ISBN:
9783839424377
Sprache:
Englisch
Seiten:
Online-Ressource (1 online resource (167 p.))
Ausgabe:
Online-Ausg.
Serie:
Kultur- und Medientheorie
Serie:
EBL-Schweitzer
Paralleltitel:
Druckausg. Meinhold, Roman von, 1968 - Fashion myths
DDC:
391.001
Schlagwort(e):
Electronic books
;
Mode
;
Philosophie
Kurzfassung:
Cover Fashion Myths; Contents; A critical inquiry into fashion; Fashion as a philosophical topos a historical prelude; Key question, method and structure; The fashion concept of proletarized luxury clothing; Ancestors of fashion: Natural rhythms, trends, costumes; Pseudo-reincarnation via re-wrapping: 're-in-vesti-nation'; Fashion myths - meta-goods in marketing and advertising; Philosophic-anthropological implications of fashion; Pseudo-tragedy; Melioration; Reinvestination; The ideal-typical incarnation of fashion: The Dandy as; Staging artist; Aesthete; Enemy of old age
Kurzfassung:
Implications of fashion: desiderata of life as an artworkIndividual existence as entelechy in the social context; Melioration by means of ascesis; Philosophy of death and the art of dying; Conclusion; References
Kurzfassung:
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book
Anmerkung:
Description based upon print version of record
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