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  • Hoboken, N.J. : J. Wiley & Sons  (2)
  • San Francisco, Calif. : Berrett-Koehler Publishers  (2)
  • Hoboken, N.J. : Wiley ;
  • Electronic books ; local  (5)
  • Economics  (5)
  • Education
Datasource
Material
Language
Years
Author, Corporation
Publisher
Keywords
Subjects(RVK)
  • Economics  (5)
  • Education
  • 1
    Online Resource
    Online Resource
    Kick-ass business & marketing secrets : how to blitz your competition (2011)
    Hoboken, N.J. : J. Wiley & Sons
    Details
    ISBN: 9781118113455 , 1118113454
    Language: English
    Pages: 1 online resource (xvi, 272 p.)
    Parallel Title: Erscheint auch als
    DDC: 658.8
    RVK:
    QP 600
    Keywords: Marketing ; Consumers' preferences ; Success in business ; Electronic books ; Electronic books ; local
    Abstract: A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it's important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, "Mr. Marketer" Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors. Delivers step-by-step advice on how to add value to every purchase Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there's no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.
    Note: Includes index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781118113455/?ar
    URL: Volltext
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Synchronicity : the inner path of leadership (2011)
    San Francisco, Calif. : Berrett-Koehler Publishers
    Details
    Language: English
    Pages: 1 online resource (xvi, 243 p.) , ill.
    Edition: Expanded 2nd ed.
    Series Statement: A BK business book
    Parallel Title: Erscheint auch als
    DDC: 158/.4
    RVK:
    QV 584
    Keywords: Jaworski, Joseph ; 1934- ; Self-realization ; Leadership ; Success ; Organizational learning ; Electronic books ; Electronic books ; local
    Abstract: Synchronicity is an inspirational guide to developing the most essential leadership capacity for our time: the ability to collectively shape our future. By telling the story of his remarkable journey toward an understanding of the deep issues of leadership, Joseph Jaworski explains the fundamental shifts of mind that will enable leaders to "listen" to realities that want to emerge in this world and acquire the courage to manifest them. This long-awaited second edition includes two new chapters. The first features excerpts from the hundreds of letters Jaworski has received testifying to the profound impact of the book's message. The second describes the latest steps in Jaworski's journey, which led to his discovery of four principles that, when embraced, allow us to access the ultimate source of wisdom and creativity.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781609940188/?ar
    URL: Volltext
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Project portfolio management : a view from the management trenches (2009)
    Hoboken, N.J. : Wiley ;
    Details
    ISBN: 0470505362 , 9780470505366
    Language: English
    Pages: 1 online resource (xxxiii, 215 p.) , ill.
    Parallel Title: Erscheint auch als
    DDC: 658.4/04
    RVK:
    QP 360
    Keywords: Project management ; Electronic books ; local
    Abstract: "Written by ten successful project portfolio managers from companies including AAA, Boeing, Franklin Templeton, Johnson & Johnson, Safeway, and the UK Government, this easy-to-follow guide takes you through the project portfolio management process. It's based on what actually works, giving you a clear road map and the tools needed to determine the optimal mix and sequencing of projects in order to meet your organization's goals. The book begins by explaining basic PPM principles and why PPM is more critical than ever for business success. This introduction is followed by a story, tracking the experiences of a manager new to PPM as he discovers the issues that all of us face in trying to get traction with our PPM initiatives"--Resource description page.
    Note: Description based on print version record. - Includes bibliographical references (p. 199-200) and index
    URL: https://learning.oreilly.com/library/view/-/9780470505366/?ar
    URL: Volltext
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    Scorecard best practices : design, implementation, and evaluation (2008)
    Hoboken, N.J. : J. Wiley & Sons | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780470129463 , 0470129468
    Language: English
    Pages: xvi, 176 p , ill. , 24 cm
    DDC: 658.4/012
    RVK:
    QP 320
    Keywords: Strategic planning ; Strategic planning ; Case studies ; Organizational effectiveness ; Industrial productivity ; Measurement ; Organizational effectiveness ; Evaluation ; Electronic books ; local ; Fallstudiensammlung
    Abstract: Leveraging scorecards to remain competitive and achieve lasting business success Scorecard Best Practices provides best practice guidance on the design and implementation of scorecards. It outlines how organizations use scorecards to create an environment conducive to open communication of strategy, simple evaluation of operational performance toward achievement of goals, and fostering a culture of collaboration and trust. Raef Lawson, PhD, CPA, CMA (Montvale, NJ) is Director of Research for the Institute of Management Accountants (IMA). Toby Hatch (Ontario, Canada) is a Domain Leader for Performance Scorecard with Hyperion Solutions. Denis Desroches (Ontario, Canada) is a Domain Leader in the Business Performance Management field with Hyperion Solutions.
    Note: Includes bibliographical references and index
    URL: https://learning.oreilly.com/library/view/-/9780470129463/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 5
    Online Resource
    Online Resource
    Values-driven business : how to change the world, make money, and have fun (2006)
    San Francisco, Calif. : Berrett-Koehler Publishers
    Details
    Language: English
    Pages: 1 online resource (xxix, 156 p.)
    Edition: 1st ed.
    Series Statement: The social venture network series
    Parallel Title: Erscheint auch als
    DDC: 658.4/08
    RVK:
    QP 300
    Keywords: Social responsibility of business ; Industrial management ; Social aspects ; Business ethics ; Electronic books ; Electronic books ; local
    Abstract: In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them. It includes: A self-assessment tool to determine what it will take for you to start a values-based business or transform your company into one Hundreds of examples of business policies and practices that are both ethical and business-savvy Checklists crammed with practical suggestions you can put to work today in your own business Values-Driven Business outlines how virtually any business can be efficient, competitive, and successful while adhering to a "triple bottom line" of profit, people, and planet.
    Note: Includes bibliographical references and index. - Description based on print version record
    URL: https://learning.oreilly.com/library/view/-/9781576759516/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
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