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  • Safari, an O’Reilly Media Company  (15)
  • Safari, an O'Reilly Media Company
  • [Erscheinungsort nicht ermittelbar] : PH Professional Business  (15)
  • Electronic videos ; local  (15)
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  • 1
    Online-Ressource
    Online-Ressource
    Sales Management Training Series (2014)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780133801590
    Sprache: Englisch
    Seiten: 1 online resource (1 video file, approximately 3 hr., 26 min.)
    Ausgabe: 1st edition
    Schlagwort(e): Electronic videos ; local
    Kurzfassung: Sales Training Institute brings the industry's top authors, speakers, and consultants together in one place. We're dedicated to delivering the most comprehensive, interactive sales training courses in the industry.
    Anmerkung: Online resource; Title from title screen (viewed May 16, 2014)
    URL: lizenzpflichtig
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  • 2
    Online-Ressource
    Online-Ressource
    Pay-Per-Click : Enhanced Campaigns (Streaming Video) (2013)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780133573305
    Sprache: Englisch
    Seiten: 1 online resource (1 video file, approximately 48 min.)
    Ausgabe: 1st edition
    Schlagwort(e): Electronic videos ; local
    Kurzfassung: Google's enhanced campaigns will change the structure of your account organization. Take advantage of these changes by discovering how to place focus on particular ad groups at particular times. Leverage the power of these tools to maximize the efficiency of your marketing campaigns and create more focused and effective ad placement. In this workshop with PPC expert Brad Geddes discusses how enhanced campaigns affect account structure, when to combine and when not to combine different campaigns, and highlights beneficial methods for structuring your campaigns. Brad Geddes is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at many conferences. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Anmerkung: Online resource; Title from title screen (viewed December 22, 2013)
    URL: lizenzpflichtig
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  • 3
    Online-Ressource
    Online-Ressource
    Internet Fundamentals : Profitability Basics (Streaming Video) (2013)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780133574036
    Sprache: Englisch
    Seiten: 1 online resource (1 video file, approximately 25 min.)
    Ausgabe: 1st edition
    Schlagwort(e): Electronic videos ; local
    Kurzfassung: Conversion is really just the first part of profitability basics. In this workshop with digital marketing expert Matt Bailey, you'll discover the guidelines to see where you are making money and what your driving factors are. Develop a checklist that puts the fundamental building blocks for maximum profitability in place, and look to return on investment data to find your most profitable marketing channels. Matt will discuss how to use opportunity analysis to compare to visits with revenue, how to focus on long-term sustainability and profit, why you need to find your highest profit medium through channel reports, and how to get the most out of your SEO, social media, PPC, and analytics. Matt Bailey is the author of Internet Marketing: An Hour A Day and the upcoming eCommerce: An Hour A Day, and serves on the Advisory Board for the Search Engine Strategies Conferences. As one of the industry’s highest-rated speakers, he presents at Conferences around the world. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Anmerkung: Online resource; Title from title screen (viewed December 22, 2013)
    URL: lizenzpflichtig
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  • 4
    Online-Ressource
    Online-Ressource
    Internet Fundamentals : Four Steps to Developing a Content Plan (Streaming Video) (2013)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780133573992
    Sprache: Englisch
    Seiten: 1 online resource (1 video file, approximately 28 min.)
    Ausgabe: 1st edition
    Schlagwort(e): Electronic videos ; local
    Kurzfassung: Have you defined your content plan for 2012? Fresh, relevant, engaging content is critical to growing traffic, retaining visitors and increasing conversions. In this workshop, expert Matt Bailey will give you 4 simple steps to a keyword driven blueprint for new content that really works. You'll learn how to develop a content plan that integrates all of your online marketing segments, use keyword research to find what people really want, build a long-terms content plan based on the volatility of search terms, create an immediate plan based on Google Trends, and develop a publishing schedule for introducing, developing, and closing content. Matt Bailey is the author of Internet Marketing: An Hour A Day and the upcoming eCommerce: An Hour A Day, and serves on the Advisory Board for the Search Engine Strategies Conferences. As one of the industry’s highest-rated speakers, he presents at Conferences around the world. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Anmerkung: Online resource; Title from title screen (viewed December 22, 2013)
    URL: lizenzpflichtig
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  • 5
    Online-Ressource
    Online-Ressource
    Pay-Per-Click : What Google Enhanced Campaigns Mean to You (Streaming Video (2013)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780133573312
    Sprache: Englisch
    Seiten: 1 online resource (1 video file, approximately 1 hr., 31 min.)
    Ausgabe: 1st edition
    Schlagwort(e): Electronic videos ; local
    Kurzfassung: Every day, web analytics -- and Google specifically -- become more and more complex. These changes make for powerful enhanced analysis, and the freedom to explore new hypotheses. But proceed with caution: a single misunderstanding of a setting or feature can completely jeopardize your entire campaign. Here's your opportunity to master Google's new enhanced options, this workshop with PPC expert Brad Geddes will help you ensure that your campaigns are giving you the highest quality analysis. He'll cover the new features for more successful ads, the changes that come with Google's new enhanced campaigns, and the important steps you need to take before and after you make the switch to new options. Brad Geddes is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at many conferences. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Anmerkung: Online resource; Title from title screen (viewed December 22, 2013)
    URL: lizenzpflichtig
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  • 6
    Online-Ressource
    Online-Ressource
    Pay-Per-Click : How to Target and Convert Through the Buying Funnel (Streaming Video) (2013)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780133573329
    Sprache: Englisch
    Seiten: 1 online resource (1 video file, approximately 48 min.)
    Ausgabe: 1st edition
    Schlagwort(e): Electronic videos ; local
    Kurzfassung: The buying funnel is more than just a handy metaphor. In the hands of those who know how to leverage it, the buying funnel becomes a powerful conversion tool with three distinct elements: intent, method, and potential. PPC expert Brad Geddes shows you how to understand and leverage these key elements. You'll learn how to determine your funnel, classify keywords into the funnel, write ads based on user placement, and choose landing pages based on the stages of the funnel. Master these aspects of the buying funnel and your PPC campaigns will reach more users and convert them even faster! Brad Geddes is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at many conferences. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Anmerkung: Online resource; Title from title screen (viewed December 22, 2013)
    URL: lizenzpflichtig
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 7
    Online-Ressource
    Online-Ressource
    Web Analytics : Return on Analytics (Streaming Video) (2013)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780133573268
    Sprache: Englisch
    Seiten: 1 online resource (1 video file, approximately 60 min.)
    Ausgabe: 1st edition
    Schlagwort(e): Electronic videos ; local
    Kurzfassung: When analyzing your investment costs you look at two things: how much was the initial cost and the total revenue you received. Stop struggling to increase your revenue and find the secrets to making that number $500,000 to over $13,000,000. Here is where you will discover what it takes to increasing your revenue with Return on Analytics and how to analyze your data. This introduction will provide you with the ins and out of R.O.A and the things to look for that will boost your confidence, increase sales and ultimately increase revenue for your business. Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007). He also writes the highly rated blog on Web Analytics called Occam's Razor. Kaushik is Analytics Evangelist at Google, and co-founder of Market Motive. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Anmerkung: Online resource; Title from title screen (viewed December 22, 2013)
    URL: lizenzpflichtig
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  • 8
    Online-Ressource
    Online-Ressource
    Power of Communication (Video), The : The Nine Principles of Effective Leadership Communication (2012)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780133086607
    Sprache: Englisch
    Seiten: 1 online resource (1 video file, approximately 46 min.)
    Ausgabe: 1st edition
    Schlagwort(e): Electronic videos ; local
    Kurzfassung: This is a companion video to The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Helio Fred Garcia. The Nine Principles of Effective Leadership Communication are the book’s key concepts for winning the hearts and minds of stakeholders. The introduction, each of the nine principles, and the conclusion combine a real-world case study with foundational principles of effective leadership communication. Together they present a powerful conceptual framework for enhancing your own power of communication. For more than 30 years Helio Fred Garcia has helped leaders build trust, inspire loyalty, and lead effectively. He is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world. Fred is President of the crisis management firm Logos Consulting Group and Executive Director of the Logos Institute for Crisis Management & Executive Leadership. He is based in New York and has worked with clients in dozens of countries on six continents. Fred has been on the New York University faculty since 1988 and has received his school’s awards for teaching excellence and for outstanding service. He is an adjunct professor of management in NYU’s Stern School of Business Executive MBA program and an adjunct associate professor of management and communication in NYU’s Master’s in PR/Corporate Communication program. Fred is also on the adjunct faculty of the Starr King School for the Ministry-Graduate Theological Union in Berkeley, where he teaches a seminar on religious leadership for social change. And he is on the leadership faculty of the Center for Security Studies of the Swiss Federal Institute of Technology in Zurich, where he teaches in the Master’s in Advanced Studies in Crisis Management and Security Policy. He is a frequent guest lecturer at the Wharton School/University of Pennsylvania, the U.S. Marine Corps Command and Staff College and Officer Candidate School, the Brookings Institution, Tsinghua University in Beijing, and other institutions. Fred is coauthor (with John Doorley) of Reputation Management: The Key to Successful Public Relations and Corporate Communication (second edition 2011; first edition 2007), by Routledge, Taylor & Francis Group. His two-volume book Crisis Communications was published by AAAA Publications in 1999. He blogs at www.logosinstitute.net/blog; he tweets at twitter.com/garciahf.
    Anmerkung: Online resource; Title from title screen (viewed July 17, 2012)
    URL: lizenzpflichtig
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  • 9
    Online-Ressource
    Online-Ressource
    Ubiquitous Computing for Business : Find New Markets, Create Better Businesses, and Reach Customers Around the World 24-7-365 (2011)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780132821889
    Sprache: Englisch
    Seiten: 1 online resource (1 video file, approximately 30 min.)
    Ausgabe: 1st edition
    Schlagwort(e): Electronic videos ; local
    Kurzfassung: Ubiquitous Computing (“UbiComp”) is the next game-changing technology. In Ubiquitous Computing for Business, Video Enhanced Edition , PARC UbiComp pioneer Bo Begole shows you how to successfully incorporate it into your products, services, processes, and strategies. Begole introduces UbiComp’s component technologies, thoroughly illuminates its potential impact, and demonstrates how to achieve real competitive advantage with it. The videos included in this enhanced Safari title illustrate both the power and practicality of UbiComp for businesses and consumers.
    Anmerkung: Online resource; Title from title screen (viewed February 28, 2011)
    URL: lizenzpflichtig
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  • 10
    Online-Ressource
    Online-Ressource
    Microeconomics of the Technology Economy, The : Infrastructure, Labor, Shared Service, the Cloud, and Transparency (2011)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780132617734
    Sprache: Englisch
    Seiten: 1 online resource (1 video file, approximately 59 min.)
    Ausgabe: 1st edition
    Schlagwort(e): Electronic videos ; local
    Kurzfassung: In this video presentation, Howard A. Rubin uncovers the inner workings of the technology economy, demonstrating how to leverage knowledge of your own organization’s technology microeconomics for maximum competitive advantage. Rubin first assesses the state of the global technology economy right now, demonstrating how the best companies have massively leveraged technology to reduce costs and widen margins through the recent economic crisis. Rubin helps decision-makers ask and answer questions such as What are the microeconomics of IT infrastructure? What happens as you scale up or down? What are the implications of cloud computing, shared services at a “mega” scale, and the growth of a massive “technology commons”? What are the microeconomics of IT labor in a global economy? What’s the best way to manage tradeoffs between employees, contractors, and diverse offshoring locations? Why is the smart money in IT investment moving from infrastructure to strategic application development? He offers evidence that recognized technology leaders are consistently outperforming competitors and showing greater resilience; identifies better ways to benchmark against external data; and introduces a multidimensional technology portfolio for growing and protecting revenue, reducing and avoiding cost, and managing risk. Finally, he reviews what it all means--for IT leadership, the IT workforce, and the leaders of the business. Dr. Howard A. Rubin is a Professor Emeritus of Computer Science at Hunter College of the City University of New York, an MIT CISR Research Affiliate, a Gartner Senior Advisor, and a former Nolan Norton Research Fellow. He is the founder and CEO of Rubin Worldwide. Dr. Rubin is a pioneer in the area of technology economics and has built the world's largest database in the field consisting of business, national, and technology data. He is personally retained by many of the world's largest enterprises as a strategic advisor to provide them with continuous competitive calibration via benchmarking and to advise them on business-technology strategy and trends. His current portfolio of client companies in total generates more than $1.5T in revenue to the global economy annually and accounts for almost $100B in yearly information technology (IT) spending. Dr. Rubin has also worked directly with heads of state or their key ministers around the world in the development of national competitive technology strategies--Canada, India, the Philippines, So...
    Anmerkung: Online resource; Title from title screen (viewed June 20, 2011)
    URL: lizenzpflichtig
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  • 11
    Online-Ressource
    Online-Ressource
    Trading Master Interview with Salem Abraham : Investing Principles and Trading Techniques from a Trend Following Master (2011)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780132618076
    Sprache: Englisch
    Seiten: 1 online resource (1 video file, approximately 31 min.)
    Ausgabe: 1st edition
    Schlagwort(e): Electronic videos ; local
    Kurzfassung: In this video, Michael Covel, author of the best selling book, Trend Following, interviews Salem Abraham, a trend following trader, whose company Abraham Trading was ranked in Barrons’s Top 100 Hedge Funds for the second straight year in 2010. Abraham grew up in Canadian, Texas, where his family has been involved in the ranching and commodities business for over 100 years. Over 21 years of trading and research makes Salem one of the most experienced traders in the business. Living in a small railroad town in the Texas panhandle, he makes the case that these days you can trade from ANYWHERE! This item is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, accounting, or other professional services or advice by publishing this item. Each individual situation is unique. Thus, if legal or financial advice or other expert assistance is required in a specific situation, the services of a competent professional should be sought to ensure that the situation has been evaluated carefully and appropriately. The author and the publisher disclaim any liability, loss, or risk resulting directly or indirectly, from the use or application of any of the contents of this item.
    Anmerkung: Online resource; Title from title screen (viewed April 14, 2011)
    URL: lizenzpflichtig
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  • 12
    Online-Ressource
    Online-Ressource
    Trading Master Interview with David Harding : Investing Principles and Trading Techniques from a Trend Following Master (2011)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780132618113
    Sprache: Englisch
    Seiten: 1 online resource (1 video file, approximately 27 min.)
    Ausgabe: 1st edition
    Schlagwort(e): Electronic videos ; local
    Kurzfassung: In this video, Michael Covel, author of the best selling book, Trend Following , interviews David Harding, who is the founder of Winton Capital as well as Managing Director and Head of Research. He is one of the pioneers of trend-following systematic trading in Europe with an established track record. In 1987 Harding co-founded Adam Harding & Lueck (AHL), a quantitative fund manager, which was later acquired by Man Group plc where it remains the company's flagship fund. Harding's Winton executes a systematic trading program in which it can hold long or short positions in over 100 futures markets around the world. The program blends short-term trades with long-term trend following, incorporating both multiple time frames and systems. The company pursues a diversified trading strategy which does not rely on favorable conditions in any particular market or on general appreciation of asset values. Winton Capital Management began trading in October 1997 from a small office in Kensington with three employees and less than US$2 million in assets under management. By January 2009 Winton employed over 180 staff and had over $12 billion in assets under management. This item is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, accounting, or other professional services or advice by publishing this item. Each individual situation is unique. Thus, if legal or financial advice or other expert assistance is required in a specific situation, the services of a competent professional should be sought to ensure that the situation has been evaluated carefully and appropriately. The author and the publisher disclaim any liability, loss, or risk resulting directly or indirectly, from the use or application of any of the contents of this item. Michael W. Covel serves as President of Trend Following (TurtleTrader), a privately owned research firm. In 1996, Covel colaunched TurtleTrader.com. It has attracted millions of visitors. His first book is Trend Following: How Great Traders Make Millions in Up or Down Markets (FT Press, Apr. 04, Nov. 05, Feb. 07, and Feb. 09). This must-have classic has been translated in German, Japanese, Chinese (Traditional and Simplified), Korean, French, Arabic, Turkish, Portuguese, and Russian. His second book, The Complete TurtleTrader: The Legend, the Lessons, the Results (Collins, Oct. 07 and Feb. 09), is the only narrative account of trader Richard Dennis and his student traders...
    Anmerkung: Online resource; Title from title screen (viewed April 14, 2011)
    URL: lizenzpflichtig
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  • 13
    Online-Ressource
    Online-Ressource
    Macroeconomics of the Global Technology Economy, The : Mastering Your Technology Economy for Competitive Advantage (2011)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780132617727
    Sprache: Englisch
    Seiten: 1 online resource (1 video file, approximately 1 hr., 11 min.)
    Ausgabe: 1st edition
    Schlagwort(e): Electronic videos ; local
    Kurzfassung: The worldwide “technology economy” has grown massive: Annual expenditures on technology now exceed the GDPs of 182 countries, and they’re continuing to accelerate at breakneck speed. Surprisingly, the dynamics of the global technology economy have received little attention. In this video presentation, Dr. Howard A. Rubin illuminates those dynamics and demonstrates how understanding them can give nations, companies, and industries a powerful first-mover competitive advantage. Rubin focuses on how to get control of your company’s technology economy, first outlining the core macroeconomic metrics of the global technology economy, including annual expenditures, balances of trade, and the radically different rates of growth across nations. Next, he discusses new ways to measure the technology economy--including “forensic” techniques for detecting emerging shifts, new opportunities, and areas of underperformance. Finally, he shows how to use this data to take charge of your own organization’s technology economics. You’ll learn how to ask and answer questions such as Is IT sized to your business? Are your IT commodity costs competitive? Are you moving forward fast enough? Are you getting appropriate ROI from technology? Can you find better ways to leverage the knowledge and capabilities of your IT supply chain? Are you uncovering the right opportunities to innovate through technology? How can IT strategically engage the business to help transform the organization? With Rubin’s help, you can begin to aggressively manage your technology economy-- instead of letting it manage you . Dr. Howard A. Rubin is a Professor Emeritus of Computer Science at Hunter College of the City University of New York, an MIT CISR Research Affiliate, a Gartner Senior Advisor, and a former Nolan Norton Research Fellow. He is the founder and CEO of Rubin Worldwide. Dr. Rubin is a pioneer in the area of technology economics and has built the world's largest database in the field consisting of business, national, and technology data. He is personally retained by many of the world's largest enterprises as a strategic advisor to provide them with continuous competitive calibration via benchmarking and to advise them on business-technology strategy and trends. His current portfolio of client companies in total generates more than $1.5T in revenue to the global economy annually and accounts for almost $100B in yearly information technology (IT) spending. Dr. Rubin has also worked di...
    Anmerkung: Online resource; Title from title screen (viewed June 20, 2011)
    URL: lizenzpflichtig
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  • 14
    Online-Ressource
    Online-Ressource
    Trading Master Interview with Kevin Bruce : Investing Principles and Trading Techniques from a Trend Following Master (2011)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780132618090
    Sprache: Englisch
    Seiten: 1 online resource (1 video file, approximately 29 min.)
    Ausgabe: 1st edition
    Schlagwort(e): Electronic videos ; local
    Kurzfassung: In this video, Michael Covel, author of the best selling book, Trend Following, interviews Kevin Bruce a self-taught trader who, while nearly anonymous to the trading world, earned a fortune trading as a trend following trader. Bruce made his money working as a trader in the futures markets for two banks before starting his own company, Strategic Capital Corp. He trades commodities ranging from corn to crude oil, treasury bonds and foreign currencies. He follows a strategy he first developed while a graduate student at the University of Georgia. He found his discipline in sports and playing competitive board games, but handles his risk with an eye to moderation. This item is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, accounting, or other professional services or advice by publishing this item. Each individual situation is unique. Thus, if legal or financial advice or other expert assistance is required in a specific situation, the services of a competent professional should be sought to ensure that the situation has been evaluated carefully and appropriately. The author and the publisher disclaim any liability, loss, or risk resulting directly or indirectly, from the use or application of any of the contents of this item.
    Anmerkung: Online resource; Title from title screen (viewed April 14, 2011)
    URL: lizenzpflichtig
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  • 15
    Online-Ressource
    Online-Ressource
    Fortune at the Bottom of the Pyramid, Video Case Studies, The (2010)
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Details
    ISBN: 9780132317719
    Sprache: Englisch
    Seiten: 1 online resource (1 video file, approximately 56 min.)
    Ausgabe: 1st edition
    Schlagwort(e): Electronic videos ; local
    Kurzfassung: Video Case Studies: Produced by C.K. Prahalad's students, these videos illustrate the case studies presented in the book. The Market Exists at the Bottom of the Pyramid Casas Bahia Produced by Andrew Wilson and Sami Foguel In fifty years, Casas Bahia has grown from one man selling blankets and bed linens door-to-door to the largest retail chain in Brazil, offering electronics, appliances, and furniture. With its emphasis on serving the poor customer, its low prices, and credit determined by payment history rather than formal income (70 percent of Casas Bahia customers have no formal or consistent income), Casas Bahia grosses over US$1 billion, and has invoked deep loyalty in its customers. CEMEX Produced by Ajit Sharma, Sharmilee Mohan, and Sidharth Singh The third largest cement manufacturer in the world, Cemex decided it needed to move from selling materials to selling solutions. With low fixed prices, materials on credit, pre-costed housing designs, and even supervised construction services for Mexicans working abroad, Cemex makes housing affordable and possible for the poor in Mexico. Known Problems, Known Solutions Salt–Hindustan Lever Limited Produced by Anuja Rajendra and Tej Shah In India, Iodine Deficiency Disorder hinders the growth and intellectual development of 70 million people, with twenty percent of the population at risk. Yet up to fifty percent of the iodine in iodized salt can be lost during storage, transportation, and Indian cooking. Using world-class technology, Hindustan Lever Ltd. has developed a more stable iodine for salt that is effective in preventing IDD and affordable; using village-based entrepreneurs to sell products in remote areas, HLL is ensuring its availability, as well as providing jobs, income, and self-respect for the poor. Soap–Hindustan Lever Limited Produced by Mindy Murch and Kate Reeder Around the world, 2.2 million people die from diarrheal disease every year. Children are especially at risk–one child dies every 30 seconds. India alone contributes thirty percent of the world's diarrheal deaths. By teaching and demonstrating the benefits of handwashing through both UN and branded programs that reach into the villages, Hindustan Lever Ltd. is reducing infectious disease and improving soap sales. Aravind Eye Hospital Produced with the permission of Aravind Eye Hospital From an eleven-bed clinic, Aravind Eye Hospital has grown to the largest eye care facility in the world. Their innovations in operati...
    Anmerkung: Online resource; Title from title screen (viewed May 27, 2010)
    URL: lizenzpflichtig
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