ISBN:
0415965136
,
0415965144
,
0203933036
,
9780203933039
,
9780415965132
,
9780415965149
Language:
English
Pages:
XXX, 554 S
,
Ill
,
25 cm
Edition:
2. ed.
Parallel Title:
Online-Ausg. Simons, Herbert W., 1935 - Persuasion in society
DDC:
303.3/42
Keywords:
Persuasion (Psychology) Social aspects
;
Persuasion (Rhetoric)
;
Beeinflussung
;
Politische Kommunikation
;
Sozialpsychologie
;
Überzeugung
;
Beeinflussung
;
Rhetorik
;
Psychologie
Description / Table of Contents:
Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.
Note:
Includes bibliographical references and index
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