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  • Cheltenham, U.K : Edward Elgar
  • Hamburg
  • Westport, Conn. [u.a.] : Praeger
  • Europa  (3)
  • Bibliografie
  • Geography  (5)
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Material
Language
Years
Author, Corporation
Publisher
Keywords
Subjects(RVK)
  • 1
    Online Resource
    Online Resource
    Towards effective place brand management : branding European cities and regions (2010)
    Cheltenham, U.K : Edward Elgar
    Details
    ISBN: 9781849806398
    Language: English
    Pages: 1 Online-Ressource (xiv, 279 pages) , diagrams
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Erscheint auch als Towards effective place brand management
    DDC: 910.68/8
    RVK:
    RB 10609
    RVK:
    RC 10627
    RVK:
    RC 10783
    Keywords: Region ; Marketing ; Markenführung ; Öffentlichkeitsarbeit ; Wirtschaftsgeographie ; Europa ; Place marketing Case studies ; Brand name products Case studies ; Product management Case studies ; Place marketing Case studies ; Product management Case studies ; Electronic books ; Place marketing ; Product management ; Brand name products ; Place marketing ; Case studies ; Product management ; Case studies ; Brand name products ; Case studies ; Geografischer Raum ; Image ; Identität ; Marketing ; Europa
    Abstract: 1. Place branding : where do we stand? / Mihalis Kavaratzis and Gregory Ashworth -- 2. Place branding theory : a cross-domain literature review from a marketing perspective / Graham Hankinson -- 3. Is corporate branding relevant to places? / Mihalis Kavaratzis -- 4. Place marketing, local identity and branding cultural images in Southern Europe : Nea Ionia, Greece and Pafos, Cyprus / Alex Deffner and Theodore Metaxas -- 5. Branding Madrid : from "Madrid global" to "global Madrid" / María Cristina Mateo and Gildo Seisdedos -- 6. Managing otherness : the political economy of place images in the case of Tuscany / Nicola Bellini, Anna Loffredo and Cecilia Pasquinelli -- 7. Place-making or place branding? : case studies of Catalonia and Wales / Assumpció Huertas Roig, Annette Pritchard and Nigel Morgan -- 8. Branding Aalborg : building community or selling place? / Anette Therkelsen, Henrik Halkier and Ole B. Jensen -- 9. Mind the gap : reputation, identity and regeneration in post-industrial cities / Myfanwy Trueman ... [et al.] -- 10. The "be Berlin" campaign : old wine in new bottles or innovative form of participatory place branding? / Claire Colomb and Ares Kalandides -- 11. Place satisfaction of city residents : findings and implications for city branding / Andrea Insch and Magdalena Florek -- 12. Semiotics and place branding : the influence of the built and natural environment in city logos / Gary Warnaby and Dominic Medway -- 13. Personality association as an instrument of place branding : possibilities and pitfalls / Gregory Ashworth -- 14. Conclusion : in search of effective place brand management / Gregory Ashworth and Mihalis Kavaratzis.
    Abstract: Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in their agenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field
    DOI: 10.4337/9781849806398
    URL: Volltext
    URL: Deutschlandweit zugänglich
    URL: Deutschlandweit zugänglich
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Corporate governance adrift : a critique of shareholder value (2005)
    Cheltenham, U.K : Edward Elgar
    Details
    ISBN: 9781845425470
    Language: English
    Pages: 1 Online-Ressource (xiv, 306 p) , ill
    Series Statement: Saint-Gobain Centre for Economic Studies series
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Available in another form
    Parallel Title: Erscheint auch als Aglietta, Michel, 1938 - Corporate governance adrift
    DDC: 658.4
    RVK:
    QP 341
    RVK:
    RB 10660
    RVK:
    QP 770
    Keywords: Corporate Governance ; Shareholder Value ; Unternehmensbewertung ; Corporate governance ; Corporations Valuation ; Electronic books ; Europa ; USA ; Corporate Governance ; Wirtschaftsdemokratie ; Unternehmensbewertung ; Unternehmenstheorie ; Shareholder-Value-Analyse ; Corporate Governance
    Abstract: Recent corporate governance scandals have brought to the fore the inherent contradictions of a capitalism dominated by financial markets. This challenging book by Michel Aglietta and Antoine Rebérioux argues that capitalism's basic premise--that companies must be managed in the sole interest of their shareholders--is incongruent with the current environment of liquid markets, profit-hungry investors and chronic financial instability. The authors advocate rather that a company should be managed as an institution where common objectives are developed for all stakeholders, and that this democratic principle should be extended to the management of collective savings to reduce macro-financial instability. These two conditions, they contend, could make contemporary capitalism a vehicle for social progress
    Abstract: 1. Finance-led capitalism : an inventory -- 2. A critique of the foundations of shareholder value -- 3. The convergence of the European model in question -- 4. Corporate governance regimes -- 5. Accounting, finance and the firm -- 6. The logics of finance -- 7. Financial crises and the economic cycle -- 8. Reinterpreting the financial scandals of the Enron era -- 9. In favour of economic democracy
    Note: Includes bibliographical references and index , Translated from the French
    DOI: 10.4337/9781845425470
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Deutschlandweit zugänglich
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Multinational firms' location and the new economic geography (2004)
    Cheltenham, U.K : Edward Elgar
    Details
    ISBN: 9781845420628
    Language: English
    Pages: 1 Online-Ressource (xii, 238 p) , ill
    Series Statement: New horizons in international business
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Available in another form
    Parallel Title: Elektronische Reproduktion von Multinational firms' location and the new economic geography
    DDC: 338.8/8
    RVK:
    QM 355
    RVK:
    RB 10717
    Keywords: Multinationales Unternehmen ; Standort ; Standortwahl ; International ; Wirtschaftsgeographie ; Economic geography Congresses ; International business enterprises Congresses ; Industrial location Congresses ; Electronic books ; Konferenzschrift ; Aufsatzsammlung ; Bibliografie ; Wirtschaftsgeografie ; Multinationales Unternehmen ; Standortpolitik ; Industriegeografie ; Standortpolitik ; Agglomeration ; Multinationales Unternehmen ; Direktinvestition ; Standort
    Abstract: This book analyses how foreign direct investors choose their locations, whilst exploring the forces which shape international economic geography. Although these two issues are, to some extent, inter-related, researchers have only recently acknowledged the similarity of economic geography and international business approaches to the empirical assessment of likely causes of the degree of spatial concentration observed in many modern industries
    Abstract: pt. 1. Agglomeration and multinationsl firms' location -- pt. 2. Home market effects, market size and location strategies
    Note: "This volume is the outcome of a workshop held in the University of Paris I Panthéon-Sorbonne, on [sic] May 2002"--General introd , Includes bibliographical references and index
    DOI: 10.4337/9781845420628
    URL: Volltext
    URL: Deutschlandweit zugänglich
    URL: Deutschlandweit zugänglich
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    Regional economies as knowledge laboratories (2004)
    Cheltenham, U.K : Edward Elgar
    Details
    ISBN: 9781845423391
    Language: English
    Pages: 1 Online-Ressource (xxx, 241 p) , ill., maps
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Available in another form
    Parallel Title: Elektronische Reproduktion von Regional economies as knowledge laboratories
    DDC: 338.9
    RVK:
    QY 000
    RVK:
    RB 10651
    Keywords: Regionalökonomik ; Wissen ; Regionales Cluster ; Wissenstransfer ; Theorie ; Welt ; Intellectual capital ; Regional economics ; Electronic books ; Bibliografie ; Regionalwirtschaft ; Regionalentwicklung ; Wissensmanagement ; Regionale Wirtschaftsentwicklung ; Standortfaktor ; Wissenschaft ; Beschäftigung
    Abstract: Today, the study of regions is central to academic analysis and policy deliberation on how to respond to the rise of the knowledge economy. Regional Economies as Knowledge Laboratories illustrates how newer types of regional analysis--utilising scientometrics, knowledge services measures and university networks, and concepts such as knowledge life cycles, experimental knowledge creation, and knowledge ethics--are leading to a perception that regional economies increasingly resemble knowledge laboratories
    Abstract: 1. Strategic adaptation to the knowledge economy in less favoured regions : a South Ostrobothnian University network as a case in point -- 2. Higher education and high intellectual unemployment : does education matter? : an interpretation and some critical perspectives -- 3. The geography of research collaboration : theoretical considerations and stylized facts in biotechnology in Europe and the United States -- 4. Knowledge intensive business services and regional development : consultancy in city regions in Norway -- 5. The cluster as a nexus of knowledge creation -- 6. Knowledge life cycles inside local economic systems -- 7. High-tech industry clustering rationales : the case of German biotechnology -- 8. Industry-science relationships as enhancing regional knowledge economies : a comparative perspective from Japan and the UK -- 9. Placing Ireland's transition to a knowledge economy within a global context -- 10. The spatial dimension of inter-firm learning : case study and conceptualization -- 11. Knowledge, values and territory : a case study -- 12. The "knowledge economy" : a critical view -- 13. Conclusions : regional economies as knowledge laboratories : theories, fashions and future steps
    Note: Includes bibliographical references and index
    DOI: 10.4337/9781845423391
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Deutschlandweit zugänglich
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 5
    Online Resource
    Online Resource
    Local enterprises in the global economy : issues of governance and upgrading (2004)
    Cheltenham, U.K : Edward Elgar
    Details
    ISBN: 9781843769743
    Language: English
    Pages: 1 Online-Ressource (xii, 392 p) , ill
    Series Statement: Edward Elgar E-Book Archive
    Parallel Title: Available in another form
    Parallel Title: Elektronische Reproduktion von Local enterprises in the global economy
    DDC: 338.6/42
    RVK:
    QM 000
    RVK:
    QP 310
    RVK:
    RB 10660
    Keywords: KMU ; Produktionsstandort ; Corporate Governance ; Globalisierung ; Betriebliche Wertschöpfung ; Regionales Cluster ; Welt ; Small business ; Globalization Economic aspects ; Corporate governance ; Industrial location ; Small business Technological innovations ; Industrial concentration ; Brasilien Elektroindustrie Fallstudie Globalisierung Handel Industrie Industriezweig Italien Kraftfahrzeugindustrie Pakistan Spanien Standort Taiwan Weltwirtschaft ; Klein- und Mittelunternehmen ; Electronic books ; Aufsatzsammlung ; Europa ; Regionalwirtschaft ; Industrie ; Globalisierung ; Lateinamerika ; Asien ; Globalisierung ; Klein- und Mittelbetrieb ; Corporate Governance
    Abstract: This book opens a fresh chapter in the debate on local enterprise clusters and their strategies for upgrading in the global economy. The authors employ a novel conceptual framework in their research on industrial clusters in Europe, Latin America and Asia and provide new perspectives and insights for researchers and policymakers alike
    Abstract: 1. Globalized localities : introduction -- 2. Regions in the "world economic triangle" -- 3. Making sense of global standards -- 4. Governance in global value chains -- 5. The underground revolution in the Sinos Valley : a comparison of upgrading in global and national value chains -- 6. How globalization affects Italian industrial districts : the case of Brenta -- 7. Upgrading in the tile industry of Italy, Spain and brazil : insights from cluster and value chain analysis -- 8. Local upgrading strategies in response to global challenges : the surgical instrument cluster of Tuttlingen, Germany -- 9. Clustering and upgrading in global value chains : the Taiwanese personal computer industry -- 10. Global quality standards and technological upgrading in the Brazilian auto-components industry -- 11. The effect of global standards on local producers : a Pakistani case study -- 12. Paradoxes and ironies of locational policy in the new global economy -- 13. Chain governance and upgrading : taking stock
    Note: Includes bibliographical references and index
    DOI: 10.4337/9781843769743
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: Deutschlandweit zugänglich
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
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