Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
  • 2015-2019  (2)
  • 1930-1934  (8)
  • London
  • Stuttgart : Kohlhammer
  • General works  (9)
Datasource
Material
Language
Years
Year
Author, Corporation
Publisher
Keywords
Subjects(RVK)
  • 1
    Book
    Book
    Catalogue of the Library of the India Office (1888-)
    London
    Show associated volumes/articles
    Details
    Language: English
    RVK:
    AA 33040
    Keywords: London ; Öffentliche Bibliothek
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Book
    Ethn. Museum Berlin
  • 2
    Online Resource
    Online Resource
    Evaluating public communication : exploring new models, standards, and best practice (2018)
    London
    Details
    ISBN: 9781315391960
    Language: English
    Pages: 1 Online-Ressource (XIX, 392 Seiten) , Diagramme
    Edition: First published
    Series Statement: ProQuest Ebook Central
    Parallel Title: Erscheint auch als Macnamara, Jim, 1951 - Evaluating public communication
    DDC: 302.2
    RVK:
    MS 7850
    RVK:
    AP 13550
    Abstract: Cover -- Title -- Copyright -- CONTENTS -- List of figures -- List of tables -- Acknowledgements -- Introduction -- PART I The foundations of evaluation -- 1 Why we need to critically examine communication -- Communication: the 'registry of modern longings' -- Public communication -- Communication effects: direct, limited and contingent -- Increasing demand for governance, transparency and accountability -- The essentiality of evaluation -- Defining measurement and evaluation -- Overcoming barriers and obstacles to evaluation -- Research questions of this study -- Research methodology of this analysis -- Summary -- 2 Evaluation of communication: key concepts, principles and theories -- Logical framework approach (log frames) -- Programme theory -- Theory of change -- Realist evaluation -- Performance measurement and management -- Other approaches to evaluation -- Information processing and communication -- Other key communication theories that inform evaluation -- Stages of communication: inputs and outputs to outcomes and impact -- Cost centre vs value-adding centre -- Causality: linking activities to outcomes and impact -- Summary -- 3 Models informing evaluation of communication -- Advertising evaluation models -- Political communication evaluation -- Health communication planning and evaluation models -- Development communication models -- Public relations evaluation models -- Broad-based communication evaluation frameworks and models -- A taxonomy of evaluation -- Future directions in evaluation models -- Summary -- PART II The practice of evaluation -- 4 Metrics, analytics and beyond: the evolving evaluation landscape -- Metrics and analytics -- Traditional media metrics -- Digital and social media metrics -- Audience research -- Summary -- 5 Informal methods to evaluate public communication -- Secondary data -- Database records
    Abstract: Readability tests -- Advisory and consultative groups -- Feedback -- Media monitoring -- Tracking online comments and reviews -- Response mechanisms -- Diaries -- Informal interviews and discussion groups -- Summary -- 6 Research approaches and key procedures -- The 'scientific method' -- The humanistic approach -- Quantitative vs qualitative -- Key concepts and procedures in research -- Summary -- 7 Quantitative methods to evaluate public communication -- Audited circulation statistics -- People meters -- Physiological testing: eye movement tracking to brain pattern analysis -- Experiments including randomized controlled trials (RCTs) -- Observational trials -- Surveys -- Structured interviews -- Return on investment (ROI) -- Econometrics -- Benefit-cost ratio (BCR) -- Cost-benefit analysis (CBA) -- Cost-effectiveness analysis -- Social network analysis (SNA) -- Customer journey mapping -- Attribution modelling -- Market mix modelling -- Behavioural insights -- 'Big data' analysis -- Summary -- 8 Qualitative and mixed methods to evaluate public communication -- In-depth interviews -- Focus groups -- Content analysis -- Textual, narrative and thematic analysis -- Case studies -- Ethnography -- Action research -- Sense-making methodology (SMM) -- Evaluation as listening -- Summary -- 9 Reporting and using evaluation -- Research reports -- Presenting findings including the power of visuals -- Key performance indicators (KPIs) -- Balanced scorecards -- Benchmarking -- Dashboards -- Integrated reporting -- Learning from evaluation to improve programmes -- Making evaluation practical -- Summary -- PART III Case studies in evaluation -- 10 Learning from best (and worst) practice: international case studies -- Case study 10.1 Repositioning beauty: how commercial marketing promoted social good
    Abstract: Case study 10.2 Strategic stakeholder engagement through influencer network analysis -- Case study 10.3 Increasing life-giving blood donations -- Case study 10.4 Increasing breast screening in BAME/CALD communities 120 per cent above target -- Case study 10.5 Make peace, not war: building military-community relations -- Case study 10.6 How CEOs sleeping on the street broke charity fund-raising records -- Case study 10.7 Ex-smokers turn negative messaging to positive results in Europe -- Case study 10.8 Raising eyebrows and sales of a sagging media brand with 25:1 ROMI -- Case study 10.9 Evaluating a year of learning across 190 countries -- Case study 10.10 Media analysis to track brands across multiple markets -- Case study 10.11 Learning from crisis mismanagement by a mining company -- Case study 10.12 'Big Change Starts Small' obesity campaign gets big results -- References -- Index
    URL: Volltext  (lizenzpflichtig)
    URL: Volltext  (lizenzpflichtig)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    BSZ
    GBV
  • 3
    Journal/Serial
    Journal/Serial
    Bibliographie der badischen Geschichte (from 1930-1984)
    Stuttgart : Kohlhammer | Karlsruhe : Verl. d. Bad. Histor. Kommission ; 1.1929/30(1930) - 8.1960/72(1979); 9.1984
    In:  Zeitschrift für die Geschichte des Oberrheins | Bibliographie der oberrheinischen Geschichte
    Details
    ISSN: 0170-2424 , 0044-2607
    Language: German
    Dates of Publication: 1.1929/30(1930) - 8.1960/72(1979); 9.1984
    Parallel Title: Erscheint auch als Bibliographie der badischen Geschichte
    Subsequent Title: Forts. Landesbibliographie von Baden-Württemberg
    Titel der Quelle: Zeitschrift für die Geschichte des Oberrheins
    Titel der Quelle: Bibliographie der oberrheinischen Geschichte
    Publ. der Quelle: Ostfildern : Jan Thorbecke Verlag in der Schwabenverlag AG, 1850
    Publ. der Quelle: Karlsruhe : Braun, 1942
    RVK:
    AD 56850
    RVK:
    NC 5310
    RVK:
    NC 5300
    RVK:
    AM 10000
    RVK:
    NZ 70005
    RVK:
    NR 5900
    Keywords: Geschichte ; Baden-Württemberg ; Zeitschrift ; Bibliografie ; Baden ; Geschichte ; Deutschland ; Baden ; Geschichte
    Note: Beteil. Körp. bis 2.1933: Badische Historische Kommission , Index 1/8.1929/72=9.1984
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Journal/Serial
    DNB
    MEK Berlin
  • 4
    Microfilm
    Microfilm
    Sotheby & Co (1925-1975)
    London ; 1925 - 1975,19.Sept.
    Details
    Language: Undetermined
    Edition: Ann Arbor, Mich. Univ. Microfilms International 1973-1983 Mikrofilm-Ausg.: Ann Arbor, Mich. : Xerox Univ. Microfilms, 1973 - 1983. - Mikrofiche-Ausg. # Ann Arbor, Mich. : Univ. Microfilms International, 1983
    Edition: Ann Arbor, Mich. Xerox Univ. Microfilms
    Dates of Publication: 1925 - 1975,19.Sept.
    Additional Information: Einzelne Bd. zugl. Bd. von Catalogue of oriental manuscripts and miniatures London : Sotheby, 1967
    Additional Information: Einzelne Bd. zugl. Bd. von Catalogue of western and oriental manuscripts and miniatures London : Sotheby, 1960
    Additional Information: Einzelne Bd. zugl. Bd. von Catalogue of western manuscripts and miniatures London : Sotheby's, 1967
    Additional Information: Einzelne Bd. zugl. Bd. von Bibliotheca Phillippica London : Sotheby, 1965
    Additional Information: Einzelne Bd. zugl. Bd. von Bibliotheca Phillippica / Medieval manuscripts London : Sotheby, 1965
    Former Title: Vorg. Sotheby, Wilkinson & Hodge Sotheby, Wilkinson & Hodge
    Former Title: Sotheby and Co.
    Former Title: Sotheby & Co., catalogues of sales
    Former Title: Sotheby Parke Bernet & Co., catalogues of sales
    Subsequent Title: Forts. Sotheby Parke Bernet and Co. (London) Sotheby Parke Bernet & Co
    DDC: 700
    RVK:
    AM 44400
    RVK:
    AN 37700
    Keywords: Zeitschrift ; Rothschild, Nathaniel Mayer Victor Rothschild 1910-1990 ; Bibliothek
    Note: Auktionskataloge , Mikrofilm-Ausg.: Ann Arbor, Mich. : Xerox Univ. Microfilms, 1973 - 1983. - Mikrofiche-Ausg. # Ann Arbor, Mich. : Univ. Microfilms International, 1983
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Microfilm
    MARKK
  • 5
    Book
    Book
    Die humanistische Bildungsidee in Schule und Hochschule (1933)
    Stuttgart : Kohlhammer
    Details
    Language: German
    Pages: 26 S. , 23 cm
    Series Statement: Die Universität 6
    Series Statement: Öffentliche Vorträge der Universität Tübingen 1932/33, Wintersemester
    Series Statement: Die Universität
    Series Statement: Öffentliche Vorträge der Universität Tübingen
    RVK:
    AK 27300
    Keywords: Geschichte ; Humanistische Bildung ; Deutschland ; Deutschland ; Humanistische Bildung ; Geschichte
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Book
    HU Berlin
    München UB
    Würzburg UB
    Regensburg UB
    KOBV
    BVB
    Bayreuth UB
  • 6
    Book
    Book
    Das chinesische Schattentheater (1933)
    Stuttgart : Kohlhammer
    Details
    Language: German
    Pages: XV, 130 Seiten , Illustrationen
    Series Statement: Das Orientalische Schattentheater 3
    Series Statement: Das Orientalische Schattentheater
    DDC: 792.0951
    RVK:
    AP 69500
    Keywords: Shadow shows
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Book
    HU Berlin
    München BSB
    München UB
    Würzburg UB
    BSZ
    GRASSI Mus. Leipzig
    MFK München
  • 7
    Book
    Book
    Die Stellung der Reformation zur mittelalterlichen Universität (1933)
    Stuttgart : Kohlhammer
    Details
    Language: German
    Pages: 32 S.
    Series Statement: Die Universität 3
    Series Statement: Universität 〈Tübingen〉: Öffentliche Vorträge der Universität Tübingen 1932/33,3
    Series Statement: Die Universität
    Series Statement: Universität 〈Tübingen〉: Öffentliche Vorträge der Universität Tübingen
    RVK:
    AL 14000
    Keywords: Geschichte 500-1500 ; Reformation ; Universität ; Reformation ; Hochschule ; Universität ; Reformation ; Reformation ; Hochschule ; Geschichte 500-1500
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Book
    HU Berlin
    München UB
    Würzburg UB
    Regensburg UB
    KOBV
    BVB
  • 8
    Book
    Book
    Universität und allgemeine Volksbildung (1933)
    Stuttgart : Kohlhammer
    Details
    Language: German
    Pages: 28 S.
    Series Statement: Die Universität 5
    Series Statement: Öffentliche Vorträge der Universität Tübingen 1932/33,5 : Wintersemester
    Series Statement: Die Universität
    Series Statement: Öffentliche Vorträge der Universität Tübingen
    RVK:
    AL 20000
    Keywords: Hochschule ; Bildung ; Hochschule ; Bildung
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Book
    HU Berlin
    München UB
    Würzburg UB
    Regensburg UB
    KOBV
    BVB
  • 9
    Book
    Book
    Das indische Schattentheater (1931)
    Stuttgart : Kohlhammer
    Details
    Language: German
    Pages: VII, 156 S , Ill
    Series Statement: Das orientalische Schattentheater 2
    Series Statement: Das Orientalische Schattentheater
    RVK:
    AP 71900
    RVK:
    AP 78865
    RVK:
    LC 85385
    Note: Die Vorlage enth. insgesamt 3 Werke
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Book
    HU Berlin
    München BSB
    München UB
    BSZ
    Ethn. Museum Berlin
    MARKK
    GRASSI Mus. Leipzig
    MFK München
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...