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  • 2010-2014  (15)
  • Boston, MA : Safari  (11)
  • [Place of publication not identified] : McGraw-Hill
  • Success in business  (9)
  • Teams in the workplace  (6)
Datasource
Material
Language
Years
Year
Author, Corporation
Publisher
Keywords
  • 1
    Online Resource
    Online Resource
    TWI Case Studies (2014)
    [Erscheinungsort nicht ermittelbar] : CRC Press | Boston, MA : Safari
    Details
    ISBN: 0429252188 , 9780429252181 , 1138463574 , 9781138463578 , 1439846111 , 9781439846117 , 1439846103 , 9781439846100 , 1439891249 , 9781439891247
    Language: English
    Pages: 1 online resource (136 pages)
    Edition: 1st edition
    Series Statement: Productivity Press Book
    Parallel Title: Erscheint auch als
    DDC: 658.3/124
    Keywords: Employees Training of ; Industrial efficiency ; Organizational effectiveness ; Teams in the workplace ; Industrial management ; Electronic books ; local ; Personnel ; Formation ; Efficience dans l'industrie ; Efficacité organisationnelle ; Équipes de travail ; Gestion d'entreprise ; Employees ; Training of ; Industrial efficiency ; Industrial management ; Organizational effectiveness ; Teams in the workplace
    Abstract: TWI Case Studies: Standard Work, Continuous Improvement, and Teamwork provides the insight of leading experts to assist in the execution of Training Within Industry (TWI)—the game-changing business tool. Presented as a series of case studies from a range of corporations with a variety of products and needs, it illustrates the rebirth of TWI programs in the United States. Demonstrating how TWI can benefit any and all organizations regardless of industry, the book details the specific activities decision-makers need to accomplish to successfully incorporate TWI into the business culture—including the Ten Points for Implementing and Sustaining the TWI "J" Programs. The case studies describe the use of TWI Programs at some of the world's leading companies, including: IBM Herman Miller Ben & Jerry's Homemade Ice Cream Green Mountain Coffee Roasters US Synthetic Born in the 1940s, and used to support the US military during World War II, TWI Programs later became the unrecognized yet powerful tools of the Toyota Production System. Imparting the fundamental skills that are useful across any field, the TWI programs described in this book are so fundamentally sound that using them to any degree will improve performance. Strict adherence will all but guarantee efficient work flow, higher employee morale, and an improved sense of cohesiveness among your employees.
    Note: Online resource; Title from title page (viewed April 18, 2014) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Grow Your Factory, Grow Your Profits (2014)
    [Erscheinungsort nicht ermittelbar] : Productivity Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (175 pages)
    Edition: 1st edition
    Keywords: Entrepreneurship ; Success in business ; Electronic books ; local
    Abstract: When I was first given the job of managing a small plastics factory back in 1989, I quickly realized that most of the books and teaching on Lean Manufacturing were designed for big companies and were not relevant to my factory. —Tim Mclean The last 25 years has seen Tim lead and assist over 100 small to medium-sized enterprise (SME) manufacturing operations. This experience has now been condensed in to Grow Your Factory, Grow your Profits: Lean for Small and Medium-Sized Manufacturing Enterprises , a start-to-finish guide on how to run a successful small and medium-sized manufacturing operation. The book presents case studies, practical examples, illustrations, charts, and pictures from real SME manufacturers to provide straightforward solutions to the issues facing every growing manufacturing business. In the book, Tim McLean explains: How to recruit the right people and design the right organization How to empower those people to take accountability and free yourself up from day to day "fire fighting" How to develop a Lean Plant Layout that will maximize productivity and optimize the use of space How to manage materials in order to slash inventory and shortages How to schedule production in order to cut lead times, cut inventory, and delight customers How to get started on a Lean transformation when you lack the resources of a big company The book details how SMEs differ from large organizations and why the approach to improvement must also be different. Covering the complete life cycle of small and medium-sized manufacturers, the book addresses a different SME manufacturing issue in each chapter. This enables readers to tackle issues at their own pace and in their own order of priority. Grow Your Factory, Grow Your Profits is essential reading for owners, managers, and operational leaders in the 90 percent of manufacturing enterprises that are small or medium sized.
    Note: Online resource; Title from title page (viewed December 3, 2014) , Mode of access: World Wide Web.
    URL: https://learning.oreilly.com/library/view/-/9781482255850/?ar
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    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    The Influential Project Manager (2014)
    [Erscheinungsort nicht ermittelbar] : Auerbach Publications | Boston, MA : Safari
    Details
    ISBN: 9781466596337
    Language: English
    Pages: 1 online resource (219 pages)
    Edition: 1st edition
    Keywords: Leadership ; Teams in the workplace ; Organizational behavior ; Electronic books ; local
    Abstract: If you want to be a successful project manager, you need to become a person of influence. Without influence, there can be no success as a project manager. And, although all key success criteria point to the importance of developing soft skills as a project manager, few books exist about how to develop the power of influence for achieving better project and business results. Filling this need, The Influential Project Manager: Winning Over Team Members and Stakeholders supplies detailed guidance on how to improve your influence skills to achieve better business results. It explains how to set and meet ambitious goals for you, your team, and your stakeholders. The book describes how to listen actively to influence others and details how you can build partnerships that can pay dividends for a lifetime. Each chapter highlights real-world scenarios about a particular subject linked to the influencing skill being covered. Each chapter also includes practical forms, templates, helpful tips, and best practices to help you develop and refine your skills of influence. Details the ten keys to influencing others to support you and your ideas Outlines techniques for improving your listening skills Includes a trust assessment for determining your level of influence and if others see you as trustworthy Demonstrates how to build a network of informal alliances to achieve success Supplying you with the vision of influence from an experienced project manager’s perspective, this book will help you procure the informal power required to become a successful influencer. After reading the text and performing the trust assessment, you will gain the understanding required to lead project members down the path to project success.
    Note: Online resource; Title from title page (viewed July 25, 2014) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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    Online Resource
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  • 4
    Online Resource
    Online Resource
    Nothing is impossible : 7 steps to realize your true power and maximize your results (audio book) (2013)
    [Place of publication not identified] : McGraw-Hill
    Details
    ISBN: 9780071838078
    Language: English
    Pages: 1 online resource (1 streaming video file (10 hr., 31 min., 3 sec.)) , digital, sound, color
    Keywords: Success in business ; Management ; Goal (Psychology) ; Success ; Audiobooks ; local ; Audiobooks
    Abstract: "Are you ready to lose your self-doubt and use the tools you already have to turn your wildest dreams into tangible reality? This book is about to put them all at your fingertips. In this extraordinary new road map for success, Tom Oliver--a motivational self-made entrepreneur and coach to many of the world's most notable CEOs, philanthropists, and entertainers--shows you how to dramatically alter your life path.Nothing Is Impossible is a proven seven-step whole-brain plan anyone can use to improve his or her business, life, and career from the man Deepak Chopra calls 'an extraordinary leader.' As Oliver explains, what really distinguishes people who get things done and realize their dreams from those who don't is that they don't allow their self-doubts to stop them--they don't cultivate what the Buddha called the "habit of doubt." This book dispels that doubt, freeing you to set and meet the personal and professional goals most people only dream about. Clearly, step by step, with personal anecdotes from some of the world's most influential leaders and his own remarkable life, Oliver presents a practical playbook for anyone who wants to change his or her life and future. It also features comprehensive exercises and abundant resources."--Resource description page.
    Note: Title from resource description page (Safari, viewed May 10, 2018)
    URL: lizenzpflichtig
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    Online Resource
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  • 5
    Online Resource
    Online Resource
    How to deliver a TED talk : secrets of the world's most inspiring presentations (audio book) (2013)
    [Place of publication not identified] : McGraw-Hill
    Details
    ISBN: 9780071836845
    Language: English
    Pages: 1 online resource (1 streaming video file (5 hr., 36 min., 17 sec.)) , digital, sound, color
    Keywords: Business presentations ; Public speaking ; Business communication ; Success in business ; Audiobooks ; local ; Audiobooks
    Abstract: "A nonprofit dedicated to ideas worth spreading, TED challenges the world's most fascinating thinkers and doers to give "the speech of their lives" in 18 minutes or less. The more than 14,000 talks on TED.com have been viewed over 1 billion times and include those by such luminaries as Tony Robbins, Dan Pink, and Sheryl Sandberg. Now you can learn how to give a TED-style talk to achieve your personal and business goals. How to Deliver a TED Talk provides more than 100 invaluable tips--everything from opening with an explicit statement of audience benefits to framing your idea as an action-outcome response to a question worth asking. Whether you're presenting to an audience of 1 or 1,000, this book is an indispensable resource for any public speaker."--Resource description page.
    Note: Title from resource description page (Safari, viewed May 10, 2018)
    URL: lizenzpflichtig
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    Online Resource
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  • 6
    Online Resource
    Online Resource
    Everything I know about success I learned from Napoleon Hill : essential lessons for using the power of positive thinking (audio book) (2013)
    [Place of publication not identified] : McGraw-Hill
    Details
    ISBN: 9780071839228
    Language: English
    Pages: 1 online resource (1 streaming video file (5 hr., 6 min., 11 sec.)) , digital, sound, color
    Keywords: Hill, Napoleon ; 1883-1970 ; Success ; Success in business ; Audiobooks ; local ; Audiobooks
    Abstract: "Napoleon Hill's landmark Think and Grow Rich remains one of the biggest bestsellers of all time, with over 20 million copies in print and translated into more than 30 languages. Hill's philosophy of personal achievement, wealth, and empowerment created millionaires the world over. At the present time, the principles behind Think and Grow Rich are more vital--and relevant--than ever before. Are you ready to put the power of Napoleon Hill to work for you? In this new book, the Napoleon Hill Foundation's own executive director puts Hill's essential principles right at your fingertips. Filled with fascinating stories from Dolly Parton, Jeffrey Gitomer, Chief Poly Emenike, and Joe Dudley, Jr.--iconic figures who each applied Hill's principles to their own lives, Everything I Know About Success I Learned from Napoleon Hill lays out the tools needed to uncover the secrets of growth, creativity, power, and achievement inside all of us. It's an essential playbook for any business professional seeking the knowledge and inspiration necessary to discard fear and attain the goals of personal and professional triumph."--Resource description page.
    Note: Title from resource description page (Safari, viewed May 10, 2018)
    URL: lizenzpflichtig
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    Online Resource
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  • 7
    Online Resource
    Online Resource
    Sustainable Lean (2013)
    [Erscheinungsort nicht ermittelbar] : Productivity Press | Boston, MA : Safari
    Details
    ISBN: 9781482201550 , 1482201550
    Language: English
    Pages: 1 online resource (183 pages)
    Edition: 1st edition
    DDC: 658
    Keywords: Lean manufacturing ; Organizational change ; Industrial management ; Entrepreneurship ; Success in business ; Electronic books ; local ; Production allégée ; Changement organisationnel ; Gestion d'entreprise ; Industrial management ; Lean manufacturing ; Organizational change
    Abstract: If you’ve employed consultants and embarked on a Lean transformation only to find your efforts stall after the consultants leave, this book will teach you what you must do to stay the course over the long term. Using a compelling novel format, Sustainable Lean: The Story of a Cultural Transformation illustrates the process of implementing a sustainable Lean transformation. The book follows Jim, the plant manager of an electronics firm that has already seen its first Lean initiative fail. Jim realizes that if he doesn’t act quickly, his job and the jobs of everyone in the factory might be in jeopardy. Jim meets a Lean consultant who agrees to help him implement and sustain a new transformation. Readers follow along as Jim learns invaluable lessons that help him and his plant see costs plummet, on-time delivery reach nearly 100 percent, and defects drop by close to 80 percent. Using simple terms and an ongoing example, the book demonstrates how to use top-down metrics to identify strategic and tactical opportunities for improvement. It describes how to conduct Hoshin Kanri (strategic policy deployment). It also describes the relationship between top-down metrics, organizational accountability, the breaking down of "stovepipes," and the concept of "alignment" that comes about as the result of Hoshin Kanri. Detailing a data-driven methodology to help you set boundaries for effective decision making, this book will inspire manufacturers to achieve world-class production and efficiency standards—one factory, one business at a time.
    Note: Online resource; Title from title page (viewed March 1, 2013) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 8
    Online Resource
    Online Resource
    Getting Unstuck (2013)
    [Erscheinungsort nicht ermittelbar] : Productivity Press | Boston, MA : Safari
    Details
    ISBN: 9781466596436
    Language: English
    Pages: 1 online resource (169 pages)
    Edition: 1st edition
    Keywords: Leadership ; Teams in the workplace ; Organizational behavior ; Electronic books ; local
    Abstract: Humans are naturally wired to solve problems. Implement the right solutions and the problems generally go away. Paradoxes are quite different. They consist of opposites that do not appear to be able to coexist, but must. Most of the issues that keep organizations from achieving strategic success are not problems, they are paradoxes. Practical approaches to address our most important paradoxes do exist. By reading this book you will learn how to address the paradoxes commonly encountered in organizations and in life. Getting Unstuck: Using Leadership to Execute Paradoxes with Confidence will teach you how to balance key paradoxes to achieve greater long-term growth and enhanced sustainability than those who rely on financial data and problem solving methods alone. It addresses the issues that are the most troublesome to people and the organizations they work for. Describing how to think and work more strategically, the book introduces the language and tools you need to share innovative approaches to dilemmas within your organization and to develop better working relationships, both internally and externally. It provides a practical and powerful platform to help you develop new possibilities and achieve your strategic objectives. You will learn how to see conflict with a fresh set of eyes, how to redefine your roles, and how to become more effective professionally and personally. If you have experienced trouble implementing strategic objectives, difficulties getting people from different parts of your organization to work together; if you want to achieve a higher level of success, if you feel stuck, then read this book. Filled with examples of real-world paradoxes, it supplies valuable insights into the root causes of workplace conflicts to help you execute change with greater confidence and effectiveness.
    Note: Online resource; Title from title page (viewed September 3, 2013) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 9
    Online Resource
    Online Resource
    Tuesday morning coaching : eight simple truths to boost your career and your life (audio book) (2012)
    [Place of publication not identified] : McGraw-Hill
    Details
    ISBN: 9780071810289
    Language: English
    Pages: 1 online resource (1 streaming video file (3 hr., 12 min., 51 sec.)) , digital, sound, color
    Keywords: Employees ; Coaching of ; Success in business ; Supervision of employees ; Leadership ; Audiobooks ; local ; Audiobooks
    Abstract: "From the author of the bestselling Monday Morning series--an instructive, inspiring story on rebooting your life and career with the power of simple truths. Ryan Harris has been floundering for too long. His career is off track, and his personal life is in shambles. In his own words, he feels like he has 'been beaten up physically and emotionally for months.' For the first time in his life, he knows he is unable to pull himself out of this funk by himself. Ryan turns to Jeff Walters, a personal coach and mentor he had once worked with. Ryan had always admired the way Jeff handled challenges and the success that always seemed to follow. Jeff agrees to coach Ryan every Tuesday morning for eight weeks. The story of Ryan's personal awakening, Tuesday Morning Coachingreveals the timeless truths anyone can rely on when success seems impossible. Jeff explains that real success lies in embracing the simple verities of life; it's more about how we live than what we do."--Resource description page.
    Note: Title from resource description page (Safari, viewed May 9, 2018)
    URL: lizenzpflichtig
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  • 10
    Online Resource
    Online Resource
    Introduction to Intelligence Studies (2012)
    [Erscheinungsort nicht ermittelbar] : CRC Press | Boston, MA : Safari
    Details
    ISBN: 9781466500075
    Language: English
    Pages: 1 online resource (374 pages)
    Edition: 1st edition
    Keywords: Leadership ; Teams in the workplace ; Organizational behavior ; Electronic books ; local
    Abstract: Since the attacks of 9/11, the United States Intelligence Community (IC) has undergone an extensive overhaul. Perhaps the greatest of these changes has been the formation of the Office of the Director of National Intelligence. As a cabinet-level official, the Director oversees the various agencies of the IC and reports directly to the President. The IC today faces challenges as it never has before; everything from terrorism to pandemics to economic stability has now become an intelligence issue. As a result, the IC is shifting its focus to a world in which tech-savvy domestic and international terrorists, transnational criminal organizations, failing states, and economic instability are now a way of life. Introduction to Intelligence Studies provides a comprehensive overview of intelligence and security issues, defining critical terms, and reviewing the history of intelligence as practiced in the United States. Designed in a practical sequence, the book begins with the basics of intelligence, progresses through its history, describes best practices, and explores the way the IC looks and operates today. Each chapter begins with objectives and key terms and closes with questions to test reader assimilation. The authors examine the "pillars" of the American intelligence system—collection, analysis, counterintelligence, and covert operations—and demonstrate how these work together to provide "decision advantage." The book provides equal treatment to the functions of the intelligence world—balancing coverage on intelligence collection, counterintelligence, information management, critical thinking, and decision-making. It also covers such vital issues as laws and ethics, writing and briefing for the IC, and the emerging threats and challenges that intelligence professionals will face in the future.
    Note: Online resource; Title from title page (viewed November 26, 2012) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 11
    Online Resource
    Online Resource
    Staying Lean, 2nd Edition (2011)
    [Erscheinungsort nicht ermittelbar] : Productivity Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (282 pages)
    Edition: 2nd edition
    Keywords: Entrepreneurship ; Success in business ; Electronic books ; local
    Abstract: The first edition of this highly acclaimed publication received a Shingo Research and Professional Publication Prize in 2009. Explaining how to create and sustain a Lean business, it followed Cogent Power’s first two Lean Roadmaps along their journey. Since then, much has changed. Several members of Cogent Power’s senior management have moved on, steel prices have declined, and the credit crisis has sparked an unstable global economy. Set against these developments, Staying Lean: Thriving, Not Just Surviving, Second Edition reports on Cogent Power’s response to these issues—detailing how they worked through their third Lean Roadmap. It also: Guides readers with readily reproducible advice and an easy-to-follow model for sustaining Lean improvements Presents a case study of a successful multinational Lean implementation Covers a six-year Lean transformation from start to finish, illustrating the application of three distinct roadmaps Focusing on how to sustain change, the new edition of this bestselling reference, illustrates the experience of a multi-national company that successfully implemented Lean in its manufacturing and commercial operations. Based on a model of sustainable change, the text defines by example the elements of successful Lean management that are often difficult to emulate as well as the more visible features of process management.
    Note: Online resource; Title from title page (viewed January 6, 2011) , Mode of access: World Wide Web.
    URL: https://learning.oreilly.com/library/view/-/9781439826171/?ar
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  • 12
    Online Resource
    Online Resource
    A Factory of One (2011)
    [Erscheinungsort nicht ermittelbar] : Productivity Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (177 pages)
    Edition: 1st edition
    Keywords: Entrepreneurship ; Success in business ; Electronic books ; local
    Abstract: Most business readers have heard of the Lean principles developed for factories—a set of tools and ideas that have enabled companies to dramatically boost quality by reducing waste and errors—producing more while using less. Yet until now, few have recognized how relevant these powerful ideas are to individuals and their daily work. Every person at a desk, drafting table, workstation, or operating table must (like a factory) deal with the challenge of reducing the waste that creeps into their work. The same Lean principles that have improved efficiencies on the factory floor can be just as powerful—in fact, far more so—in helping individuals boost personal performance. Winner of a 2013 Shingo Research and Professional Publication Award! A Factory of One: Applying Lean Principles to Banish Waste and Improve Your Personal Performance describes how you can foster a new mindset and improve your performance by applying Lean methods to your work. It translates powerful Lean tools such as visual management, flow, pull, 5S, and kaizen to your daily work, revealing how they can help to improve efficiency, reduce waste, and link you ever more closely to customer value. This practice will help you develop better self-awareness, more disciplined problem-solving skills, and the ability to self-correct errors. This book not only provides the tools, but also teaches you how to find the root causes underlying your inefficiencies so you can eliminate them permanently. It will enable you to immediately improve personal productivity while developing the skills needed for continuous improvement. It includes real-world examples that illustrate how these principles have been successfully applied across a range of industries. Providing the perfect mix of what-to-do with why-to-do it, the text details a step-by-step approach to applying Lean principles to your work. Listen to what Daniel Markovitz has to say about his new book, A Factory of One . Part One — Part Two View the book's website at www.afactoryofone.com. View the author’s website at www.timebackmanagement.com.
    Note: Online resource; Title from title page (viewed December 13, 2011) , Mode of access: World Wide Web.
    URL: https://learning.oreilly.com/library/view/-/9781439859933/?ar
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  • 13
    Online Resource
    Online Resource
    El libro rojo de las mujeres emprendedoras : Alertas y estrategias para el emprendimiento femenino (2011)
    [Erscheinungsort nicht ermittelbar] : Libros de Cabecera | Boston, MA : Safari
    Details
    ISBN: 9788493950736
    Language: English , Spanish
    Pages: 1 online resource (192 pages)
    Edition: 2nd edition
    Parallel Title: Erscheint auch als
    DDC: 331.4
    Keywords: Businesswomen ; Women-owned business enterprises ; Success in business ; Electronic books ; local ; Entreprises appartenant à des femmes ; Succès dans les affaires ; women-owned business enterprises ; Businesswomen ; Success in business ; Women-owned business enterprises
    Abstract: Mayoritariamente, los libros dedicados a management y emprendimiento están escritos por hombres. Guernica Facundo Vericat es una emprendedora que pone sobre la mesa, desde el punto de vista femenino, qué es el emprendimiento, cómo buscar un proyecto o validarlo, dónde obtener financiación, la conveniencia de emprender acompañada, y cómo gestionar el nuevo negocio para que sea sostenible en el tiempo y rendible.
    Note: Online resource; Title from title page (viewed November 22, 2011) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 14
    Online Resource
    Online Resource
    The Toyota Kaizen Continuum (2011)
    [Erscheinungsort nicht ermittelbar] : Productivity Press | Boston, MA : Safari
    Details
    ISBN: 9781439846049
    Language: English
    Pages: 1 online resource (218 pages)
    Edition: 1st edition
    Keywords: Toyota Jidōsha Kōgyō Kabushiki Kaisha ; Lean manufacturing ; Production management ; Leadership ; Teams in the workplace ; Organizational behavior ; Electronic books ; local ; Toyota Jidōsha Kōgyō Kabushiki Kaisha ; Production allégée ; Production ; Gestion ; Lean manufacturing ; Production management
    Abstract: Written by a recognized leader in the manufacturing industry with nearly two decades of experience working for Toyota, this book supplies a firsthand account of the realities behind implementing the Toyota Production System (TPS). The Toyota Kaizen Continuum: A Practical Guide to Implementing Lean presents authoritative insight on how to use the TPS to drive operational value and improvement across all segments of an organization. Highlighting valuable lessons learned directly from the TPS masters at the Toyota factories in Japan, John Stewart provides a time-tested approach for implementing a process of continuous improvement. Delving into his wide-ranging experience—that includes time as a team member on the assembly line and managing the vehicle assembly division for Toyota’s largest European operation in the United Kingdom—he explains how to get the process started, how to get senior management excited about the possibilities, and details a process for implementing the TPS in your organization. Written by an industry veteran named one of the Top 10 Automotive Executives by Automotive News in 2007 Unveils the methods used within the walls of the world’s premier manufacturing organization Illustrates valuable lessons learned with real-world examples of TPS implementations Describes five simple steps for executing change in any organization The book includes case studies that illustrate real-life successes and failures behind the walls of the world’s largest automobile manufacturing organization. Detailing a five-step process for executing improvement initiatives, it supplies you with the tools and understanding of the core principles of the TPS needed to implement and sustain a culture of continuous improvement in your organization.
    Note: Online resource; Title from title page (viewed August 29, 2011) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 15
    Online Resource
    Online Resource
    Lead Generation for the Complex Sale : Boost the Quality and Quantity of Leads to Increase Your ROI (2010)
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    Details
    ISBN: 9780071458979
    Language: English
    Pages: 1 online resource (224 pages)
    Edition: 1st edition
    Keywords: Leadership ; Teams in the workplace ; Organizational behavior ; Electronic books ; local
    Abstract: Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance. You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to: Align sales and marketing efforts to optimize the number of leads Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more Create value for the prospective customer throughout the buying process Manage a large group of leads without feeling overwhelmed Identify and prioritize your best prospects Increase the percentage of leads who become profitable customers Avoid lulls in the sales cycle With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.
    Note: Online resource; Title from title page (viewed June 8, 2010) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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