with proven results and easily applied unequivocal decision making. Particularly impressive is the way he includes a selling discipline, not just a buying discipline. This book is a must for any concerned investor." Richard Arms, Analyst, Author, and Inventor of The Arms Index "This is one of the best new investing books of the decade: succinct, practical, and timeless. Built on a foundation of 40 years of market wisdom, it combines technical analysis and portfolio construction that is supported by excellent research. It should be required reading for everyone from new investors to the most sophisticated hedge fund managers." Linda Raschke, President, LBRGroup, Inc. "The author is an award winning Technical Analyst. In this book, he covers the basic principles, definitions, safeguards, pitfalls, and risks of investing. Believing in active management, he recognizes the benefits of multiple tools (fundamental and technical) and disciplines there-on, to construct a portfolio methodology with guidelines for both buying and selling, for maximum gain. This is a valuable book for any serious investor." Louise Yamada, Managing Director, Louise Yamada Technical Research Advisors, LLC. "In this book, Charles Kirkpatrick demonstrates just how powerful a tool relative strength is, deftly combining technical and fundamental analysis to produce a superior long-term approach. This isn't just theory, but the real-time work of a practitioner with an outstanding track record. For many years a small group of knowledgeable investors has known about this work, now you can too." John Bollinger, CFA, CMT, President, Bollinger Capital Management "The author presents a clearly written, time-tested formula for investor independence and success through applying relative price strength for stock selection and portfolio construction." Hank Pruden, Golden Gate University Over the past 25 years, Charles D. Kirkpatrick's exclusive stock-picking technique has outperformed the S&P 500's performance by a whopping 7.7 times. That's right: If you'd invested $10,000 in the S&P 500, you'd have $130,000 now...but if you'd followed Kirkpatrick's published picks, you'd have $1,000,000! If that's not amazing enough, Kirkpatrick's system is remarkably easy to use. In this book, he teaches you all you need to put it to work in your portfolio! Kirkpatrick reveals why an active strategy based on relative stock rankings is the surest route to ...
    Note: Includes bibliographical references
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  • 46
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : Wharton School Pub. | Boston, Mass. :Safari Books Online,
    ISBN: 9780137044177 , 0137044178
    Language: English
    Pages: 24 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: International business enterprises ; Social aspects ; Developing countries ; Non-governmental organizations ; Developing countries ; Poor ; Developing countries ; Economic assistance ; Developing countries ; Globalization ; Economic aspects ; Developing countries ; Electronic books ; local
    Abstract: Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid , great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.
    Note: Title from resource description page (viewed Aug 6, 2009)
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  • 47
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : Addison-Wesley | Boston, Mass. :Safari Books Online,
    ISBN: 9780321637673 , 0321637674
    Language: English
    Pages: xviii, 171 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Computer software ; Development ; Management ; Software engineering ; Electronic books ; local
    Abstract: Results-Based Software Management: Achieve Better Outcomes with Finite Resources Effective software development is no longer merely an IT concern: today, it is crucial to the entire enterprise. However, most businesspeople are not ready to make informed decisions about software initiatives. The Economics of Iterative Software Development: Steering Toward Better Business Results will prepare them. Drawing on decades of software development and business experience, the authors demonstrate how to utilize practical, economics-based techniques to plan and manage software projects for maximum return on technology investments. The authors begin by dispelling widespread myths about software costs, explaining why traditional, "engineering-based" software management introduces unacceptable inefficiencies in today's development environments. Next, they show business and technical managers how to combine the principles of economics and iterative development to achieve optimal results with limited resources. Using their techniques, readers will learn how to build systems that enable maximum business innovation and process improvement-and implement software processes that allow them to do so consistently. Highlights include How to repeatedly quantify the value a project is delivering and quickly adjust course as needed How to reduce software project size, complexity, and other "project killers" How to identify and eliminate software development processes that don't work How to improve development processes, reduce rework, mitigate risk, and identify inefficiencies How to create more proficient teams by improving individual skills, team interactions, and organizational capability Where to use integrated, automated tools to improve effectiveness What to measure, and when: specific metrics for project inception, elaboration, construction, and transition The Economics of Iterative Software Development: Steering Toward Better Business Results will help both business and technical managers make better decisions throughout the software development process-and it will help team and project leaders keep any project or initiative on track, so they can deliver more value faster.
    Note: Includes bibliographical references (p. 157-159) and index
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  • 48
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : Wharton School Pub. | Boston, Mass. :Safari Books Online,
    ISBN: 9780137026845 , 0137026846
    Language: English
    Pages: 193 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Wireless communication systems ; Social aspects ; Wireless communication systems ; Economic aspects ; Wireless communication systems ; Forecasting ; Wireless LANs ; Forecasting ; Computer networks ; Forecasting ; Interpersonal communication ; Technological innovations ; Social aspects ; Interpersonal communication ; Technological innovations ; Economic aspects ; Internet marketing ; Electronic books ; local
    Abstract: "The New World of Wireless is an impressive, thoughtful journey that helps business leaders see over the horizon to our unwired future, where we belong." - John Chen , Chairman, CEO, and President, Sybase, Inc. "Snyder's book provides a thought-provoking look into the 4G future. While technical details abound, the importance of this work relates more to the social, business, and political implications of 4G technology. Snyder has provided us a glimpse of how different our lives will be in the not-so-distant future, and done so with amazing insight. It is truly a must-read." - Stanton Sloane , PhD, CEO, SRA International Prepare for a Wireless Revolution That May Prove Even More Disruptive Than the Internet Revolution Why next-gen 4G technology will lead to a radical, qualitative shift in how you use wireless How to leverage "digital swarms" of distributed, self-organizing groups to transform your business Indispensable new insight for CXOs, board members, strategists, and consultants in all industries Next-generation 4G wireless technology won't just be faster: It will offer breakthrough opportunities for competitive advantage. 4G will accelerate a massive power shift that's already well underway: the emergence of decentralized, self-organizing "digital swarms" both inside and outside the enterprise. This book will help you understand both the technology and the radically new organizations it will make possible. You'll discover how these changes will affect you...how to innovate around 4G wireless to build profitability and market share... how to anticipate and manage business risks you've never even imagined before... how to harness the relentless "digital swarms" that are now rising to power in your company and your marketplace!
    Note: 1st printing, July 2009. - Includes bibliographical references (p. 177-181) and index
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  • 49
    Online Resource
    Online Resource
    [United States?] : Addison-Wesley Professional | Boston, Mass. :Safari Books Online,
    ISBN: 9780321617484 , 0321617487
    Language: English
    Pages: 1 v. (unpaged) , ill.
    Keywords: Software architecture ; Development ; Electronic books ; local
    Abstract: A Comprehensive Process for Defining Software Architectures That Work A good software architecture is the foundation of any successful software system. Effective architecting requires a clear understanding of organizational roles, artifacts, activities performed, and the optimal sequence for performing those activities. With The Process of Software Architecting , Peter Eeles and Peter Cripps provide guidance on these challenges by covering all aspects of architecting a software system, introducing best-practice techniques that apply in every environment, whether based on Java EE, Microsoft .NET, or other technologies. Eeles and Cripps first illuminate concepts related to software architecture, including architecture documentation and reusable assets. Next, they present an accessible, task-focused guided tour through a typical project, focusing on the architect's role, with common issues illuminated and addressed throughout. Finally, they conclude with a set of best practices that can be applied to today's most complex systems. You will come away from this book understanding The role of the architect in a typical software development project How to document a software architecture to satisfy the needs of different stakeholders The applicability of reusable assets in the process of architecting The role of the architect with respect to requirements definition The derivation of an architecture based on a set of requirements The relevance of architecting in creating complex systems The P rocess of Software Architecting will be an indispensable resource for every working and aspiring software architect-and for every project manager and other software professional who needs to understand how architecture influences their work.
    Note: Title from resource description page (viewed March 30, 2009)
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  • 50
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : Addison-Wesley | Boston, Mass. :Safari Books Online,
    ISBN: 9780321616944 , 0321616944
    Language: English
    Pages: xli, 533 p , ill. , 24 cm
    Series Statement: The Addison-Wesley signature series
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als Crispin, Lisa, 1955 - Agile testing
    DDC: 005.1
    Keywords: Computer software ; Testing ; Agile software development ; Electronic books ; local ; Agile Softwareentwicklung ; Softwaretest
    Abstract: Te〉Two of the industry's most experienced agile testing practitioners and consultants, Lisa Crispin and Janet Gregory, have teamed up to bring you the definitive answers to these questions and many others. In Agile Testing, Crispin and Gregory define agile testing and illustrate the tester's role with examples from real agile teams. They teach you how to use the agile testing quadrants to identify what testing is needed, who should do it, and what tools might help. The book chronicles an agile software development iteration from the viewpoint of a tester and explains the seven key success factors of agile testing. Readers will come away from this book understanding How to get testers engaged in agile development Where testers and QA managers fit on an agile team What to look for when hiring an agile tester How to transition from a traditional cycle to agile development How to complete testing activities in short iterations How to use tests to successfully guide development How to overcome barriers to test automation This book is a must for agile testers, agile teams, their managers, and their customers. The eBook edition of Agile Testing also is available as part of a two-eBook collection, The Agile Testing Collection (9780134190624).
    Note: "A Mike Cohn signature book"--Cover. - Includes bibliographical references (p. 501-508) and index
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  • 51
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    Online Resource
    Berkeley, Calif. : New Riders | Boston, Mass. :Safari Books Online,
    ISBN: 9780321604156 , 0321604156
    Language: English
    Pages: 337 p , col. ill. , 23 cm
    Series Statement: Voices that matter
    Parallel Title: Erscheint auch als
    Keywords: Cascading style sheets ; Web sites ; Design ; Electronic books ; local
    Abstract: Speaking in Styles aims to help Web designers learn the "language" that will be used to take their vision from the static comp to the live Internet. Many designers think that CSS is code, and that it's too hard to learn. Jason takes an approach to CSS that breaks it down around common design tasks and helps the reader learn that they already think in styles--they just need to learn to speak the language. Jason helps Web designers find their voice, walks them through the grammar of CSS, shows them how to write their design specs in CSS, and how to prepare it for screen, printer or handheld devices. Along the way designers will learn to optimize their code, make it accessible, optimize for search engines, mix it up with Flash, and more.
    Note: Includes index
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  • 52
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137003716 , 0137003714
    Language: English
    Pages: xv, 282 p , ill. , 24 cm
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Exchange traded funds ; Stock index futures ; Electronic books ; local
    Abstract: "Possessing a rare skill set amongst professional investors and authors, Dr. Appel has successfully managed to provide readers with the perfect mix of up-to-date details on the various types and asset classes of ETFs, crucial, tried, and true concepts of risk management, and just the right mix of backing historical data to pull it all together-all in a "user-friendly" package. Upon conclusion of this book, readers will have experienced a paradigm shift in the thought process of their own current investment strategies. Taking it to the next level and actually implementing the concepts will automatically cause readers to experience a higher level of profitability and consistency; one they might never have thought possible from the utilization of concepts in just one small book." -Deron Wagner, Founder and Portfolio Manager, MorpheusTrading.com, author, Trading ETFs: Gaining An Edge With Technical Analysis "Today, exchange-traded funds are the most innovative and rapidly growing investment vehicles. Marvin Appel's new book provides, in a highly readable framework, a wealth of information on what they are and-more importantly-how private and professional investors can use them to build wealth through a simple and easy-to-implement investment program" -C. Michael Carty, Principal and Chief Investment Officer, New Millennium Advisors, LLC "In the ever-expanding complex world of ETFs, Marvin Appel has cut through all the fluff and created a one-stop guide to not only using them, but using them profitably. The sections on diversification and the use of relative strength in comparing asset classes are invaluable. Individual investors and financial advisors alike will get a significant return on investment by spending time with this book" -Bob Kargenian, CMT, President/Principal, TABR Capital Management, LLC ETFs offer exceptionally low expenses, outstanding performance, and unparalleled transparency. With more than 200 new ETFs added in just the last year, for typical investors, the choices are simply overwhelming. In this fully updated guidebook, renowned ETF expert Dr. Marvin Appel cuts through the ETF marketing hype, offering a start-to-finish plan for choosing the right ETFs-today, and for years to come. Appel reveals what ETFs can and can't do, explains why they're not all equally attractive, and shows exactly how to use them to beat the market. Drawing on objective data and proven, backtested strategies, Appel shows how to quickly move into the r...
    Note: Includes bibliographical references (p. 268-272) and index
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  • 53
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    Online Resource
    Upper Saddle River, N.J. : Wharton School Pub. | Boston, Mass. :Safari Books Online,
    ISBN: 9780137003020 , 0137003021
    Language: English
    Pages: xiv, 207 p , ill. , 22 cm
    Parallel Title: Erscheint auch als
    Keywords: Success in business ; Psychological aspects ; Business failures ; Psychological aspects ; Failure (Psychology) ; Electronic books ; local
    Abstract: We all fail. And when it happens to you, someone's certain to point out that you can learn more from your failures than your successes. But learning from failure isn't automatic, or instantaneous. It requires very specific emotional and rational skills. You can learn those skills from this book. Drawing on leading-edge research with hundreds of entrepreneurs who have experienced both failure and success, From Lemons to Lemonade offers powerful strategies and practical techniques for managing the emotions generated by failure, so failure becomes less painful, learning happens faster, and you grow as much as possible from the experience. Dr. Dean Shepherd shows how to clarify why you failed, so you can walk away with insights you can actually use...helps you discover when to "pull the plug" on a failure in progress, so it won't last longer or feel even worse than necessary...shows how to eliminate secondary stresses that aggravate failure or make it more likely...helps you maintain your commitment to excellence even when you know that repeated project failure is likely...helps you master the self-compassion and self-caring you deserve in times of trouble. Let's face it: failing is never easy. But From Lemons to Lemonade will help you make it less painful and more useful and help you move from failure to success far more rapidly.
    Note: Includes bibliographical references and index
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  • 54
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780136117728 , 0136117724
    Language: English
    Pages: xiii, 186 p , ill.
    Edition: Updated ed.
    Keywords: Credit scoring systems ; United States ; Consumer credit ; United States ; Credit ratings ; United States ; Electronic books ; local
    Abstract: "A great credit score can help you finish rich! Liz Pulliam Weston gives solid, easy-to-understand advice about how to improve your credit fast. Read this book and prosper." David Bach , bestselling author of The Automatic Millionaire and The Automatic Millionaire Homeowner "Excellent book! Insightful, well written, and surprisingly interesting. Liz Pulliam Weston has done an outstanding job demystifying an often intimidating and frustrating topic for the benefit of all consumers." Eric Tyson , syndicated columnist and bestselling author of Personal Finance for Dummies "No one makes complex financial information easy to understand like Liz Pulliam Weston. Her straight-talk and wise advice are invaluable to anyone with a credit card or check book-and that's just about all of us." Lois P. Frankel , Ph.D., author of Nice Girls Don't Get the Corner Office and Nice Girls Don't Get Rich "In a country where consumers increasingly pay more when they have bad credit, Liz Pulliam Weston's book provides excellent tips and advice on ways to improve your credit history and raise your credit score. If you just apply one or two of her insightful suggestions, you'll save many times the cost of this book." Ilyce R. Glink , financial reporter, talk show host, and bestselling author of 100 Questions Every First-Time Home Buyer Should Ask "Your credit score can save you money or cost you money-sometimes a lot of money. Yet, most people don't even know their scores, much less know how to make them better. Liz Pulliam Weston can help you fix that. In this easy-to-understand guide you'll learn how to make sure your score helps you get the best deal on loans and insurance. You can't afford not to read it." Gerri Detweiler , consumer advocate and founder of UltimateCredit.com The #1 Best-Selling Guide to Improving Your Credit Score... Now Thoroughly Updated for the Financial Crisis! In post-crash America, it's tough to get credit...and even tougher to get rates and terms you can afford. That makes your credit score more important than ever before. Now, MSN Money/L.A. Times personal finance columnist Liz Pulliam Weston has updated her best-selling book on credit scores to show how you can maximize your score right now-and save yourself a fortune! Weston reveals the tough new realities of borrowing and credit scoring, and shows why they aren't going to change any time soon. She rips away the mystery surrounding credit scoring, including the FICO 08 overhaul, and tells y...
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  • 55
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780136064114 , 0136064116
    Language: English
    Pages: xii, 183 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Branding (Marketing) ; Electronic books ; local
    Abstract: "In The Tipping Point , Malcolm Gladwell presents an important idea without any 'how to.' Now Bertrand Cesvet provides the 'how to' you need to create 'Tipping Points' for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future." Stewart Emery , coauthor of international best-seller Success Built to Las t "Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans." Guy Laliberte, founder, Cirque du Soleil "Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium." Rupert Duchesne ,CEO of Aeroplan "Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas." Jim Champy , coauthor, Reenginering the Corporation , and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don't settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull. 1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One Drop TM Foundation is to fight poverty around the world by giving everyone access to safe water.
    Note: "A Sid Lee project.". - Includes index
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  • 56
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : Addison-Wesley | Boston, Mass. :Safari Books Online,
    ISBN: 9780321574404 , 0321574400
    Language: English
    Pages: xix, 339 p , col. ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Geographic information systems ; Information visualization ; KML (Document markup language) ; Electronic books ; local
    Abstract: "The way the information is presented appeals to teachers, hobbyists, web designers-anyone looking for a way to enhance their content by using customized maps." -Warren Kelly, Pastor "It could become the de-facto tutorial volume for the subject, as well as the classic reference guide." -Thomas Duff, Lead Developer "This book is written so well and is so easy to follow it's a joy to go through." - Daniel McKinnon, Software Engineer KML began as the file format for Google Earth, but it has evolved into a full-fledged international standard for describing any geographic content-the "HTML of geography." It's already supported by applications ranging from Microsoft Virtual Earth and NASA WorldWind to Photoshop and AutoCAD. You can do amazing things with KML, and this book will show you how, using practical examples drawn from today's best online mapping applications. Drawing on her extensive experience with the creators of KML, Wernecke teaches techniques that can be used by everyone from programmers to real estate agents, scientists, students, architects, virtual explorers, and more. Highlights include Incorporating rich content in Placemark balloons Creating overlays that superimpose your images on standard Earth browsers Generating animations that move through Placemarks, Overlays, and Models Controlling and updating map content across the Web Managing large data sets using regions and custom data types Complete KML language reference: elements, types, syntax, file structure, and conventions
    Note: Includes index
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  • 57
    Online Resource
    Online Resource
    Amsterdam ; : Focal Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780080879086 , 008087908X
    Language: English
    Pages: xi, 196 p , ill. , 25 cm
    Parallel Title: Erscheint auch als
    Keywords: Adobe Photoshop lightroom ; Electronic books ; local
    Abstract: If you're comfortable using the basic features of Lightroom, but really want to push the envelope with this powerful software, 'Inside Lightroom' by acclaimed photographer and Lightroom Beta-tester Richard Earney is a must-have. Bypassing the obvious features covered in a variety of existing Lightroom books, Richard focuses on customizing Lightroom to suit your workflow. For example, he covers using presets to automate the way Lightroom deals with photos, optimizing your Lightroom workflow for your own hardware and preferences. He covers sophisticated calibration techniques, helping you render your pictures accurately both onscreen and in print. Basically -- the hidden information for this powerful software. Unlike the other 'guides' on the market, this book doesn't tell you what you already know. Instead, it focuses on what you don't. 'Inside Lightroom' also showcases the brand-new features of the software, available only in Lightroom 2.0, so if you have recently upgraded from Lightroom 1, this book will help you reap the benefits of your investment. Practical, jargon-free and full of stunning images, Richard Earney's book should be on the shelf of every Lightroom user.
    Note: Includes index
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  • 58
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137151721 , 0137151721
    Language: English
    Pages: xv, 218 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Video games industry ; Target marketing ; Electronic books ; local
    Abstract: Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit! Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army's total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force--encouraging them to manually label the millions of images found on the Web that Google's computers cannot identify on their own. Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity...in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general. In-game advertising, advergames, adverworlds, and beyond Choose your best marketing opportunities--and avoid the pitfalls Use gaming to recruit and develop better employees Learn practical lessons from America's Army and other innovative case studies Channel the passion of your user communities Help your customers improve your products and services--and have fun doing it What gamers do better than computers, scientists, or governments Use games to solve problems that can't be solved any other way
    Note: Includes bibliographical references and indexes
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  • 59
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    Upper Saddle River, N.J. : Wharton School Pub. | Boston, Mass. :Safari Books Online,
    ISBN: 9780137022861 , 0137022867
    Language: English
    Pages: xxviii, 536 p , ill.
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    Keywords: Business networks ; Strategic planning ; International cooperation ; Electronic books ; local
    Abstract: New Paperback Edition Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies "This book presents an amazing collection of insights on underlying forces and ways to thrive in our post-Coaseian age-an age in which the centralized firm is changing into an agile and resilient network of participants. A must read for a world where unpredictability reigns supreme." -John Seely Brown, Independent Co-Chair of the Deloitte Center for Edge Innovation, and Senior Fellow at the Annenberg Center for Communication at the University of Southern California "I couldn't wait to get my hands on this research...I have already begun to put the ideas into practice in designing next-generation open innovation networks...the diversity of ideas and perspectives is truly amazing and will be a terrific resource to anyone seeking to move to new business models based on the power of networks for innovation, marketing, and creating and leveraging big ideas. Job well done!" -Larry Huston, Creator of the "Connect and Develop" program for Procter & Gamble, and Managing Director of 4iNNO, a major Open Innovation consulting practice "In our borderless world, every manager needs to understand the strategic implications of networks. For the first time, The Network Challenge brings together thought leaders from many fields-a team of experts as broad as the network challenge itself." -Kenichi Ohmae, author of more than 100 books, including the seminal work, The Mind of the Strategist , advisor on global strategy to foreign governments and scores of multinational corporations, selected by The Economist as one of five management gurus in the world. Networks define modern business. Networks introduce new risks (as seen by the rapid spread of contagion in global financial markets) and opportunities (as seen in the rapid rise of network-based businesses). While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities. This book's 28 original essays include CK Prahalad on networks as the new locus of competitive advantage Russell E. Palmer on leadership in a networked global environment Dawn Iacobucci and James M. Salter II on the business implications of social networking Franklin Allen and Ana Babus on contagion in financial markets Steven O. Kimbrough on artificial intelligence, evolutionary computation, and networks Satish Nambisan and Mohan Sawhney on tapping the "...
    Note: Includes index
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  • 60
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    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137013876 , 0137013876
    Language: English
    Pages: xviii, 269, [1] p
    Parallel Title: Erscheint auch als
    Keywords: Home economics ; Accounting ; Consumer education ; Budgets, Personal ; Finance, Personal ; Electronic books ; local
    Abstract: 100% Practical, 100% Specific Financial Advice Everyone Can Use: Exactly What to Do and Exactly How to Do It "Greg Karp makes managing your money as easy as 1-2-3. He offers sensible, time-tested advice to help you make smart decisions and get your finances on track." -- Liz Pulliam Weston , "The most-read personal finance columnist on the Internet" (Nielsen//NetRatings), author of Easy Money , Your Credit Score , and Deal with Your Debt "I love this book. Greg's simple strategies push you to be smart with your dough and act right away." -- Clark Howard , The Clark Howard Show "Within one hour of picking up The 1-2-3 Money Plan , I already had a list of easy next steps to save on several of our household expenses." -- Stephanie Nelson , founder of CouponMom.com "Greg Karp really knows his stuff, and he lays it out in plain language that will help anyone save money and get financially fit." -- Jeff Yeager , author of The Ultimate Cheapskate's Road Map to True Riches "The money you spend on this book should easily be recouped by the time you're only several pages into it!" -- Russell Wild , financial advisor, author of Exchange-Traded Funds for Dummies , Bond Investing for Dummies , and Index Investing for Dummies "Greg Karp is a lifesaver for people worried about stretching their dollars in a tough economy. He's no Scrooge. Rather, he nudges you into sound decisions and smart spending." -- Gail MarksJarvis , Chicago Tribune personal finance columnist, author of Saving for Retirement Without Living Like a Pauper or Winning the Lottery "Today everyone is looking for a quick answer to their financial problems. In The 1-2-3 Money Plan , Greg Karp has created an excellent resource. It's well organized and full of great ideas. But, most importantly, it's written in a language that the average consumer can understand and apply. Many people will thank Greg for helping them survive financially tough times." -- Gary Foreman , editor The DollarStretcher Web site, stretcher.com "Greg Karp tells it like it is, with the specificity and candor busy people need. I am saving money already." -- Jean Chatzky , author of The Difference: How Anyone Can Prosper in Even the Toughest Times , blogging at jeanchatzky.com Today, frugal is the name of the game. But you don't have to take a vow of poverty: You just have to be smarter about how you spend, save, and invest. Sound hard? Not anymore. In The 1-2-3 Money Plan , top personal finance columnist Greg Karp offers 1...
    Note: Includes index
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  • 61
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    Upper Saddle River, N.J. : IBM Press/Pearson plc | Boston, Mass. :Safari Books Online,
    ISBN: 9780137008148 , 0137008147
    Language: English
    Pages: xxi, 208 p , ill. , 25 cm
    Parallel Title: Erscheint auch als
    Keywords: Systems engineering ; Electronic books ; local
    Abstract: Policy Technologies for Self-Managing Systems Dakshi Agrawal Calo Seraphin Kang-won Lee Jorge Lobo Dinesh Verma Use policies to build self-managing IT systems that save money, improve availability, and enhance agility IT policies can be used to guide and automate decision making in the management of computer and network infrastructure, helping IT organizations reduce costs, improve service quality, and enhance business agility. Now, a team of top IBM researchers introduces the latest innovations in policies and autonomic computing and demonstrates how to put them to work in your organization. The authors cover the entire policy lifecycle: planning, definition, representation in standard policy languages, validation, distribution, enforcement, and more. They identify proven patterns for designing policy-enabled self-managing systems and show how policies can be integrated into a complete framework for system self management. They carefully introduce key technologies such as rules engines and the IBM Policy Management framework, as well as emerging standards such as the DMTF's Common Information Model. Finally, they offer start-to-finish case studies of policy management in areas ranging from storage and IP networking to security. This book's insights and practical guidance will be invaluable to every IT professional who can benefit from policies: architects, developers, administrators, researchers, and managers alike. Coverage includes Understanding the life cycle and components of policy-based self-managing systems Identifying your best opportunities to drive value from policies Defining the most appropriate abstraction level for your policies Using the DMTF's Common Information Model to establish the logical structure and contents of policies Validating the consistency and appropriateness of your policies Making your policies automatically enforceable by computer Using policies to simplify and streamline configuration management for SANs and other IT systems Improving availability by implementing policies that can automatically react to faults and error conditions
    Note: Includes bibliographical references (p. 189-194) and index
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  • 62
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    [Upper Saddle River, N.J.?] : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137003099 , 0137003099
    Language: English
    Pages: 1 v. (unpaged ) , ill.
    Keywords: Personnel management ; Supervision of employees ; Leadership ; Industrial relations ; Electronic books ; local
    Abstract: Want people who care, engage, work hard, support your strategies, and deliver results? Start right here. Through more than a dozen case studies, top workforce optimization consultant David Russo identifies exactly what great organizations do differently when it comes to managing their people. He distills these differences into 17 rules, covering everything from resourcing and compensation to leadership development, risk-taking to change management. You'll learn exactly how to apply these rules in your organization, whether you're large or small, high-tech or low-tech, profit-making or non-profit. Using Russo's techniques, companies can build genuine esprit de corps, virtually guaranteeing that the efforts, minds, and hearts of their employees are focused on the corporate mission, and challenged with producing outstanding results and competitive advantage. What's more, this book's techniques help companies attract and retain the kinds of talent best suited to their unique work environments, promoting long-term success, not just short-term "quick fixes."
    Note: Title from resource description page (viewed April 2, 2009)
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  • 63
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    Upper Saddle River, N.J. : Prentice Hall | Boston, Mass. :Safari Books Online,
    ISBN: 9780136135166 , 0136135161
    Language: English
    Pages: xliii, 814 p , ill. (chiefly col.) , 24 cm
    Edition: 1st ed.
    Series Statement: Prentice Hall service-oriented computing series from Thomas Erl
    Keywords: Web services ; Computer architecture ; Software patterns ; System design ; Electronic books ; local
    Abstract: " SOA Design Patterns is an important contribution to the literature and practice of building and delivering quality software-intensive systems." - Grady Booch, IBM Fellow "With the continued explosion of services and the increased rate of adoption of SOA through the market, there is a critical need for comprehensive, actionable guidance that provides the fastest possible time to results. Microsoft is honored to contribute to the SOA Design Patterns book, and to continue working with the community to realize the value of Real World SOA." - Steven Martin, Senior Director, Developer Platform Product Management, Microsoft " SOA Design Patterns provides the proper guidance with the right level of abstraction to be adapted to each organization's needs, and Oracle is pleased to have contributed to the patterns contained in this book." - Dr. Mohamad Afshar, Director of Product Management, Oracle Fusion Middleware, Oracle "Red Hat is pleased to be involved in the SOA Design Patterns book and contribute important SOA design patterns to the community that we and our customers have used within our own SOA platforms. I am sure this will be a great resource for future SOA practitioners." - Pierre Fricke Director, Product Line Management, JBoss SOA Platform, Red Hat "A wealth of proven, reusable SOA design patterns, clearly explained and illustrated with examples. An invaluable resource for all those involved in the design of service-oriented solutions." - Phil Thomas, Consulting IT Specialist, IBM Software Group "This obligatory almanac of SOA design patterns will become the foundation on which many organizations will build their successful SOA solutions. It will allow organizations to build their own focused SOA design patterns catalog in an expedited fashion knowing that it contains the wealth and expertise of proven SOA best practices." - Stephen Bennett, Director, Technology Business Unit, Oracle Corporation "The technical differences between service orientation and object orientation are subtle enough to confuse even the most advanced developers. Thomas Erl's book provides a great service by clearly articulating SOA design patterns and differentiating them from similar OO design patterns." - Anne Thomas Manes, VP & Research Director, Burton Group " SOA Design Patterns does an excellent job of laying out and discussing the areas of SOA design that a competent SOA practitioner should understand and employ." - Robert Laird, SOA Architect, IBM "As always,...
    Note: Includes indexes
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  • 64
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    Upper Saddle River, N.J. : Prentice Hall | Boston, Mass. :Safari Books Online,
    ISBN: 9780136083238 , 0136083234
    Language: English
    Pages: xxix, 431 p , ill. , 24 cm
    Series Statement: Robert C. Martin series
    Parallel Title: Erscheint auch als
    Keywords: Agile software development ; Computer software ; Reliability ; Electronic books ; local
    Abstract: Even bad code can function. But if code isn't clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code. But it doesn't have to be that way. Noted software expert Robert C. Martin presents a revolutionary paradigm with Clean Code: A Handbook of Agile Software Craftsmanship . Martin has teamed up with his colleagues from Object Mentor to distill their best agile practice of cleaning code "on the fly" into a book that will instill within you the values of a software craftsman and make you a better programmer-but only if you work at it. What kind of work will you be doing? You'll be reading code-lots of code. And you will be challenged to think about what's right about that code, and what's wrong with it. More importantly, you will be challenged to reassess your professional values and your commitment to your craft. Clean Code is divided into three parts. The first describes the principles, patterns, and practices of writing clean code. The second part consists of several case studies of increasing complexity. Each case study is an exercise in cleaning up code-of transforming a code base that has some problems into one that is sound and efficient. The third part is the payoff: a single chapter containing a list of heuristics and "smells" gathered while creating the case studies. The result is a knowledge base that describes the way we think when we write, read, and clean code. Readers will come away from this book understanding How to tell the difference between good and bad code How to write good code and how to transform bad code into good code How to create good names, good functions, good objects, and good classes How to format code for maximum readability How to implement complete error handling without obscuring code logic How to unit test and practice test-driven development This book is a must for any developer, software engineer, project manager, team lead, or systems analyst with an interest in producing better code.
    Note: Includes bibliographical references and index
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  • 65
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    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780135058749 , 0135058740
    Language: English
    Pages: x, 156 p , ill., map , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Rational choice theory ; Decision making ; Social choice ; Economics ; Psychological aspects ; Consumers' preferences ; Electronic books ; local
    Abstract: Lessons from the Cutting-Edge of Neuroscience: "Remapping" to Thrive in the New Global Economy! "Do you ever wonder how you think? If you do, this book will fascinate and inform you. If you don't, you will after reading this book. Either way, you'll enjoy learning how we don't usually do it as we think we do, how we may do it better for that very reason, and how we may do it still better once we understand." -Thomas C. Schelling, 2005 Nobel Prize Laureate in Economics, Distinguished University Professor, Emeritus, University of Maryland Drawing on cutting-edge research in the neurosciences, Wired for Survival illuminates the surprising security implications of rapid change in the emerging economies and develops practical, technically sound ways to face the challenges of global change. Researcher and consultant Margaret M. Polski begins by uncovering the remarkable neurobiological underpinnings of policy. Polski reveals why the most effective political and economic policies are codified not in law, treaty, or culture, but in the networks embedded in our bodies and brains...and how protecting our prosperity requires us to adapt those networks to radically new realities. Next, Polski applies these fresh insights to three critical security issues: how best to defend our national interests; to take offensive action to protect our interests; and to strengthen our financial system. Finally, she provides "rules for the road" that can be applied to a world of problems: how best to compete in global markets; to build stronger, more secure communities; to manage energy and other key resources; to invest in and secure critical infrastructure; to address the structural impacts of trade; and to manage tomorrow's catastrophes, both natural and man-made. As a political economist, executive, government advisor, and consultant, Polski has spent more than two decades devising strategies for surviving change in the global political economy. Now, drawing on the breakthrough research in social neuroscience, she offers insights that will help you thrive, not just survive! "First, kill all the pundits and policy wonks..." Why you'll make better decisions by thinking for yourself-and how to do it Thinking in the wild Uncovering the intuitive interactions between our minds, bodies, and 21st century environment Overcoming our biases, our histories, and our vulnerability to groupthink Mastering the deep motivations that traditional economics doesn't understand
    Note: Includes bibliographical references (p. 131-142) and index
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  • 66
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    Harlow, England ; : FT/Prentice Hall | Boston, Mass. :Safari Books Online,
    ISBN: 9780131370166 , 0131370162
    Language: English
    Pages: xiv, 213 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Strategic planning ; Electronic books ; local
    Abstract: "Simply Strategy takes the hype out of business strategy and provides a user-friendly tool to identify and manage the most important activities that impact the bottom line. It's a 'must read' for business units that operate in multiple product/market combinations while relying on a common set of manufacturing assets." --- Ram Sriram, General Manager, Fort Amanda Specialties LLC, USA "Simply Strategy gives business units an easy to understand, simply structured approach to developing a robust strategy. Supplementing the book is a computer program that makes the strategy developing experience pain-free." --- Jeff Simmonds, Business Manager, General Manager, Akcros Chemicals, USA "Save on consultants, buy this book! Simply Strategy has helped me greatly to build strategic business focus in all layers of the organization. It was an extremely rewarding exercise". --- Valentin van den Boogaard, Director, Sales & Markting, Supresta, The Netherlands A step-by-step guide to a business strategy that works for you You've got customers to please, products to make, services to deliver. You need a strategy and you need it quick. But how do you devise the right strategy for your business? You've got no time for theory or jargon, you need practical results that deliver straight to the bottom line, now . This book tells you everything you need to know to develop an effective strategy for your business, using real information from your company. This straightforward, step-by-step guide coaches you through the key questions such as: * Where do you really earn your money? * How good is your competitive position? * Is this a good industry to be in? * What do your customers think? * How do you increase profits quickly? To make the application of the lessons you learn from Simply Strategy even easier, specially-written software to analyse your company date is available. For more information and free sample activities, see the website at www.pearson-books.com/simplystrategy Simply a better way to develop strategy for any business manager
    Note: Includes bibliographical references and index
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    [Berkeley, Calif.] : Peachpit Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780321670571 , 0321670574
    Language: English
    Pages: 1 streaming video file (29 min., 32 sec.) , digital, sd., col.
    Series Statement: Video quickstart
    Keywords: Adobe Illustrator (Computer file) ; Computer graphics ; Electronic videos ; local
    Abstract: Get up and running quickly with Illustrator CS4 in this video by bestselling authors Peter Lourekas and Elaine Weinmann. Preview the five essential new features of Illustrator CS4: application interface ; multiple artboards; appearance panel; gradients; blob brush.
    Note: Title from title screen
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  • 68
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    [United States?] : Addison-Wesley Professional | Boston, Mass. :Safari Books Online,
    ISBN: 9780321670113 , 0321670116
    Language: English
    Pages: 1 streaming video file (2 hr., 21 min., 38 sec.) , digital, sd., col.
    Series Statement: LiveLessons
    Keywords: C (Computer program language) ; Object-oriented programming (Computer science) ; Electronic videos ; local
    Abstract: "Programming in Objective-C 2.0 LiveLessons is the world's first complete video training course on the basics of Objective-C, the programming language at the heart of Mac OS X and iPhone development. Bestselling author and trainer Stephen G. Kochan provides the new programmer with a step-by-step, hands-on introduction to the Objective-C language and the fundamentals of object-oriented programming. The course does not assume any previous programming experience, and includes many detailed, practical examples of how to put Objective-C to use in everyday programming tasks."--Resource description page.
    Note: Title from title frames
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    [Erscheinungsort nicht ermittelbar] : New Riders | Boston, Mass. :Safari Books Online,
    ISBN: 9780321668745 , 032166874X
    Language: English
    Pages: 1 streaming video file (1 hr., 5 min., 20 sec.) , digital, sd., col.
    Keywords: XHTML (Document markup language) ; Cascading style sheets ; Web site development ; Electronic videos ; local
    Abstract: "Being a good Web craftsman is about always asking questions: How flexible are your designs? What happens when the user adjusts the text size? What if one paragraph turns into two? What happens when you turn off images or styles? Does the design fall apart, or can it adapt to worst-case scenarios? It's attention to details like these that sets good Web design apart from great Web design, and it is what author Dan Cederholm illustrates in this video, which complements his book Handcrafted CSS: More Bulletproof Web Design. Whether you're a Web designer, project manager, or graphic designer, you'll come away from this video armed with an essential checklist to make your next project a flexible, adaptable, and well-crafted design" --Resource description page.
    Note: Title from resource description page (viewed Aug. 25, 2009)
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    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137011247 , 0137011245
    Language: English
    Pages: xxviii, 314 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Public relations ; Social media ; Economic aspects ; Online social networks ; Electronic books ; local
    Abstract: "There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice." Seth Godin , Author of Tribes "I am thrilled that there is finally a book about the right way to approach PR in today's world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book." Tony Hsieh , CEO, Zappos.com "Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention." Paul Gillin , Author, The New Influencers and Secrets of Social Media Marketing "Putting the Public Back in Public Relations is an excellent read. It is the right book at the right time, explaining the reinvention of Public Relations at the hands of Social Media. A must read for those innovative marketers charged with creating differentiation in today's competitive marketplace." Trish Piontek , Director, Retail Marketing, Amerisource Bergen Corporation Breakthrough Web PR 2.0 Strategies and Tactics That Work Forget the pitch: Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the "public" back into public relations-and earn a new level of results that just wasn't possible before now. Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Along the way, you'll learn how to stop being a "publicist" or mere "communicator" and become what your clients or company really need: a genuine enthusiast for whom and what you represent. What's wrong with PR-and how to fix it Leverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relat...
    Note: Includes index
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    [Indianapolis, Ind.?] : New Riders | Boston, Mass. :Safari Books Online,
    ISBN: 9780321659156 , 0321659155
    Language: English
    Pages: 1 streaming video file (1 hr., 41 min., 1 sec.) , digital, sd., col.
    Series Statement: Voices that matter
    Keywords: Ajax (Web site development technology) ; Web site development ; Web sites ; Design ; Electronic videos ; local
    Abstract: "In this video, web designers and developers interested in standards-compliant Ajax techniques will learn to create Ajax-style behaviors that will work for all users. Integrated directly into Dreamweaver CS4, the Spry Framework represents a breakthrough in web development by making Web 2.0 approachable. Spry lets designers and developers easily implement AJAX widgets, such as Accordion panes, multi-tab interfaces, effects and sliding panels, as well as advanced data manipulation and form validation without sacrificing backward compatibility for non-JavaScript enabled user agents. This video demonstrates techniques for using Spry that are completely unobtrusive, but also not documented in the Adobe Help materials."--Resource description page.
    Note: Title from title frames
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    [United States?] : Addison-Wesley Professional | Boston, Mass. :Safari Books Online,
    ISBN: 9780321617101 , 032161710X
    Language: English
    Pages: 1 v. (unpaged) , ill.
    Keywords: Agile software development ; Real-time data processing ; Embedded computer systems ; Programming ; Electronic books ; local
    Abstract: Real-time and embedded systems face the same development challenges as traditional software: shrinking budgets and shorter timeframes. However, these systems can be even more difficult to successfully develop due to additional requirements for timeliness, safety, reliability, minimal resource use, and, in some cases, the need to support rigorous industry standards. In Real-Time Agility, leading embedded-systems consultant Bruce Powel Douglass reveals how to leverage the best practices of agile development to address all these challenges. Bruce introduces the Harmony/ESW process: a proven, start-to-finish approach to software development that can reduce costs, save time, and eliminate potential defects. Replete with examples, this book provides an ideal tutorial in agile methods for real-time and embedded-systems developers. It also serves as an invaluable "in the heat of battle" reference guide for developers working to advance projects, both large and small. Coverage includes How Model-Driven Development (MDD) and agile methods work synergistically The Harmony/ESW process, including roles, workflows, tasks, and work products Phases in the Harmony/ESW microcycle and their implementation Initiating a real-time agile project, including the artifacts you may (or may not) need Agile analysis, including the iteration plan, clarifying requirements, and validation The three levels of agile design: architectural, mechanistic, and detailed Continuous integration strategies and end-of-the-microcycle validation testing How Harmony/ESW's agile process self-optimizes by identifying and managing issues related to schedule, architecture, risks, workflows, and the process itself
    Note: Title from resource description page (viewed March 30, 2009). - Includes bibliographical references
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    Berkeley, Calif. : Peachpit | Boston, Mass. :Safari Books Online,
    ISBN: 9780321606716 , 032160671X
    Language: English
    Pages: 262 p , ill. , 22 cm
    Parallel Title: Erscheint auch als
    Keywords: Adobe InDesign (Computer file) ; Desktop publishing ; Electronic books ; local
    Abstract: InDesign CS4 is more than just a page layout tool; as part of Adobe's new Creative Suite 4, it's a key component of an overall design workflow that lets users work seamlessly among all of their graphics applications to create spectacular layouts. Work faster, create more is what Adobe wants users to do with InDesign, and this info-packed guide lets users get right down to doing just that by focusing on the InDesign CS4 features they're most likely to use and showcasing each in a stand-alone tip--complete with a relevant hint or two and a graphic example. In this fashion, readers learn as they go, exploring the program in a way that makes sense to them. Before they know it, users will be using the Bridge to manage their files, object styles to format their images, and snippets to save layout parts for reuse. Features new to InDesign CS4 that are covered include: live preflight, customizable Links panel, conditional text, cross references, interactive document capability with the new SWF file, animated page transitions, export to Flash CS4 functionality, Smart Guides and Smart Spacing, spread rotation, and smart text reflow.
    Note: Includes index
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    Berkeley, Calif. : Peachpit Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780321603982 , 0321603982
    Language: English
    Pages: xvi, 271 p , ill. , 18 cm
    Edition: 3rd ed.
    Parallel Title: Erscheint auch als
    Keywords: iPhone (Smartphone) ; Handbooks, manuals, etc ; Cellular telephones ; Handbooks, manuals, etc ; Digital music players ; Handbooks, manuals, etc ; Pocket computers ; Handbooks, manuals, etc ; Electronic books ; local
    Abstract: The iPhone pocket guide show you how to: set up and start using your phone/iPod/Internet device; make and receive calls and send text messages with your phone; sync calendar and contacts between the iPhone and your Mac or Windows PC; send email using AT & T's wireless network or a Wi-Fi connection; listen to songs and watch movies and TV shows; surf the Web using the built-in Safari browser; view photos and take pictures with the built-in camera; get information using built-in Stocks, Maps, Weather, and Clock applications; run the numbres with Calculator and jot reminders in Notes; fix common problems and learn what to do if you can't fix them yourself.
    Note: "All the secrets of the iPhone, pocket sized"--T.p. - Includes index
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  • 75
    Online Resource
    Online Resource
    Berkeley, Calif. : Peachpit Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780321602688 , 0321602684
    Language: English
    Pages: xviii, 525 p , ill. (some col.) , 23 cm
    Edition: 7th ed.
    Series Statement: Visual quickstart guide
    Parallel Title: Erscheint auch als
    Keywords: JavaScript (Computer program language) ; Ajax (Web site development technology) ; Web sites ; Design ; Electronic books ; local
    Abstract: This task-based, visual reference guide has been fully revised. It uses step-by-step instructions and plenty of screenshots to give beginning and intermediate Web designers what they need to know to learn JavaScript. Readers can start from the beginning to get a tour of the programming language, or look up specific tasks to learn just what they need to know. In this updated seventh edition, readers will find new information on Ajax design and modern coding techniques.
    Note: Previous ed.: 2007. - Includes bibliographical references and index
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  • 76
    Online Resource
    Online Resource
    [United States?] : Addison-Wesley Professional | Boston, Mass. :Safari Books Online,
    ISBN: 9780321601766 , 0321601769
    Language: English
    Pages: 1 v. (unpaged) , ill.
    Edition: 2nd ed.
    Keywords: Tk toolkit ; Tcl (Computer program language) ; Programming languages (Computers) ; Electronic books ; local
    Abstract: John K. Ousterhout's Definitive Introduction to Tcl/Tk-Now Fully Updated for Tcl/Tk 8.5 Tcl and the Tk Toolkit, Second Edition, is the fastest way for newcomers to master Tcl/Tk and is the most authoritative resource for experienced programmers seeking to gain from Tcl/Tk 8.5's powerful enhancements. Written by Tcl/Tk creator John K. Ousterhout and top Tcl/Tk trainer Ken Jones, this updated volume provides the same extraordinary clarity and careful organization that made the first edition the world's number one Tcl/Tk tutorial. Part I introduces Tcl/Tk through simple scripts that demonstrate its value and offer a flavor of the Tcl/Tk scripting experience. The authors then present detailed, practical guidance on every feature necessary to build effective, efficient production applications-including variables, expressions, strings, lists, dictionaries, control flow, procedures, namespaces, file and directory management, interprocess communication, error and exception handling, creating and using libraries, and more. Part II turns to the Tk extension and Tk 8.5's new themed widgets, showing how to organize sophisticated user interface elements into modern GUI applications for Tcl. Part III presents incomparable coverage of Tcl's C functions, which are used to create new commands and packages and to integrate Tcl with existing C software-thereby leveraging Tcl's simplicity while accessing C libraries or executing performance-intensive tasks. Throughout, the authors illuminate all of Tcl/Tk 8.5's newest, most powerful improvements. You'll learn how to use new Starkits and Starpacks to distribute run-time environments and applications through a single file; how to take full advantage of the new virtual file system support to treat entities such as zip archives and HTTP sites as mountable file systems; and more. From basic syntax to simple Tcl commands, user interface development to C integration, this fully updated classic covers it all. Whether you're using Tcl/Tk to automate system/network administration, streamline testing, control hardware, or even build desktop or Web applications, this is the one Tcl/Tk book you'll always turn to for answers.
    Note: Title from resource description page (viewed March 27, 2009)
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  • 77
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    Online Resource
    Berkeley, Calif. : Peachpit Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780321592248 , 0321592247
    Language: English
    Pages: xix, 269 p , ill. (chiefly col.) , 23 cm
    Parallel Title: Erscheint auch als
    Keywords: Adobe Photoshop lightroom ; Electronic books ; local
    Abstract: You've captured great images with your DSLR, now what? Jerry Courvoisier provides an easy-to-follow road map for importing, organizing, and editing your images using the best features of Adobe Photoshop Lightroom 2 and Adobe Photoshop CS3. The combined power of using both programs-automation with Lightroom and specialized processing in Photoshop-offers a complete and flexible solution for serious hobbyists and pro photographers alike. In this accessible and beautifully illustrated guide, learn about: The essential DSLR gear, with suggested computer and laptop configurations, digital darkroom and color management setups, and best capture formats for your style of shooting. General preferences and display options to customize and enhance your workflow. The Lightroom 2 modules to effectively organize, process, and catalog your images. Integration with Photoshop CS3, including making panoramas and high dynamic range (HDR) images. Advanced Photoshop CS3 techniques to create stunning results: converting images to black and white, painting with light, selective focus, diffusion effects, layer masking, and special blending modes. Loaded with tips and techniques from a seasoned photographer, including a pre-shoot checklist for camera settings, Courvoisier delivers a digital workflow system that allows you to spend less time at your computer and more time behind the camera capturing great images. "Jerry Courvoisier is, plain and simple, one of the best teachers of digital workflow and image management working today. He demystifies the digital world for both the beginner and the advanced user. For anyone shooting digital pictures, this book simply has to be on your shelf." -Joe McNally, photographer and author of The Moment It Clicks
    Note: Includes bibliographical references (p. 244-247) and index
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  • 78
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    Online Resource
    [United States?] : Addison-Wesley Professional | Boston, Mass. :Safari Books Online,
    ISBN: 9780321591890 , 0321591895
    Language: English
    Pages: 1 v. (unpaged) , ill.
    Keywords: Computer security ; Computers ; Access control ; Electronic books ; local
    Abstract: " Practical Intrusion Analysis provides a solid fundamental overview of the art and science of intrusion analysis." -Nate Miller, Cofounder, Stratum Security The Only Definitive Guide to New State-of-the-Art Techniques in Intrusion Detection and Prevention Recently, powerful innovations in intrusion detection and prevention have evolved in response to emerging threats and changing business environments. However, security practitioners have found little reliable, usable information about these new IDS/IPS technologies. In Practical Intrusion Analysis , one of the field's leading experts brings together these innovations for the first time and demonstrates how they can be used to analyze attacks, mitigate damage, and track attackers. Ryan Trost reviews the fundamental techniques and business drivers of intrusion detection and prevention by analyzing today's new vulnerabilities and attack vectors. Next, he presents complete explanations of powerful new IDS/IPS methodologies based on Network Behavioral Analysis (NBA), data visualization, geospatial analysis, and more. Writing for security practitioners and managers at all experience levels, Trost introduces new solutions for virtually every environment. Coverage includes Assessing the strengths and limitations of mainstream monitoring tools and IDS technologies Using Attack Graphs to map paths of network vulnerability and becoming more proactive about preventing intrusions Analyzing network behavior to immediately detect polymorphic worms, zero-day exploits, and botnet DoS attacks Understanding the theory, advantages, and disadvantages of the latest Web Application Firewalls Implementing IDS/IPS systems that protect wireless data traffic Enhancing your intrusion detection efforts by converging with physical security defenses Identifying attackers' "geographical fingerprints" and using that information to respond more effectively Visualizing data traffic to identify suspicious patterns more quickly Revisiting intrusion detection ROI in light of new threats, compliance risks, and technical alternatives Includes contributions from these leading network security experts: Jeff Forristal, a.k.a. Rain Forest Puppy, senior security professional and creator of libwhisker Seth Fogie, CEO, Airscanner USA; leading-edge mobile security researcher; coauthor of Security Warrior Dr. Sushil Jajodia, Director, Center for Secure Information Systems; founding Editor-in-Chief, Journal of Computer Security Dr. Steven N...
    Note: Title from resource description page (viewed March 27, 2009)
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  • 79
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    Online Resource
    Berkeley, Calif. : Peachpit | Boston, Mass. :Safari Books Online,
    ISBN: 9780321591555 , 0321591550
    Language: English
    Pages: xviii, 365 p , ill. , 24 cm
    Series Statement: Apple training series
    Parallel Title: Erscheint auch als
    Keywords: Mac OS ; Operating systems (Computers) ; Electronic books ; local
    Abstract: This in-depth look at advanced topics in Mac network administration shows system administrators and other IT professionals how to use Mac OS X Server v10.5 within a multiplatform, heterogeneous environment. Following the learning objectives of the Apple Certified System Administrator course, this book is a perfect study aid for the Apple Certified System Administrator exam.
    Note: Includes index
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  • 80
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    Online Resource
    Upper Saddle River, N.J. : Pearson Education | Boston, Mass. :Safari Books Online,
    ISBN: 9780321591180 , 0321591186
    Language: English
    Pages: xx, 356 p , ill. , 23 cm
    Series Statement: Developer's library
    Parallel Title: Erscheint auch als
    Keywords: iPhone (Smartphone) ; Programming ; Computer software ; Development ; Mobile computing ; Electronic books ; local
    Abstract: "This book would be a bargain at ten times its price! If you are writing iPhone software, it will save you weeks of development time. Erica has included dozens of crisp and clear examples illustrating essential iPhone development techniques and many others that show special effects going way beyond Apple's official documentation." -Tim Burks, iPhone Software Developer, TootSweet Software "Erica Sadun's technical expertise lives up to the Addison-Wesley name. The iPhone Developer's Cookbook is a comprehensive walkthrough of iPhone development that will help anyone out, from beginners to more experienced developers. Code samples and screenshots help punctuate the numerous tips and tricks in this book." -Jacqui Cheng, Associate Editor, Ars Technica "We make our living writing this stuff and yet I am humbled by Erica's command of her subject matter and the way she presents the material: pleasantly informal, then very appropriately detailed technically. This is a going to be the Petzold book for iPhone developers." -Daniel Pasco, Lead Developer and CEO, Black Pixel Luminance " The iPhone Developer's Cookbook: Building Applications with the iPhone SDK should be the first resource for the beginning iPhone programmer, and is the best supplemental material to Apple's own documentation." -Alex C. Schaefer, Lead Programmer, ApolloIM, iPhone Application Development Specialist, MeLLmo, Inc "Erica's book is a truly great resource for Cocoa Touch developers. This book goes far beyond the documentation on Apple's Web site, and she includes methods that give the developer a deeper understanding of the iPhone OS, by letting them glimpse at what's going on behind the scenes on this incredible mobile platform." -John Zorko, Sr. Software Engineer, Mobile Devices The iPhone and iPod touch aren't just attracting millions of new users; their breakthrough development platform enables programmers to build tomorrow's killer applications. If you're getting started with iPhone programming, this book brings together tested, ready-to-use code for hundreds of the challenges you're most likely to encounter. Use this fully documented, easy-to-customize code to get productive fast-and focus your time on the specifics of your application, not boilerplate tasks. Leading iPhone developer Erica Sadun begins by exploring the iPhone delivery platform and SDK, helping you set up your development environment, and showing how iPhone applications are constructed. Next, she offers single-...
    Note: Includes index
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  • 81
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    Online Resource
    Upper Saddle River, N.J. : Prentice Hall | Boston, Mass. :Safari Books Online,
    ISBN: 9780137156115 , 0137156111
    Language: English
    Pages: xiii, 721 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Microprocessors ; Programming ; Computer architecture ; Computer games ; Programming ; Electronic books ; local
    Abstract: Make the Most of IBM's Breakthrough Cell Processor in Any Gaming, Graphics, or Scientific Application IBM's Cell processor delivers truly stunning computational power: enough to satisfy even the most demanding gamers and graphics developers. That's why Sony chose the Cell to drive its breakthrough PlayStation 3 and why Cell processors are at the heart of today's most powerful supercomputers. But many developers have struggled to create high-performance Cell applications: the practical, coherent information they need simply hasn't existed. Programming the Cell Processor solves that problem once and for all. Whether you're a game developer, graphics programmer, or engineer, Matthew Scarpino shows you how to create applications that leverage all the Cell's extraordinary power. Scarpino covers everything from the Cell's advanced architecture to its powerful tools and libraries, presenting realistic code examples that help you gain an increasingly deep and intuitive understanding of Cell development. Scarpino illuminates each of the Cell's most important technical innovations, introduces the commands needed to access its power, and walks you through the entire development process, including compiling, linking, debugging, and simulating code. He also offers start-to-finish case studies for three especially important Cell applications: games, graphics, and scientific computing. The Cell platform offers unprecedented potential, and this book will help you make the most of it. Mastering the Cell SDK, including the GCC-based buildchain, ppu-gdb/spu-gdb debuggers, IBM Full System Simulator, and Cell IDE Understanding the Cell's central processing core, the PowerPC Processor Unit (PPU): structure, programming libraries, and AltiVec instructions Programming the Synergistic Processor Unit (SPU): vector processing, communication, caching, assembler coding, and more Leveraging SDK vector and matrix libraries, including the Large Matrix Library, BLAS Library, FFT libraries, Multiprecision Library, and Monte Carlo API Coding basic 2D graphics using the Linux frame buffer Building 3D graphics with the new Gallium OpenGL library Constructing 3D games with Ogre3D and packaging them using Collada digital content interchange Optimizing the performance of your Cell applications Developing on standard PCs and transferring code to Cell systems such as the PlayStation 3 Foreword xv Preface xvii Chapter 1: Introducing the Cell Processor 1 Part I: The Software Development...
    Note: Includes index
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  • 82
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    Online Resource
    Indianapolis, Ind. : New Riders ; | Boston, Mass. :Safari Books Online,
    ISBN: 9780321637239 , 0321637232
    Language: English
    Pages: xv, 183 p , ill. , 23 cm
    Parallel Title: Erscheint auch als
    Keywords: Web sites ; Design ; User-centered system design ; Human-computer interaction ; Internet searching ; Electronic books ; local
    Abstract: This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
    Note: Includes index
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  • 83
    Online Resource
    Online Resource
    [Berkeley, Calif.?] : Peachpit Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780321636102 , 0321636104
    Language: English
    Pages: 1 streaming video file (2 hr., 10 min., 48 sec.) , digital, sd., col. +
    Keywords: Adobe Photoshop ; Image processing ; Digital techniques ; Photography ; Digital techniques ; Electronic videos ; local
    Abstract: "Being able to make accurate selections is one of the most important skills in Photoshop, and making those selections quickly and painlessly is equally important. Join Dave Cross as he covers all the key tools and techniques for selecting and masking."--Resource description page.
    Note: Title from resource description page (viewed Sept. 4, 2009.)
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  • 84
    Online Resource
    Online Resource
    [United States?] : New Riders | Boston, Mass. :Safari Books Online,
    ISBN: 9780321626592 , 0321626591
    Language: English
    Pages: 1 streaming video file (1 hr., 31 min., 3 sec.) , digital, sd., col.
    Series Statement: Voices that matter
    Keywords: Internet searching ; Web search engines ; Web sites ; Design ; Web site development ; Electronic videos ; local
    Abstract: "In this video, noted web design expert, author, and consultant Aarron Walter demonstrates a holistic approach to building websites. He shows web designers and developers how to help audiences find their web content and rediscover it later. Viewers will learn the basic concepts behind SEO and findability, as well as practical web standards by watching Aarron take a real world project from paper to pixel."--Resource description page.
    Note: Title from title frames
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  • 85
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    Online Resource
    Berkeley, Calif. : Adobe Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780321619457 , 0321619455
    Language: English
    Pages: xiv, 458 p , ill. (chiefly col.) , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Adobe Photoshop ; Photography ; Digital techniques ; Image processing ; Digital techniques ; Electronic books ; local
    Abstract: Adobe Photoshop CS4 Studio Techniques has been completely updated to cover the new features in CS4. In a friendly, easy-going style that's long on information and short on techno-babble, Photoshop Hall-of-Famer Ben Willmore and photographer Dan Ablan guide you through the concepts and features that will truly make a difference in how you use Photoshop every day. They'll take you from blindly following step-by-step instructions to an in-depth understanding of how Photoshop works, cutting through the fat to focus on what they consider to be Photoshop's essential features. This full-color book delivers the content in three easily digestible sections: Working Foundations, Production Essentials, and Creative Explorations. Streamlined for this new edition, the book will distill Photoshop's vast capabilities down to what you need to know for a full understanding of the program, while simultaneously focusing more directly on best practices for the photographer. Beginning with a quick "refresher course" on the working foundations of Photoshop, you'll move on to real-world production techniques. Finally, you'll get to fully explore Photoshop's creative potential by blending and enhancing images, creating collages, retouching photographs, colorizing, and working with filters and layer masks. By the time you finish this book, your creativity and efficiency levels will soar and you'll feel like you finally "get" Photoshop.
    Note: Includes index
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  • 86
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    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137018840 , 0137018843
    Language: English
    Pages: xxi, 154 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Business networks ; Case studies ; Social networks ; Case studies ; Online social networks ; Case studies ; Electronic books ; local
    Abstract: "Juliette Powell has provided a timely crash course on how to leverage your business's online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive." -Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 "Reading Juliette Powell's book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it's the same experience. She reaches through the pages and gives the reader entry to the halls of power through online networking." -Amy Shuster, Editorial Producer, MSNBC "Juliette knows her way around a social network; she regales us with tales and practical advice from the plastic porous mediascape of today." -David Thorpe, Global Director of Innovation, Ogilvy & Mather "If you are in business or starting one, and wonder what the heck all this talk about social networking is about, this book is the best quick guide I've seen. It's full of juicy stories, backed up by sound social science, lucidly explained." -Howard Rheingold, Author, Smartmobs ; Professor, Stanford and Berkeley "The exciting new world of online social networking is demonstrating the profound power of these truths to change the very fabric of society as we know it. Our interactions, relationships, and values are changing faster than most of us can comprehend. For some, the pace of this change is alarming. For others it is empowering. In 33 Million People in the Room Juliette Powell takes us on a funfilled tour of this rapidly changing hypo-manic digital ecosystem simultaneously providing both practical advice and an insightful commentary on the increasing importance of authenticity in modern culture. Along the way we meet a hilarious cast of characters and gain a behind-the-scenes glimpse into real social networking success stories showing how to leverage the power of this modern phenomenon to achieve meaningful social and economic results for you and your business." -Michael Spencer, CTO, ASMALLWORLD "Juliette Powell has captured the strength, excitement, and opportunity of social networks in this compelling work. Opening with an arresting saga about Chris Anderson's debut as the new TED owner, she deftly sketches vignette after vignette that will have you thinking-why not me? Social networking power is awesome for those w...
    Note: Includes index
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  • 87
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    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137011544 , 0137011547
    Language: English
    Pages: xviii, 330 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Contracting out ; Offshore outsourcing ; Globalization ; Electronic books ; local
    Abstract: Everyone's familiar with manufacturing offshoring by now. But a different phenomenon will soon drive even more powerful changes: the globalization of services. Until now, it's been virtually impossible to get a clear picture of what's going on, where, and why. Where are the jobs going? Which companies benefit -- or could benefit? How, exactly, does services offshoring work? Who makes a good partner? What are the public policy implications? The Services Shift answers all these questions and more, offering powerful insights for managers, policymakers, and citizens alike. Two leading researchers reveal how services offshoring is working in both industries and individual companies, and show how to define and implement realistic services sourcing goals. You'll review the types of players involved in services offshoring, and understand its geographical centers, from China and India to Hungary, Russia, Morocco, Brazil, South Africa, and Mauritius. Drawing on detailed interviews with dozens of participants, the authors review the management skillsets associated with successful services offshoring. Next, they review policy initiatives in both developing and developed countries, and assess U.S. policy initiatives aimed at restricting offshoring. Next, they review policy initiatives in both developing and developed countries, and assess U.S. policy initiatives aimed at restricting offshoring. Finally, the authors preview emerging trends in services globalization.
    Note: Includes bibliographical references and index
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  • 88
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : IBM Press/Pearson plc | Boston, Mass. :Safari Books Online,
    ISBN: 9780137009503 , 013700950X
    Language: English
    Pages: xxiv, 221 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: International Business Machines Corporation ; Management ; Case studies ; Mentoring in business ; United States ; Case studies ; Employees ; Coaching of ; United States ; Case studies ; Organizational learning ; United States ; Case studies ; Electronic books ; local
    Abstract: How to Use Mentoring to Drive Maximum Competitive Advantage Techniques and lessons from IBM's world-class mentoring programs-for every business and HR leader, strategist, Chief Learning Officer, consultant, trainer, and scholar "A crucial part of my job is to help develop and retain the more than 200,000 members of IBM's global technical community. Over the years, I have found that the true spirit of any organization is its people, and unique, world-class mentoring programs play a crucial role in their success. What I really like about Intelligent Mentoring is that it is not an academic treatise on the theory of mentoring, but a series of practical solutions that can be used by virtually any organization to gain productivity, increase retention, and improve bottom-line results." - Nick Donofrio , Executive Vice President, Innovation and Technology, IBM Corporation "We have known about the importance of mentoring in developing people for decades. Yet few organizations have successfully leveraged it as part of their HR strategy. IBM is one of those companies. Intelligent Mentoring is about more than the mentoring initiative successfully implemented at IBM. It is a guide for how companies can leverage mentoring in a way that aligns with company strategy and supports organizational and individual development. It is a must-read for any executive considering a mentoring initiative as part of the firm's HR strategy. IBM's mentoring effort combined the best of what we know from mentoring research, career development theory, and change management to create a highly successful effort. There is much here for practitioners and scholars to learn." - David A. Thomas, Ph.D. , Naylor Fitzhugh Professor of Business Administration, Harvard Business School "Performance is the ultimate driver of this company. Even back in our earliest days, one of the keys to IBM's greatness was performance, along with top-notch technology. Since arriving at IBM in 2000, my goal has been to identify, develop, train, reward, and retain high-performing people, and one of the best ways to support these high performers is through mentoring. I believe that Intelligent Mentoring has done a phenomenal job of capturing the innovative and varied mentoring initiatives that IBM has used over the years. The authors really take you inside the company and show how mentoring has helped IBM preserve its corporate culture by passing on knowledge, not only between generations, but in all direction...
    Note: Includes bibliographical references and index
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  • 89
    Online Resource
    Online Resource
    [United States?] : Addison-Wesley Professional | Boston, Mass. :Safari Books Online,
    ISBN: 9780321601988 , 032160198X
    Language: English
    Pages: 1 v. (unpaged) , ill.
    Keywords: Multimedia systems ; Web sites ; Design ; Application software ; Development ; Electronic books ; local
    Abstract: "The book you are holding contains the keys to writing great Silverlight 3 applications. Use them well!" - From the Foreword by Scott Guthrie, corporate vice president, Microsoft Developer Division Microsoft Silverlight is a leading cross-platform, Rich Internet Application (RIA) technology that allows you to create more compelling and interactive Web experiences than are possible with simple HTML browser pages. Silverlight 3 includes significant improvements over previous versions, including "out-of-browser" operation, H.264 video, 3D graphics, and real-time effects. Essential Silverlight 3 is the definitive reference and insider's guide. It not only covers all the key features of the Silverlight 3 runtime and how to use them but, in Under the Hood sections, explains why each feature was developed and how each one works. These "insider" explanations often lead to concise, practical performance tips that can help you speed up your own Silverlight applications. Author Ashraf Michail is uniquely qualified to explain Silverlight 3. He is a Microsoft Silverlight architect who has guided Silverlight from its beginnings through the current version. In this book, he shows how to Integrate the principles and components of a Silverlight application, including XAP, XAML, and .NET code Use Silverlight vector graphics, bitmap images, and animation Display predictable and readable text across platforms and animate text elements Obtain mouse and keyboard input, including mouse wheel events Implement smooth animations to improve your user interface and make your application more pleasing to the user Use the Canvas, StackPanel, Grid, and Border elements to lay out your application and define custom layout elements Play high-quality, live, and on-demand video and audio Customize the built-in and toolkit controls and develop new custom Silverlight controls Connect to and synchronize with data using Silverlight Data Binding Use built-in real-time effects and define custom HLSL pixel shaders Enable GPU-accelerated rendering If you are a developer who is getting started with Silverlight or an expert Silverlight developer who is interested in understanding the inner workings of the Silverlight runtime, this book is for you.
    Note: Title from resource description page (viewed March 27, 2009)
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  • 90
    Online Resource
    Online Resource
    Berkeley, Calif. : Peachpit | Boston, Mass. :Safari Books Online,
    ISBN: 9780321592170 , 0321592174
    Language: English
    Pages: 349 p , ill. , 23 cm
    Parallel Title: Erscheint auch als
    Keywords: Adobe Acrobat ; File conversion (Computer science) ; Portable document software ; Electronic books ; local
    Abstract: Adobe Acrobat continues to be one of the most widely recognized tools for document management, office communications, and improved workflow, and Acrobat 9 is the most powerful version yet. You can now collaborate with others using enhanced review and discussion tools, customize and organize forms, ensure increased security of your documents, and preview and edit with greater efficiency. But with all this power, how do you bring your Acrobat skills up to speed quickly? Never fear, Acrobat expert Donna L. Baker has selected the key techniques for accomplishing nearly any office communication task. You'll broaden your PDF skill set in no time with this focused, handy guide.
    Note: Includes index. - "Covers Adobe Acrobat 9 Standard, Pro, and Extended"--Cover
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  • 91
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    Online Resource
    Harlow, England ; : FT Prentice Hall | Boston, Mass. :Safari Books Online,
    ISBN: 9780131370098 , 013137009X
    Language: English
    Pages: xiv, 162 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Customer services ; Service industries ; Electronic books ; local
    Abstract: '" Living Service will revolutionize service industries in the same way that lean thinking revolutionized manufacturing.'" -Professor Ikujiro Nonaka, author of The Knowledge-creating Company "...uplifting, fascinating, provoking ... Living Service is a must- read for anyone working in partnerships or interested in co-creation.'" -Lynda Gratton, London Business School "A wonderful book showing how the mind, body and soul of all organizations can be brought together in an interconnected whole to help create a sustainable future for us all.'" - Jin Tatsumura, Director, Gaia Symphony Business is nothing without customers and, in our hypercompetitive times, customers expect great service. Living Service will help you deliver the top quality service your customers demand and deserve. The fundamentally simple, yet deliverable, actionable and effective framework of living service can bring extraordinary benefits to your company, benefits that you will see go straight to the bottom line. Living Service will give youa uniquely powerful competitive edge. This new approach has been pioneered to great effect by Fujitsu - its customers and their customers are already enjoying the fantastic payoffs it brings. These include 30% faster deployment of services; 30% more reliable service; costs cut by more than 15%. Like the sound of that? This book tells the story of Fujitsu's continuing journey to living service excellence and shows how you can do the same.
    Note: Includes bibliographical references (p. 153-155) and index
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  • 92
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    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780131365339 , 0131365339
    Language: English
    Pages: xix, 332 p , ill. , 25 cm
    Parallel Title: Erscheint auch als
    Keywords: Options (Finance) ; Investments ; Electronic books ; local
    Abstract: Markets are more volatile than ever. That terrifies many investors, but it shouldn't terrify you. Smart investors know how to feast on volatility. That's because they've learned proven trading strategies designed specifically to profit from rapid market shifts. In Volatile Markets Made Easy: Trading Stocks and Options for Increased Profits , investing expert Guy Cohen teaches you how to earn big returns by systematically cherry picking the best trades while minimizing risk, and execute a simple trading plan that leverages your profits in volatile markets. "Volatile Markets Made Easy is not just a book; it is a full course of instruction. This is an incredible piece of work." -Ned W. Bennett , CEO/Cofounder, optionsXpress, Inc. "I highly recommend Guy Cohen's Volatile Markets Made Easy , which introduces to the world his simple approach utilizing flag chart patterns to capitalize on trending stocks. Guy's combination of clear explanations and lavishly detailed follow-throughs of trade examples cogently demonstrates how to deploy several simple, option-based strategies to make consistent money with one of the most reliable stock chart patterns-while strictly limiting risk with sound money management techniques. Add this one to your shelf." -John Brasher , CallWriter.com
    Note: Includes index
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  • 93
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : Addison-Wesley | Boston, Mass. :Safari Books Online,
    ISBN: 9780137155149 , 013715514X
    Language: English
    Pages: xiv, 525 p , ill. , 23 cm
    Series Statement: Developer's library
    Parallel Title: Erscheint auch als
    Keywords: Python (Computer program language) ; Object-oriented programming (Computer science) ; Electronic books ; local
    Abstract: Python 3 is the best version of the language yet: It is more powerful, convenient, consistent, and expressive than ever before. Now, leading Python programmer Mark Summerfield demonstrates how to write code that takes full advantage of Python 3's features and idioms. The first book written from a completely "Python 3" viewpoint, Programming in Python 3 brings together all the knowledge you need to write any program, use any standard or third-party Python 3 library, and create new library modules of your own. Summerfield draws on his many years of Python experience to share deep insights into Python 3 development you won't find anywhere else. He begins by illuminating Python's "beautiful heart": the eight key elements of Python you need to write robust, high-performance programs. Building on these core elements, he introduces new topics designed to strengthen your practical expertise-one concept and hands-on example at a time. This book's coverage includes Developing in Python using procedural, object-oriented, and functional programming paradigms Creating custom packages and modules Writing and reading binary, text, and XML files, including optional compression, random access, and text and XML parsing Leveraging advanced data types, collections, control structures, and functions Spreading program workloads across multiple processes and threads Programming SQL databases and key-value DBM files Utilizing Python's regular expression mini-language and module Building usable, efficient, GUI-based applications Advanced programming techniques, including generators, function and class decorators, context managers, descriptors, abstract base classes, metaclasses, and more Programming in Python 3 serves as both tutorial and language reference, and it is accompanied by extensive downloadable example code-all of it tested with the final version of Python 3 on Windows, Linux, and Mac OS X.
    Note: Includes index
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  • 94
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137153886 , 0137153880
    Language: English
    Pages: xi, 251 p , 21 cm
    Parallel Title: Erscheint auch als
    Keywords: Organizational effectiveness ; Empathy ; Interpersonal relations ; Success in business ; Psychological aspects ; Electronic books ; local
    Abstract: In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what's going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn't take off right away. People are "Wired to Care," and many of the world's best organizations are, too. In pursuit of this idea, Patnaik takes readers inside big companies like IBM, Target, and Intel to see widespread empathy in action. But he also goes to farmers' markets and a conference on world religions. He dives deep into the catacombs of the human brain to find the biological sources of empathy. And he spends time on both sides of the political aisle, with James Carville, the Ragin' Cajun, and John McCain, a national hero, to show how empathy can give you the acuity to cut through a morass of contradictory information. Wired to Care is a compelling tale of the power that people have to see the world through each other's eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.
    Note: Includes bibliographical references (p. 223-236) and index
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  • 95
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137148134 , 0137148135
    Language: English
    Pages: xvi, 240 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Business enterprises ; Technological innovations ; Technological innovations ; Management ; Business networks ; Organizational change ; Electronic books ; local
    Abstract: To thrive in a world where networks of companies increasingly compete with other networks, managers can no longer focus solely on excellence in planning and execution. In The Spider's Strategy , top business consultant Amit S. Mukherjee provides the tools you need to sense and respond to unexpected events. He shows why and how managers in your company must apply four powerful "Design Principles" today: Change everyday work practices by embedding "sense and response" within your normal plan-and-execute processes. Promote collaboration across partner companies by establishing practical mechanisms that make "win-win" a basis for action not an empty slogan. Ensure that work really teaches by assuring the culture, processes, and organizational structure to improve your company's ability to learn. Implement those key technological capabilities that allow the network to function seamlessly. The heart of this book includes proven implementation advice based on conversations with successful innovators at HP, Nokia, and beyond. Mukherjee offers new insight into everything from work practices to culture and corporate organization and shows how to overcome even the most stubborn obstacles to effective collaboration amongst partners.
    Note: Includes bibliographical references
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  • 96
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : Pearson | Boston, Mass. :Safari Books Online,
    ISBN: 9780137042029 , 0137042027
    Language: English
    Pages: 410 p , ill.
    Edition: Rev. and updated 5th anniversary ed.
    Parallel Title: Erscheint auch als
    Keywords: International business enterprises ; Developing countries ; Target marketing ; Developing countries ; Purchasing power ; Developing countries ; Poverty ; Developing countries ; Prevention ; Basic needs ; Marketing ; Electronic books ; local
    Abstract: Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid , great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.
    Note: Includes bibliographical references and index
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  • 97
    Online Resource
    Online Resource
    Boston, Mass. : Prentice Hall | Boston, Mass. :Safari Books Online,
    ISBN: 9780137006281 , 0137006284
    Language: English
    Pages: xviii, 383 p , ill.
    Edition: 2nd ed.
    Series Statement: Shortcut
    Parallel Title: Erscheint auch als
    Keywords: Computer graphics ; SVG (Document markup language) ; Electronic books ; local
    Abstract: Inkscape, An Open-Source Vector Drawing Program is THE GUIDE to the Inkscape program. The shorter, web-based, version is linked to directly under the program's Help menu. With Inkscape one can produce a wide variety of art, from photo-realistic drawings to organizational charts. Inkscape uses SVG, a powerful vector based drawing language and W3C web standard, as its native format. SVG drawings can be directly viewed by web browsers such as Firefox and Opera. A subset of SVG has been adopted by the mobile phone market. Inkscape is available free for Windows, Macintosh, Linux, and Solaris operating systems. This Short Cut is both an introduction and reference for the Inkscape drawing program. The first third is devoted to eleven tutorials that progress in difficulty from very basic to very complex. The remainder covers each facet of Inkscape in detail. Updated for Inkscape v0.46, this Short Cut includes complete coverage of new features including: SVG filters, "Live Path Effects", the 3D box tool, and the Tweak Tool. Advance topics covered include the use of Inkscape's powerful tiling tool, built-in bitmap tracing, and SVG use on the web. Additionally, it includes plenty of tips (and warnings) about the use of Inkscape and SVG.
    Note: Includes index
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  • 98
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137003211 , 0137003218
    Language: English
    Pages: viii, 211 p , ill. , 22 cm
    Series Statement: Truth about
    Parallel Title: Erscheint auch als
    Keywords: Income tax ; United States ; Electronic books ; local
    Abstract: All you need to know about cutting your taxes... this year and every year! The truth about maximizing all your legal deductions and credits The truth about smart tax planning for today and for the long term The truth about avoiding IRS audits and costly tax penalties Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN bite-size, easy tax savings techniques that work. "Kay Bell's blog aims to provide tax and personal-finance tips and advice that will put more money in your bank account, not the government treasury." The Wall Street Journal
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  • 99
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780137001453 , 0137001452
    Language: English
    Pages: ii, 21 p
    Series Statement: Truth about (FT Press)
    Keywords: Employee motivation ; Personnel management ; Electronic books ; local
    Abstract: Praise for The Truth About Getting the Best from People "Finally, a no-nonsense primer for leaders on how to build...and keep...extraordinary talent. This book should be in the briefcase of every exec in the world and should be pulled out every day for a refresher on how to be a real leader." Dan Walker , Former Chief Talent Officer for Apple, Inc. "A fun and easy-to-read blueprint on understanding and creating engagement within a team. No high falootin' business jargon here--Martha Finney tells it like it is. She helps supervisors and managers uncover the secrets of employee engagement through behavioral examples, successes at top companies, and her charming storytelling." Kirsten Clark , Senior Director, Organizational Capability Group, Starwood Hotels and Resorts "Martha succeeds in reducing one of the business world's most sought-after but amorphous concepts--employee engagement--into 49 digestible truths." Christopher Rice , President and CEO, BlessingWhite "A must-read for new supervisors and managers, with lots of essential lessons and tips." Tom Mathews , Senior Vice President, Human Resources, Time Warner Cable "Easy-to-read stories and useful truths about leading. I wish I had this book when I first became a manager. I had to learn some of these truths the hard way!" Scott Shute , Senior Director, Xilinx "The book is outstanding! Very easy to read....great examples, great advice, and the corporate world would be a better place if just 50 percent of the managers would follow your advice!" Peg Wynn , Former SVP/HR, Adobe "I started reading and found myself grabbing for a highlighter. I got to the following line 'Getting the best is about building a culture of trust, connection, growth, and service.' I had to drop a box around that one." Tiane Mitchell Gordon , Senior Vice President, Office of Diversity and Inclusion, AOL "Finney has gifted us an important compendium of accessible and eminently actionable insights about employee engagement. Using 'The Truths' as a guide, generations of managers will find infinite opportunities to unleash, inspire, and leverage the inherent talent in their people. My advice? Seize it! It will enable you to dramatically affect the future of your team, your organization, and your own career." Jane Creech , Founder and Principal, Strategic Business Systems (Organization Consulting & Leadership Coaching), Former Sr. Director, OD, eBay "If you are looking for a great way to deliver Management 101, just distri...
    Note: Includes bibliographical references (p. 21)
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  • 100
    Online Resource
    Online Resource
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    ISBN: 9780136117308 , 0136117309
    Language: English
    Pages: 1 v. (unpaged) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Neuroglia ; Popular works ; Electronic books ; local
    Abstract: Until recently, neuroscientists thought glial cells did little more than hold your brain together. But in the past few years, they've discovered that glial cells are extraordinarily important. In fact, they may hold the key to understanding intelligence, treating psychiatric disorders and brain injuries and perhaps even curing fatal conditions like Alzheimer's, Parkinson's, and Lou Gehrig's Disease. In The Root of Thought , leading neuroscientist Dr. Andrew Koob reveals what we've learned about these remarkable cells, from their unexpected role in information storage to their function as adult stem cells that can keep your brain growing and adapting longer than scientists ever imagined possible. Ranging from fruit flies to Einstein, Koob reveals the surprising correlation between intelligence and the brain's percentage of glial cells - and why these cells' unique wavelike communications may be especially conducive to the fluid information processing human beings depend upon. You'll learn how crucial glial cells grow and develop... why almost all brain tumors are comprised of glial cells and the potential implications for treatment... even the apparent role of glial cells in your every thought and dream!
    Note: Title from resource description page (viewed April 2, 2009). - Includes bibliographical references
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