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  • Safari, an O’Reilly Media Company  (69)
  • Bourdieu, Pierre
  • Schnorbus, Axel
  • [Erscheinungsort nicht ermittelbar] : PH Professional Business  (69)
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Material
Language
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  • 1
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (14 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new business analytics case study challenges readers to help a retail coin shop owner build an Internet sale and auction site that complements his existing business while reaching customers who prefer to purchase online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Charles A. Wood, Duquesne University.
    Note: Online resource; Title from title page (viewed January 16, 2014)
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  • 2
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (8 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new business analytics case study challenges readers to forecast donations, plan budgets, and manage cash flow for a religious institution suffering rapidly falling contributions. Crystallizing realistic analytical challenges faced by non-profit and for-profit organizations of all kinds, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Matthew J. Drake, Duquesne University.
    Note: Online resource; Title from title page (viewed January 16, 2014)
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  • 3
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (4 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This unique case study challenges readers to use business analytics techniques to survive a bus accident in a remote area of Amboseli National Park in Kenya's Nyiri Desert, without access to communication. Crystallizing several realistic analytical challenges, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Aimée A. Kane and Mercy Shitemi, Duquesne University.
    Note: Online resource; Title from title page (viewed January 16, 2014)
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  • 4
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    ISBN: 9780133801590
    Language: English
    Pages: 1 online resource (1 video file, approximately 3 hr., 26 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: Sales Training Institute brings the industry's top authors, speakers, and consultants together in one place. We're dedicated to delivering the most comprehensive, interactive sales training courses in the industry.
    Note: Online resource; Title from title screen (viewed May 16, 2014)
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  • 5
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (12 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new business analytics case study challenges readers to optimize safety stock levels for a fashion company, where consumer demand is exceptionally hard to forecast, and inventory planning is extremely difficult. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Tsan-Ming (Jason) Choi, The Hong Kong Polytechnic University.
    Note: Online resource; Title from title page (viewed January 16, 2014)
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  • 6
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (18 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Brandy S. Cannon and Louis A. Le Blanc, Berry College.
    Note: Online resource; Title from title page (viewed January 16, 2014)
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  • 7
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (6 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Using formal facility location methods, this new business analytics case study challenges readers to compare three potential locations for Narragansett Brewery's new keg-only brewing facility in Rhode Island, and identify the best alternative. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the optimal course of action. Author: John K. Visich, Christopher J. Roethlein, and Angela M. Wicks, Bryant University.
    Note: Online resource; Title from title page (viewed January 16, 2014)
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  • 8
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (10 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time “bricks and mortar” shoppers online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Charles A. Wood, Duquesne University.
    Note: Online resource; Title from title page (viewed January 16, 2014)
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  • 9
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (18 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new business analytics case study challenges readers to optimize the management of global inventory and related distribution costs in a consumer goods company that imports most of its products from China. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Paul M. Griffin, Pennsylvania State University.
    Note: Online resource; Title from title page (viewed January 16, 2014)
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  • 10
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (32 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This publication defines and describes important aspects of organizational design decisions, and compares the strengths and weaknesses of specific organizational reporting structures. As part of this comparison, organizational design decisions are also examined through an analysis of data collected from a survey of 292 firms. Further, the research examines financial performance associated with different structural approaches. Founded in 1963, the Council of Supply Chain Management Professionals (CSCMP) is the preeminent worldwide professional association dedicated to the advancement and dissemination of research and knowledge on supply chain management. With over 8,500 members representing nearly all industry sectors, government, and academia from 67 countries, CSCMP members are the leading practitioners and authorities in the fields of logistics and supply chain management.
    Note: Online resource; Title from title page (viewed December 17, 2014)
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  • 11
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (12 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Using Lean Six Sigma techniques, this new case study challenges readers to analyze why a local pizza restaurant is experiencing a rapid increase in customer complaints, ranging from late delivery to poor crusts. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Kathryn Marley, Duquesne University; and Gopesh Anand, University of Illinois at Urbana–Champaign.
    Note: Online resource; Title from title page (viewed January 16, 2014)
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  • 12
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (8 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new business analytics case study challenges readers to optimize the logistics operation for a regional chain of discount stores, gaining the insight they need to consolidate routes and eliminate overspending. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Matthew J. Drake, Duquesne University.
    Note: Online resource; Title from title page (viewed January 16, 2014)
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  • 13
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (118 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: At a time when supply chain management (SCM) is gaining stature within the organization, many companies face a critical supply chain talent void due to years of headcount reduction, training budget cuts, and the retirement of highly skilled individuals. Supply Chain Management Talent Development: Acquire, Develop, and Advance Processes gives supply chain leaders and managers a framework for hiring talented professionals with skills that are core to the organization’s SCM mission, analyzing the organizational strategies for SCM training and education, and creating innovative plans that foster greater retention of supply chain professionals. This publication is authored by CSCMP, the premiere organization of the supply chain management industry.
    Note: Online resource; Title from title page (viewed October 22, 2014)
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  • 14
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (4 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new business analytics case study challenges readers to create an optimal network design for a statewide pipeline company: a design that minimizes the amount of high-cost piping required, yet still connects all of the firm's terminals. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Matthew J. Drake, Duquesne University.
    Note: Online resource; Title from title page (viewed January 16, 2014)
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  • 15
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (12 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new business analytics case study challenges readers to project trends and plan capacity for a fast-growing craft beer operation, so it can make the best possible decisions about expensive investments in brewing capacity. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Eric Huggins, Fort Lewis College.
    Note: Online resource; Title from title page (viewed January 16, 2014)
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  • 16
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (72 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: The CSCMP Research Strategies Committee (RSC) sees significant value in systematic research to better understand location decision trends and the key factors driving them. If your organization is concerned about where to locate manufacturing operations and whether to revisit offshoring decisions, this CSCMP research can be an invaluable resource! Founded in 1963, the Council of Supply Chain Management Professionals (CSCMP) is the preeminent worldwide professional association dedicated to the advancement and dissemination of research and knowledge on supply chain management. With over 8,500 members representing nearly all industry sectors, government, and academia from 67 countries, CSCMP members are the leading practitioners and authorities in the fields of logistics and supply chain management.
    Note: Online resource; Title from title page (viewed December 17, 2014)
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  • 17
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (64 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Lists and describes the process standards one should use at a minimum. Founded in 1963, the Council of Supply Chain Management Professionals (CSCMP) is the preeminent worldwide professional association dedicated to the advancement and dissemination of research and knowledge on supply chain management. With over 8,500 members representing nearly all industry sectors, government, and academia from 67 countries, CSCMP members are the leading practitioners and authorities in the fields of logistics and supply chain management.
    Note: Online resource; Title from title page (viewed December 17, 2014)
    Library Location Call Number Volume/Issue/Year Availability
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  • 18
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (24 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new business analytics case study challenges readers to help Durable Aluminum build a strategic plan for convincing more laptop computer manufacturers to specific aluminum cases instead of plastic. Readers will be asked to help position aluminum as the preferred choice with regard to the environment, consumer choice, and pricing, focusing on full lifecycle cost compared with plastic. Crystallizing realistic analytical challenges faced by companies in many industries, this case study covers the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best actions. Author: Ryan Luchs, Drew Lessard, and Robert P. Sroufe, Duquesne University.
    Note: Online resource; Title from title page (viewed January 16, 2014)
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  • 19
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (36 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: How are leading firms evolving to quickly and in an effective manner respond to constantly changing business conditions? The purpose of this research publication was threefold: identify existing and emerging organizational forms that firms use for managing global supply chains; describe the advantages and disadvantages of alternative organizational forms under differing conditions; and determine the conditions under which each structural form is likely to be effective. Founded in 1963, the Council of Supply Chain Management Professionals (CSCMP) is the preeminent worldwide professional association dedicated to the advancement and dissemination of research and knowledge on supply chain management. With over 8,500 members representing nearly all industry sectors, government, and academia from 67 countries, CSCMP members are the leading practitioners and authorities in the fields of logistics and supply chain management.
    Note: Online resource; Title from title page (viewed December 17, 2014)
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  • 20
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (18 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new business analytics case study challenges readers to manage the complex book publishing process from manuscript through printing and shipping, keeping projects on time to meet the industry's crucial spring and fall seasons. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Beate Klingenberg and David Gavin, Marist College.
    Note: Online resource; Title from title page (viewed January 16, 2014)
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  • 21
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (12 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new business analytics case study challenges readers to help a company's sustainability coordinator choose her first high-profile project, based on both qualitative and quantitative inputs, including alignment with the company's mission. Readers will consider three alternatives with significantly different financial and timing implications and decision-making criteria. Crystallizing realistic analytical challenges faced by companies in many industries, this case study covers the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend optimal actions. Author: Robert P. Sroufe and Marie Fechik-Kirk, Duquesne University.
    Note: Online resource; Title from title page (viewed January 16, 2014)
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  • 22
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (10 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. Authors: Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 23
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (3 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new supply chain management case study examines "store or don't store" multi-echelon inventory decisions faced by Jefferson Plumbing Supplies. It drills down to review inventory decision-making associated with a single product: A customer wishes to order larger quantities less frequently, but Jefferson's cost structure and storage limitations rely on maintaining and frequently replenishing small inventories. In presenting the real-world challenge of balancing cost with customer service, this case study offers exceptional value to both students and practitioners. Author: Amit Eynan, University of Richmond.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 24
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (5 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management .
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 25
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (8 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new supply chain management case study examines supplier selection at Kerneos, Inc., a leading manufacturer of cement products based on alumina content. It describes the critical role of supplier selection in Kerneos's supply chain transformation, which is using new IT tools to link distribution and sales demand more tightly with production planning and placing far greater emphasis on working capital. Focusing on realistic issues and challenges throughout, this case study offers exceptional value to both students and practitioners. Authors: Ling Li and Erika Marsillac, Old Dominion University; Ted Kosiek, Kerneos, Inc.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 26
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (11 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new case study offers an insider view of Stanford Blood Center’s crucial initiative for improving processes associated with the supply of platelets, crucial blood products with a short five-day shelf-life and volatile demand patterns. Walking through the entire platelet supply chain--collection, processing, testing, delivery, and more--it helps readers assess significant process flaws that could have led to the loss of donors and life-threatening platelet shortages. Throughout, it focuses on realistic issues and challenges, offering exceptional value to both students and practitioners. Authors: Yenho Thomas Chung, LG CNS Entrue Consulting Partners; Feryal Erhun, Stanford University; Tim Kraft, University of Virginia.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 27
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (13 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new case study focuses on the macro risks associated with relying on global supply chains. It addresses large events including floods, earthquakes, hurricanes, fires, and tornadoes; manmade disasters such as wars and economic crises; and technical disasters ranging from transport accidents and explosions to fires, gas leaks, and industrial accidents. Coverage includes risk classification; strategic, tactical, and operational issues; and a complete supply chain resilience model designed to help both students and practitioners effectively integrate macro risks into planning. Authors: Matthias Klumpp and Hella Abidi; both from FOM University of Applied Sciences.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 28
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (12 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new case study examines the remarkable vertically integrated supply chain built by Perdue Farms, which supplies 2.7 billion pounds of poultry annually to customers in more than 40 countries. It reviews processes across the entire supply chain, from breeding eggs and hatching chicks through manufacturing processing, packaging, warehousing, and distribution and also addresses Perdue's current strategies, competitors, and challenges. Focusing on realistic issues and challenges throughout, this case study offers exceptional value to both students and practitioners. Author: Ling Li, Old Dominion University.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 29
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    ISBN: 9780133573312
    Language: English
    Pages: 1 online resource (1 video file, approximately 1 hr., 31 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: Every day, web analytics -- and Google specifically -- become more and more complex. These changes make for powerful enhanced analysis, and the freedom to explore new hypotheses. But proceed with caution: a single misunderstanding of a setting or feature can completely jeopardize your entire campaign. Here's your opportunity to master Google's new enhanced options, this workshop with PPC expert Brad Geddes will help you ensure that your campaigns are giving you the highest quality analysis. He'll cover the new features for more successful ads, the changes that come with Google's new enhanced campaigns, and the important steps you need to take before and after you make the switch to new options. Brad Geddes is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at many conferences. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Note: Online resource; Title from title screen (viewed December 22, 2013)
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  • 30
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    ISBN: 9780133573992
    Language: English
    Pages: 1 online resource (1 video file, approximately 28 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: Have you defined your content plan for 2012? Fresh, relevant, engaging content is critical to growing traffic, retaining visitors and increasing conversions. In this workshop, expert Matt Bailey will give you 4 simple steps to a keyword driven blueprint for new content that really works. You'll learn how to develop a content plan that integrates all of your online marketing segments, use keyword research to find what people really want, build a long-terms content plan based on the volatility of search terms, create an immediate plan based on Google Trends, and develop a publishing schedule for introducing, developing, and closing content. Matt Bailey is the author of Internet Marketing: An Hour A Day and the upcoming eCommerce: An Hour A Day, and serves on the Advisory Board for the Search Engine Strategies Conferences. As one of the industry’s highest-rated speakers, he presents at Conferences around the world. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Note: Online resource; Title from title screen (viewed December 22, 2013)
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  • 31
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (5 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new case study examines supply chain issues faced by food retailers as consumers demand greater variety, more fresh produce, and year-round access to exotic products--ranging from Fair Trade coffee from Bali to fresh-cut roses from Kenya. It discusses what managers must do to manage increased supply chain complexity, use real-time data more effectively, forecast and model more accurately, and make better decisions when the cost of mistakes can be catastrophic. Throughout, it focuses on realistic issues and challenges, offering exceptional value to both students and practitioners. Authors: Tom McNamara, ESC-Rennes; Erika Marsillac, Old Dominion University.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 32
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (8 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: As more companies move from regional to global scale, 3PL logistics providers have needed to dramatically improve their global capabilities. This new supply chain management case study examines how a leading North American 3PL and a Taiwan-based 3PL operating throughout Asia have partnered to serve the global logistics and shipping needs of North American customers far more effectively. Focusing on realistic issues and challenges throughout, this case study offers exceptional value to both students and practitioners. Author: Shong-Iee Ivan Su, Soochow University.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 33
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (16 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new supply chain management case study examines how a potential facility redesign might resolve problems with product contamination and backorders at NunaSacha Export, a nonprofit that turns natural Andean raw materials into finished goods. Addressing challenges central to the growing Fair Trade market, it touches on process issues related to production, warehousing, drying, and storage. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Authors: Veronica Leon B., Daniel Merchan D., Ximena Cordova V., Carla Tejada L., Giuseppe Marzano; all from Universidad San Francisco de Quito.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    ISBN: 9780133573305
    Language: English
    Pages: 1 online resource (1 video file, approximately 48 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: Google's enhanced campaigns will change the structure of your account organization. Take advantage of these changes by discovering how to place focus on particular ad groups at particular times. Leverage the power of these tools to maximize the efficiency of your marketing campaigns and create more focused and effective ad placement. In this workshop with PPC expert Brad Geddes discusses how enhanced campaigns affect account structure, when to combine and when not to combine different campaigns, and highlights beneficial methods for structuring your campaigns. Brad Geddes is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at many conferences. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Note: Online resource; Title from title screen (viewed December 22, 2013)
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  • 35
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (18 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new supply chain management case study illuminates financial risk management at top international brewer Molson Coors. Readers learn how the firm uses commodities trading and currency exchange hedging to mitigate risks, including risks associated with price spikes in barley, hops, aluminum, and energy. The authors take readers inside the Molson Coors' internal committees for managing financial risk, showing how the company seeks to protect both supply chains and profitability. Throughout, this case study focuses on realistic issues and challenges, offering exceptional value to both students and practitioners. Authors: Dennis Kira, Ahmet Satir, Dia Bandaly, all from Concordia University.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 36
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (11 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This case study examines unique supply chain challenges faced by a Brazilian dairy cooperative based on values of self-help, self-responsibility, democracy, equality, equity, and solidarity. It maps the co-op’s supply chain, identifies its primary members, introduces a transaction cost strategy for improving efficiency, and illuminates managers' concerns about this approach. Focusing on realistic issues and challenges throughout, it offers exceptional value to both students and practitioners. Authors: Pacheco Dohms and Sergio Luiz Lessa de Gusmao; both from Pontifical Catholic University of Rio Grande do Sul.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 37
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (9 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This supply chain case study introduces Bangalore, India's lengthy, complex waste collection and management process, and the primary responsibility of BBMP and associated contractors. It focuses on the role of the waste pickers, whose willingness to effectively sort and segregate waste is crucial to the system's success. Readers understand the drivers of Bangalore's waste management problems, review supply chain stakeholders, assess opportunities for improvement and integration, and identify potential roles for NGOs. Focusing on realistic issues, this case study offers exceptional value to both students and practitioners. Authors: M. Ramasubramaniam and P. Chandiran, both from Loyola Institute for Business Administration.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 38
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (6 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new case study shows how an operationally complex global pharmaceutical company based in Hyderabad, India, responds to the challenges of high demand variability and other uncertainties. It reviews operations spanning the entire pharmaceutical supply chain, including development, manufacturing, drug formulation, and packaging; its 20 manufacturing plants throughout India; and export operations to 40+ countries worldwide. Throughout, it focuses on realistic issues and challenges, offering exceptional value to both students and practitioners. Authors: Sourabh Bhattacharya, Surajit Ghosh Dastidar; both from The Institute of Management Technology.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 39
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (5 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This case study shows how automobile manufacturers are reconsidering some "lean" approaches in the wake of events that have stretched supply chains beyond their limits. It focuses on two disasters: the devastating earthquake and tsunami that took place in Japan in March 2011 and an explosion in early 2012 at a key German chemical plant that produced a special type of resin used in fuel lines. Because many automotive companies had studiously eliminated redundant suppliers to reduce complexity and costs, suddenly there was no backup plan--risking potential model shortages and idle assembly lines. Focusing on realistic issues, this case study offers exceptional value to both students and practitioners. Authors: Erika Marsillac, Old Dominion University; Tom McNamara, ESC-Rennes.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 40
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (8 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new supply chain management case study examines the challenges faced by a leading recycling business in efficiently unloading city trailers that deliver electronic waste. eCycle faces stiff fines if it cannot unload trailers on a timely basis, yet it must handle growing volume without compromising workplace safety--all while remaining profitable. Addressing critical queuing concepts in a real-world environment, this case study offers exceptional value to both supply chain students and practitioners. Authors: Janice Eliasson, University of Calgary; Brent Snider, University of Calgary.
    Note: Online resource; Title from title page (viewed September 13, 2013)
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  • 41
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (14 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new case study focuses on turning around deteriorating customer satisfaction associated with inefficiencies in the spare parts operation of a $10 billion Indian automotive company. It reviews current processes for both urgent and standard orders; addresses participants including vendors, local "Carry Forward Agents," dealers, customers, and the company's sourcing divisions; and addresses both material and information flows. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Authors: Satish Kumar and Dileep More, both from the Indian Institute of Management.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 42
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (5 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This case study examines how brand-new 3-D printing technologies could eliminate the need for companies to maintain vast inventories of critical spare parts, enabling these parts to be created when needed and dramatically lowering costs. It introduces the technologies involved; shows how 3-D printing has emerged and evolved; assesses cost obstacles; and encourages students and practitioners to consider drawbacks, benefits, and applications. Authors: Tom McNamara, ESC-Rennes; Erika Marsillac, Old Dominion University.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 43
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    ISBN: 9780133573329
    Language: English
    Pages: 1 online resource (1 video file, approximately 48 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: The buying funnel is more than just a handy metaphor. In the hands of those who know how to leverage it, the buying funnel becomes a powerful conversion tool with three distinct elements: intent, method, and potential. PPC expert Brad Geddes shows you how to understand and leverage these key elements. You'll learn how to determine your funnel, classify keywords into the funnel, write ads based on user placement, and choose landing pages based on the stages of the funnel. Master these aspects of the buying funnel and your PPC campaigns will reach more users and convert them even faster! Brad Geddes is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at many conferences. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Note: Online resource; Title from title screen (viewed December 22, 2013)
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  • 44
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (11 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new case study examines risk management at Jacket, where supplier delays and quality problems refocused executive management on the issue of reducing supply vulnerabilities. It reviews Jacket's fluid and gas control products and its fragmented markets, where business uncertainty and complexity are growing. Next, it compares potential strategies, drawing on other companies' experiences to identify both strengths and drawbacks. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Authors: Jury Gualandris and Matteo Kalchschmidt; both from Università degli studi di Bergamo.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 45
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (9 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This case study focuses on Starbucks' challenges in integrating Fair Trade coffee into its global supply chain, empowering family farmers and workers to escape poverty. With its large market presence, Starbucks has been under pressure to increase Fair Trade imports. However, Fair Trade coffee is, by design, more expensive than similar goods. How has Starbucks approached Fair Trade? What is the real value and limitations of the Fair Trade model? What obstacles does Starbucks face in making Fair Trade work for everyone, including customers? Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Dustin Smith, Washington State University.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (11 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new case study examines how Ricoh successfully created a hybrid supply chain strategy for its office imaging equipment products. It shows how Ricoh has spent more than ten years on continuous process reforms to create an exceptionally efficient and responsive supply chain. It introduces the activities undertaken by Ricoh's cross-functional committee to achieve process reforms, stimulates exploration of why continuous process reforms are required, and explains what must be done to succeed. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Mikihisa Nakano, Kyoto Sangyo University.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 47
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (16 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new case study examines how leading network technology provider Cisco responded to a tsunami in Japan that could have disrupted delivery from 250 key "Tier 1" suppliers. In addition to natural disasters, it shows how Cisco manages lean supply chain risks associated with political upheavals, regulatory mandates, economic uncertainty, rapid technological and customer change, capacity constraints, globalization, and more. Focusing on realistic issues and challenges throughout, it offers exceptional value to both students and practitioners. Authors: Maria Jesus Saenz, MIT-Zaragoza International Logistics Program; Elena Revilla, IE Business School.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 48
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (13 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new supply chain management case study focuses on BESSI, one of Italy's most fashionable leather goods and accessories brands. It presents key performance challenges in logistics, including delayed deliveries, high inventory levels, and unavailable products, showing how these problems are exacerbated in an industry with high product obsolescence risks. Readers are guided in pinpointing planning weaknesses and identifying potential solutions. Focusing on realistic issues and challenges throughout, this case study offers exceptional value to both students and practitioners. Authors: Maria Caridi, Margherita Pero, Antonella Moretto, all from Politecnico di Milano.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (8 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new supply chain management case study examines Remingtin Medical Devices' opportunities to modernize distribution, optimize inventory levels, reduce transportation costs, and operate more effectively in an intensely competitive industry. It illuminates unique distribution challenges associated with medical device manufacturers' long-standing relationships with hospitals and surgeons, as well as the impact of healthcare reform and regulation in pressuring profit margins. Focusing on realistic distribution issues and challenges throughout, it offers exceptional value to both students and practitioners. Authors: Yusen Xia and Walter L. Wallace, both from Georgia State University.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 50
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (5 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Using Airbus's experience, this new case study discusses how exceptionally lean supply chains can generate catastrophic costs when something goes wrong. It asks: “Just what is the breaking point of a lean supply chain?” Coverage includes how Airbus must coordinate 1,500 suppliers to ramp up production on its popular A320 aircraft, how it copes with growing supplier consolidation, and how it might rectify problems and help valued suppliers. Focusing on issues facing virtually every manager of a lean supply chain, this case study offers exceptional value to both students and practitioners. Authors: Erika Marsillac, Old Dominion University; Tom McNamara, ESC-Rennes.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (12 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (4 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new supply chain management case study illuminates the interplay between demand management and production strategies at TractParts, a leading Indian manufacturer of pumps, engines, electric motors, and transformers. It presents the firm's seasonal demand patterns, shows how they might be met through either "chase" or "level" strategies, and challenges readers to identify potential cost savings by shifting demand via discounting. Focusing on realistic issues and challenges throughout, this case study offers exceptional value to both students and practitioners. Authors: Abhishek Shinde and Dileep More, both from the Indian Institute of Management.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (5 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (14 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new case study examines how leading engineering firm Chennai Engineering Ltd. is seeking to drive value by transitioning to cloud-based IT services internally and across its supplier network. It reviews key characteristics of cloud computing infrastructure, discusses challenges in measuring cloud ROI, and assesses unique challenges presented by Chennai's supply chain applications and processes. Focusing on realistic issues throughout, this case study offers exceptional value to both students and practitioners. Author: N. Chandrasekaran, Take Solutions Ltd. & Loyola Institute for Business Administration.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (729 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: A brand new collection of insights and actionable techniques for world-class supply chain management… 2 authoritative books, now in a convenient e-format, at a great price! 2 authoritative eBooks deliver comprehensive resources for managing state-of-the-art supply chains in challenging global environments Master the latest techniques for overcoming your most difficult operations and supply chain management challenges! This unique 2 eBook package will help you address issues ranging from Lean/Six Sigma to transportation and warehousing, and anticipate emerging global issues – so you can transform them from risks into competitive advantages. The Encyclopedia of Operations Management is the perfect single-volume "field manual" for every supply chain or operations management practitioner and student. Nearly 1,500 well-organized, up-to-date definitions cover: accounting, customer service, distribution, e-business, economics, finance, forecasting, HR, industrial engineering, industrial relations, inventory management, healthcare management, Lean, logistics, maintenance engineering, management IS, marketing/sales, product development, operations research, organizational behavior/management, time management, production planning/control, purchasing, reliability, quality, service management, simulation, statistics, strategic management, systems engineering, supply chain management, theory of constraints, transportation, warehousing, and more. Next, in Global Macrotrends and Their Impact on Supply Chain Management , Chad W. Autry, Thomas J. Goldsby, John E. Bell prepare you to manage supply and demand in a world marked by demographic and economic shifts that will turn markets upside down. They offer a complete decision framework and practical tools, insights, and guidance for systematically mitigating new risks and building long-term competitive advantage. This book focuses squarely on emerging societal, technological, geopolitical, and environmental macro trends, helping you assess the impacts of population growth, migration, urbanization; socioeconomic change, global connectivity, environmental issues, geopolitics, growing scarcity, transportation congestion, aging infrastructure, and emerging supply-demand imbalances. It also provides comprehensive mitigation strategies based on logistics, resource recovery, resource protection, and demand/supply shaping. This collection will be an indispensable resource for all supply chain, logistics, sourcing, and ...
    Note: Online resource; Title from title page (viewed March 2, 2013)
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    ISBN: 9780133574036
    Language: English
    Pages: 1 online resource (1 video file, approximately 25 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: Conversion is really just the first part of profitability basics. In this workshop with digital marketing expert Matt Bailey, you'll discover the guidelines to see where you are making money and what your driving factors are. Develop a checklist that puts the fundamental building blocks for maximum profitability in place, and look to return on investment data to find your most profitable marketing channels. Matt will discuss how to use opportunity analysis to compare to visits with revenue, how to focus on long-term sustainability and profit, why you need to find your highest profit medium through channel reports, and how to get the most out of your SEO, social media, PPC, and analytics. Matt Bailey is the author of Internet Marketing: An Hour A Day and the upcoming eCommerce: An Hour A Day, and serves on the Advisory Board for the Search Engine Strategies Conferences. As one of the industry’s highest-rated speakers, he presents at Conferences around the world. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Note: Online resource; Title from title screen (viewed December 22, 2013)
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    ISBN: 9780133573268
    Language: English
    Pages: 1 online resource (1 video file, approximately 60 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: When analyzing your investment costs you look at two things: how much was the initial cost and the total revenue you received. Stop struggling to increase your revenue and find the secrets to making that number $500,000 to over $13,000,000. Here is where you will discover what it takes to increasing your revenue with Return on Analytics and how to analyze your data. This introduction will provide you with the ins and out of R.O.A and the things to look for that will boost your confidence, increase sales and ultimately increase revenue for your business. Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007). He also writes the highly rated blog on Web Analytics called Occam's Razor. Kaushik is Analytics Evangelist at Google, and co-founder of Market Motive. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.
    Note: Online resource; Title from title screen (viewed December 22, 2013)
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (24 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: This new supply chain management case study examines innovative new methods used by a leading non-profit to systematically reduce expenses and increase profits. You'll discover how the Salvation Army of Dallas pioneered advanced approaches to inventory management, customer relationship management, and warehousing. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arunachalam Narayanan, University of Houston.
    Note: Online resource; Title from title page (viewed September 11, 2013)
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  • 59
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    ISBN: 9780133086607
    Language: English
    Pages: 1 online resource (1 video file, approximately 46 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: This is a companion video to The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Helio Fred Garcia. The Nine Principles of Effective Leadership Communication are the book’s key concepts for winning the hearts and minds of stakeholders. The introduction, each of the nine principles, and the conclusion combine a real-world case study with foundational principles of effective leadership communication. Together they present a powerful conceptual framework for enhancing your own power of communication. For more than 30 years Helio Fred Garcia has helped leaders build trust, inspire loyalty, and lead effectively. He is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world. Fred is President of the crisis management firm Logos Consulting Group and Executive Director of the Logos Institute for Crisis Management & Executive Leadership. He is based in New York and has worked with clients in dozens of countries on six continents. Fred has been on the New York University faculty since 1988 and has received his school’s awards for teaching excellence and for outstanding service. He is an adjunct professor of management in NYU’s Stern School of Business Executive MBA program and an adjunct associate professor of management and communication in NYU’s Master’s in PR/Corporate Communication program. Fred is also on the adjunct faculty of the Starr King School for the Ministry-Graduate Theological Union in Berkeley, where he teaches a seminar on religious leadership for social change. And he is on the leadership faculty of the Center for Security Studies of the Swiss Federal Institute of Technology in Zurich, where he teaches in the Master’s in Advanced Studies in Crisis Management and Security Policy. He is a frequent guest lecturer at the Wharton School/University of Pennsylvania, the U.S. Marine Corps Command and Staff College and Officer Candidate School, the Brookings Institution, Tsinghua University in Beijing, and other institutions. Fred is coauthor (with John Doorley) of Reputation Management: The Key to Successful Public Relations and Corporate Communication (second edition 2011; first edition 2007), by Routledge, Taylor & Francis Group. His two-volume book Crisis Communications was published by AAAA Publications in 1999. He blogs at www.logosinstitute.net/blog; he tweets at twitter.com/garciahf.
    Note: Online resource; Title from title screen (viewed July 17, 2012)
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (27 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Take charge of SEO in your organization: do what it takes to get outstanding search results that translate into improved business performance! World-renowned search strategist Melanie Mitchell covers everything you need to know to build a rock-solid foundation for search success in your organization. Named several times as a "top in-house SEO" by Natural Search Blog, Mitchell draws on her immense experience to help you tame the organizational and political challenges you'll face in building a world-class SEO program. Mitchell shows how to align your organization departmentally, politically and culturally around winning in search… demonstrate what's at stake, convincingly explain the opportunity SEO offers, and get real executive buy-in… clarify where you stand and what you can realistically achieve. Next, she presents a six-step, start-to-finish plan for success, encompassing creating your core SEO team, establishing accountability, developing and providing training, setting internal SEO standards, providing the right tools, and measuring, tracking, and optimizing your effectiveness. From integrating business and technical tasks to crafting effective in-house SEO instruction to building real-time dashboards, Mitchell explains what to do, what not to do -- and where you can start today!
    Note: Online resource; Title from title page (viewed August 28, 2012)
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (23 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Use Location-Based Marketing to find and convert new prospects more efficiently than ever before! Top mobile/social marketer Jamie Turner shows how to customize an exceptionally cost-effective location-based campaign that draws on powerful tools and platforms including SMS text messaging, mobile display ads, location-based services, and mobile paid search. You'll learn how to make the most of new location-based services such as foursquare, WHERE, SCVNGR, and LivingSocial; as well as little-known mobile paid search opportunities now available through Google, Bing and/or Yahoo. Turner explains how location-based marketing can be used to deliver messages with unprecedented relevance and immediacy: messages to people who are likely to act upon them within one hour. He introduces the technologies, strategies, and tactics… identifies high-value opportunities to utilize them… and presents up-to-the-minute techniques for campaign goal-setting, planning, platform selection, and execution. You'll discover best practices based on Turner's own cutting-edge experience; opportunities to integrate well-known services like Facebook, Yelp, and Groupon; and indispensable insights into privacy "mistakes to avoid."
    Note: Online resource; Title from title page (viewed September 7, 2012)
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    Language: English
    Pages: 1 online resource (44 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Much of leveraged finance credit analysis focuses on cash flows. But what happens when the credit you have to look at has no cash flow? What if it is a very early stage credit or a pure start-up project? Then you need to be able to combine the tools of project finance credit analysis with the tools of leveraged finance analysis. The leveraged finance market sees its share of project finance fundings and as an analyst you need to know how to approach these debt instruments. This booklet will guide you through the practical aspects of analyzing the feasibility of a project, building models for the project and analyzing what factors are most likely to influence how the bonds and loans on the project will trade.
    Note: Online resource; Title from title page (viewed October 18, 2012)
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  • 63
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    ISBN: 9780132618113
    Language: English
    Pages: 1 online resource (1 video file, approximately 27 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: In this video, Michael Covel, author of the best selling book, Trend Following , interviews David Harding, who is the founder of Winton Capital as well as Managing Director and Head of Research. He is one of the pioneers of trend-following systematic trading in Europe with an established track record. In 1987 Harding co-founded Adam Harding & Lueck (AHL), a quantitative fund manager, which was later acquired by Man Group plc where it remains the company's flagship fund. Harding's Winton executes a systematic trading program in which it can hold long or short positions in over 100 futures markets around the world. The program blends short-term trades with long-term trend following, incorporating both multiple time frames and systems. The company pursues a diversified trading strategy which does not rely on favorable conditions in any particular market or on general appreciation of asset values. Winton Capital Management began trading in October 1997 from a small office in Kensington with three employees and less than US$2 million in assets under management. By January 2009 Winton employed over 180 staff and had over $12 billion in assets under management. This item is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, accounting, or other professional services or advice by publishing this item. Each individual situation is unique. Thus, if legal or financial advice or other expert assistance is required in a specific situation, the services of a competent professional should be sought to ensure that the situation has been evaluated carefully and appropriately. The author and the publisher disclaim any liability, loss, or risk resulting directly or indirectly, from the use or application of any of the contents of this item. Michael W. Covel serves as President of Trend Following (TurtleTrader), a privately owned research firm. In 1996, Covel colaunched TurtleTrader.com. It has attracted millions of visitors. His first book is Trend Following: How Great Traders Make Millions in Up or Down Markets (FT Press, Apr. 04, Nov. 05, Feb. 07, and Feb. 09). This must-have classic has been translated in German, Japanese, Chinese (Traditional and Simplified), Korean, French, Arabic, Turkish, Portuguese, and Russian. His second book, The Complete TurtleTrader: The Legend, the Lessons, the Results (Collins, Oct. 07 and Feb. 09), is the only narrative account of trader Richard Dennis and his student traders...
    Note: Online resource; Title from title screen (viewed April 14, 2011)
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  • 64
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    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    ISBN: 9780132617727
    Language: English
    Pages: 1 online resource (1 video file, approximately 1 hr., 11 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: The worldwide “technology economy” has grown massive: Annual expenditures on technology now exceed the GDPs of 182 countries, and they’re continuing to accelerate at breakneck speed. Surprisingly, the dynamics of the global technology economy have received little attention. In this video presentation, Dr. Howard A. Rubin illuminates those dynamics and demonstrates how understanding them can give nations, companies, and industries a powerful first-mover competitive advantage. Rubin focuses on how to get control of your company’s technology economy, first outlining the core macroeconomic metrics of the global technology economy, including annual expenditures, balances of trade, and the radically different rates of growth across nations. Next, he discusses new ways to measure the technology economy--including “forensic” techniques for detecting emerging shifts, new opportunities, and areas of underperformance. Finally, he shows how to use this data to take charge of your own organization’s technology economics. You’ll learn how to ask and answer questions such as Is IT sized to your business? Are your IT commodity costs competitive? Are you moving forward fast enough? Are you getting appropriate ROI from technology? Can you find better ways to leverage the knowledge and capabilities of your IT supply chain? Are you uncovering the right opportunities to innovate through technology? How can IT strategically engage the business to help transform the organization? With Rubin’s help, you can begin to aggressively manage your technology economy-- instead of letting it manage you . Dr. Howard A. Rubin is a Professor Emeritus of Computer Science at Hunter College of the City University of New York, an MIT CISR Research Affiliate, a Gartner Senior Advisor, and a former Nolan Norton Research Fellow. He is the founder and CEO of Rubin Worldwide. Dr. Rubin is a pioneer in the area of technology economics and has built the world's largest database in the field consisting of business, national, and technology data. He is personally retained by many of the world's largest enterprises as a strategic advisor to provide them with continuous competitive calibration via benchmarking and to advise them on business-technology strategy and trends. His current portfolio of client companies in total generates more than $1.5T in revenue to the global economy annually and accounts for almost $100B in yearly information technology (IT) spending. Dr. Rubin has also worked di...
    Note: Online resource; Title from title screen (viewed June 20, 2011)
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  • 65
    Online Resource
    Online Resource
    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    ISBN: 9780132617734
    Language: English
    Pages: 1 online resource (1 video file, approximately 59 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: In this video presentation, Howard A. Rubin uncovers the inner workings of the technology economy, demonstrating how to leverage knowledge of your own organization’s technology microeconomics for maximum competitive advantage. Rubin first assesses the state of the global technology economy right now, demonstrating how the best companies have massively leveraged technology to reduce costs and widen margins through the recent economic crisis. Rubin helps decision-makers ask and answer questions such as What are the microeconomics of IT infrastructure? What happens as you scale up or down? What are the implications of cloud computing, shared services at a “mega” scale, and the growth of a massive “technology commons”? What are the microeconomics of IT labor in a global economy? What’s the best way to manage tradeoffs between employees, contractors, and diverse offshoring locations? Why is the smart money in IT investment moving from infrastructure to strategic application development? He offers evidence that recognized technology leaders are consistently outperforming competitors and showing greater resilience; identifies better ways to benchmark against external data; and introduces a multidimensional technology portfolio for growing and protecting revenue, reducing and avoiding cost, and managing risk. Finally, he reviews what it all means--for IT leadership, the IT workforce, and the leaders of the business. Dr. Howard A. Rubin is a Professor Emeritus of Computer Science at Hunter College of the City University of New York, an MIT CISR Research Affiliate, a Gartner Senior Advisor, and a former Nolan Norton Research Fellow. He is the founder and CEO of Rubin Worldwide. Dr. Rubin is a pioneer in the area of technology economics and has built the world's largest database in the field consisting of business, national, and technology data. He is personally retained by many of the world's largest enterprises as a strategic advisor to provide them with continuous competitive calibration via benchmarking and to advise them on business-technology strategy and trends. His current portfolio of client companies in total generates more than $1.5T in revenue to the global economy annually and accounts for almost $100B in yearly information technology (IT) spending. Dr. Rubin has also worked directly with heads of state or their key ministers around the world in the development of national competitive technology strategies--Canada, India, the Philippines, So...
    Note: Online resource; Title from title screen (viewed June 20, 2011)
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  • 66
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    ISBN: 9780132618076
    Language: English
    Pages: 1 online resource (1 video file, approximately 31 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: In this video, Michael Covel, author of the best selling book, Trend Following, interviews Salem Abraham, a trend following trader, whose company Abraham Trading was ranked in Barrons’s Top 100 Hedge Funds for the second straight year in 2010. Abraham grew up in Canadian, Texas, where his family has been involved in the ranching and commodities business for over 100 years. Over 21 years of trading and research makes Salem one of the most experienced traders in the business. Living in a small railroad town in the Texas panhandle, he makes the case that these days you can trade from ANYWHERE! This item is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, accounting, or other professional services or advice by publishing this item. Each individual situation is unique. Thus, if legal or financial advice or other expert assistance is required in a specific situation, the services of a competent professional should be sought to ensure that the situation has been evaluated carefully and appropriately. The author and the publisher disclaim any liability, loss, or risk resulting directly or indirectly, from the use or application of any of the contents of this item.
    Note: Online resource; Title from title screen (viewed April 14, 2011)
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  • 67
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    ISBN: 9780132821889
    Language: English
    Pages: 1 online resource (1 video file, approximately 30 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: Ubiquitous Computing (“UbiComp”) is the next game-changing technology. In Ubiquitous Computing for Business, Video Enhanced Edition , PARC UbiComp pioneer Bo Begole shows you how to successfully incorporate it into your products, services, processes, and strategies. Begole introduces UbiComp’s component technologies, thoroughly illuminates its potential impact, and demonstrates how to achieve real competitive advantage with it. The videos included in this enhanced Safari title illustrate both the power and practicality of UbiComp for businesses and consumers.
    Note: Online resource; Title from title screen (viewed February 28, 2011)
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  • 68
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    ISBN: 9780132618090
    Language: English
    Pages: 1 online resource (1 video file, approximately 29 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: In this video, Michael Covel, author of the best selling book, Trend Following, interviews Kevin Bruce a self-taught trader who, while nearly anonymous to the trading world, earned a fortune trading as a trend following trader. Bruce made his money working as a trader in the futures markets for two banks before starting his own company, Strategic Capital Corp. He trades commodities ranging from corn to crude oil, treasury bonds and foreign currencies. He follows a strategy he first developed while a graduate student at the University of Georgia. He found his discipline in sports and playing competitive board games, but handles his risk with an eye to moderation. This item is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, accounting, or other professional services or advice by publishing this item. Each individual situation is unique. Thus, if legal or financial advice or other expert assistance is required in a specific situation, the services of a competent professional should be sought to ensure that the situation has been evaluated carefully and appropriately. The author and the publisher disclaim any liability, loss, or risk resulting directly or indirectly, from the use or application of any of the contents of this item.
    Note: Online resource; Title from title screen (viewed April 14, 2011)
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  • 69
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    [Erscheinungsort nicht ermittelbar] : PH Professional Business | Boston, MA : Safari
    ISBN: 9780132317719
    Language: English
    Pages: 1 online resource (1 video file, approximately 56 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local
    Abstract: Video Case Studies: Produced by C.K. Prahalad's students, these videos illustrate the case studies presented in the book. The Market Exists at the Bottom of the Pyramid Casas Bahia Produced by Andrew Wilson and Sami Foguel In fifty years, Casas Bahia has grown from one man selling blankets and bed linens door-to-door to the largest retail chain in Brazil, offering electronics, appliances, and furniture. With its emphasis on serving the poor customer, its low prices, and credit determined by payment history rather than formal income (70 percent of Casas Bahia customers have no formal or consistent income), Casas Bahia grosses over US$1 billion, and has invoked deep loyalty in its customers. CEMEX Produced by Ajit Sharma, Sharmilee Mohan, and Sidharth Singh The third largest cement manufacturer in the world, Cemex decided it needed to move from selling materials to selling solutions. With low fixed prices, materials on credit, pre-costed housing designs, and even supervised construction services for Mexicans working abroad, Cemex makes housing affordable and possible for the poor in Mexico. Known Problems, Known Solutions Salt–Hindustan Lever Limited Produced by Anuja Rajendra and Tej Shah In India, Iodine Deficiency Disorder hinders the growth and intellectual development of 70 million people, with twenty percent of the population at risk. Yet up to fifty percent of the iodine in iodized salt can be lost during storage, transportation, and Indian cooking. Using world-class technology, Hindustan Lever Ltd. has developed a more stable iodine for salt that is effective in preventing IDD and affordable; using village-based entrepreneurs to sell products in remote areas, HLL is ensuring its availability, as well as providing jobs, income, and self-respect for the poor. Soap–Hindustan Lever Limited Produced by Mindy Murch and Kate Reeder Around the world, 2.2 million people die from diarrheal disease every year. Children are especially at risk–one child dies every 30 seconds. India alone contributes thirty percent of the world's diarrheal deaths. By teaching and demonstrating the benefits of handwashing through both UN and branded programs that reach into the villages, Hindustan Lever Ltd. is reducing infectious disease and improving soap sales. Aravind Eye Hospital Produced with the permission of Aravind Eye Hospital From an eleven-bed clinic, Aravind Eye Hospital has grown to the largest eye care facility in the world. Their innovations in operati...
    Note: Online resource; Title from title screen (viewed May 27, 2010)
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