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  • 2005-2009  (93)
  • 1970-1974
  • Upper Saddle River, N.J. : FT Press  (93)
  • Electronic books ; local  (93)
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  • 1
    Online Resource
    Online Resource
    Your job survival guide : a manual for thriving in change (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137155217 , 0137155212
    Language: English
    Pages: xxii, 250 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Organizational change ; Technological innovations ; Electronic books ; local
    Abstract: Selected by IBM Competitive Edge Book Club Selection. "The beauty of this book on top of its life-saving timeliness is its capacity to give the reader concrete steps to live the good life and enjoy it. The book made me understand that work can be more fun than fun." -Warren Bennis, Ph.D., University Professor, University of Southern California, coauthor, Judgment: How Great Leaders Make Winning Calls and Transparency: How Leaders Create a Culture of Candor Change. It's your job. It just won't stop. It's relentless. It keeps coming at you like never-ending rapids in a permanent whitewater river. Change will burn you out if you don't learn how to handle it. This book is not, however, about mere survival. It is about thriving amidst the challenges of your permanent whitewater world at work. •Protect your career, improve your resilience, and seize the opportunities in turbulent times •Take charge, learn to pace yourself, set your own course, and lead others in ad-hoc teams •Ride the rapids and rediscover play and adventure in today's demanding work environment •Learn from research and the experiences of hundreds of professionals in industries from energy to telecommunications to financial services to health care There's nothing abstract or cute about the way this book talks about change: This is practical, grounded knowledge for managing your life in a business world that's churning with change. Gregory Shea, Ph.D. and Robert Gunther show how to keep your working life on course instead of being pushed beyond your limits...find fun and fulfillment...regroup and rebound from failure...protect yourself from events you can't predict...take charge of your life, an your future!
    Note: Includes bibliographical references (p. 219-230)
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  • 2
    Online Resource
    Online Resource
    Inspire! : why customers come back (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137016822 , 0137016824
    Language: English
    Pages: viii, 176 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Marketing ; Consumer education ; Customer relations ; Management ; Authenticity (Philosophy) ; Electronic books ; local
    Abstract: 8 POWERFUL WAYS TO INSPIRE TODAY'S TOUGH CUSTOMERS IN TOUGH TIMES AND MAKE THEM STICK! "With Jim Champy's well-proven gift for keen management analysis, today's essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpable, memorable, and-most important-usable." Alan Spoon , Managing General Partner, Polaris Venture Partners "If you love the game of business, you'd be hard pressed to find a book with more 'good moves' per page than INSPIRE! " Paal Gisholt , President and CEO, SmartPak "Full of insightful ideas, this book is for those who like winning, who embrace innovation, and who wish to transform how they lead. It is not for the defenders of the status quo." Michael Dowling , President and CEO, North Shore-Long Island Jewish Health System " INSPIRE! provides 'food for thought' and insightful guidance for all companies. This is particularly important in today's economy where even established companies are looking for ways to maintain the growth they have enjoyed in better times." Chiquita White , Section Head, Product Development, Procter & Gamble Jim Champy revolutionized business with Reengineering the Corporation . Now, in Inspire! , the second book in a series about what's new and really works in business, he takes on the challenge of inspiring customers-even in tough times. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back. Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about-and will stay passionate about. You'll learn how to engage a new generation of customers who value transparency and authenticity above all...how to reinvigorate your company in the face of brutally tough and creative competition...how to go beyond mere marketing campaigns to lead crusades customers want to join. Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick. How to reignite customer loyalty by... • Bringing authenticity to everything you do • Creating new products that reflect the best of what you really are • Delivering new value based on convenience, simplicity, and honesty • Nurturing your mystique • Choosing the right channel partners • Doing well by doing good Want more? Check out the e-b...
    Note: Includes index
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  • 3
    Online Resource
    Online Resource
    Five minutes on Mondays : finding unexpected purpose, peace, and fulfillment at work (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137011643 , 0137011644
    Language: English
    Pages: xxv, 252 p , 21 cm
    Parallel Title: Erscheint auch als
    Keywords: Work ethic ; Work ; Psychological aspects ; Chance ; Self-actualization (Psychology) ; Peace of mind ; Religious aspects ; Electronic books ; local
    Abstract: Imagine the leaders of one of New York City's top real-estate firms coming together every Monday morning to hear...the moral and spiritual thoughts of a Rabbi. Wouldn't you like to be a fly on the wall? To hear the paths Alan Lurie traced for his listeners, how he helped them bring together their spiritual and business lives, the sacred and the profane? Five Minutes on Mondays compiles these talks for the first time, sharing Lurie's deep and profound inspiration on the challenges we all face-at work, and in life. Lurie draws on millennia of philosophy, theology, and science to help us answer our deepest questions, comfort our deepest yearnings, and become better people-more connected to each other, and to the Greater Purpose. • Prosper while keeping your integrity • Balance faith, honor, and ambition • Use your workplace as your moral and spiritual "gymnasium" • Find deeper meaning and purpose in your work • Face your fears and failures, and keep going • Gain real respect-and give it • Live one authentic life-at work, and everywhere else
    Note: Includes index
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  • 4
    Online Resource
    Online Resource
    The truth about search engine advertising (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780768688917 , 0768688914
    Language: English
    Pages: iv, 220 p , 21 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: Internet advertising ; Internet marketing ; Web search engines ; Electronic books ; local
    Abstract: Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they're searching for • The truth about the search tax • The truth about competitive and network click fraud • The truth about testing and expansion The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success. This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book. To win in today's SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media.
    URL: https://learning.oreilly.com/library/view/-/9780768688917/?ar
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  • 5
    Online Resource
    Online Resource
    Changing the game : how video games are transforming the future of business (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137151721 , 0137151721
    Language: English
    Pages: xv, 218 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Video games industry ; Target marketing ; Electronic books ; local
    Abstract: Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit! Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army's total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force--encouraging them to manually label the millions of images found on the Web that Google's computers cannot identify on their own. Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity...in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general. In-game advertising, advergames, adverworlds, and beyond Choose your best marketing opportunities--and avoid the pitfalls Use gaming to recruit and develop better employees Learn practical lessons from America's Army and other innovative case studies Channel the passion of your user communities Help your customers improve your products and services--and have fun doing it What gamers do better than computers, scientists, or governments Use games to solve problems that can't be solved any other way
    Note: Includes bibliographical references and indexes
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  • 6
    Online Resource
    Online Resource
    Rethink : a business manifesto for cutting costs and boosting innovation (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137029686 , 0137029683
    Language: English
    Pages: 212 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Management ; Strategic planning ; Organizational effectiveness ; New products ; Electronic books ; local
    Abstract: It's a totally human condition, a trap that ensnares virtually everyone. Just as when we tie a route to a destination so much so that when someone else takes a different route "why are we going this way?" it usually doesn't matter "how" you get there. This "how" trap also takes place at work, people intertwine "how" they do their job with the outcome of "what" they are doing that sometimes obvious decisions are masked, and missed. We know how to focus on process: the how of business. That's why this book shows that we're leaving so much value on the table and that's what this book exposes with vivid examples, while at the same time offering guidance on ways you can take advantage of this new business lens. Business architect Ric Merrifield shows how to rise above the clutter of your "hows" to expose what does and doesn't need attention. You'll learn to identify the activities most critical to success and those that that are borderline, redundant, or even counterproductive. Along the way, Merrifield presents powerful case studies from companies as diverse as ING DIRECT and Eclipse, Amazon.com and Procter + Gamble: firms that have learned how to cut costs, strengthen innovation, and profit from change all at the same time.
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  • 7
    Online Resource
    Online Resource
    Beat the market : win with proven stock selection and market timing tools (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137154500 , 013715450X
    Language: English
    Pages: xxv, 182 p , ill. , 21 cm
    Parallel Title: Erscheint auch als
    Keywords: Investments ; Speculation ; Portfolio management ; Electronic books ; local
    Abstract: "In this compelling book, Gerald Appel distills a lifetime of learning about what works on Wall Street into key principles of investment success. Whether you are new to the world of finance or you're a veteran portfolio manager, you will gain from Gerald's innovative research and his discerning insights into price behavior." Nelson Freeburg, Editor and Publisher, Formula Research "This new book by Gerald Appel follows the rich legacy he has established over the years; it is a treasure chest of valuable advice which bestows on the reader the benefit of his decades of investment experience. It receives my highest recommendation." Edward D. Dobson, President, Traders Press You can clearly outperform the stock market indexes and a "buy and hold" approach to investing. Leading investment expert Gerald Appel shows you how. Appel introduces The Weekly Stock Market Power Gauge that employs three specific market timing indicators that have had excellent performance histories going back as far as 1970. These timing indicators enable you to gauge the market strength and can be maintained by almost any investor in only a few minutes per week. Using Appel's techniques, you'll learn how to forecast the likely direction of the market, and its relative strength compared with fixed income and other investments. The book provides exact buy-sell indicators, with specific signal generators and track records for readers to follow. In addition, Appel's techniques help you identify the specific mutual funds, exchange-traded funds, and market sectors that are likely to be most profitable. Simply put, Appel shows you what information you need to forecast the direction of stock prices with high probabilities of success, where to readily locate that information, how to interpret that information, and when to enter and when to exit the stock market. Gauge the market's true inner pulse... ...and identify major market shifts in time to leverage them Optimize your portfolio's blend of risk and reward Use proven timing models to systematically reduce risk and maximize profit opportunities Master powerful momentum investing techniques Win by going with the flow, not against it Select the right equities, ETFs, and mutual funds Objectively choose the best investments in any market environment
    Note: Includes bibliographical references and index
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  • 8
    Online Resource
    Online Resource
    Wired to care : how companies prosper when they create widespread empathy (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137153886 , 0137153880
    Language: English
    Pages: xi, 251 p , 21 cm
    Parallel Title: Erscheint auch als
    Keywords: Organizational effectiveness ; Empathy ; Interpersonal relations ; Success in business ; Psychological aspects ; Electronic books ; local
    Abstract: In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what's going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn't take off right away. People are "Wired to Care," and many of the world's best organizations are, too. In pursuit of this idea, Patnaik takes readers inside big companies like IBM, Target, and Intel to see widespread empathy in action. But he also goes to farmers' markets and a conference on world religions. He dives deep into the catacombs of the human brain to find the biological sources of empathy. And he spends time on both sides of the political aisle, with James Carville, the Ragin' Cajun, and John McCain, a national hero, to show how empathy can give you the acuity to cut through a morass of contradictory information. Wired to Care is a compelling tale of the power that people have to see the world through each other's eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.
    Note: Includes bibliographical references (p. 223-236) and index
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  • 9
    Online Resource
    Online Resource
    From concept to consumer : how to turn ideas into money (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137151899 , 0137151896
    Language: English
    Pages: xvi, 175 p , ill., maps , 24 cm
    Series Statement: A Stewart Emery series book
    Parallel Title: Erscheint auch als
    Keywords: New products ; Product management ; Entrepreneurship ; Electronic books ; local
    Abstract: In From Concept to Consumer , renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker's product successes range from Apple's PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You'll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%! You'll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding "feature creep," prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you've delivered your first breakthrough product, Baker shows how to follow up with another winner! Optimize your entire product development process Make everything work together seamlessly: from planning and engineering through distribution and marketing Get breakthrough industrial design without overpaying for it Deliver products that create a powerful emotional bond with your customer Time product delivery for maximum competitive advantage Make sure you don't reach your market too late-or too early, either Leverage Asian manufacturing without falling victim to its pitfalls Successfully coordinate even the most complex worldwide product delivery programs
    Note: Includes index
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  • 10
    Online Resource
    Online Resource
    The personal credibility factor : how to get it, keep it, and get it back (if you've lost it) (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137149001 , 013714900X
    Language: English
    Pages: xx, 153 p , 21 cm
    Parallel Title: Erscheint auch als
    Keywords: Respect for persons ; Self-esteem ; Electronic books ; local
    Abstract: You'd trust your life with some people. Others, you wouldn't trust for an instant, even when the stakes are low. Why? What builds the personal credibility that some people simply exude? What do they do differently? This book shows you and helps you build your own personal credibility, the #1 attribute in earning trust and achieving success. Renowned personal coach Sandra K. Allgeier begins with a set of powerful stories that demonstrate what personal credibility really consists of, how it's earned, and how easily it can be destroyed. You'll discover how small daily actions, together with specific communication techniques and decisions, shape others' view of whether you can be trusted. Next, Allgeier illuminates three oft-neglected, crucial secrets of personal credibility. You'll find a hands-on assessment tool designed to help you bring more personal authenticity and transparency to your interactions; as well as practical guidance on suspending judgment and really listening, thereby earning others' trust even if you ultimately choose to disagree. Allgeier concludes with seven specific steps you can take every day to increase your personal credibility, and rebuild credibility you may have already lost. Following her easy-to-understand, easy-to-use guidance, you can live a life that's not just more successful, but happier and more fulfilled, too.
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  • 11
    Online Resource
    Online Resource
    Beat the market : invest by knowing what stocks to buy and what stocks to sell (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137141548 , 0137141548
    Language: English
    Pages: xvi, 176 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Portfolio management ; Investment analysis ; Stocks ; Investments ; Electronic books ; local
    Abstract: "The author introduces an investing methodology with proven results and easily applied unequivocal decision making. Particularly impressive is the way he includes a selling discipline, not just a buying discipline. This book is a must for any concerned investor." Richard Arms, Analyst, Author, and Inventor of The Arms Index "This is one of the best new investing books of the decade: succinct, practical, and timeless. Built on a foundation of 40 years of market wisdom, it combines technical analysis and portfolio construction that is supported by excellent research. It should be required reading for everyone from new investors to the most sophisticated hedge fund managers." Linda Raschke, President, LBRGroup, Inc. "The author is an award winning Technical Analyst. In this book, he covers the basic principles, definitions, safeguards, pitfalls, and risks of investing. Believing in active management, he recognizes the benefits of multiple tools (fundamental and technical) and disciplines there-on, to construct a portfolio methodology with guidelines for both buying and selling, for maximum gain. This is a valuable book for any serious investor." Louise Yamada, Managing Director, Louise Yamada Technical Research Advisors, LLC. "In this book, Charles Kirkpatrick demonstrates just how powerful a tool relative strength is, deftly combining technical and fundamental analysis to produce a superior long-term approach. This isn't just theory, but the real-time work of a practitioner with an outstanding track record. For many years a small group of knowledgeable investors has known about this work, now you can too." John Bollinger, CFA, CMT, President, Bollinger Capital Management "The author presents a clearly written, time-tested formula for investor independence and success through applying relative price strength for stock selection and portfolio construction." Hank Pruden, Golden Gate University Over the past 25 years, Charles D. Kirkpatrick's exclusive stock-picking technique has outperformed the S&P 500's performance by a whopping 7.7 times. That's right: If you'd invested $10,000 in the S&P 500, you'd have $130,000 now...but if you'd followed Kirkpatrick's published picks, you'd have $1,000,000! If that's not amazing enough, Kirkpatrick's system is remarkably easy to use. In this book, he teaches you all you need to put it to work in your portfolio! Kirkpatrick reveals why an active strategy based on relative stock rankings is the surest route to ...
    Note: Includes bibliographical references
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  • 12
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    So what? : how to communicate what really matters to your audience (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137013784 , 0137013787
    Language: English
    Pages: 1 v. (unpaged)
    Parallel Title: Erscheint auch als
    Keywords: Business communication ; Interpersonal communication ; Electronic books ; local
    Abstract: Supercharge your success by answering the one question everyone cares about , So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world's leading sales consultants. It's tough, but true-the people you're trying to communicate with, sell to, or convince don't really care about you. Nor do they care what you're offering them-until they understand exactly how it'll benefit them. If you recognize that one hard, cold fact-and you know what to do about it-you'll make more money, achieve greater success, and even have more fun! Magnacca shows you how to answer the "So What?" question brilliantly, every time-no matter who's asking it or what you're trying to achieve. This book will transform the way you communicate: You'll use it every day to get what you want-in business and in life!
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  • 13
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    The services shift : seizing the ultimate offshore opportunity (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137011544 , 0137011547
    Language: English
    Pages: xviii, 330 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Contracting out ; Offshore outsourcing ; Globalization ; Electronic books ; local
    Abstract: Everyone's familiar with manufacturing offshoring by now. But a different phenomenon will soon drive even more powerful changes: the globalization of services. Until now, it's been virtually impossible to get a clear picture of what's going on, where, and why. Where are the jobs going? Which companies benefit -- or could benefit? How, exactly, does services offshoring work? Who makes a good partner? What are the public policy implications? The Services Shift answers all these questions and more, offering powerful insights for managers, policymakers, and citizens alike. Two leading researchers reveal how services offshoring is working in both industries and individual companies, and show how to define and implement realistic services sourcing goals. You'll review the types of players involved in services offshoring, and understand its geographical centers, from China and India to Hungary, Russia, Morocco, Brazil, South Africa, and Mauritius. Drawing on detailed interviews with dozens of participants, the authors review the management skillsets associated with successful services offshoring. Next, they review policy initiatives in both developing and developed countries, and assess U.S. policy initiatives aimed at restricting offshoring. Next, they review policy initiatives in both developing and developed countries, and assess U.S. policy initiatives aimed at restricting offshoring. Finally, the authors preview emerging trends in services globalization.
    Note: Includes bibliographical references and index
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  • 14
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    Lies, damned lies, and science : how to sort through the noise around global warming, the latest health claims, and other scientific controversies (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137008889 , 0137008880
    Language: English
    Pages: xxiv, 198 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Communication in science ; Information resources ; Reviews ; Global warming ; Electronic books ; local
    Abstract: "Comprehensive, readable, and replete with current, useful examples, this book provides a much-needed explanation of how to be a critical consumer of the scientific claims we encounter in our everyday lives." -April Cordero Maskiewicz, Department of Biology, Point Loma Nazarene University "Seethaler's book helps the reader look inside the workings of science and gain a deeper understanding of the pathway that is followed by a scientific finding-from its beginnings in a research lab to its appearance on the nightly news." -Jim Slotta, Ontario Institute for Studies in Education, University of Toronto "How I wish science was taught this way! Seethaler builds skills for critical thinking and evaluation. The book is rich with examples that not only illustrate her points beautifully, they also make it very interesting and fun to read." -Julia R. Brown, Director, Targacept, Inc. Don't Get Hoodwinked! Make Sense of Health and Science News...and Make Smarter Decisions! Every day, there's a new scientific or health controversy. And every day, it seems as if there's a new study that contradicts what you heard yesterday. What's really going on? Who's telling the truth? Who's faking it? What do scientists actually know-and what don't they know? This book will help you cut through the confusion and make sense of it all-even if you've never taken a science class! Leading science educator and journalist Dr. Sherry Seethaler reveals how science and health research really work...how to put scientific claims in context and understand the real tradeoffs involved...tell quality research from junk science...discover when someone's deliberately trying to fool you...and find more information you can trust! Nobody knows what new controversy will erupt tomorrow. But one thing's for certain: With this book, you'll know how to figure out the real deal-and make smarter decisions for yourself and your family! Watch the news, and you'll be overwhelmed by snippets of badly presented science: information that's incomplete, confusing, contradictory, out-of-context, wrong, or flat-out dishonest. Defend yourself! Dr. Sherry Seethaler gives you a powerful arsenal of tools for making sense of science. You'll learn how to think more sensibly about everything from mad cow disease to global warming-and how to make better science-related decisions in both your personal life and as a citizen. You'll begin by understanding how science really works and progresses, and why scientists some...
    Note: Includes bibliographical references and index
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  • 15
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    The truth about buying annuities (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780131359512 , 0131359517
    Language: English
    Pages: vi, 201 p , 22 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: Annuities ; Electronic books ; local
    Abstract: Annuities have become one of the most popular ways to save for retirement and also one of the most misunderstood, overhyped, and dangerous investment vehicles available today. Some annuities are worth the money... but too many are flawed, overpriced, and packed with hidden fees that make them absolutely horrible investments. In The Truth About Buying Annuities , consumer finance expert Steven Weisman helps you make smart decisions about annuities and avoid the lies, misrepresentations, and ripoffs that await uninformed investors. From start to finish, Weisman delivers quick, bite-size, just-the-facts information and plain-English explanations you can actually use. You'll learn all you need to know about immediate, deferred, and variable annuities; actively-managed vs. indexed annuities; inflation-protected and tax-sheltered annuities; and more. Weisman explains the impact of annuities on taxes, Medicare, Medicaid, long-term care, and your other retirement plans. He presents crucial, hard-to-find information about death benefits, joint and survivor annuities, alternatives to annuities, assessing annuity risk, avoiding scams, and even how to escape from a bad annuity you've already purchased. Unlike some books on annuities, this one's simple to read, simple to use, up-to-date, and complete: it's the only annuity guide you need!
    Note: Includes bibliographical references (p. 198-201)
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  • 16
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    Do you matter? : how great design will make people love your company (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137149506 , 0137149506
    Language: English
    Pages: xviii, 236 p , 23 cm
    Parallel Title: Erscheint auch als
    Keywords: Design, Industrial ; New products ; Industrial design coordination ; Branding (Marketing) ; Electronic books ; local
    Abstract: "Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century." John Sculley former CEO, Pepsi and Apple "Great design is about creating a deep relationship with your customers. If you don't, you're roadkill. This book shows you how and much, much more. Be prepared to have your mind blown." Bill Burnett Executive Director, Design Program, Stanford University "Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy." Ray Riley Design GM, Entertainment and Devices, Microsoft "This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up." Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery ( Success Built to Last ) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
    Note: Includes bibliographical references and index
    URL: lizenzpflichtig
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  • 17
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    The spider's strategy : creating networks to avert crisis, create change, and really get ahead (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137148134 , 0137148135
    Language: English
    Pages: xvi, 240 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Business enterprises ; Technological innovations ; Technological innovations ; Management ; Business networks ; Organizational change ; Electronic books ; local
    Abstract: To thrive in a world where networks of companies increasingly compete with other networks, managers can no longer focus solely on excellence in planning and execution. In The Spider's Strategy , top business consultant Amit S. Mukherjee provides the tools you need to sense and respond to unexpected events. He shows why and how managers in your company must apply four powerful "Design Principles" today: Change everyday work practices by embedding "sense and response" within your normal plan-and-execute processes. Promote collaboration across partner companies by establishing practical mechanisms that make "win-win" a basis for action not an empty slogan. Ensure that work really teaches by assuring the culture, processes, and organizational structure to improve your company's ability to learn. Implement those key technological capabilities that allow the network to function seamlessly. The heart of this book includes proven implementation advice based on conversations with successful innovators at HP, Nokia, and beyond. Mukherjee offers new insight into everything from work practices to culture and corporate organization and shows how to overcome even the most stubborn obstacles to effective collaboration amongst partners.
    Note: Includes bibliographical references
    URL: lizenzpflichtig
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  • 18
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    Reading minds and markets : tools and techniques for profiting in the global investment marketplace (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137032396 , 0137032390
    Language: English
    Pages: 1 v. (unpaged) , ill.
    Keywords: Investments ; Investments, Foreign ; Electronic books ; local
    Abstract: "Read Jack Ablin's 'five factor' approach to investing and you not only will sleep better at night, you'll be a smarter, wiser human being. Ablin takes you on his twenty-year journey toward a unified, rational approach to investing that can help you weather even the most turbulent financial storms. This book may be one of the best investments you will ever make." -- John Callaway , Senior Correspondent, WTTW, Public Television "This book is based on verifiable data trends and years of experience with a broad array of economic and market numbers. Regret over investment losses need not lead investors to disengage their brains or to be robbed again by schemes hawked as 'new and improved.' Reading Minds and Markets will help jump-start an honest investment dialogue that has been sidetracked by excesses of greed and fear." -- Bill Barnhart , Former Financial Editor and Columnist for the Chicago Tribune "The author has taken the complex world of investing and provided an extremely practical approach to success where others have failed miserably. His grasp of the financial markets makes him eminently qualified to develop an extremely sound and practical approach in order to protect and enhance wealth for investors." -- Edward ("Ned") Riley, Jr. , Former Chief Investment Officer for State Street Global Advisors and Chief Investment Officer, Riley Asset Management "With nearly three decades of experience, Jack Ablin's superb intellectual thinking is reflected in Reading Minds and Markets . This is great reading for the motivated investor." -- Professor Israel Shaked , Finance and Economics Department, Boston University, School of Management You can do more to protect yourself from market risks and down markets. The secret: Understand the big picture and know when to shift money toward more promising industry groups, sectors, or asset classes. This strategy is called "global macro investing"--and, as Chief Investment Officer for Harris Private Bank, Jack Ablin has used it to deliver results for many of the world's wealthiest families and individuals. In Reading Minds and Markets, Ablin distills his techniques into a remarkably simple, commonsense five-step plan that any investor can use. You'll discover how to anticipate some of the more significant shifts in global markets and move investments toward areas that are more likely to grow. Equally important, you'll learn how to overcome bad habits that inevitably lead to failure--habits all too often reinf...
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  • 19
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    Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780135058749 , 0135058740
    Language: English
    Pages: x, 156 p , ill., map , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Rational choice theory ; Decision making ; Social choice ; Economics ; Psychological aspects ; Consumers' preferences ; Electronic books ; local
    Abstract: Lessons from the Cutting-Edge of Neuroscience: "Remapping" to Thrive in the New Global Economy! "Do you ever wonder how you think? If you do, this book will fascinate and inform you. If you don't, you will after reading this book. Either way, you'll enjoy learning how we don't usually do it as we think we do, how we may do it better for that very reason, and how we may do it still better once we understand." -Thomas C. Schelling, 2005 Nobel Prize Laureate in Economics, Distinguished University Professor, Emeritus, University of Maryland Drawing on cutting-edge research in the neurosciences, Wired for Survival illuminates the surprising security implications of rapid change in the emerging economies and develops practical, technically sound ways to face the challenges of global change. Researcher and consultant Margaret M. Polski begins by uncovering the remarkable neurobiological underpinnings of policy. Polski reveals why the most effective political and economic policies are codified not in law, treaty, or culture, but in the networks embedded in our bodies and brains...and how protecting our prosperity requires us to adapt those networks to radically new realities. Next, Polski applies these fresh insights to three critical security issues: how best to defend our national interests; to take offensive action to protect our interests; and to strengthen our financial system. Finally, she provides "rules for the road" that can be applied to a world of problems: how best to compete in global markets; to build stronger, more secure communities; to manage energy and other key resources; to invest in and secure critical infrastructure; to address the structural impacts of trade; and to manage tomorrow's catastrophes, both natural and man-made. As a political economist, executive, government advisor, and consultant, Polski has spent more than two decades devising strategies for surviving change in the global political economy. Now, drawing on the breakthrough research in social neuroscience, she offers insights that will help you thrive, not just survive! "First, kill all the pundits and policy wonks..." Why you'll make better decisions by thinking for yourself-and how to do it Thinking in the wild Uncovering the intuitive interactions between our minds, bodies, and 21st century environment Overcoming our biases, our histories, and our vulnerability to groupthink Mastering the deep motivations that traditional economics doesn't understand
    Note: Includes bibliographical references (p. 131-142) and index
    URL: https://learning.oreilly.com/library/view/-/9780135058749/?ar
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  • 20
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    Smart women protect their assets : essential information for every woman about wills, trusts, and more (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137154272 , 0137154275
    Language: English
    Pages: xiii, 209 p , 21 cm
    Parallel Title: Erscheint auch als
    Keywords: Estate planning ; United States ; Popular works ; Tax planning ; United States ; Popular works ; Women ; Legal status, laws, etc ; Electronic books ; local
    Abstract: "This little book contains a wealth of estate planning information that every successful woman needs to know. Wynne Whitman makes complicated subjects comprehensible and outlines a plan of action that any woman can follow." --Liz Pulliam Weston, "the most-read personal finance columnist on the Internet" (Nielsen/NetRatings); author of Easy Money , Your Credit Score , and Deal with Your Debt "Thanks to Wynne Whitman's great advice, I've learned everything I need to know to ensure my stellar Grey Goose collection goes to the right person. But more importantly, I now know what I need to do to protect my assets as well as Chuy's." --Chelsea Handler, best-selling author of Are You There, Vodka? It's Me, Chelsea and My Horizontal Life ; host of Chelsea Lately on E! Entertainment Television "I've worked hard all my life to support my family and was wondering what the future held for them when a friend sent me this book. WHAT SHOULD I DO? Here are the answers. Very clear with tons of information, especially about wills and how to help the family in the future." --Sally Jessy Raphael, Emmy Award-winning talk show host "This book is a must read for smart women (and men). The author's humorous writing style gets you up to speed painlessly on estate planning essentials--so your children have guardians, so you avoid taxes, and so your money and other assets go to the right people. Don't have a will, trust, living will, or durable powers of attorney? Get them, immediately after reading this book." --Greg Karp, syndicated personal finance journalist and author of Living Rich by Spending Smart Too many women still haven't taken control of what will happen to their wealth and their assets. If you don't plan, the government will decide who'll act for you when you're sick...who'll manage your estate when you die...who'll get everything you've worked for. Everyone needs to plan, but women face unique issues that are often ignored in "typical" discussions of estate planning. Smart Women Protect Their Assets offers the specific guidance women need to safeguard their futures and control where their assets will go. Leading estate planner Wynne A. Whitman offers smart, up-to-date, and easy-to-use advice for the scenarios millions of women will face. You'll discover how to protect children of a previous marriage...give gifts the right way...do the easy planning that may save you nearly a million dollars...get the Living Will and Power of Attorney you simply must ha...
    Note: Includes bibliographical references (p. 185) and index
    URL: lizenzpflichtig
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  • 21
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    The truth about what customers want (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780136063353 , 0136063357
    Language: English
    Pages: x, 209 p , 22 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: Consumer behavior ; Consumers ; Attitudes ; Electronic books ; local
    Abstract: Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy-and loyal The truth about the newest trends and advances in consumer behavior Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers "Michael Solomon's The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today's technology-driven world." Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker
    Note: Includes bibliographical references (p. 201-208)
    URL: lizenzpflichtig
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  • 22
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    The option trader's workbook : a problem-solving approach (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780135073056 , 0135073057
    Language: English
    Pages: x, 227 p , 23 cm
    Edition: 1st ed.
    Parallel Title: Erscheint auch als
    Keywords: Options (Finance) ; Investment analysis ; Stock price forecasting ; Electronic books ; local
    Abstract: "Unlike most books that oversimplify trading situations, Augen's approach forces you to learn by solving real-world problems where stock prices spike up and down and volatility changes constantly. Learning by doing is a distinct advantage for both novice and expert." --Sean Sztern, Alternative Strategies Group, Desjardins Securities "This workbook represents a unique and effective learning tool. It will broaden your understanding of options and raise your trading skills to a higher level." --Dr. W. Edward Olmstead, Northwestern University, author of Options for the Beginner and Beyond "Serious options trading requires skills that can only be learned through practice. Augen's progressively more challenging problems definitely provide that real-world practice. There are lessons here for everyone, from beginner to sophisticated professional." --James Marcus, Partner, CMG Holdings, LLC Most options books offer theory and strategies but don't give you what you really need: hands-on practice that prepares you for real-world trading, where subtle decisions make the difference between winning and losing. Now, there's a solution: The Option Trader's Workbook . Using a question and answer format, this innovative workbook covers key scenarios you'll encounter as an option trader. Expert trader Jeff Augen explains the challenges they present, reveals the potential pitfalls, and walks you through each example to help you understand how to maximize your success. You'll master trades designed to profit from rising or falling stock prices, rising or falling volatility, time decay, rapid price spikes, and many other market dynamics. Each section helps you build your skills one trade at a time---whether you're new to options or you've been trading for years. Learn by doing --not by reading or memorizing Practice real decision-making in real trading situations Gain a detailed, intuitive understanding of pricing Understand exactly what must happen for your trade to be profitable Learn to identify efficient trade structures Avoid errors that cause losses even when you've correctly predicted a stock's direction Learn how to manage risk effectively Optimize profits by choosing the right option strategy for a particular situation Use complex trading strategies with confidence Master highly profitable techniques used by professionals
    Note: Includes bibliographical references and index
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  • 23
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    So you want to start a business? : 8 steps to take before making the leap (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137141906 , 0137141904
    Language: English
    Pages: xxiv, 200 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: New business enterprises ; Entrepreneurship ; Business planning ; Electronic books ; local
    Abstract: "Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way." -JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX "When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business. So, You Want To Start A Business? is the blueprint I needed to get organized and put all the right things in place." -KORY BAILEY, Owner, Creative Counterpart Build the Successful Company You've Always Wanted to Own! Avoid the 8 disastrous operational mistakes that kill new businesses Walk step-by-step through the entire process of building a winning business Master 55 amazingly simple rules of business success For every entrepreneur and potential entrepreneur...no previous business experience necessary! Launch the winning business you've always wanted...or make more money in the business you've already started! More than 5,000,000 new businesses are started each year...but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 "killer mistakes" that cause most business failures-and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives . Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You'll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth. Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There's nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true-starting right now . What really makes a successful entrepreneur? What they do, how they act...and how to find your best path to business success Get the 3 "Ws" right from the start What will you sell, who will buy it-and why will they buy it? 55 simple, indispensable rules for success What you must know about customers, competitors, and your employees The art and science of managing people, operations, and growth Create processes, set priorities, maximize quality, measure people- and improve every day
    Note: Includes bibliographical references (p. 169-185)
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  • 24
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    Snap judgment : when to trust your instincts, when to ignore them, and how to avoid making big mistakes with your money (2009)
    Upper Saddle River, N.J. : FT Press
    Details
    ISBN: 9780137036837 , 0137036833
    Language: English
    Pages: 1 online resource (vii, 272 p.)
    Parallel Title: Erscheint auch als
    Keywords: Investments ; Psychological aspects ; Investments ; Decision making ; Finance ; Psychological aspects ; Finance ; Decision making ; Electronic books ; local
    Abstract: "Adler's argument is illuminating and reveals that, when it comes to investing, we should always have second thoughts about our first impressions." --Publisher's Weekly WHY YOUR INSTINCTS CAN BE YOUR #1 ENEMY-AND HOW TO DEFEAT THEM! "David Adler's Snap Judgment is a well-written, entertaining review of human action in risky situations, including stock market behavior and other risk-facing situations. In particular, Adler recounts the conclusions of many practitioners and behavioral finance scholars who have studied such matters. This book is well worth reading, both for its practical advice for the novice and its wealth of illustrations for the pro." - Harry Markowitz, Nobel Laureate in Economics and father of modern portfolio theory "David Adler has done a great public service by translating a dazzling array of research in economics and finance into practical terms that anyone can understand and profit from. This book should be required reading for every investor." - Andrew W. Lo, Professor of Finance, MIT Sloan School of Management "Investing and managing your money on the basis of emotion, instincts, and intuition is a road straight to the poorhouse. This book teaches you why-and how to rid yourself of the irrational impulses that torment your portfolio." - Peter Navarro, bestselling author of If It's Raining in Brazil, Buy Starbucks and The Coming China Wars "Adler's book makes a compelling case, illustrated through engaging examples, that the mind and the purse are well served by the triumph of analytic intelligence over intuition." - Gary Loveman, Chairman, President, & CEO, Harrah's Entertainment, Inc.
    Note: Description based on print version record
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  • 25
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    Save your retirement : what to do if you haven't saved enough or if your investments were devastated by the market meltdown (2009)
    Upper Saddle River, N.J. : FT Press
    Details
    ISBN: 9780137032921 , 0137032927
    Language: English
    Pages: 1 online resource (xv, 207 p.) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Retirement income ; United States ; Planning ; Saving and investment ; United States ; Electronic books ; local
    Abstract: Real Solutions for Saving Your Retirement... No Matter Where You Stand Right Now! Step-by-step plans you can use if you're planning to retire in... 5 years 10 years 15 years over 20 years or tomorrow! "The market meltdown has all of us worrying about whether we will ever be able to retire. Worrying doesn't help you. Planning does. Save Your Retirement by Frank Armstrong, III and Paul B. Brown can-and should-serve as your battle plan." -John A. Byrne, Executive Editor, BusinessWeek "Convinced the sinking economy has dragged your retirement plans down with it? Save Your Retirement shows there's still treasure inside that wreckage- and provides a map to help you find it." -Josh Hyatt, Money Magazine "Whether you're just beginning a career or you're five years from retiring, the authors show you how to take a realistic look at your current financial status and your retirement goals. With a refreshingly positive approach, they give all of us, no matter our life stage, a blueprint for successful retirement." -Professor Larry Meiller, Talk Show Host, Wisconsin Public Radio "Frank Armstrong, III and Paul B. Brown heal your retirement anxiety and show you exactly how to achieve financial security for the golden years. You'll actually be excited to save!" -Farnoosh Torabi, Author of You're So Money: Live Rich Even When You're Not Terrified about retirement? Stop losing sleep, and take action! This book gives you specific, step-by-step plans you can use to save your retirement. Forget "one-size-fits-all" solutions that don't fit your life. Here are personal plans focused on your unique situation-whether you're 5, 10, 15, or 20-plus years away from retirement or are scheduled to retire now. (There's even a detailed plan for people who've already retired and want to make sure their money lasts!) No matter what the market meltdown did to your portfolio or how little you've saved, you can save your retirement-if you start now. Get this book, and get started! All the help you need to save your retirement: Where to move your savings How to recalculate what you'll really need to retire How to assess when you can now afford to retire How to change your approach to investing How to use the federal tax system to save more What to expect from Social Security now Part I: Let's Take a Deep Breath and Get Our Bearings 1 Chapter 1: There's Hope 3 Chapter 2: You Are Not Alone: Just About Everyone Is Unprepared to Retire the Way They Want 11 Chapter 3: Maybe You D...
    Note: Description based on print version record. - Includes bibliographical references
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    Rebound : a proven plan for starting over after job loss (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137021147 , 0137021143
    Language: English
    Pages: xx, 187 p , 22 cm
    Keywords: Unemployment ; Unemployment ; Psychological aspects ; Unemployed ; Career changes ; Job hunting ; Electronic books ; local
    Abstract: So, you've been laid off. Or you see it coming. You're not alone. And it's not your fault: you're just one of millions of smart, high-quality people who are being shown the door. But none of that makes it feel any better! What can you do? What should you do? How do you cope with the havoc that losing your job can cause? This sympathetic, practical book brings together all the answers you need to empower yourself, and come back stronger than ever. Author Martha Finney is one of the nation's leading workplace experts: her research has been featured on CNN, NPR's Morning Edition, and in major newspapers across the country. Drawing on powerful insights and personal stories from an enormous network of experts, she brings together all the knowledge and resources you'll need to regain mastery over your life. Finney answers questions like: How can I keep getting laid off from wrecking my life? How can I protect my professional reputation and career path? How do I get past the anger? Why haven't I heard from my coworkers? How do I keep all my options open? How do I tell my family, without damaging their faith in their own futures? What are my rights? Can I sue? Should I? How do I keep this from happening again? From start to finish, this book will help you identify your best next steps: the steps that'll help you get past the trauma and move forward, emotionally, financially, in your career, and in every part of your life.
    Note: Includes bibliographical references (p. 174-179) and index
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  • 27
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    Investing with exchange-traded funds made easy : a start-to-finish plan to reduce costs and achieve higher returns (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137003716 , 0137003714
    Language: English
    Pages: xv, 282 p , ill. , 24 cm
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Exchange traded funds ; Stock index futures ; Electronic books ; local
    Abstract: "Possessing a rare skill set amongst professional investors and authors, Dr. Appel has successfully managed to provide readers with the perfect mix of up-to-date details on the various types and asset classes of ETFs, crucial, tried, and true concepts of risk management, and just the right mix of backing historical data to pull it all together-all in a "user-friendly" package. Upon conclusion of this book, readers will have experienced a paradigm shift in the thought process of their own current investment strategies. Taking it to the next level and actually implementing the concepts will automatically cause readers to experience a higher level of profitability and consistency; one they might never have thought possible from the utilization of concepts in just one small book." -Deron Wagner, Founder and Portfolio Manager, MorpheusTrading.com, author, Trading ETFs: Gaining An Edge With Technical Analysis "Today, exchange-traded funds are the most innovative and rapidly growing investment vehicles. Marvin Appel's new book provides, in a highly readable framework, a wealth of information on what they are and-more importantly-how private and professional investors can use them to build wealth through a simple and easy-to-implement investment program" -C. Michael Carty, Principal and Chief Investment Officer, New Millennium Advisors, LLC "In the ever-expanding complex world of ETFs, Marvin Appel has cut through all the fluff and created a one-stop guide to not only using them, but using them profitably. The sections on diversification and the use of relative strength in comparing asset classes are invaluable. Individual investors and financial advisors alike will get a significant return on investment by spending time with this book" -Bob Kargenian, CMT, President/Principal, TABR Capital Management, LLC ETFs offer exceptionally low expenses, outstanding performance, and unparalleled transparency. With more than 200 new ETFs added in just the last year, for typical investors, the choices are simply overwhelming. In this fully updated guidebook, renowned ETF expert Dr. Marvin Appel cuts through the ETF marketing hype, offering a start-to-finish plan for choosing the right ETFs-today, and for years to come. Appel reveals what ETFs can and can't do, explains why they're not all equally attractive, and shows exactly how to use them to beat the market. Drawing on objective data and proven, backtested strategies, Appel shows how to quickly move into the r...
    Note: Includes bibliographical references (p. 268-272) and index
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  • 28
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    The new commodity trading guide : breakthrough strategies for capturing market profits (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137003150 , 0137003153
    Language: English
    Pages: x, 180 p , ill. , 25 cm
    Parallel Title: Erscheint auch als
    Keywords: Commodity futures ; Commodity exchanges ; Investment analysis ; Electronic books ; local
    Abstract: "I've been trading stocks and commodities for more than 30 years, and I've read any number of how-to books, but George Kleinman's The New Commodity Trading Guide is as clear, precise, and useful as any book I've come across during my career. I cannot recommend it strongly enough, if for no other reason than George finally explains 'The Voice from the Tomb' better than any of the old guard at the CBOT. Read it and reap."--Dennis Gartman, editor/publisher The Gartman Letter, L.C. "Commodities present great financial opportunity and, as every hedge fund and trader has experienced, great risk. This book shows how to use commodity trading and volatility to capture excess profits while limiting losses. These lessons are as critical for investors as they are for traders, as we are likely to be in a volatile trading environment for the foreseeable future."--Daniel J. Dart, private investor and COO, Merrill Lynch Investment Managers, Third Party Group (retired) "George Kleinman's book has just the right blend of practical trading wisdom, technical charting, and fundamental analysis. It's full of revealing discussions about seasonal trading patterns and long term trends. But most importantly it presents a balanced view that honestly reveals both the difficulties and advantages of being a private commodities trader. There's something here for both experienced investors and beginners interested in learning from a seasoned expert."--Jeff Augen, author of The Volatility Edge in Options Trading and Trading Options at Expiration "I highly recommend George Kleinman's The New Commodity Trading Guide . George's insights, the result of 25 years of successful trading experience, are explained in a way that a new trader can grasp and, at the same time, an experienced trader can translate into his own trading. Best of all, George presents many of his own creative trading methods including his Natural Number Method, explained for the first time in this book."--Jeff Quinto, president of Transformative Trading and futures trading coach "Since leaving the trading floor, George is one of the few people I still talk to about the markets, and this book clearly shows why. He is able to take classic time-tested methods of technical analysis and adapt them to the conditions faced by today's electronic traders."--Andrew Stanton, 20-year veteran of the NY trading floors Over the long term, commodities prices are expected to rise based on massive increases in global demand. But,...
    Note: Includes index
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    The root of thought : unlocking glia--the brain cell that will help us sharpen our wits, heal injury, and treat brain disease (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780136117308 , 0136117309
    Language: English
    Pages: 1 v. (unpaged) , ill.
    Parallel Title: Erscheint auch als
    Keywords: Neuroglia ; Popular works ; Electronic books ; local
    Abstract: Until recently, neuroscientists thought glial cells did little more than hold your brain together. But in the past few years, they've discovered that glial cells are extraordinarily important. In fact, they may hold the key to understanding intelligence, treating psychiatric disorders and brain injuries and perhaps even curing fatal conditions like Alzheimer's, Parkinson's, and Lou Gehrig's Disease. In The Root of Thought , leading neuroscientist Dr. Andrew Koob reveals what we've learned about these remarkable cells, from their unexpected role in information storage to their function as adult stem cells that can keep your brain growing and adapting longer than scientists ever imagined possible. Ranging from fruit flies to Einstein, Koob reveals the surprising correlation between intelligence and the brain's percentage of glial cells - and why these cells' unique wavelike communications may be especially conducive to the fluid information processing human beings depend upon. You'll learn how crucial glial cells grow and develop... why almost all brain tumors are comprised of glial cells and the potential implications for treatment... even the apparent role of glial cells in your every thought and dream!
    Note: Title from resource description page (viewed April 2, 2009). - Includes bibliographical references
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  • 30
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    Conversational capital : how to create stuff people will love to talk about (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780136064114 , 0136064116
    Language: English
    Pages: xii, 183 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Branding (Marketing) ; Electronic books ; local
    Abstract: "In The Tipping Point , Malcolm Gladwell presents an important idea without any 'how to.' Now Bertrand Cesvet provides the 'how to' you need to create 'Tipping Points' for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future." Stewart Emery , coauthor of international best-seller Success Built to Las t "Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans." Guy Laliberte, founder, Cirque du Soleil "Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium." Rupert Duchesne ,CEO of Aeroplan "Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas." Jim Champy , coauthor, Reenginering the Corporation , and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don't settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull. 1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One Drop TM Foundation is to fight poverty around the world by giving everyone access to safe water.
    Note: "A Sid Lee project.". - Includes index
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    The 1-2-3 money plan : the three most important steps to saving and spending smart (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137013876 , 0137013876
    Language: English
    Pages: xviii, 269, [1] p
    Parallel Title: Erscheint auch als
    Keywords: Home economics ; Accounting ; Consumer education ; Budgets, Personal ; Finance, Personal ; Electronic books ; local
    Abstract: 100% Practical, 100% Specific Financial Advice Everyone Can Use: Exactly What to Do and Exactly How to Do It "Greg Karp makes managing your money as easy as 1-2-3. He offers sensible, time-tested advice to help you make smart decisions and get your finances on track." -- Liz Pulliam Weston , "The most-read personal finance columnist on the Internet" (Nielsen//NetRatings), author of Easy Money , Your Credit Score , and Deal with Your Debt "I love this book. Greg's simple strategies push you to be smart with your dough and act right away." -- Clark Howard , The Clark Howard Show "Within one hour of picking up The 1-2-3 Money Plan , I already had a list of easy next steps to save on several of our household expenses." -- Stephanie Nelson , founder of CouponMom.com "Greg Karp really knows his stuff, and he lays it out in plain language that will help anyone save money and get financially fit." -- Jeff Yeager , author of The Ultimate Cheapskate's Road Map to True Riches "The money you spend on this book should easily be recouped by the time you're only several pages into it!" -- Russell Wild , financial advisor, author of Exchange-Traded Funds for Dummies , Bond Investing for Dummies , and Index Investing for Dummies "Greg Karp is a lifesaver for people worried about stretching their dollars in a tough economy. He's no Scrooge. Rather, he nudges you into sound decisions and smart spending." -- Gail MarksJarvis , Chicago Tribune personal finance columnist, author of Saving for Retirement Without Living Like a Pauper or Winning the Lottery "Today everyone is looking for a quick answer to their financial problems. In The 1-2-3 Money Plan , Greg Karp has created an excellent resource. It's well organized and full of great ideas. But, most importantly, it's written in a language that the average consumer can understand and apply. Many people will thank Greg for helping them survive financially tough times." -- Gary Foreman , editor The DollarStretcher Web site, stretcher.com "Greg Karp tells it like it is, with the specificity and candor busy people need. I am saving money already." -- Jean Chatzky , author of The Difference: How Anyone Can Prosper in Even the Toughest Times , blogging at jeanchatzky.com Today, frugal is the name of the game. But you don't have to take a vow of poverty: You just have to be smarter about how you spend, save, and invest. Sound hard? Not anymore. In The 1-2-3 Money Plan , top personal finance columnist Greg Karp offers 1...
    Note: Includes index
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    Your credit score, your money & what's at stake : how to improve the 3-digit number that shapes your financial future (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780136117728 , 0136117724
    Language: English
    Pages: xiii, 186 p , ill.
    Edition: Updated ed.
    Keywords: Credit scoring systems ; United States ; Consumer credit ; United States ; Credit ratings ; United States ; Electronic books ; local
    Abstract: "A great credit score can help you finish rich! Liz Pulliam Weston gives solid, easy-to-understand advice about how to improve your credit fast. Read this book and prosper." David Bach , bestselling author of The Automatic Millionaire and The Automatic Millionaire Homeowner "Excellent book! Insightful, well written, and surprisingly interesting. Liz Pulliam Weston has done an outstanding job demystifying an often intimidating and frustrating topic for the benefit of all consumers." Eric Tyson , syndicated columnist and bestselling author of Personal Finance for Dummies "No one makes complex financial information easy to understand like Liz Pulliam Weston. Her straight-talk and wise advice are invaluable to anyone with a credit card or check book-and that's just about all of us." Lois P. Frankel , Ph.D., author of Nice Girls Don't Get the Corner Office and Nice Girls Don't Get Rich "In a country where consumers increasingly pay more when they have bad credit, Liz Pulliam Weston's book provides excellent tips and advice on ways to improve your credit history and raise your credit score. If you just apply one or two of her insightful suggestions, you'll save many times the cost of this book." Ilyce R. Glink , financial reporter, talk show host, and bestselling author of 100 Questions Every First-Time Home Buyer Should Ask "Your credit score can save you money or cost you money-sometimes a lot of money. Yet, most people don't even know their scores, much less know how to make them better. Liz Pulliam Weston can help you fix that. In this easy-to-understand guide you'll learn how to make sure your score helps you get the best deal on loans and insurance. You can't afford not to read it." Gerri Detweiler , consumer advocate and founder of UltimateCredit.com The #1 Best-Selling Guide to Improving Your Credit Score... Now Thoroughly Updated for the Financial Crisis! In post-crash America, it's tough to get credit...and even tougher to get rates and terms you can afford. That makes your credit score more important than ever before. Now, MSN Money/L.A. Times personal finance columnist Liz Pulliam Weston has updated her best-selling book on credit scores to show how you can maximize your score right now-and save yourself a fortune! Weston reveals the tough new realities of borrowing and credit scoring, and shows why they aren't going to change any time soon. She rips away the mystery surrounding credit scoring, including the FICO 08 overhaul, and tells y...
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    Volatile markets made easy : trading stocks and options for increased profits (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780131365339 , 0131365339
    Language: English
    Pages: xix, 332 p , ill. , 25 cm
    Parallel Title: Erscheint auch als
    Keywords: Options (Finance) ; Investments ; Electronic books ; local
    Abstract: Markets are more volatile than ever. That terrifies many investors, but it shouldn't terrify you. Smart investors know how to feast on volatility. That's because they've learned proven trading strategies designed specifically to profit from rapid market shifts. In Volatile Markets Made Easy: Trading Stocks and Options for Increased Profits , investing expert Guy Cohen teaches you how to earn big returns by systematically cherry picking the best trades while minimizing risk, and execute a simple trading plan that leverages your profits in volatile markets. "Volatile Markets Made Easy is not just a book; it is a full course of instruction. This is an incredible piece of work." -Ned W. Bennett , CEO/Cofounder, optionsXpress, Inc. "I highly recommend Guy Cohen's Volatile Markets Made Easy , which introduces to the world his simple approach utilizing flag chart patterns to capitalize on trending stocks. Guy's combination of clear explanations and lavishly detailed follow-throughs of trade examples cogently demonstrates how to deploy several simple, option-based strategies to make consistent money with one of the most reliable stock chart patterns-while strictly limiting risk with sound money management techniques. Add this one to your shelf." -John Brasher , CallWriter.com
    Note: Includes index
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  • 34
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    The truth about email marketing (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780768685961 , 0768685966
    Language: English
    Pages: xiv, 206 p , 22 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: Internet marketing ; Telemarketing ; Electronic mail systems ; Electronic books ; local
    Abstract: Praise for The Truth About Email Marketing "It's refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms' book debunks the top email marketing myths in a readable and logical fashion." Tad Clarke , Editorial Director, MarketingSherpa Inc. "Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!" Jeff Hilimire, President, Engauge Digital "Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts." Aaron Kahlow, CEO & Founder, Online Marketing Summit "Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel." Sam Cece, Chief Executive Officer, StrongMail Systems Everything you must know to utilize email marketing in your corporation or small business! The truth about recession-proofing your business with email marketing The truth about measuring results and improving promotional and newsletter campaigns The truth about email marketing versus spam This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.
    Note: Includes bibliographical references
    URL: https://learning.oreilly.com/library/view/-/9780768685961/?ar
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    Value above cost : driving superior financial performance with CVA, the most important metric you've never used (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137017379 , 0137017375
    Language: English
    Pages: xx, 344 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Marketing ; Management ; Economic value added ; Electronic books ; local
    Abstract: This book systematically explains how to maximize shareholder value. Columbia University's Don Sexton fully identifies the real drivers of shareholder value, unifying key concepts from marketing, branding, economics, management, finance, accounting, and statistics. Sexton introduces a powerful new metric: Customer Value Added (CVA), the difference between customer-perceived value and variable cost per unit. Next, he demonstrates CVA at work, presents research and case studies that prove its value, and shows how to use it to consistently measure, manage, and optimize profit, cash flow, and shareholder value. Readers will learn why CVA works; how to measure it; how changes in CVA correlate to changes in profits and cash flow; and how to use CVA to steer the enterprise. Along the way, Sexton illuminates CVA's key implications for managers, including why managers must focus attention simultaneously on both customers and costs, and why well-publicized "generic strategies" such as "net recommend" offer only part of the solution. Finally, drawing on his own extensive experience consulting on CVA and related issues, Sexton presents easy-to-use worksheets for translating CVA concepts into reality in your own organization.
    Note: Includes bibliographical references (p. 311-328) and index
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    The truth about motivating your employees : the essential truths in 20 minutes (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137001453 , 0137001452
    Language: English
    Pages: ii, 21 p
    Series Statement: Truth about (FT Press)
    Keywords: Employee motivation ; Personnel management ; Electronic books ; local
    Abstract: Praise for The Truth About Getting the Best from People "Finally, a no-nonsense primer for leaders on how to build...and keep...extraordinary talent. This book should be in the briefcase of every exec in the world and should be pulled out every day for a refresher on how to be a real leader." Dan Walker , Former Chief Talent Officer for Apple, Inc. "A fun and easy-to-read blueprint on understanding and creating engagement within a team. No high falootin' business jargon here--Martha Finney tells it like it is. She helps supervisors and managers uncover the secrets of employee engagement through behavioral examples, successes at top companies, and her charming storytelling." Kirsten Clark , Senior Director, Organizational Capability Group, Starwood Hotels and Resorts "Martha succeeds in reducing one of the business world's most sought-after but amorphous concepts--employee engagement--into 49 digestible truths." Christopher Rice , President and CEO, BlessingWhite "A must-read for new supervisors and managers, with lots of essential lessons and tips." Tom Mathews , Senior Vice President, Human Resources, Time Warner Cable "Easy-to-read stories and useful truths about leading. I wish I had this book when I first became a manager. I had to learn some of these truths the hard way!" Scott Shute , Senior Director, Xilinx "The book is outstanding! Very easy to read....great examples, great advice, and the corporate world would be a better place if just 50 percent of the managers would follow your advice!" Peg Wynn , Former SVP/HR, Adobe "I started reading and found myself grabbing for a highlighter. I got to the following line 'Getting the best is about building a culture of trust, connection, growth, and service.' I had to drop a box around that one." Tiane Mitchell Gordon , Senior Vice President, Office of Diversity and Inclusion, AOL "Finney has gifted us an important compendium of accessible and eminently actionable insights about employee engagement. Using 'The Truths' as a guide, generations of managers will find infinite opportunities to unleash, inspire, and leverage the inherent talent in their people. My advice? Seize it! It will enable you to dramatically affect the future of your team, your organization, and your own career." Jane Creech , Founder and Principal, Strategic Business Systems (Organization Consulting & Leadership Coaching), Former Sr. Director, OD, eBay "If you are looking for a great way to deliver Management 101, just distri...
    Note: Includes bibliographical references (p. 21)
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    The truth about cutting your investment and retirement taxes : the essential truths in 20 minutes (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137026814 , 0137026811
    Language: English
    Pages: ii, 34 p
    Series Statement: Truth about
    Parallel Title: Erscheint auch als
    Keywords: Investments ; Taxation ; Dividends ; Taxation ; Income tax ; United States ; Electronic books ; local
    Abstract: All you need to know about cutting your taxes... this year and every year! The truth about maximizing all your legal deductions and credits The truth about smart tax planning for today and for the long term The truth about avoiding IRS audits and costly tax penalties Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN bite-size, easy tax savings techniques that work. "Kay Bell's blog aims to provide tax and personal-finance tips and advice that will put more money in your bank account, not the government treasury." The Wall Street Journal
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  • 38
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    33 million people in the room : how to create, influence, and run a successful business with social networking (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137018840 , 0137018843
    Language: English
    Pages: xxi, 154 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Business networks ; Case studies ; Social networks ; Case studies ; Online social networks ; Case studies ; Electronic books ; local
    Abstract: "Juliette Powell has provided a timely crash course on how to leverage your business's online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive." -Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 "Reading Juliette Powell's book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it's the same experience. She reaches through the pages and gives the reader entry to the halls of power through online networking." -Amy Shuster, Editorial Producer, MSNBC "Juliette knows her way around a social network; she regales us with tales and practical advice from the plastic porous mediascape of today." -David Thorpe, Global Director of Innovation, Ogilvy & Mather "If you are in business or starting one, and wonder what the heck all this talk about social networking is about, this book is the best quick guide I've seen. It's full of juicy stories, backed up by sound social science, lucidly explained." -Howard Rheingold, Author, Smartmobs ; Professor, Stanford and Berkeley "The exciting new world of online social networking is demonstrating the profound power of these truths to change the very fabric of society as we know it. Our interactions, relationships, and values are changing faster than most of us can comprehend. For some, the pace of this change is alarming. For others it is empowering. In 33 Million People in the Room Juliette Powell takes us on a funfilled tour of this rapidly changing hypo-manic digital ecosystem simultaneously providing both practical advice and an insightful commentary on the increasing importance of authenticity in modern culture. Along the way we meet a hilarious cast of characters and gain a behind-the-scenes glimpse into real social networking success stories showing how to leverage the power of this modern phenomenon to achieve meaningful social and economic results for you and your business." -Michael Spencer, CTO, ASMALLWORLD "Juliette Powell has captured the strength, excitement, and opportunity of social networks in this compelling work. Opening with an arresting saga about Chris Anderson's debut as the new TED owner, she deftly sketches vignette after vignette that will have you thinking-why not me? Social networking power is awesome for those w...
    Note: Includes index
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    Putting the public back in public relations : how social media is reinventing the aging business of PR (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137011247 , 0137011245
    Language: English
    Pages: xxviii, 314 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Public relations ; Social media ; Economic aspects ; Online social networks ; Electronic books ; local
    Abstract: "There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice." Seth Godin , Author of Tribes "I am thrilled that there is finally a book about the right way to approach PR in today's world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book." Tony Hsieh , CEO, Zappos.com "Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention." Paul Gillin , Author, The New Influencers and Secrets of Social Media Marketing "Putting the Public Back in Public Relations is an excellent read. It is the right book at the right time, explaining the reinvention of Public Relations at the hands of Social Media. A must read for those innovative marketers charged with creating differentiation in today's competitive marketplace." Trish Piontek , Director, Retail Marketing, Amerisource Bergen Corporation Breakthrough Web PR 2.0 Strategies and Tactics That Work Forget the pitch: Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the "public" back into public relations-and earn a new level of results that just wasn't possible before now. Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Along the way, you'll learn how to stop being a "publicist" or mere "communicator" and become what your clients or company really need: a genuine enthusiast for whom and what you represent. What's wrong with PR-and how to fix it Leverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relat...
    Note: Includes index
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    The truth about paying fewer taxes (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137003211 , 0137003218
    Language: English
    Pages: viii, 211 p , ill. , 22 cm
    Series Statement: Truth about
    Parallel Title: Erscheint auch als
    Keywords: Income tax ; United States ; Electronic books ; local
    Abstract: All you need to know about cutting your taxes... this year and every year! The truth about maximizing all your legal deductions and credits The truth about smart tax planning for today and for the long term The truth about avoiding IRS audits and costly tax penalties Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN bite-size, easy tax savings techniques that work. "Kay Bell's blog aims to provide tax and personal-finance tips and advice that will put more money in your bank account, not the government treasury." The Wall Street Journal
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  • 41
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    The dark side of valuation : valuing young, distressed and complex businesses (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137036585 , 0137036582
    Language: English
    Pages: ix, 590 p , ill. , 24 cm
    Edition: 2nd ed.
    Parallel Title: Erscheint auch als
    Keywords: Valuation ; Electronic books ; local
    Abstract: Renowned valuation expert Aswath Damodaran reviews the core tools of valuation, examines today's most difficult estimation questions and issues, and then systematically addresses the valuation challenges that arise throughout a firm's lifecycle in The Dark Side of Valuation: Valuing Young, Distressed and Complex Businesses . In this thoroughly revised edition, he broadens his perspective to consider all companies that resist easy valuation, highlighting specific types of hard-to-value firms, including commodity firms, cyclical companies, financial services firms, organizations dependent on intangible assets, and global firms operating diverse businesses. He covers the entire corporate lifecycle, from "idea" and "nascent growth" companies to those in decline and distress, and offers specific guidance for valuing technology, human capital, commodity, and cyclical firms. Damodaran places special emphasis on the financial sector, illuminating the implications of today's radically changed credit markets for valuation and addresses valuation questions that have suddenly gained urgency, ranging from "Are U.S. treasuries risk free?" to "How do you value assets in highly illiquid markets?" Readers will gain insight into: · Overcoming the temptation to use unrealistic or simplistic valuation methods · Risk-free rates, risk premiums and other macroeconomic assumptions · Intelligent analysis for angel and early venture capital investing · Projecting the impact of regulatory changes · The stages of the corporate lifecycle · Valuing financial services and commodities companies Damodaran's insights will be indispensable to everyone involved in valuation: financial professionals, investors, M&A specialists, and entrepreneurs alike.
    Note: Includes bibliographical references and index
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  • 42
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    The truth about search engine optimization (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780768687873 , 076868787X
    Language: English
    Pages: xiv, 208 p , 22 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: Web search engines ; Electronic books ; local
    Abstract: "Rebecca's book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web." Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no's The truth about link love, keywords, and tags Introduction vii Foreword by Fredrick Marckini ix Part I: The Basics of Search Truth 1: Getting noticed by spiders, robots, and crawlers 1 Truth 2: Learn to do the Google dance 5 Truth 3: It's not about traffic-it's about qualified traffic 9 Truth 4: Your reputation is on the line 13 Part II: The Truth About Being Site-Specific Truth 5: SEO is an ongoing project, not set-it-and-forget-it 17 Truth 6: SEO is not an afterthought 21 Truth 7: SEO results aren't immediate or lasting 25 Truth 8: You don't have a homepage anymore 29 Truth 9: Think like a publisher, even if you're not 33 Truth 10: Site and page design count 37 Truth 11: Write for users and search engines will follow 41 Truth 12: Keywords are key 45 Truth 13: Use analytics and keyword research tools 49 Truth 14: Site stats share the bad news, too 53 Truth 15: Think twice about hot new technologies 57 Truth 16: Content manageme...
    URL: https://learning.oreilly.com/library/view/-/9780768687873/?ar
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  • 43
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    The truth about starting a business (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137005888 , 0137005881
    Language: English
    Pages: vi, 218 p , 22 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: New business enterprises ; Entrepreneurship ; Small business ; Electronic books ; local
    Abstract: "This book should be on the seasoned entrepreneur's list of 'what I should have read before I started my business.'" JOE KEELEY, President & CEO, College Nannies & Tutors Development "This is one of the best entrepreneurship books I've read...I wish I had this book when I first started out." RYAN O'DONNELL, Cofounder and CEO, BullEx Digital Safety Your own business: Take the leap, make it happen, and make it succeed! · The truth about choosing the right business for you and maintaining a healthy personal life · The truth about planning, funding, hiring, and successful launches · The truth about financial management, marketing, and growth This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business. You'll learn how to generate and test business ideas, and pick the one that's best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't "someone's opinion": it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.
    Note: Includes bibliographical references (p. 210-217)
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  • 44
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    Trading options at expiration : strategies and models for winning the endgame (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137013494 , 0137013493
    Language: English
    Pages: 159 p , ill. , 21 cm
    Parallel Title: Erscheint auch als
    Keywords: Options (Finance) ; Investment analysis ; Securities ; Prices ; Stock price forecasting ; Electronic books ; local
    Abstract: Equity and index options expire on the third Friday of each month. As that moment approaches, unusual market forces create option price distortions, rarely understood by most investors. These distortions give rise to outstanding trading opportunities with enormous profit potential. In Trading Options at Expiration: Strategies and Models for Winning the Endgame , leading options trader Jeff Augen explores this extraordinary opportunity with never-before published statistical models, minute-by-minute pricing analysis, and optimized trading strategies that regularly deliver returns of 40%-300% per trade. You'll learn how to structure positions that profit from end-of-contract price distortions with remarkably low risk. These strategies don't rely on your ability to pick stocks or predict market direction and they only require one or two days of market exposure per month. Augen also discusses: · Three powerful end-of-cycle effects not comprehended by contemporary pricing models · Trading only one or two days each month and avoiding overnight exposure · Leveraging the surprising power of expiration-day pricing dynamics If you're looking for an innovative new way to reignite your returns no matter where the markets move, you've found it in Trading Options at Expiration . "Learn and profit from Jeff Augen's book: It clearly explains how to take advantage of market inefficiencies in collapsing implied volatility, effects of strike price, and time decay. A must-read for individuals who are options oriented." --Ralph J. Acampora, CMT, Director of Technical Analysis Studies, New York Institute of Finance "A fantastic, insightful book full of meticulously compiled statistics about anomalies that surround option expiration. Not only does Augen present a set of effective trading strategies to capitalize on these anomalies, he walks through the performance of each across several expirations. His advice is practical and readily applicable: He outlines common pitfalls, gives guidance on timing your executions, and even includes code that can be used to perform the same calculations he does in the text. A thoroughly enjoyable read that will give you a true edge in your option trading." --Alexis Goldstein, Vice President, Equity Derivatives Business Analyst "Mr. Augen makes a careful and systematic study of option prices at expiration. His translation of price behavior into trading strategy is intriguing work, and the level of detail is i...
    Note: Includes index
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  • 45
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    The retirement challenge--will you sink or swim? : a complete, do-it-yourself toolkit to navigate your financial future (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137005000 , 0137005008
    Language: English
    Pages: xiii, 266 p , ill. , 23 cm
    Parallel Title: Erscheint auch als
    Keywords: Retirement ; United States ; Older people ; United States ; Finance, Personal ; Electronic books ; local
    Abstract: "Imagine that you board an airliner and are told that you will be piloting the plane. Such is the plight of tens of millions of Americans, on whom have been foisted a jumble of 401(k), 403(b), and 457 defined contribution plans, and are as well qualified to manage their retirement portfolios as they are to pilot a jet from Los Angeles to Boston. Since things aren't changing any time soon, you may very well need flying lessons, and pronto. Frank Armstrong's The Retirement Challenge: Will You Sink or Swim? is just the ground school you need." -William Bernstein , author of A Splendid Exchange: How Trade Shaped the World and The Four Pillars of Investing: Lessons for Building a Winning Portfolio "Armstrong and Doss have written a simple and understandable guide through the maze that is our financial world. If your goal is to outperform the vast majority of investors on the road to retirement, The Retirement Challenge: Will You Sink or Swim? paves the way." -TAYLOR LARIMORE , coauthor of The Bogleheads' Guide to Investing "This is a great handbook for those planning for retirement. Armstrong and Doss not only tell you the right way to build a plan, they also show you how to avoid purchasing products from the wolves of Wall Street that lead investors to be sheared like sheep." -LARRY SWEDROE , author of The Only Guide to Alternative Investments You'll Ever Need and Wise Investing Made Simple "In today's investment markets, this is an invaluable book. If you care about the quality of the rest of your life, you owe it to yourself and your family to read The Retirement Challenge: Will You Sink or Swim? " -HAROLD EVENSKY , CFP ® , AIF ® , President, Evensky & Katz In 48 quick, practical lessons, Armstrong shows how to assess what you have and what you'll need to build a simple, reliable retirement plan. Better yet, the book's easy online calculators do all the math for you. Investing for retirement has never been so sensible and simple! Includes free access to comprehensive Web-based tools and resources at www.Sink-Swim.com: More than 75 easy-to-use online calculators and budget spreadsheets to help you get on track and stay on track Sample asset allocation plans you can adjust for any stage of your career and any portfolio Up-to-the-minute updates on pension law, regulation, enforcement, and estate planning Free Sink or Swim Newsletter, and much more
    Note: Includes index
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  • 46
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    Financial shock : a 360° look at the subprime mortgage implosion, and how to avoid the next financial crisis (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137151769 , 0137151764
    Language: English
    Pages: 270 p , ill., maps , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Subprime mortgage loans ; United States ; Housing ; United States ; Finance ; Electronic books ; local
    Abstract: "The obvious place to start is the financial crisis and the clearest guide to it that I've read is Financial Shock by Mark Zandi. ... it is an impressively lucid guide to the big issues." - The New York Times "In Financial Shock , Mr. Zandi provides a concise and lucid account of the economic, political and regulatory forces behind this binge." - The Wall Street Journal "Aggressive builders, greedy lenders, optimistic home buyers: Zandi succinctly dissects the mortgage mess from start to (one hopes) finish." - U.S. News and World Report "A more detailed look at the crisis comes from economist Mark Zandi, co-founder of Moody's Economy.com. His "Financial Shock" delves deeply into the history of the mortgage market, the bad loans, the globalization of trashy subprime paper and how homebuilders ran amok. Zandi's analysis is eye-opening. ... he paints an impressive, more nuanced picture." - Kiplinger's Personal Finance Magazine "If you wonder how it could be possible for a subprime mortgage loan to bring the global financial system and the U.S. economy to its knees, you should read this book. No one is better qualified to provide this insight and advice than Mark Zandi." - Larry Kudlow, Host, CNBC's Kudlow & Company "Every once in a while a book comes along that's so important, it commands recognition. This is one of them. Zandi provides a rilliant blow-by-blow account of how greed, stupidity, and recklessness brought the first major economic crises of the 21st entury and the most serious since the Great Depression." - Bernard Baumohl,Managing Director, The Economic Outlook Group and best-selling author, The Secrets of Economic Indicators "Throughout the financial crisis Mark Zandi has played two important roles. He has insightfully analyzed its causes and thoughtfully recommended steps to alleviate it. This book continues those tasks and adds a third-providing a comprehensive and comprehensible explanation of the issues that is accessible to the general public and extremely useful to those who specialize in the area." - Barney Frank, Chairman, House Financial Services Committee The subprime crisis created a gigantic financial catastrophe. What happened? How did it happen? How can we prevent similar crises from happening again? Mark Zandi answers all these critical questions-systematically, carefully, and in plain English. Zandi begins with a fast-paced overview and then illuminates the deepest causes, from the psychology of homeownership to Ala...
    Note: Includes bibliographical references (p. 245-257) and index
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  • 47
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    The truth about protecting your IRAs and 401(k)s (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137012084 , 013701208X
    Language: English
    Pages: vii, 195 p , 22 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: Individual retirement accounts ; United States ; 401(k) plans ; Retirement income ; United States ; Planning ; Electronic books ; local
    Abstract: All you need to know about every IRA, every 401(k)...even HSAs, and more! · The truth about getting the most benefits at the lowest cost · The truth about avoiding the pitfalls that can kill your retirement · The truth about choosing the best strategies for you-- and your kids The Truth About Protecting Your IRAs and 401(k)s arms you with the up-to-the-minute knowledge you need to build your retirement income, as you reduce your costs, taxes, and risks! Consumer finance expert and nationally syndicated radio host Steve Weisman offers 48 quick, bite-size, just-the-facts information about every type of tax-advantaged retirement investments: self-directed, stretch, SIMPLE, SEP, Roth, and spousal IRAs, 401(k)s, and more. You'll find up-to-the-minute guidance on avoiding pitfalls that can cost you a fortune...choosing the right retirement strategies for both you and your heirs...planning retirement investments when you're a married or unmarried couple...widening your 401(k) investment options...and much more. Like every book in The Truth About Series, this book distills all the essential knowledge you need on a topic...presents it clearly, simply, and quickly, with an "a-ha!" on every page...and shows exactly how to put it to work in your daily life. Easy to read, easy to use, it's all you need to gain retirement security--and protect it for the rest of your life!
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  • 48
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    Helping people win at work : a business philosophy called "don't mark by paper, help me get an A" (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780135094020 , 013509402X
    Language: English
    Pages: viii, 183 p , ill. , 21 cm
    Series Statement: [The leading at a higher level series]
    Parallel Title: Erscheint auch als
    Keywords: Leadership ; Performance ; Management ; Communication in organizations ; Electronic books ; local
    Abstract: Ken Blanchard's Leading at a Higher Level techniques are inspiring thousands of leaders to build high-performing organizations that make life better for everyone. Now, in Helping People Win at Work , Blanchard and WD-40 Company leader Garry Ridge reveal how WD-40 has used Blanchard's techniques of Partnering for Performance with every employee--achieving levels of engagement and commitment that have fortified the bottom line. Ridge introduces WD-40 Company's year-round performance review system, explaining its goals, features, and the cultural changes it requires. Next, he shares his leadership point of view: what he expects of people, what they can expect of him, and where his beliefs about leadership and motivation come from. Finally, Blanchard explains why WD-40 Company's Partnering for Performance system works so well--and how to leverage its high-value techniques in your organization. In this book, you'll learn how to: · Stop building failure into your mentoring of employees · Set goals using the SMART approach: specific, motivational, attainable, relevant and trackable · Help people move through all four stages of mastery · Create a culture that shares knowledge and encourages nonstop learning "I'm thrilled that the first book in our Leading at a Higher Level series is with Garry Ridge, president of WD-40 Company. For years I've been concerned about how people's performance is evaluated. People are often forced into a normal distribution curve, or even worse, rank ordered. Not only does this not build trust, it also does not hold managers responsible for coaching people and helping them win. The manager's responsibility is focused on sorting people out. When I was a college professor, I always gave my students the final exam at the beginning of the course and spent the rest of the semester helping them answer the questions so that they could get an A. Life is all about getting As, not some stupid normal distribution curve. Garry Ridge got this, and wow! What a difference it has made in WD-40 Company's performance." --Ken Blanchard "When I first heard Ken talk about giving his final exam at the beginning of the course and then teaching students the answers so they could get an A, it blew me away. Why don't we do that in business? So that's exactly what I did at WD-40 Company when we set up our 'Don't Mark My Paper, Help Me Get an A' performance management system. Has it made a difference? You'd better belie...
    Note: Series from jacket. - Includes bibliographical references and index
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  • 49
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    The truth about identity theft (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780768686296 , 0768686296
    Language: English
    Pages: x, 191 p , 22 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: Identity theft ; Identity theft ; Prevention ; Electronic books ; local
    Abstract: Praise for The Truth About Identity Theft "This book will open your eyes, scare you smart, and make you think twice. Identity theft can happen to you and this book is a must read. Jim Stickley tells you why and how you need to protect yourself." Matt Lauer , Anchor, TODAY Show "Nowadays, identity theft is an all-too-common occurrence that puts more than just your finances in jeopardy. Fortunately, Jim Stickley's easy-to-understand advice can teach you how to spot and stay ahead of security threats. In short, this book is a must read." Wes Millar , Senior Vice President of CUNA Strategic Services "In an age when identity theft will affect everyone sooner or later, this book is simply a must-read. Jim Stickley teaches you to spot the danger signs and offers smart solutions for everything from banking security and online shopping scams to medical identity theft. Whether it's you, your parents', or your kids' identities, everyone has something to protect. This book tells you what you need to know." Jim Bell , Executive Producer, TODAY Show "Jim Stickley shares his amazing experiences as a professional hacker in the most entertaining manner. He's a great storyteller and captures your attention with his experiences, which will make you want to upscale your efforts protect your firm's data and your own ID. Jim's stories are fascinating. Most of us can't imagine how simple it is for him to succeed as a conman in situations we think are safe. The trade secrets of hackers he shares with us are mind boggling! You won't let your guard down after learning what Jim has actually done to get companies and individuals' private information. He's the updated version of 'To Catch a Thief'[el]but he's a good guy!" Nancy E. Sheppard , President & CEO of Western Independent Bankers (A Trade Association of 350 Banks) "If you're not worried about identity theft, you should be[el]and Stickley tells you exactly why. His engaging writing style, coupled with real-life stories about identity theft and concrete actions to help you prevent identity theft are exactly what's needed to make people take notice of this growing crime. I'll recommend this book again and again!" Jerri L. Ledford , About.com Guide to Identity Theft Everything you must know to protect yourself and your business from identity thieves! • The truth about real-world identity theft attacks • The truth about how easy it is for thieves to make off with your identity • The truth about stopping identity thieve...
    URL: https://learning.oreilly.com/library/view/-/9780768686296/?ar
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  • 50
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    Thank God it's Monday! : how to create a workplace you and your customers love (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137002962 , 0137002963
    Language: English
    Pages: xiv, 169, [1] p
    Parallel Title: Erscheint auch als
    Keywords: Organizational behavior ; Business ; Organizational effectiveness ; Employee morale ; Customer satisfaction ; Electronic books ; local
    Abstract: Thank God It's Monday! is about loving what you're doing and creating massive results. Roxanne Emmerich introduces you to two CEOs: one desperately struggling to stay afloat and another who's discovered a better route to growth and profitability. As you join them both on their journey, you'll gain valuable insights for jumpstarting positive change from anywhere in the organization, replacing dysfunctional organizational behaviors with passion and creativity, overcoming setbacks and making vision and values actually work! Whether you're on the front line, in an office, or running the show, you'll see how to: • Replace dysfunctional behaviors with passion and creativity • Overcome setbacks with a "bring it on" attitude • Breathe results-generating life into vision and values • Think big and make big things happen Thank God It's Monday! presents a unique approach that makes an impact on three groups at once: • Employees discover how to win at work and love their work • Companies turn around results quickly and profoundly • Customers experience a powerful and visible commitment to their success You will shift from a "why we can't" to a "how we can" workplace...in one day! Your customers will go crazy about you. You will find yourself loving to go to work where everyone exclaims, Thank God It's Monday!
    Note: Includes index
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  • 51
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    The truth about creating brands people love (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780136064336 , 0136064337
    Language: English
    Pages: x, 211 p , 22 cm
    Parallel Title: Erscheint auch als
    Keywords: Branding (Marketing) ; Electronic books ; local
    Abstract: Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands-and keeping them great. "I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands." DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
    Note: Includes bibliographical references (p. 205-207)
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  • 52
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    Financial shock : global panic and government bailouts--how we got here and what must be done to fix it (2009)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137026203 , 013702620X
    Language: English
    Pages: x, 284 p
    Edition: Updated ed.
    Parallel Title: Erscheint auch als
    Keywords: Financial crises ; United States ; Monetary policy ; Subprime mortgage loans ; United States ; Electronic books ; local
    Abstract: "In Financial Shock, Mr. Zandi provides a concise and lucid account of the economic, political, and regulatory forces behind this binge." - The Wall Street Journal "The obvious place to start is the financial crisis, and the clearest guide to it that I've read is Financial Shock by Mark Zandi....It is an impressively lucid guide to the big issues." - David Leonhardt , The New York Times "If you wonder how it could be possible for a subprime mortgage loan to bring the global financial system and the U.S. economy to its knees, you should read this book. No one is better qualified to provide this insight and advice than Mark Zandi." - Larry Kudlow , Host, CNBC's Kudlow & Company "Mark Zandi provides insightful analysis, thoughtful recommendations, and a comprehensible explanation of the financial crisis that is accessible to the general public and extremely useful to those who specialize in the area." - Barney Frank , Chairman, House Financial Services Committee The Definitive Financial Meltdown Exposé: Now completely updated to include discussions of the Obama administration's many policy initiatives and proposed solutions. •Includes expanded coverage of the market meltdown, the bailout bill and stimulus plans, the bank rescue plan, and the foreclosure mitigation plan • Sifting the wreckage, fixing the blame: the roles of mortgage lenders, investment bankers, speculators, the real estate industry, regulators, the Fed, and homebuyers • Tomorrow's emerging financial shocks-and how to prevent them
    Note: Includes index
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  • 53
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    Outsmart! : how to do what your competitors can't (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780137143184 , 0137143184
    Language: English
    Pages: xiv, 188 p , ill. , 24 cm
    Keywords: Competition ; Handbooks, manuals, etc ; Success in business ; Handbooks, manuals, etc ; Electronic books ; local
    Abstract: "Champy's engaging prose, fascinating success stories, penetrating reflections, and provocative challenges to the status quo capture your full attention from the first page to the last and leave your mind swirling with new thoughts about how to exploit opportunities in a very different world." - Ray Stata, Founder and Chairman of the Board, Analog Devices, Inc. "To outsmart or be outsmarted, that is the question in modern business. Jim Champy has found the answer, in fact many answers, by looking inside amazingly successful companies. And he tells their simple stories in this book that is so delightfully short it can be read on one flight." - Dr. Robert "Bob" Metcalfe, General Partner, Polaris Venture Partners "In this remarkably readable and incisive book, Jim Champy provides case studies of fast growing, innovative companies that have created and implemented successful strategies that are practical, market tested, and reproducible in today's global marketplace." - Denis A. Bovin, Vice Chairman, Investment Banking, Bear Stearns & Co., Inc . "This book shows how to spot opportunities in a world that looks, at times, like everything is done. Jim has strung together nine pearls that reveal the essence of entrepreneurship." - Gururaj "Desh" Deshpande, Founder and Chairman, Sycamore Networks, Inc. Author of ReEngineering the Corporation A New York Times Best Seller & More than 3 Million Copies Sold Jim Champy revolutionized business with Reengineering the Corporation. Now, in Outsmart! he's doing it again. This concise, fast-paced book shows how you can achieve breakthrough growth by consistently outsmarting your competition. Champy reveals the surprising, counterintuitive lessons learned by companies that have achieved super-high growth for at least three straight years. Drawing on the strategies of some of today's best "high velocity" companies, he identifies eight powerful ways to compete in even the roughest marketplace. You'll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and unexpected customers with unexpected needs. How to reignite growth by... • Seeing what others don't • Breaking free of mental legacies • Using all you know • Changing your frame of reference • Tapping others' successes • Creating order out of chaos • Simplifying complexity • Doing everything yourself there is not much new in management. but there is a lot new in business. Want more? Che...
    Note: Includes index
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  • 54
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    The truth about making complex or critical decisions : the essential truths in 20 minutes (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137001842 , 0137001843
    Language: English
    Pages: ii, 33 , ill.
    Series Statement: Truth about (FT Press)
    Parallel Title: Erscheint auch als
    Keywords: Electronic books ; local
    Abstract: Praise for The Truth About Making Smart Decisions " The Truth About Making Smart Decisions offers a truly valuable and entertaining journey through the complex terrain of decision making. Robert Gunther combines a writer's gift of the pen with a keen understanding of human nature, drawing upon his own experiences, business anecdotes, and vignettes from other walks of life. His selection of traps, insights, and truths are edifying as well as amusing, and many readers will recognize themselves as he exposes our weaknesses, and occasional brilliance, as we carve the trajectory of our life one decision after the next." Paul J. H. Schoemaker , Ph.D., coauthor of Decision Traps and Winning Decisions "Robert Gunther crystallizes years of expertise and insight in business writing into a book on probably life's most important matter: decision making. How do you do it and how do you do it much better? He offers many tools to organize the mind and maximize your ability to be a leader and money maker. " Rick Rickertsen , Managing Partner of Pine Creek Partners and author of The Buyout Book and Sell Your Business Your Way "We make decision errors predictably, and Robert Gunther offers fifty ways of taking decisions more intelligently. The Truth About Making Smart Decisions is a concise and actionable guide for what to consider when facing critical choice points." Michael Useem , Ph.D., Wharton Professor of Management and author of The Go Point: When It's Time to Decide "If you think decision making is cut and dried, this book will make you think again. In The Truth About Making Smart Decisions, Robert Gunther offers challenging insights on how factors from sleep to intuition to emotions to mental models affect the quality of our decisions. He urges readers to take a broader view and raises issues that anyone should consider in making smarter decisions." Yoram (Jerry) Wind , Ph.D., The Lauder Professor and Wharton Professor of Marketing, and coauthor of The Power of Impossible Thinking Everything you need to know to make smarter, better decisions-in business and in life! • The truth about learning from your mistakes and those of others • The truth about how sleep can help you make better decisions • The truth about the power of acting decisively This book brings together 50 powerful "truths" about making better decisions: real solutions for the tough challenges faced by every decision-maker, in business and in life. You'll discover how to systematically ...
    Note: Includes bibliographical references (p. 31)
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    Profiting from social networking (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780768684438 , 0768684439
    Language: English
    Pages: xi, 207 p , 22 cm
    Series Statement: Truth about
    Parallel Title: Erscheint auch als
    Keywords: Online social networks ; Economic aspects ; Social networks ; Computer network resources ; Information society ; Economic aspects ; Electronic books ; local
    Abstract: "An essential, enlightening guide to an area rapidly expanding beyond garish MySpace pages into an essential business component. This is a vital reference at just the right time!" Mark A. Kellner , "On Computers" Columnist, The Washington Times "Smart business people are using social networking to support their marketing and overall business strategies. But it is hard to do it right without understanding both social networks and the community norms you'll find there. Rutledge's book not only gives smart advice on how to navigate those waters, but does so with examples that are easy to understand and translate for use in your business." Jason Falls , Social Media Explorer Blog "This book could help your business make money and sales using social networking. From using MySpace and Facebook to using an internal social networking system, it covers it all." Linda Roeder , Social Networking Weblog, and Personal Web Pages Guide, About.com "Social media takes community effort. As such, networking is of utmost importance on social networking sites. To become a successful contributor, you need to be a team player. Don't be afraid to reach out to anyone, big or small. Making that connection and maintaining that connection is critical; everything else will fall into place from there. Rutledge uncovers all the necessary skills to use these tools in this easy-to-understand book." Tamar Weinberg , Techipedia "Using online social networks for business and professional advancement requires more than just understanding the technology. Social networks are all about human interaction. This book provides numerous examples, ample advice, and easy-to-follow guidelines for those looking to navigate the previously uncharted waters of technology-enabled social networking." Amanda G. Watlington , Ph.D., A.P.R., Owner, Searching for Profit "With The Truth About Profiting from Social Networking , Rutledge provides deep insights into social networking and how to profit from its proper usage, both financially and in your career." Allen Stern , Editor, Center Networks "There is a right way and a wrong way to use social networks. Rutledge uncovers these truths and makes understanding the difference between them clear so you can achieve success and avoid failure." Jason Bean , Blogger, b5media Facebook, LinkedIn, YouTube, & beyond: "social network" your way to success, step by step! • The truth about using social networks to supercharge your career • The tr...
    Note: Includes bibliographical references (p. 203-206)
    URL: https://learning.oreilly.com/library/view/-/9780768684438/?ar
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    The truth about making smart decisions (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780768681994 , 0768681995
    Language: English
    Pages: xi, 188 p , 22 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: Decision making ; Electronic books ; local
    Abstract: Praise for The Truth About Making Smart Decisions " The Truth About Making Smart Decisions offers a truly valuable and entertaining journey through the complex terrain of decision making. Robert Gunther combines a writer's gift of the pen with a keen understanding of human nature, drawing upon his own experiences, business anecdotes, and vignettes from other walks of life. His selection of traps, insights, and truths are edifying as well as amusing, and many readers will recognize themselves as he exposes our weaknesses, and occasional brilliance, as we carve the trajectory of our life one decision after the next." Paul J. H. Schoemaker , Ph.D., coauthor of Decision Traps and Winning Decisions "Robert Gunther crystallizes years of expertise and insight in business writing into a book on probably life's most important matter: decision making. How do you do it and how do you do it much better? He offers many tools to organize the mind and maximize your ability to be a leader and money maker. " Rick Rickertsen , Managing Partner of Pine Creek Partners and author of The Buyout Book and Sell Your Business Your Way "We make decision errors predictably, and Robert Gunther offers fifty ways of taking decisions more intelligently. The Truth About Making Smart Decisions is a concise and actionable guide for what to consider when facing critical choice points." Michael Useem , Ph.D., Wharton Professor of Management and author of The Go Point: When It's Time to Decide "If you think decision making is cut and dried, this book will make you think again. In The Truth About Making Smart Decisions, Robert Gunther offers challenging insights on how factors from sleep to intuition to emotions to mental models affect the quality of our decisions. He urges readers to take a broader view and raises issues that anyone should consider in making smarter decisions." Yoram (Jerry) Wind , Ph.D., The Lauder Professor and Wharton Professor of Marketing, and coauthor of The Power of Impossible Thinking Everything you need to know to make smarter, better decisions-in business and in life! • The truth about learning from your mistakes and those of others • The truth about how sleep can help you make better decisions • The truth about the power of acting decisively This book brings together 50 powerful "truths" about making better decisions: real solutions for the tough challenges faced by every decision-maker, in business and in life. You'll discover how to systematically ...
    Note: Includes bibliographical references
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    How to be a complete and utter failure in life, work & everything : 44 1/2 steps to lasting underachievement! (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780768681819 , 0768681812
    Language: English
    Pages: xii, 196 p , ill. , 18 cm
    Parallel Title: Erscheint auch als
    Keywords: Underachievement. ; Failure (Psychology) ; Success ; Electronic books ; local
    Abstract: Really want to know how to fail? Consistently? Massively? Irrevocably? Steve McDermott's spent years studying the world's greatest failures: those extraordinary individuals who've spectacularly underachieved in every walk of life. They all use the exact same skills and strategies--and you can learn them, too. (Maybe you know some already!) In this quick, incredibly practical guide to failure, McDermott brings together dozens of state-of-the-art techniques guaranteed to help you crash, burn, and disappoint everyone in your life. In just minutes, discover how to fail at... • Leadership • Relationships • Personal growth • Achieving happiness • Teamwork • Planning • Goal-setting • Careers • Financial security • First impressions • And so much more! DANGER: Do NOT attempt to reverse these techniques. If performed in the opposite fashion, they may cause spectacular success. The publisher and author will not be held responsible for wealth, happiness, or career achievements resulting from the use of these skills and strategies in reverse.
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    Make more, worry less : secrets from 18 extraordinary people who created a bigger income and a better life (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780768681826 , 0768681820
    Language: English
    Pages: xxv, 239 p , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Career development ; Job satisfaction ; Success in business ; Electronic books ; local
    Abstract: Make More. Worry Less. Everyone wants to do that-but how? And how can you do it within the organization, where most people will spend their entire working lives? This book has the answers. No academic theory here: Make More, Worry Less brings together 18 riveting stories from people who've achieved both of these goals, gaining surprising wealth and real peace of mind along the way. These aren't superheroes. They're ordinary people who've done the extraordinary: from fast-food worker Linda Robb, now earning a six-figure income at Aflac, to once lowly telemarketer Steve Hudson, now running business development at one of the most promising start-up companies in the nation. Author and radio host Wes Moss reveals the powerful lessons these individuals have learned. Better yet, he shows how you can use those lessons to take ownership of your life and career, earning more money than you ever thought possible. But that's only half the equation! Moss also shows how to handle your increased success with less stress, fewer worries, and greater happiness. Every single story in this book is accompanied by specific tips, tricks, steps to take, and mistakes to avoid: actionable information you can use right now. If you want to change your life, start right here. Harness what you have Find it, create it, or tweak what you have Underestimate your obstacles Stop wasting time thinking about what you can't do Notice your network-and make the most of it Earning friendships, building alliances, finding mentors Take the first step, today You know what to do: learn how to get past whatever's stopping you
    Note: Includes index
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    The coming China wars : where they will be fought and how they can be won (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780137145416 , 0137145411
    Language: English
    Edition: Rev. and expanded ed.
    Parallel Title: Erscheint auch als
    Keywords: Globalization ; Economic aspects ; China ; International economic relations ; China ; Foreign economic relations ; China ; Foreign relations ; Forecasting ; China ; Commercial policy ; China ; Economic policy ; 2000- ; China ; Politics and government ; 2002- ; Electronic books ; local
    Abstract: For years, China has served as the "factory floor" for global production, driving down prices for consumers worldwide. But, unfortunately, China's rapid and chaotic industrialization has put it on a collision course with the rest of the world. The Coming China Wars was the first book to systematically cover all those conflicts: political, economic, and environmental. Now, in this new edition, Dr. Peter Navarro has thoroughly updated the entire book. You'll find new chapters on the danger posed by China's flood of defective products and contaminated food; China's dramatic military expansion and the rising threat of a "hot war"; China's space program and its profound strategic implications; China's growing suppression of human rights and free speech; and much more. The coming China Wars will be fought over everything from decent jobs, livable wages, and advanced technologies to strategic resources...and eventually to our most basic of all needs: bread, water, and air. Unless all nations immediately address these impending conflicts, the results may be catastrophic. Like the First Edition, this book demands that we think much more deeply about how to stop the coming China Wars, laying out hard choices that must be made sooner rather than later. This new edition offers even more policy recommendations, including original contributions from several of the world's most important China experts.
    Note: Includes index
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    A complete and balanced service scorecard : creating value through sustained performance improvement (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780131359437 , 0131359436
    Language: English
    Pages: xxvi, 294 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Service industries ; Management ; Performance ; Measurement ; Customer services ; Total quality management ; Electronic books ; local
    Abstract: In the U.S., service related activities have become dominant aspects of the economy and currently account for well over 50% of our GNP. The authors' framework eliminates outdated, low-value techniques originally created for manufacturing firms, replacing them with advanced techniques that fully leverage your investments in technology. Tyagi and Gupta begin by explaining why conventional balanced scorecard approaches don't work well for service organizations, discussing issues ranging from the inherent variability of customers, servers, and processes, the crucial importance of engagement, and the unique challenges of service innovation. Next, they introduce a Service Scorecard framework that encompasses the seven key elements of service organization success: Growth, Leadership, Acceleration, Collaboration, Innovation, Execution, and Retention. You'll learn how to set clear performance targets at the function and business level; benchmark performance against best practices; identify improvement opportunities; and capture performance data that offers a leading indicator for financials. Their proven approach is designed for easy understanding and implementation without the need for expensive consultants. Simply put, it offers today's most direct path to measuring performance and optimizing business value in any service organization.
    Note: Includes bibliographical references (p. 275-282) and index
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    Four secrets to liking your work : you may not need to quit to get the job you want (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780768681857 , 0768681855
    Language: English
    Pages: xxiii, 151 p , ill. , 23 cm
    Parallel Title: Erscheint auch als
    Keywords: Organizational behavior ; Work ; Psychological aspects ; Motivation (Psychology) ; Interpersonal relations ; Self-management (Psychology) ; Electronic books ; local
    Abstract: Stop dreading Monday morning! Wherever you work, whatever you do, you can make your work life more fulfilling, more joyful...and it starts right here, right now, with this book. You're holding the first practical, start-to-finish program for transforming your work life: all the tools, tricks, ideas, examples, and proven research you need to make it happen! Dive in, and discover how to improve all your interactions with colleagues...what really motivates you, and why...how to find the positive feedback and work experiences you desperately need...what you can learn today to become happier and more effective in your current job...when to quit, and how to find the work you're meant to do. One day, one small step at a time, start building the work life you've always dreamt about...passionate, fun, and enormously successful! www.likeworkagain.com
    Note: Includes bibliographical references (p. [141]-146) and index
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    Investing in people : financial impact of human resource initiatives (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780768681901 , 0768681901
    Language: English
    Pages: xviii, 324 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Human capital ; Accounting ; Labor costs ; Accounting ; Employees ; Training of ; Personnel management ; Electronic books ; local
    Abstract: A Logical, Proven Framework for Understanding the Economic Value of Human Resources Investments How to choose Human Resources investments that deliver optimal strategic value- and eliminate those that don't Best-practice metrics and analysis techniques for talent management, performance management, health and wellness programs, and much more Investing in People introduces a breakthrough approach to Human Resources (HR) measurement that systematically aligns HR investments with organizational goals and helps make HR the true strategic partner it needs to be. Wayne F. Cascio and John W. Boudreau show exactly how to choose, implement, and use metrics to improve decision-making, optimize organizational effectiveness, and maximize the value of HR investments. You'll master crucial foundational principles such as risk, return, and economies of scale-and use them to evaluate investments objectively in everything from work/life programs to training. Cascio and Boudreau also introduce powerful ways to integrate HR with enterprise strategy and budgeting and for gaining commitment from business leaders outside the HR function. If you truly want "a seat at the table"-or if you want to keep the one you have-you'll find this book utterly indispensable. Free software available online You don't need to be a math wizard to get results from Investing in People ! Visit www.shrm.org/publications/books to access software that automates virtually all of this book's key formulas and calculations. Foreword xi Acknowledgments xiii About the Authors xiv Preface xv Plan for the Book xvii Chapter 1: Making HR Measurement Strategic 1 Chapter 2: Analytical Foundations of HR Measurement 21 Chapter 3: The Hidden Costs of Absenteeism 43 Chapter 4: The High Cost of Employee Separations 67 Chapter 5: Employee Health, Wellness, and Welfare 99 Chapter 6: Employee Attitudes and Engagement 125 Chapter 7: Financial Effects of Work-Life Programs 151 Chapter 8: Staffing Utility: The Concept and Its Measurement 171 Chapter 9: The Economic Value of Job Performance 195 Chapter 10: The Payoff from Enhanced Selection 223 Chapter 11: Costs and Benefits of HR Development Programs 245 Chapter 12: Talent-Investment Analysis: Catalyst for Change 271 Appendix A: The Taylor-Russell Tables 285 Appendix B: The Naylor-Shine Table for Determining the Increase in Mean Criterion Score Obtained by Using a Selection Device 297 Index 309
    Note: Includes bibliographical references and index
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    The art of asking : ask better questions, get better answers (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137149049 , 0137149042
    Language: English
    Pages: xviii, 206 p
    Parallel Title: Erscheint auch als
    Keywords: Communication in management ; Executive ability ; Organizational behavior ; Electronic books ; local
    Abstract: Ask the Right Questions in the Right Ways...And Get the Answers You Need to Succeed! Discover the core questions that every manager needs to master...how to avoid the mistakes business questioners make most often...ten simple rules for asking every question more effectively. Learn how to ask tough questions and take control of tough situations...use questions to promote innovation, drive change, identify hidden problems, and get failing projects back on track. Ask better questions, get better answers, achieve better results! "Required reading for every leader who wishes to see his or herorganization flourish and career progress." Garry A. Neil, MD, Corporate Vice President, Johnson & Johnson "Asking, listening, understanding the real meaning of the answers, and taking actions based on facts are really the essence of managing. This book has helped me in connecting the dots in my understanding (and lack thereof) of why things really did not work the way I expected them to." Pradip Banerjee, PhD, Chairman and Chief Executive Officer, Xybion; retired partner, Accenture "The framework and techniques provide outstanding ideas for executives to both gain better information and develop the analytical skills of their teams." Terry Hisey, Vice Chairman and US Life Sciences Leader, Deloitte We've all met the corporate inquisitor: the individual whose questions seem primarily intended to terrify the victim. The right goal is to solve the problem --and to build a more effective, collaborative organization where everyone learns from experience, and nobody's too intimidated to tell the truth. That means asking the right questions in the right ways. This book will teach you how to do precisely that. Terry J. Fadem shows how to choose the right questions and avoid questions that guarantee obvious, useless answers...how to help people give you the information you need...how to use body language to ask questions more effectively...how to ask the innovative or neglected questions that uncover real issues and solutions. You'll learn how to adopt the attributes of a good questioner...set a goal for every question...use your personal style more effectively...ask tough questions, elicit dissent, react to surprises, overcome evasions, and more. Becoming a better questioner may be the most powerful thing you can do right now to improve your managerial effectiveness--and this book gives you all the insights, tools, and techniques you'll need to get there. Evaluate your ...
    Note: Includes bibliographical references (p. 191-193)
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    The volatility edge in options trading : new technical strategies for investing in unstable markets (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 076868188X , 9780768681888
    Language: English
    Pages: xviii, 280 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Options (Finance) ; Investment analysis ; Securities ; Prices ; Stock price forecasting ; Electronic books ; local
    Abstract: "Jeff's analysis is unique, at least among academic derivatives textbooks. I would definitely use this material in my derivatives class, as I believe students would benefit from analyzing the many dimensions of Jeff's trading strategies. I especially found the material on trading the earnings cycle and discussion of how to insure against price jumps at known events very worthwhile." - D R . R OBERT J ENNINGS , Professor of Finance, Indiana University Kelley School of Business "This is not just another book about options trading. The author shares a plethora of knowledge based on 20 years of trading experience and study of the financial markets. Jeff explains the myriad of complexities about options in a manner that is insightful and easy to understand. Given the growth in the options and derivatives markets over the past five years, this book is required reading for any serious investor or anyone in the financial service industries." - M ICHAEL P. O'H ARE , Head of Mergers & Acquisitions, Oppenheimer & Co. Inc. "Those in the know will find this book to be an excellent resource and practical guide with exciting new insights into investing and hedging with options." - J IM M EYER , Managing Director, Sasqua Field Capital Partners LLC "Jeff has focused everything I knew about options pricing and more through a hyper-insightful lens! This book provides a unique and practical perspective about options trading that should be required reading for professional and individual investors." - A RTHUR T ISI , Founder and CEO, EXA Infosystems; private investor and options trader In The Volatility Edge in Options Trading , leading options trader Jeff Augen introduces breakthrough strategies for identifying subtle price distortions that arise from changes in market volatility. Drawing on more than a decade of never-before-published research, Augen provides new analytical techniques that every experienced options trader can use to study historical price changes, mitigate risk, limit market exposure, and structure mathematically sound high-return options positions. Augen bridges the gap between pricing theory mathematics and market realities, covering topics addressed in no other options trading book. He introduces new ways to exploit the rising volatility that precedes earnings releases; trade the monthly options expiration cycle; leverage put:call price parity disruptions; understand weekend and month-end effects on bid-ask spreads; and use options on the...
    Note: Includes bibliographical references and index
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    The truth about leading teams : the essential truths in 20 minutes (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137001460 , 0137001460
    Language: English
    Pages: ii, 25 p
    Series Statement: Truth about (FT Press)
    Parallel Title: Erscheint auch als
    Keywords: Teams in the workplace ; Management ; Personnel management ; Electronic books ; local
    Abstract: Praise for The Truth About Getting the Best from People "Finally, a no-nonsense primer for leaders on how to build...and keep...extraordinary talent. This book should be in the briefcase of every exec in the world and should be pulled out every day for a refresher on how to be a real leader." Dan Walker , Former Chief Talent Officer for Apple, Inc. "A fun and easy-to-read blueprint on understanding and creating engagement within a team. No high falootin' business jargon here--Martha Finney tells it like it is. She helps supervisors and managers uncover the secrets of employee engagement through behavioral examples, successes at top companies, and her charming storytelling." Kirsten Clark , Senior Director, Organizational Capability Group, Starwood Hotels and Resorts "Martha succeeds in reducing one of the business world's most sought-after but amorphous concepts--employee engagement--into 49 digestible truths." Christopher Rice , President and CEO, BlessingWhite "A must-read for new supervisors and managers, with lots of essential lessons and tips." Tom Mathews , Senior Vice President, Human Resources, Time Warner Cable "Easy-to-read stories and useful truths about leading. I wish I had this book when I first became a manager. I had to learn some of these truths the hard way!" Scott Shute , Senior Director, Xilinx "The book is outstanding! Very easy to read....great examples, great advice, and the corporate world would be a better place if just 50 percent of the managers would follow your advice!" Peg Wynn , Former SVP/HR, Adobe "I started reading and found myself grabbing for a highlighter. I got to the following line 'Getting the best is about building a culture of trust, connection, growth, and service.' I had to drop a box around that one." Tiane Mitchell Gordon , Senior Vice President, Office of Diversity and Inclusion, AOL "Finney has gifted us an important compendium of accessible and eminently actionable insights about employee engagement. Using 'The Truths' as a guide, generations of managers will find infinite opportunities to unleash, inspire, and leverage the inherent talent in their people. My advice? Seize it! It will enable you to dramatically affect the future of your team, your organization, and your own career." Jane Creech , Founder and Principal, Strategic Business Systems (Organization Consulting & Leadership Coaching), Former Sr. Director, OD, eBay "If you are looking for a great way to deliver Management 101, just distri...
    Note: Includes bibliographical references (p. 25)
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    A world of wealth : how capitalism turns profits into progress (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137145942 , 0137145942
    Language: English
    Pages: xxiv, 215 p , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Capitalism ; United States ; Free enterprise ; United States ; Electronic books ; local
    Abstract: "Thomas Donlan's defense of free market capitalism is especially timely today given all the pressures to regulate and stifle it. The anti-globalization movement wants more trade protectionism and less immigration. The global credit crisis is putting pressure on governments to bail out irresponsible lenders and borrowers at taxpayers' expense. Instead, Donlan convincingly and clearly explains why we would all prosper more by doing all we can to make markets freer." -Ed Yardeni, President, Yardeni Research, Inc. "Thomas Donlan reminds us all that capitalism is not simply one choice among different and equally valid economic systems, but instead that hard work and the accumulation of wealth is the natural tendency of successful people and healthy societies around the world." -Christopher Whalen, Managing Director, Institutional Risk Analytics "It has been several decades since Joseph Schumpeter observed that the philosophical defense of a free-market economy must never cease. Thomas Donlan has taken up that challenge, but this clear-eyed book is much more than a defense. It is a magnificently constructed explanation of how the world works and why free-market capitalism continues to offer the greatest hope for solving our greatest challenges." -Carl J. Schramm, Ph.D., President, Kauffman Foundation "The author brings to the table a healthy skepticism of the conventional wisdom, an admirable ability to separate fact from fancy, and an undisguised repugnance for the mumbo-jumbo that's the curse of so much commentary on anything to do with economics or investment. A World of Wealth is not only a lively read, but an exceptionally enlightening and rewarding one to boot." -Alan Abelson, Barron's Columnist "With the facts of a primer laid out in the fast-paced narrative of a storyteller, Thomas Donlan's A World of Wealth lucidly explains today's marketplace. From the credit crisis to immigration and from oil prices to global warming, the book guides the reader through the economic issues of our day-jargon-free. It's a fast, fun read that illuminates while it entertains." -Thomas W. Hazlett, Professor of Law & Economics, George Mason University "An indispensable-and highly readable-primer on how the economic world really works, whether politicians of both left and right want it to work that way or not. If it were required reading for all political reporters, they might do a lot more reporting and carry a lot less water in the process." -John Steele Gordon...
    Note: Includes bibliographical references and index
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    Create marketplace disruption : how to stay ahead of competition (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780136068655 , 0136068650
    Language: English
    Pages: xx, 222 p
    Parallel Title: Erscheint auch als
    Keywords: Industrial management ; Strategic planning ; Success in business ; Corporations ; Growth ; Electronic books ; local
    Abstract: Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle " Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries." -Steve Burke, President, Comcast Cable Communications, Philadelphia, PA "Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read." -Praveen Gupta, Editor-in-Chief, International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL Some companies can't change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption , Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits. This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even "good to great" companies are struggling for air. You'll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors' Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success. Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results. How we got into this mess - and how to get out of it The myth of perpetuity and the dark side of success Reinventing success: no more Defend and Extend Creating your new Success Formulas and keeping them competitively advantaged Why "thinking outside the box" doesn't work First, get outside the box. Then, think! Maintaining "The Phoenix Principle" for long-term success Practicing Disruption until it comes naturally
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  • 68
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    Beating the market, 3 months at a time : a proven investing plan everyone can use (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780768681789 , 0768681782
    Language: English
    Pages: xx, 220 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Investments ; Speculation ; Portfolio management ; Electronic books ; local
    Abstract: "The authors have created a simple, systematic plan that gives investors a long-term edge with minimal effort and reduced risk. They've done all the work for you, and it's rewarding and easy to follow." -Bob Kargenian, President, TABR Capital Management "There are diamonds in them thar hills' - but to find investment grade diamonds it pays to have experienced guides. Gerald and Marvin Appel provide a simple but powerful plan for the often complex world of investment opportunities." -Dr. Alexander Elder, Author of Come Into My Trading Room and Trading for a Living A Complete Roadmap for Investing Like a Pro That Requires Only 1 Hour Every 3 Months The easy way to build a winning portfolio-and keep winning Reduce risk, increase growth, and protect wealth even in tough, volatile markets Absolutely NO background in math or finance necessary! You can do better! You don't have to settle for "generic" investment performance, and you needn't delegate your decision-making to expensive investment managers. This book shows how you can quickly and easily build your optimal global portfolio-and then keep it optimized, in just one hour every three months. Top investment managers Gerald and Marvin Appel provide specific recommendations and simple selection techniques that any investor can use- even novices . The Appels' approach is remarkably simple and requires only one hour of your time every 3 months, but don't let that fool you : it draws on state-of-the-art strategies currently being used that really work. www.systemsandforecasts.com www.appelasset.com www.signalert.com If you know what to do, active investing can yield far better returns than "buy-and-hold" investing. But conventional approaches to active investing can be highly complex and time-consuming. Finally, there's a proven, easy-to-use approach: one that's simple enough for novices, quick enough for anyone, requires no background in math-and works! Gerald and Marvin Appel show you how to identify, and give you specific recommendations for, the best mutual funds, ETFs, bond funds, and international funds. They do not stop there. They demonstrate how you can quickly and easily evaluate each investment's performance every 3 months, and how to make adjustments to continually optimize the performance of your portfolio. Using their easy to implement strategies, you can achieve better capital growth while reducing risk; profit from new opportunities at home and abroad; make the most of innovative inv...
    Note: Includes bibliographical references and index
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  • 69
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    How you can profit from credit cards : using credit to improve your financial life and bottom line (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137148059 , 0137148054
    Language: English
    Pages: xxiii, 328 p , ill.
    Parallel Title: Erscheint auch als
    Keywords: Credit cards ; Consumer credit ; Finance, Personal ; Electronic books ; local
    Abstract: Who would not be interested in getting an interest-free loan for 12 months for any type of purchase just for taking a few minutes to complete a credit card balance transfer offer? Or a free round-trip airline ticket twice a year just for making purchases on a rebate card? Or lowering their insurance premiums by hundreds of dollars a year just by raising their credit score? Obviously, just about every consumer is interested in saving money and getting freebies! Hence, the universal appeal of this book cannot be overstated. Today, the average American household has 12.7 credit cards. Banks maximize their profits by "nickel and dimeing" and outsmarting their cardholders: that's why credit cards are their most profitable product. Banks spend billions enticing consumers with rebates, freebies, low-introductory rate offers, and airline miles. Learn how to take full advantage of these offers, without paying for them through brutally high interest rates, fees, and penalties! Arnold offers specific advice targeted to young consumers who are being aggressively targeted by credit card marketers; retirees facing credit discrimination; Americans recovering from bankruptcy or other debt problems; and even consumers with great credit. You'll learn the techniques he has personally used to escape credit card debt, "creatively finance" his wedding, car, and home purchases, and earn thousands in credit card "perks" every year.
    Note: Includes bibliographical references and index
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  • 70
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    PR 2.0 : new media, new tools, new audiences (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780137145553 , 0137145551
    Language: English
    Pages: xx, 274 p
    Parallel Title: Erscheint auch als
    Keywords: Public relations ; Mass media and business ; Electronic books ; local
    Abstract: Praise for PR 2.0 "An 'easy read' filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The 'Interviews with the Experts' sections were especially useful in helping to highlight how companies have benefited from PR2.0 ." Maura Mahoney , Senior Director, RCN Metro Optical Networks " P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn't a book filled with simple tips and tricks--it's an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results." Jenny Fisher , Director Sales and Marketing Operations, Catalent Pharma Solutions "Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend." Fraser P. Seitel , author of The Practice of Public Relations and coauthor of IdeaWise The New Future of Public Relations! In today's Web 2.0 world, traditional methods of communication won't reach your audiences, much less convince them. Here's the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0 , Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. You'll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today's Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded t...
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  • 71
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    Gene Marcial's seven commandments of stock investing (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780137145171 , 0137145179
    Language: English
    Pages: xx, 204 p
    Parallel Title: Erscheint auch als
    Keywords: Stocks ; Speculation ; Investments ; Electronic books ; local
    Abstract: "Gene Marcial provides iconoclastic insights into the art of successful investing while exploding the mythology of the conventional wisdom. His 7 Commandments of Stock Investing is scintillating reading for both individual and institutional investors who seek an advantage in their moneymaking endeavors." -- Scott Black, President of Delphi Management Inc. and a member of the Barron's Roundtable "It is well understood that trading in the stock market is full of risks. But if you are ready to take the plunge, I guarantee that there will be a time when being familiar with Gene Marcial's 7 Commandments of Stock Investing will be extremely important. Over the years, I have followed many of the same commandments." --Carl Icahn, Chairman, Icahn Associates "This book begins with one of the wisest investment observations I've ever encountered: 'There are plenty of ways to make money in the stock market, but clinging to mainstream thinking or so-called conventional wisdom is not one of them.' The author's discussion on avoiding the diversification trap is alone worth many times the price of this book." --Bernie Schaeffer, Chairman, Schaeffer's Investment Research, Inc., www.SchaeffersResearch.com "Gene Marcial has been guiding literally millions of investors to better financial performance over his more than 30 years as a leading financial journalist. He consistently has demonstrated a rare instinct for knowing when to follow a trend and when to think like a contrarian. In today's turbulent times, his new book, 7 Commandments of Stock Investing, is essential reading for all investors and could well add precious percentage points to the performance of any who take his words to heart." --Stephen Leeb, President, Leeb Capital Management Inc. Every week, the investment world turns to Gene Marcial's BusinessWeek column. Here's why: Marcial knows how to pick winners. Apple at 15. US Steel at 19. But Marcial's track record isn't limited to just one or two picks. In fact, recent analysis reveals that he's beaten the indexes for a full decade . You can't get results like that following the "conventional wisdom"! You need to know what Gene Marcial has learned about stock investing--and this book will tell you. Marcial has distilled 35 years of experience into seven powerful, counterintuitive "commandments": rules that are simple and practical enough for every investor to profit from. Marcial reveals why diversification is not an optimal investment strategy...why yo...
    Note: Includes index
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  • 72
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    The truth about avoiding credit scams : the essential truths in 20 minutes (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137001873 , 0137001878
    Language: English
    Pages: ii, 38 p
    Series Statement: Truth about (FT Press)
    Parallel Title: Erscheint auch als
    Keywords: Credit card fraud ; Fraud ; Computer crimes ; Electronic books ; local
    Abstract: "You should read this book and take Steve Weisman's advice. And from the money and assets he helps you protect, take a few dollars and buy a copy for a good friend." --Alan Colmes, Syndicated radio talk show host and co-host of Hannity and Colmes on Fox News Channel Scams are everywhere...now discover exactly how to protect yourself! · The truth about recognizing today's newest scams--online and off · The truth about safeguarding your money, health, and reputation · The truth about phishing, vishing, pharming, slamming, and more Scams have always been with us, and they always will be - except now, technology makes scammers' jobs even easier, enabling them to reach out from anywhere around the world, and take advantage of more people than ever before. No matter how smart you think you are, you can easily become a victim: in fact, scammers have discovered that educated, sophisticated individuals are among their best targets. The Truth About Avoiding Scams arms you with everything you need to protect yourself: real, up-to-the-minute knowledge, and the "internal sensors" you need to sniff out even the subtlest, most well-crafted scams. Consumer finance expert and nationally syndicated radio host Steve Weisman offers quick, bite-size, just-the-facts information about every type of fraud, from identity scams to computer-based fraud, travel and health scams to phony educational loans and scholarships. Weisman exposes the new epidemic of "affinity fraud," where "people just like you" target you based on your ethnicity, racial group, church, club, or fraternal organization. You'll find up-to-the-minute guidance on avoiding illegitimate online dating services; "cramming" and other phone frauds; tax and Social Security scams; employment, home repair, and investment scams; and a whole lot more. Unlike some books on scams, this one's simple to read, simple to use, up to date, and complete: the only guide you need to keep yourself safe!
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  • 73
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    The truth about managing change : the essential truths in 20 minutes (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137001859 , 0137001851
    Language: English
    Pages: ii, 80 p , ill.
    Series Statement: Truth about (FT Press)
    Parallel Title: Erscheint auch als
    Keywords: Organizational change ; Electronic books ; local
    Abstract: Praise for The Truth About Thriving in Change "Although we know that change is constant, we are always surprised by it. Bill provides a roadmap to successfully navigate corporate change. Being conscientious to follow the 'Truths' will enable people to successfully face any organizational challenge." Rosina Racioppi , President and Chief Operating Officer, WOMEN Unlimited, Inc. "A must read for managers, Bill uses language with care, economy, and precision. Managing change is basically about helping people deal with uncertainty. This writing effectively uses a combination of practical experience, common sense, and humor in describing strategies designed to achieve desired results while maintaining morale and enhancing engagement." Michael Mimnaugh , Vice President, Human Resources, Sony Corporation of America "Many students are under the impression that a graduate degree will impart all wisdom, but what they fail to recognize is that there is no substitute for experience. What Bill's book does so well is to impart his substantial experience--along with the textbook knowledge--to move you ahead in your career. If you manage people or projects, the wisdom found within each 'Truth' will help keep you on the leading edge of your profession. This is a reference guide that belongs in your library." Stuart J. Lipper , Senior Director of MBA Programs, Rutgers Business School, Rutgers, The State University of New Jersey Everything you need to know to drive and sustain successful change... what really works! · The truth about transforming organizations without destroying morale · The truth about why your way may not be the best way · The truth about creating a cultural framework for long-term success This book reveals 49 PROVEN CHANGE MANAGEMENT PRINCIPLES and bite-size, easy-to-use techniques that work This book brings together 49 powerful "truths" about planning, driving, and sustaining organizational change: real solutions for the tough challenges faced by every business leader. You'll discover which skills you need most, and how to develop them...how to lead change without eroding employee motivation, commitment, and productivity...why you must start fast, and "run before you walk"...when to persuade, when to educate, and when to "use force"...how to make the change agenda everyone's agenda...and how to create the right cultural framework for successful change. This isn't "someone's opinion." It's a definitive, evidence-based gui...
    Note: Includes bibliographical references (p. 73-78)
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  • 74
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    iMoney : profitable ETF strategies for every investor (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780136068662 , 0136068669
    Language: English
    Pages: xxvii, 226 p , ill. , 24 cm
    Parallel Title: Erscheint auch als
    Keywords: Exchange traded funds ; Portfolio management ; Investments ; Electronic books ; local
    Abstract: The Up-to-the-Minute Guide to ETF Investing: Pick the Right ETFs for Your Unique Goals! "The authors cover the ETF waterfront. Whether you are a young investor just starting out or a seasoned stock veteran looking for new investment opportunities, this book is a valuable resource." Sam Stovall, Chief Investment Strategist, Standard & Poor's Equity Research "Finally! Lydon and Wasik objectively analyze exchange traded funds for the average person. We particularly liked iMoney' s comparisons with more familiar mutual funds, the clear discussions about risks, and the varying viewpoints from some of the industry's smartest minds." Alan Lavine and Gail Liberman, syndicated columnists for Marketwatch.com and authors of Quick Steps to Financial Stability . Smart investors have made ETFs today's hottest investment. iMoney is the only ETF investment guide with up-to-the-minute advice that reflects today's ETF marketplace: advice that is fully customized to your specific investment goals. The authors explain exactly how ETFs fit into today's investment universe. Even better, they present specific roadmaps, strategies, and model portfolios for a wide range of investors, from recent college graduates through retirees. You'll learn how to build and monitor your ETF portfolio; choose among the fast-growing array of ETFs; and profit from changing global market trends. The authors discuss domestic and foreign stock ETFs; sector, commodity, and currency ETFs; fixed income ETFs, long/short ETFs, and even "actively managed" ETFs. They preview emerging industry trends, and objectively assess the key criticisms that have recently been leveled at ETFs. · Tomorrow's ETF book, not yesterday's! Reflects the newest ETFs and strategies, and prepares you for emerging market trends · By two of the world's leading ETF experts... ...Tom Lydon, founder of ETFTrends.com, the nation's #1 consumer ETF site, and John F. Wasik, global personal finance columnist · Provides specific strategies and portfolio recommendations Not just theory! Discover what to buy, based on your unique investment profile · Covers every major type of ETF... ...including overseas, sector, commodity, currency, and bond ETFs...even long/short ETF strategies!
    Note: Includes bibliographical references (p. 165-182) and index
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  • 75
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    Habit : the 95% of behavior marketers ignore (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137148233 , 0137148232
    Language: English
    Pages: xvi, 180 p
    Parallel Title: Erscheint auch als
    Keywords: Consumer behavior ; Habit ; Change (Psychology) ; Marketing ; Psychological aspects ; Marketing ; Management ; Electronic books ; local
    Abstract: "The Samsung Instinct was designed to be habit forming. Inspired by pioneering work by Dr. Neale Martin, Sprint and Samsung created the Instinct interface from the bottom up to work the way your brain works." -Doug Rossier, Sprint Instinct Marketing Lead "In Habit , Neale Martin provides what seems to be a simple observation-that human behavior is largely managed through subconscious process. In startling fashion, Martin makes this point and then proceeds to undermine much of what marketers have come to believe as absolute truths. This is a worthwhile read, with significant implications to anyone who hopes to build brands and sell products." -John Stratton, Sr. Vice President and Chief Marketing Officer of Verizon "Neale provides some of the most comprehensive insights into marketing I have ever read. His understanding of today's market complexity is simply brilliant." -Derek Broes, Sr. Vice President, Paramount "At last someone has approached marketing with the clarity and precision of a brain surgeon." -George Ford, Marketing Director, Petrafoods " Habit reveals why traditional approaches to acquiring and keeping customers don't work anymore. Dr. Martin shows that by focusing on behavior instead of attitudes and intentions, companies can radically improve not only how many customers they win, but how many they keep." -S. Somasegar, Microsoft Senior Vice President, Developer Division " Habit is an essential read for all marketers, managers and executives. Dr. Martin has elevated the seemingly boring concept of habits to a science with implications for every business in every market. This excellent book not only explains why consumers behave the way they do, but what companies should do in light of these startling insights!" -Jagdish N. Sheth, Ph.D, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University Habit begins with a revolutionary premise-95% of human behavior is controlled by the unconscious mind. This fact exposes the central flaw in marketing theory, market research, and a preponderance of business strategy-that customers are consciously aware of what they're doing. Habit explains why 80% of new products fail, why billions of advertising dollars are wasted every year, and why even satisfied customers aren't loyal. In Habit , Dr. Neale Martin persuasively contends that recent research from the brain sciences reveals that our brain evolved two minds-and marketing is focused on the wrong one. By explain...
    Note: Includes index
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  • 76
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    The truth about avoiding scams (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780768681871 , 0768681871
    Language: English
    Pages: x, 210 p , 22 cm
    Series Statement: The truth about
    Parallel Title: Erscheint auch als
    Keywords: Swindlers and swindling ; Fraud ; Computer crimes ; Electronic books ; local
    Abstract: "You should read this book and take Steve Weisman's advice. And from the money and assets he helps you protect, take a few dollars and buy a copy for a good friend." --Alan Colmes, Syndicated radio talk show host and co-host of Hannity and Colmes on Fox News Channel Scams are everywhere...now discover exactly how to protect yourself! · The truth about recognizing today's newest scams--online and off · The truth about safeguarding your money, health, and reputation · The truth about phishing, vishing, pharming, slamming, and more Scams have always been with us, and they always will be - except now, technology makes scammers' jobs even easier, enabling them to reach out from anywhere around the world, and take advantage of more people than ever before. No matter how smart you think you are, you can easily become a victim: in fact, scammers have discovered that educated, sophisticated individuals are among their best targets. The Truth About Avoiding Scams arms you with everything you need to protect yourself: real, up-to-the-minute knowledge, and the "internal sensors" you need to sniff out even the subtlest, most well-crafted scams. Consumer finance expert and nationally syndicated radio host Steve Weisman offers quick, bite-size, just-the-facts information about every type of fraud, from identity scams to computer-based fraud, travel and health scams to phony educational loans and scholarships. Weisman exposes the new epidemic of "affinity fraud," where "people just like you" target you based on your ethnicity, racial group, church, club, or fraternal organization. You'll find up-to-the-minute guidance on avoiding illegitimate online dating services; "cramming" and other phone frauds; tax and Social Security scams; employment, home repair, and investment scams; and a whole lot more. Unlike some books on scams, this one's simple to read, simple to use, up to date, and complete: the only guide you need to keep yourself safe!
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  • 77
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    The truth about confident presenting (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780768681949 , 0768681944
    Language: English
    Pages: viii, 209 p , 22 cm
    Series Statement: Truth about
    Parallel Title: Erscheint auch als
    Keywords: Public speaking ; Electronic books ; local
    Abstract: Praise for The Truth About Confident Presenting "O'Rourke goes beyond the typical list of speaking tips and packs a lot of wisdom into his 51 truths. He explains the critical link between the content of a speech and its ultimate effectiveness, illuminating the powerful connection between preparation and performance. Speakers who follow his winning formula are sure to find a grateful audience." R. Jeep Bryant , Executive Vice President, Chief Communications Officer, The Bank of New York Mellon "From strategy to tactics, the 51 common-sense 'truths' in this book are useful, practical, and easy to adapt. Even reading just a few chapters will help to make you a better speaker. I wouldn't hesitate to recommend it to the executive speakers I work with." Jan Botz , Executive Director, Chief Communications Officer, Dow Corning Corporation "Whether you are speaking to a large audience, your boss, your employees, or your kids, you will feel more confident and prepared, and be far more effective, after reading this book. O'Rourke provides simple, doable tips that really make a difference. From caring to preparing, you'll learn what it takes to engage your audience and make your message count!" Patty Blackburn , Senior Vice President, Corporate Communications, RSM McGladrey, Inc. " The Truth About Confident Presenting is an excellent, practical guide for anyone who aspires to deliver effective and engaging presentations. It is a valuable resource for the novice as well as veteran speakers." Catherine V. Babington , Vice President, Public Affairs, Abbott Laboratories "Years of successful presentation experience condensed into an easily digestible but invaluable checklist for anyone wishing to channel natural anxiety over public speaking into improving their presentation skills. Filled with real-world examples and anecdotes, O'Rourke focuses on the essentials of great presenting." Tim Andree , Chief Executive Officer, Dentsu America All you need to know to make winning presentations--fearlessly and painlessly • The truth about preparing quickly, efficiently, and well • The truth about managing anxiety and handling hostile audiences • The truth about nonverbal signals, PowerPoint, microphones, and more This book reveals 51 proven and bite-size, easy-to-use presenting techniques that work. This book brings together everything you need to know to prepare well, manage anxiety, deliver effectively, connect with your audience, and succeed! A...
    Note: Includes bibliographical references (p. 205-206)
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    Creating and growing real estate wealth : the 4 stages to a lifetime of success (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780137143191 , 0137143192
    Language: English
    Pages: ix, 254 p , 23 cm
    Parallel Title: Erscheint auch als
    Keywords: Real estate business ; Real estate investment ; Entrepreneurship ; Psychological aspects ; Success in business ; Work and family ; Electronic books ; local
    Abstract: "This well-organized book shows what a typical life in real estate is like so that newcomers can decide whether the field is right for them. It also offers advice on how to grow real estate investments for people who are already in the industry. Poorvu includes a variety of real world stories about people and their career experiences to make for an interesting read with a practical edge." -Publishers Weekly "This new book by Bill Poorvu trumps any real estate book you've ever read." -James Grant, editor of Grant's Interest Rate Observer There are plenty of "get rich quick in real estate" books. This is not one of them. Your guide, William Poorvu, is a lifelong real estate investor and consultant, and former head of the real estate program at Harvard Business School. Drawing on his personal experience-and hundreds of interviews with many of the most successful real estate investors and entrepreneurs-Poorvu illuminates every stage of your "life" in real estate: creating wealth, growing it, and managing it successfully. He reveals the milestones, pitfalls, and rewards associated with real estate investing, offering powerful insight into the challenges and opportunities you'll face as you start out...scale up...ride the industry's cyclical waves and then leverage, share, or pass along the wealth you've created. This book contains dozens of real life personal stories, hands-on checklists, and questions to guide your decisions...and it delivers unparalleled insight into how the real estate industry really works: • Be strategic: choose your best route into the business Define your successful real estate career, and learn how to make it a reality • Build your foundation: your first job, your first deal Spot a great opportunity to add value, and jump on it • Scale up: build and sustain your success Hire a great team, manage them successfully, and find the capital you need to grow • Survive the downturns: be flexible and nimble Recognize new realities, adapt to them, and uncover the opportunities they create • Take stock: make the most of your success Balance your business, wealth, and family
    Note: Includes bibliographical references and index
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    What's stopping you? : shatter the 9 most common myths keeping you from starting your own business (2008)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137145560 , 013714556X
    Language: English
    Pages: xii, 212 p , ill. , 23 cm
    Parallel Title: Erscheint auch als
    Keywords: New business enterprises ; Entrepreneurship ; Self-employed ; Small business ; Electronic books ; local
    Abstract: "This book dispels the myths surrounding the process of starting a business, and gives hope and encouragement to people who would like to give it a try." - Tim Berry , Founder and CEO, Palo Alto Software Creators of the World's Most Popular "Bruce Barringer and Duane Ireland's new book, What's Stopping You? is an insightful and thought-provoking examination of nine common myths that discourage individuals from starting new businesses. ... This book is much-needed and long overdue.... The value of What's Stopping You? is that it effectively debunks the false premises that too often preclude acts of business start up. What's Stopping You? is an encouraging, instructive, and eloquently written book that would be a valuable addition to any aspiring entrepreneur's bookshelf." Jeffrey G. Covin , Samuel and Pauline Glaubinger Professor of Entrepreneurship, Kelley School of Business, Indiana University, Bloomington, Indiana "Over the years I have observed many seemingly great business opportunities never get off the ground. Quite often, what holds these aspiring entrepreneurs back are common misconceptions about the difficulties and risks of starting a new business. In What's Stopping You?, Professors Barringer and Ireland systematically break down the myths that hold many entrepreneurs back from pursuing their dreams." Jeffrey R. Cornwall , The Jack C. Massey Chair in Entrepreneurship, Belmont University, Nashville, Tennessee "Barringer and Ireland simultaneously demystify start-up misconceptions and empower readers to explore their own opportunity with renewed passion. Many prospective entrepreneurs feel trapped by myths, the authors carefully detail the myth's fallacies and encourage the reader to see beyond start-up stereotypes. Future and experienced entrepreneurs have much to learn from What's Stopping You? " Sarah Schupp , Founder/CEO, University Parent Media, Boulder, Colorado "Creating your own business from scratch can be a mental, emotional, and financial roller coaster ride. Bruce Barringer and Duane Ireland's book provides a 'voice of reason' and helps give you the confidence to realize you can do it. They recognize that starting a business is hard work, but that it is attainable-and that you should celebrate your accomplishments every step of the way." Jan Stephenson Kelly , Cofounder/CEO, Spark Craft Studios, Cambridge, MA Business Plan Software Follow Your Dream! Start Your Own Winning Business-Now! •Get past the myths that keep you from m...
    Note: Includes bibliographical references and index
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  • 80
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    The truth about being a successful manager : the essential truths in 20 minutes (2007)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137001866 , 013700186X
    Language: English
    Pages: ii, 68 p , ill.
    Series Statement: Truth about (FT Press)
    Parallel Title: Erscheint auch als
    Keywords: Supervision of employees ; Electronic books ; local
    Abstract: "The premiere writer of management textbooks has sifted through the research to extract the truths every manager should know. This book is an antidote for the unsupported opinions handed out in many popular management books." Kenneth W. Thomas, Professor of Management, Naval Postgraduate School, Monterey, California, author of Intrinsic Motivation at Work "A prolific scholar and writer, Robbins cuts through the research and theory to deliver immediately useful and essential insights for the effective management of people." Eric G. Stephan, Professor Organizational Leadership & Strategy, Marriott School of Management, Brigham Young University You can succeed brilliantly as a leader and overcome the "killer" problems faced by every manager! • The truth about building winning teams and designing high-productivity jobs • The truth about why "happy" employees aren't always more productive • The (surprising) truth about what behaviors you really want to reward This book reveals 53 Proven Principles for handling virtually every management challenge The Truth About Managing People offers real solutions for the make-or-break problems faced by every manager. You'll discover: how to overcome the true obstacles to teamwork; why too much communication can be as dangerous as too little; how to improve your hiring and employee evaluations; how to heal "layoff survivor sickness"; even how to learn charisma. This isn't someone's opinion; it's a definitive, evidence-based guide to effective management: a set of bedrock principles you can rely on throughout your entire management career.
    Note: Includes bibliographical references (p. 61-66)
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  • 81
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    The truth about the interview process : the essential truths in 20 minutes (2007)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137001439 , 0137001436
    Language: English
    Pages: ii, 71 p , ill.
    Series Statement: Truth about (FT Press)
    Parallel Title: Erscheint auch als
    Keywords: Employment interviewing ; Electronic books ; local
    Abstract: "Talent matters. No one denies this fact. But, there is often a gap between wanting and getting talent. Cathy Fyock's 53 'Truths' provide concrete, practical, and well-tested ideas to close the talent gap. The ideas are reasonable, grounded in research, and actionable. This is an excellent book for those who pay attention to hiring. The 53 Truths offer a roadmap for doing this important task more effectively." Dave Ulrich, Professor of Business, University of Michigan, Partner, The RBL Group "You think you knew everything you needed to know about employment until you read the most recent, catchy FT Press 'Truth' book by staffing expert Cathy Fyock. In only 224 pages Fyock effectively uses 53 'Truths' to challenge many of HR's long-standing assumptions and practices related to recruitment and selection. With everyone wanting to 'hire the best,' this quick read has a high ROI." Michael R. Losey, SPHR, CAE, Former CEO, Society for Human Resource Management "Cathy Fyock knows there is no 'silver bullet' when it comes to successful recruiting and hiring-and that passive tactics do not provide high quality results. She knows the truth: Today's low unemployment rates combined with increasing retirements of Baby Boomers spell trouble for employers hoping to expand. Her fresh approach shows the reader that there are numerous opportunities to connect with great future employees, and she provides practical advice for tapping multiple sources simultaneously, as well as interviewing and making offers. If you want to hire the best, this book is your guide!" Nancy S. Ahlrichs, SPHR, President, EOC Strategies, LLC Great business results start with great talent. Get it-and keep it! This book reveals 53 Proven Hiring Principles and bite-size, easy-to-use techniques that work. • The truth about finding hidden sources of talent • The truth about making great people want to work for you • The truth about interviewing: asking the right questions Getting the best people for your organization is not only difficult, but the strategies for getting the best often are not obvious. To get the best you first need to identify who the best are, then determine how to reach the best, and then decide on the best among the best you want to hire. In The Truth About Hiring the Best you will learn: it's not just a job to fill; it's your organization's future that you're creating; getting the best isn't just about asking the right questions, it's about listening for the right answer...
    Note: Includes bibliographical references (p. 69)
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  • 82
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    The truth about recruiting the best job candidates : the essential truths in 20 minutes (2007)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137001422 , 0137001428
    Language: English
    Pages: ii, 41 p , ill.
    Series Statement: Truth about (FT Press)
    Parallel Title: Erscheint auch als
    Keywords: Employees ; Recruiting ; Employee selection ; Employee motivation ; Electronic books ; local
    Abstract: "Talent matters. No one denies this fact. But, there is often a gap between wanting and getting talent. Cathy Fyock's 53 'Truths' provide concrete, practical, and well-tested ideas to close the talent gap. The ideas are reasonable, grounded in research, and actionable. This is an excellent book for those who pay attention to hiring. The 53 Truths offer a roadmap for doing this important task more effectively." Dave Ulrich, Professor of Business, University of Michigan, Partner, The RBL Group "You think you knew everything you needed to know about employment until you read the most recent, catchy FT Press 'Truth' book by staffing expert Cathy Fyock. In only 224 pages Fyock effectively uses 53 'Truths' to challenge many of HR's long-standing assumptions and practices related to recruitment and selection. With everyone wanting to 'hire the best,' this quick read has a high ROI." Michael R. Losey, SPHR, CAE, Former CEO, Society for Human Resource Management "Cathy Fyock knows there is no 'silver bullet' when it comes to successful recruiting and hiring-and that passive tactics do not provide high quality results. She knows the truth: Today's low unemployment rates combined with increasing retirements of Baby Boomers spell trouble for employers hoping to expand. Her fresh approach shows the reader that there are numerous opportunities to connect with great future employees, and she provides practical advice for tapping multiple sources simultaneously, as well as interviewing and making offers. If you want to hire the best, this book is your guide!" Nancy S. Ahlrichs, SPHR, President, EOC Strategies, LLC Great business results start with great talent. Get it-and keep it! This book reveals 53 Proven Hiring Principles and bite-size, easy-to-use techniques that work. • The truth about finding hidden sources of talent • The truth about making great people want to work for you • The truth about interviewing: asking the right questions Getting the best people for your organization is not only difficult, but the strategies for getting the best often are not obvious. To get the best you first need to identify who the best are, then determine how to reach the best, and then decide on the best among the best you want to hire. In The Truth About Hiring the Best you will learn: it's not just a job to fill; it's your organization's future that you're creating; getting the best isn't just about asking the right questions, it's about listening for the right answer...
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  • 83
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    The truth about managing people (2007)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780132346030 , 0132346036
    Language: English
    Edition: 2nd ed.
    Keywords: Supervision of employees ; Electronic books ; local
    Abstract: "The premiere writer of management textbooks has sifted through the research to extract the truths every manager should know. This book is an antidote for the unsupported opinions handed out in many popular management books." Kenneth W. Thomas, Professor of Management, Naval Postgraduate School, Monterey, California, author of Intrinsic Motivation at Work "A prolific scholar and writer, Robbins cuts through the research and theory to deliver immediately useful and essential insights for the effective management of people." Eric G. Stephan, Professor Organizational Leadership & Strategy, Marriott School of Management, Brigham Young University You can succeed brilliantly as a leader and overcome the "killer" problems faced by every manager! • The truth about building winning teams and designing high-productivity jobs • The truth about why "happy" employees aren't always more productive • The (surprising) truth about what behaviors you really want to reward This book reveals 53 Proven Principles for handling virtually every management challenge The Truth About Managing People offers real solutions for the make-or-break problems faced by every manager. You'll discover: how to overcome the true obstacles to teamwork; why too much communication can be as dangerous as too little; how to improve your hiring and employee evaluations; how to heal "layoff survivor sickness"; even how to learn charisma. This isn't someone's opinion; it's a definitive, evidence-based guide to effective management: a set of bedrock principles you can rely on throughout your entire management career.
    Note: Includes bibliographical references
    URL: lizenzpflichtig
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  • 84
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    Invest like a shark : how a deaf guy with no job and limited capital made a fortune investing in the stock market (2007)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780132213080 , 0132213087
    Language: English
    Keywords: Stocks ; Portfolio management ; Investment analysis ; Investments ; Stocks ; United States ; Electronic books ; local
    Abstract: Profit from Your Unique Advantages as a Small Investor--Speed and Flexibility! "The book you are holding is, hands-down, one of the most original and insightful books I have ever read when it comes to teaching you, the individual investor, not only why you have the ability to beat the Whales of Wall Street, but also how you can do it." --from the foreword by James J. Cramer, CNBC's Mad Money and TheStreet.com "Even investors who concentrate on fundamentals can benefit from Jim DePorre's Shark approach to investing. At the very least they will know why, for a time, they can get the facts right but the stock wrong." --Herb Greenberg, senior columnist, MarketWatch.com "There are very few traders who have RevShark's intuitive feel for the market. I especially appreciate Rev's unique ability to recognize and utilize the distinct advantages of being a smaller, individual investor versus the less agile large institutions." --Barry Ritholtz, Chief Investment Officer, Ritholtz Capital Partners As an individual investor, you can swim circles around the "whales" of Wall Street...by investing like a shark! In this book, James "RevShark" DePorre reveals how to maximize your powerful and unique advantages as a small investor: speed and flexibility . You'll develop a completely new way of looking at the stock market, learn when to attack, how to move aggressively, how to stay flexible...and when to swim away in the face of danger. You'll learn why "buy and hold" is today's riskiest strategy...and exactly what to do instead. In short, you'll learn the same disciplined investment techniques that helped DePorre build a tiny nest egg into a huge fortune and transformed his life. If you read TheStreet.com, RealMoney.com, or SharkInvesting.com, you already know DePorre and his inspiring personal story of how he lost his hearing, career, and marriage...turned to online investing out of desperation...and succeeded beyond his wildest dreams. Now, in this fast-paced, insightful, and entertaining book, DePorre shows how you can do it, too. How to invest like a shark... Stay in motion, trolling for your "next meal" Stalk your prey patiently, relentlessly, and without emotion Move fast when there's blood in the water Know when to strike Know when to swim away Sell when you sense danger Feed on the frenzied crowd Profit from others' fear, despair, stupidity, and greed Use all your unique advantages and strengths Leverage small caps, technical analysis, and the tremendous power of cas...
    Note: Includes bibliographical references and index
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  • 85
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    Let's get real about money : profit from the habits of the best personal finance managers (2007)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780132341615 , 0132341611
    Language: English
    Keywords: Finance, Personal ; Investments ; Electronic books ; local
    Abstract: "The book's gem is a personal financial action plan that allows easy assessment of current assets and retirement goals...This book demystifies the many obstacles--from the logistical to the conceptual--to smart financial planning." -- Publishers Weekly "Eric Tyson is the best personal finance writer at work today. In a field cluttered with hucksters, false gurus, and just plain bad advice, this book delivers powerful common sense. I trust Eric Tyson, and you should, too." --Tom Ehrenfeld, former writer and Editor at Harvard Business Review and Inc. Magazine , author of The Startup Garden: How Growing a Business Grows You "Many people have developed attitudes, beliefs, and fears about money that prevent them from acquiring, investing, and spending it in healthy ways...Eric Tyson helps readers get past all that...and start building happy and healthy financial futures. Everyone can profit from this new book--I did." --Dr. Brian Russell, Psychologist as seen on CNN, Court TV, and Fox News; Professor, University of Kansas Transform Your Personal Financial Habits and Attitudes...And Your Life! Real money solutions from the best-selling author of Personal Finance For Dummies , Eric Tyson! Save smarter, invest smarter, and spend smarter, starting today Reduce your financial risks--and eliminate your money anxieties For everyone interested in improving their personal finances...whether you're saving for college, retirement, or anything else Worried about money? Join the club. Now, do something about it ! One of America's best-selling personal finance authors offers real, practical solutions that work: steps you can take right now to start replacing money anxiety with financial fulfillment and happiness. Eric Tyson gets straight to the point, identifying the habits that put you at risk--and helping you replace them with the habits of financial success . Tyson offers plain-English, no-gimmick techniques you can really use: knowledge you'd have to pay a fortune for, if you could get it at all! Financial success doesn't just "happen": it's determined by your financial habits. Fortunately, you can develop good financial habits--and systematically eliminate the bad ones that stand in your way. Eric Tyson will show you how-- step-by-step and hands-on . Millions of people have benefited from Tyson's best-selling books and award-winning columns. Now he brings together all he's learned over two decades--including financial management secrets most professionals neve...
    Note: Includes bibliographical references and index
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  • 86
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    Full of bull : do what Wall Street does, not what it says, to make money in the market (2007)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780132360111 , 013236011X
    Language: English
    Keywords: Stocks ; United States ; Investments ; United States ; Investment analysis ; Wall Street (New York, N.Y.) ; Electronic books ; local
    Abstract: "I am going to initiate coverage on this book: BUY! The title perfectly encompasses the theme of the book. Stephen McClellan, a Wall Street analyst for 32 years, highlights common practices of research analysts and what they mean for individual investors. This is a quick read, filled with anecdotes from Stephen's long career and his sound investment advice. "Full of Bull" does not contain get rich quick schemes or any unique trading strategies, just observations from one of the industries greatest analysts." --Wall Street Reporter "Only Stephen McClellan could have written this book. As a senior statesman of industry analysts, Steve has worked in the inner circles of Wall Street for over thirty years. When Steve talks, everyone in the industry listens. This book is like a college extension course for investors, and it's taught by the Dean." -H. Ross Perot, Sr., Founder, Electronic Data Systems, Founder, Former Chairman, Perot Systems "Steve McClellan has drawn on an insider's lifetime view of how Wall Street really works to produce a practical and entertaining book of advice for investors. Whether you are a new or experienced investor you'll get something valuable out of it, including more than a few chuckles." -Charles O. Rossotti, Former Commissioner, Internal Revenue Service "Steve McClellan's Full of Bull provides a long overdue insight into the confusing maze of Wall Street analysis and stock recommendations. This book exposes The Street's "insider code" and provides both a cautionary tale and an indispensable guide into the Byzantine world of investment analysis." -Thomas M. Siebel, Founder, Siebel Systems, Chairman, First Virtual Group "Steve McClellan is one of the smartest guys in the investment industry. For years his research helped investors figure out how to get better returns. Now he's collected a career's worth of observations and conclusions about how Wall Street works and how to avoid the mistakes that cost ordinary people millions-no, billions-of dollars everyday. Read this book and have more money for your retirement.'' -Doron Levin, Columnist, Bloomberg News "Today the typical share is held much less than a year, usually by an institution, speculator, or insider whose gains are at the expense of the under-informed or mis-informed individual investor. Securities analysts are of little help. With his 30+ years of relevant experience, Steve McClellan tells you why and how to better protect yourself if you're an individual inve...
    Note: Includes index
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    The advantage makers : how exceptional leaders win by creating opportunities others don't (2007)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780132347785 , 0132347784
    Language: English
    Keywords: Leadership ; Executive ability ; Creative ability in business ; Electronic books ; local
    Abstract: Some leaders consistently see possibilities others miss. They learn more, learn faster, and transform their insights into breakaway strategies. They are more effective collaborators, more powerful influencers, better at handling adversity, and dramatically more successful at execution. They are the Advantage-Makers. Their winning skills are not innate: they are entirely teachable and learnable. Steven Feinberg has been teaching these skills to executives for more than twenty years: leaders who've gone on to transform their organizations. Now, it's your turn. In this book, Feinberg helps you master every skill Advantage-Makers need. He doesn't just exhort you to "think different": he shows you how. You'll learn how to find the "commanding vantage point" in your situation, no matter how complex or dynamic...and use your high ground to spot and maximize every opportunity. Shift the odds in your favor Change focus to discover your next breakthrough solution Drive superior outcomes despite limited resources Engage your constraints, and put them to work for you Grab hold of your hidden "levers of opportunity" Learn how to leverage timing, interaction, perception, and structure Use dissatisfaction and skepticism constructively Pinpoint the real difficulties then transform them into opportunities Avoid the "Laws of Defeat" Discover the surprising mistakes that keep leaders from succeeding "WARNING! Reading Steven Feinberg's The Advantage-Makers will cause habitually inspired decision making. It reveals the accomplishments of extraordinary people who could see what others could not. Feinberg helps us demystify the secrets of inspirational decision making and makes us all realize we can be inspiring, too." -MARV TSEU, Chairman of the Board, Plantronics " The Advantage-Makers not only helps you avoid errors, it helps you see what is possible. This translates into moving the organization forward. You will be better by applying the know-how in this book." -SHELLY BEGUN, VP, HR Xilinx "Whether you as a manager are trying to build a high-performing team of first-level managers or senior executives, you will find Dr. Feinberg's tools and techniques intuitive and effective. The Advantage-Makers will get you started in the right direction." -JIM HAAR, CIO, BEA Systems " The Advantage-Makers will captivate your mental and intuitive processes. You will experience many 'ahas' and be elated to find within its pages real life help that can put you on the leading edg...
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    Trading catalysts : how events move markets and create trading opportunities (2007)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 0130385565 , 9780130385567
    Language: English
    Pages: xix, 336 p , ill. , 24 cm
    Keywords: Stock price forecasting ; Business cycles ; Speculation ; Electronic books ; local
    Abstract: In Trading Catalysts , Robert I. Webb examines the various factors that move markets. Webb focuses on the catalysts that spark the biggest price changes-and the greatest potential for substantial profits or losses. Using numerous real market examples, Webb demonstrates the often inconsistent response of prices to similar trading catalysts across markets and over time, the occasional significantly delayed response, and the frequent market overreaction. Whether traders bet directly on a trading catalyst, on the presumed market reaction (or overreaction) to it, or not at all, the potential impact on market prices and volatility means that all traders must pay attention to trading catalysts and the market reactions that they induce. At the very least, the prospect of significant volatility around some event may affect the timing of a trader's entry or exit of positions and may cause a trader to reduce his position size. If you're a serious trader, this book will help you understand the influence of trading catalysts and identify potential trading opportunities. Volatile financial markets create both the risk of substantial losses and the opportunity for substantial gains. Sudden jumps or breaks in prices can impart a roller-coaster-ride-like quality to trading or investing in financial markets. Trading Catalysts is the first complete guide to the events that spark large changes in prices. These include: central bank actions; ill-advised comments by policymakers; news of natural disasters; elections; certain economic reports; terrorism; company specific announcements; the unwinding of large positions by key market participants; and simple trading errors among others. The varied origin of trading catalysts means that some traders may have an edge in anticipating the market's reaction to certain trading catalysts. Numerous real market examples take the reader into the heart of the market to illustrate the direction, magnitude, speed, duration, intensity and breadthof influence of trading catalysts on market prices. Because a minute can be a "lifetime" in the world of trading, many of the detailed examples recount moment-by-moment and tick-by-tick changes in market prices. This book discusses the role that trading theses(or prevailing beliefs about market relationships), market conditions,and sentimentplay in determining how prices react and sometimes overreact to various trading catalysts over time. Trading Catalysts will help readers anticipate pote...
    Note: Includes bibliographical references and index
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    The truth about negotiations (2007)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780136007364 , 0136007368
    Language: English
    Keywords: Negotiation ; Interpersonal communication ; Electronic books ; local
    Abstract: "The 53 Truths provide incredible insight into the art and science of negotiating. This is a must read for sales professionals but is equally beneficial to all who wish to be better negotiators." -CHRIS WEBER, Vice President, West Region Enterprise, Microsoft Corporation "Negotiation skills can and must be learned. In her new book, Leigh provides the framework. A must read for negotiators at all levels of ability." -ANTHONY SANTIAGO, Vice President, Global Sourcing & Supplier Management, Bristol-Myers Squibb "A superbly presented summary of practical tools and techniques for negotiating in all types of situations, and creating win-win solutions that result in enduring business relationships. Provides substantiated evidence of what works successfully-and pitfalls to avoid-in the game of negotiation." -RUSSELL D'SOUZA, International Credit Manager, Hallmark Cards, Inc. You can learn to be a world-class negotiator and get what you want! • The truth about how to prepare within one hour • The truth about negotiating with friends, colleagues, and spouses • The truth about the win-win litmus test This book reveals 53 PROVEN NEGOTIATION PRINCIPLES and bite-size, easy-to-use techniques that work.
    Note: Includes bibliographical references
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  • 90
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    Six sigma pricing : improving pricing operations to increase profits (2007)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 9780132288521 , 0132288524
    Language: English
    Keywords: Pricing ; Six sigma (Quality control standard) ; Electronic books ; local
    Abstract: Apply Six Sigma to Your #1 Business Challenge: Pricing "Six Sigma is well known for having helped companies save billions of dollars. This book is the first to show us how to use it on the revenue side of the equation to generate profitable growth. This step-by-step guide will be an instant classic-a seminal book on a topic critical to profitability." -Robert Cross, Chairman and CEO, Revenue Analytics Inc. and author of Revenue Management "Six Sigma Pricing provides companies with a practical toolkit to improve their price management. The authors show executives how to use Six Sigma tools in their pricing processes and instantly improve profits and their bottom-line. This is a truly 'must-have' resource for managers everywhere." -Eric Mitchell, President, Professional Pricing Society Many companies have developed solid sales strategies- but without equally good pricing operations, those strategies alone will not add a dime to the bottom line. The goal of pricing operations is to consistently control price deviations in transactions and contracts over time and across customer segments. This goal of ensuring the prices are not too low or too high in different transactions relative to guidelines lends itself perfectly to Six Sigma. Using the authors' breakthrough Six Sigma-based approach, you can systematically eliminate pricing-related revenue leaks, driving higher profits without alienating customers. You'll learn how to define pricing "defects," gather and analyze relevant pricing data, review pricing-agreement processes, identify and control failures, implement improvements, and then ensure continuous, ongoing improvement in price, profits and customer satisfaction. The book reflects the authors' pioneering experience implementing Six Sigma pricing. Whether you're a business leader, strategist, manager, consultant, or Six Sigma specialist, it will help you or your client recover profits that have been slipping through the cracks in pricing operations. • Learn why Six Sigma Pricing makes sense Why you should target pricing operations, and how to do it • Identify profit leaks from inefficient pricing operations Why "sloppy pricing" occurs, how to find it, and how to root it out • Illuminate your current pricing processes, so you can improve them Understand your market-facing and internally focused pricing processes pertaining to product launch and lifecycle price management, price increases due to escalation in costs of raw materials, promo...
    Note: Includes bibliographical references and index
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    The truth about knowing how to negotiate : the essential truths in 20 inutes (2007)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137001446 , 0137001444
    Language: English
    Pages: ii, 60 p , ill.
    Series Statement: Truth about (FT Press)
    Parallel Title: Erscheint auch als
    Keywords: Negotiation ; Interpersonal communication ; Electronic books ; local
    Abstract: "The 53 Truths provide incredible insight into the art and science of negotiating. This is a must read for sales professionals but is equally beneficial to all who wish to be better negotiators." -CHRIS WEBER, Vice President, West Region Enterprise, Microsoft Corporation "Negotiation skills can and must be learned. In her new book, Leigh provides the framework. A must read for negotiators at all levels of ability." -ANTHONY SANTIAGO, Vice President, Global Sourcing & Supplier Management, Bristol-Myers Squibb "A superbly presented summary of practical tools and techniques for negotiating in all types of situations, and creating win-win solutions that result in enduring business relationships. Provides substantiated evidence of what works successfully-and pitfalls to avoid-in the game of negotiation." -RUSSELL D'SOUZA, International Credit Manager, Hallmark Cards, Inc. You can learn to be a world-class negotiator and get what you want! • The truth about how to prepare within one hour • The truth about negotiating with friends, colleagues, and spouses • The truth about the win-win litmus test This book reveals 53 PROVEN NEGOTIATION PRINCIPLES and bite-size, easy-to-use techniques that work.
    Note: Includes bibliographical references (p. 57-58)
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  • 92
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    The truth about identifying the best job candidates : the essential truths in 20 minutes (2007)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online,
    Details
    ISBN: 9780137001415 , 013700141X
    Language: English
    Pages: ii, 27 p , ill.
    Series Statement: Truth about (FT Press)
    Parallel Title: Erscheint auch als
    Keywords: Employee selection ; Decision making ; Electronic books ; local
    Abstract: "Talent matters. No one denies this fact. But, there is often a gap between wanting and getting talent. Cathy Fyock's 53 'Truths' provide concrete, practical, and well-tested ideas to close the talent gap. The ideas are reasonable, grounded in research, and actionable. This is an excellent book for those who pay attention to hiring. The 53 Truths offer a roadmap for doing this important task more effectively." Dave Ulrich, Professor of Business, University of Michigan, Partner, The RBL Group "You think you knew everything you needed to know about employment until you read the most recent, catchy FT Press 'Truth' book by staffing expert Cathy Fyock. In only 224 pages Fyock effectively uses 53 'Truths' to challenge many of HR's long-standing assumptions and practices related to recruitment and selection. With everyone wanting to 'hire the best,' this quick read has a high ROI." Michael R. Losey, SPHR, CAE, Former CEO, Society for Human Resource Management "Cathy Fyock knows there is no 'silver bullet' when it comes to successful recruiting and hiring-and that passive tactics do not provide high quality results. She knows the truth: Today's low unemployment rates combined with increasing retirements of Baby Boomers spell trouble for employers hoping to expand. Her fresh approach shows the reader that there are numerous opportunities to connect with great future employees, and she provides practical advice for tapping multiple sources simultaneously, as well as interviewing and making offers. If you want to hire the best, this book is your guide!" Nancy S. Ahlrichs, SPHR, President, EOC Strategies, LLC Great business results start with great talent. Get it-and keep it! This book reveals 53 Proven Hiring Principles and bite-size, easy-to-use techniques that work. • The truth about finding hidden sources of talent • The truth about making great people want to work for you • The truth about interviewing: asking the right questions Getting the best people for your organization is not only difficult, but the strategies for getting the best often are not obvious. To get the best you first need to identify who the best are, then determine how to reach the best, and then decide on the best among the best you want to hire. In The Truth About Hiring the Best you will learn: it's not just a job to fill; it's your organization's future that you're creating; getting the best isn't just about asking the right questions, it's about listening for the right answer...
    Note: Includes bibliographical references (p. 25)
    URL: lizenzpflichtig
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    Ignited : managers! light up your company and career for more power, more purpose, and more success (2007)
    Upper Saddle River, N.J. : FT Press | Boston, Mass. :Safari Books Online
    Details
    ISBN: 0131492489 , 9780131492486
    Language: English
    Keywords: Industrial management ; Electronic books ; local
    Abstract: "Thompson rolls up his sleeves and provides managers a vision and road map to inspire organizational change and personal success." - Chris Gorog, Chairman & CEO Napster THE BUSINESS BOOK FOR THE REST OF US Ah, the life of a manager. You're squeezed between the needs of your corporation, your team, your customers, and your colleagues. Whatever your day-to-day realities, you can achieve far greater power, purpose, and success- Ignited will show you how. "With a real-world view of what it's like to lead in limited space, Thompson shows middle managers how to access their true power and purpose to achieve the work life they've always dreamed of. This book really delivers on its promise to Ignite the magnificence of all." - Ken Blanchard, coauthor of The One Minute Manager ® and Leading at a Higher Level "Brilliant; this is the best management book of the year. Jammed with vital takeaway value for managers, it should also be required reading and a sobering look-in-the-mirror for every business owner and CEO. This breakthrough work absolutely sparkles!" - Jason Jennings, bestselling author of It's Not the Big That Eat the Small-It's the Fast That Eat the Slow , Less Is More , and Think Big-ACT Small " Ignited speaks to managers in a way that I've seen no other business book do before. With sharp insights and an authentic understanding of our roles, Thompson demonstrates how managers can create the future. With Ignited you'll get the big ideas that spark as well as the fuel to get you there." - Brad Simmons, Senior Director Partnership Marketing, Experian "Like a demolition expert, Thompson craftfully implodes America's old school management chain and shines the light on the hero in American business: the Manager. I was amazed at the immediacy in which you can apply the information in Ignited! Read this book and re-light the fire in your career, your company, and with everyone you come into contact with." - W. Grant Eppler, Divisional Sales Manager-West, Heinz-Portion Pac "If you want to change the world, you've gotta take a stand. With Ignited Vince Thompson does just that, showing managers how, in this time of reinvention and chaos, they can rise above the constraints to put the heart and soul back into business. This book and its lessons have the power to change your life and propel your career. Read it, Live it, and Be Ignited!" - Erin Brockovich, Advocate, Author, and Speaker More Power, More Purpose, and More Success for Managers Have you ever ...
    Note: Includes index
    URL: lizenzpflichtig
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