Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
  • 1
    Book
    Book
    Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture (2010)
    New York : Palgrave Macmillan
    Details
    ISBN: 9780230537996 , 9781349359554
    Language: English
    Pages: XII, 293 S.
    Edition: 1. publ.
    DDC: 306.3
    RVK:
    CW 7500
    Keywords: Dichter, Ernest ; Dichter, Ernest Influence ; Dichter, Ernest ; Geschichte 1945-1975 ; Psychologie ; Consumer behavior Psychological aspects ; Consumption (Economics) Psychological aspects ; Motivation research (Marketing) ; Werbewirkungsforschung ; Verbraucherverhalten ; Motivationspsychologie ; Großbritannien ; Deutschland ; Frankreich ; Österreich ; USA ; Aufsatzsammlung ; Konferenzschrift 2005 ; Aufsatzsammlung ; Konferenzschrift 2005 ; Aufsatzsammlung ; Konferenzschrift 2005 ; Dichter, Ernest 1907-1991 ; Motivationspsychologie ; Verbraucherverhalten ; Geschichte 1945-1975 ; USA ; Deutschland ; Frankreich ; Großbritannien ; Österreich ; Motivationspsychologie ; Verbraucherverhalten ; Geschichte 1945-1975 ; Dichter, Ernest 1907-1991 ; Motivationspsychologie ; Werbewirkungsforschung ; Verbraucherverhalten
    Note: "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- Provided by publisher.
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Book
    München BSB
    KOBV
    BVB
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...