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  • 1
    Online Resource
    Online Resource
    UnMarketing, 2nd Edition (2016)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (304 pages)
    Edition: 2nd edition
    Keywords: Electronic books ; local
    Abstract: UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing , you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.
    Note: Online resource; Title from title page (viewed October 10, 2016)
    URL: https://learning.oreilly.com/library/view/-/9781119335009/?ar
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    Online Resource
    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    Next-Generation Batteries and Fuel Cells for Commercial, Military, and Space Applications (2016)
    [Erscheinungsort nicht ermittelbar] : CRC Press | Boston, MA : Safari
    Details
    ISBN: 9781439850671
    Language: English
    Pages: 1 online resource (416 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Distilling complex theoretical physical concepts into an understandable technical framework, Next-Generation Batteries and Fuel Cells for Commercial, Military, and Space Applications describes primary and secondary (rechargeable) batteries for various commercial, military, spacecraft, and satellite applications for covert communications, surveillan
    Note: Online resource; Title from title page (viewed April 19, 2016)
    URL: lizenzpflichtig
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    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    Modern Power System Analysis, 2nd Edition (2016)
    [Erscheinungsort nicht ermittelbar] : CRC Press | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (734 pages)
    Edition: 2nd edition
    Keywords: Electronic books ; local
    Abstract: Most textbooks that deal with the power analysis of electrical engineering power systems focus on generation or distribution systems. Filling a gap in the literature, Modern Power System Analysis, Second Edition introduces readers to electric power systems, with an emphasis on key topics in modern power transmission engineering. Throughout, the boo
    Note: Online resource; Title from title page (viewed April 19, 2016)
    URL: lizenzpflichtig
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    Online Resource
    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    Work Without Stress : Building a Resilient Mindset for Lasting Success (Audio Book) (2016)
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    Details
    ISBN: 9781259642951
    Language: English
    Pages: 1 online resource (1 video file, approximately 6 hr., 16 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local ; Audiobooks
    Abstract: A critical professional and leadership skill, resilience can be learned and developed. Based on 30 years of lab research and controlled-trial case studies, this essential guide presents a proven step-by-step program to enhance individual and organizational performance.
    Note: Online resource; Title from title screen (viewed November 4, 2016)
    URL: lizenzpflichtig
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    Online Resource
    MPI Ethno. Forsch.
  • 5
    Online Resource
    Online Resource
    Speed : How Leaders Accelerate Successful Execution (Audio Book) (2016)
    [Erscheinungsort nicht ermittelbar] : McGraw-Hill | Boston, MA : Safari
    Details
    ISBN: 9781259837371
    Language: English
    Pages: 1 online resource (1 video file, approximately 3 hr., 38 min.)
    Edition: 1st edition
    Keywords: Electronic videos ; local ; Audiobooks
    Abstract: It's no secret that the pace of change in business today is unprecedented. Leaders who act quickly and inspire others to do the same are the ones who ultimately win the day. Speed reveals essential leadership qualities anyone can use to improve speed and ultimately drive organizational effectiveness
    Note: Online resource; Title from title screen (viewed December 9, 2016)
    URL: lizenzpflichtig
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    Online Resource
    MPI Ethno. Forsch.
  • 6
    Online Resource
    Online Resource
    Big Data (2016)
    [Erscheinungsort nicht ermittelbar] : Auerbach Publications | Boston, MA : Safari
    Details
    ISBN: 9781498734875
    Language: English
    Pages: 1 online resource (463 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Although there are already some books published on Big Data, most of them only cover basic concepts and society impacts and ignore the internal implementation details-making them unsuitable to R&D people. To fill such a need, Big Data: Storage, Sharing, and Security examines Big Data management from an R&D perspective. It covers the 3S desi
    Note: Online resource; Title from title page (viewed April 27, 2016)
    URL: lizenzpflichtig
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    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 7
    Online Resource
    Online Resource
    Office 2016 For Dummies (2016)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (480 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Office 2016 For Dummies (9781119293477) was previously published as Office 2016 For Dummies (9781119077374). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. The bestselling Microsoft Office book of all time Packed with straightforward, friendly instruction, this updated edition of the bestselling Microsoft Office book gets you thoroughly up to speed on the latest version of the industry standard for office productivity suites. In no time, Office 2016 For Dummies will help you become a whiz at Word, take your Excel skills to new heights, add pizzazz to your PowerPoint presentations, and make every part of your work day more organized and productive. Following alongside approachable, plain-English explanations, you'll quickly discover how to type, format text, and design documents in Word; navigate and edit spreadsheets, create formulas, and analyze data in Excel; configure email, store contacts, organize tasks, and schedule your time with Outlook; create and edit well-designed and crowd-pleasing PowerPoint presentations; and design, edit, and modify an Access database. Even if the mere thought of working with Microsoft Office makes you nervous, this fun and friendly guide makes it easy. Helps you make sense of word processing, email, presentations, data management and analysis, and much more Covers the five main Office applications: Word, Excel, PowerPoint, Outlook, and Access Walks you through the new features of Microsoft Office 2016 Written by a veteran author who has written more than 20 For Dummies books, which account for more than three million books in print If you're an uninitiated user looking to make the most of this powerful suite of applications, this hands-on, friendly guide is the key to your brand new Office!
    Note: Online resource; Title from title page (viewed June 20, 2016)
    URL: https://learning.oreilly.com/library/view/-/9781119293477/?ar
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    MPI Ethno. Forsch.
  • 8
    Online Resource
    Online Resource
    Coding For Dummies (2016)
    [Erscheinungsort nicht ermittelbar] : Wiley | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (288 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Coding For Dummies, (9781119293323) was previously published as Coding For Dummies, (9781118951309). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. Hands-on exercises help you learn to code like a pro No coding experience is required for Coding For Dummies, your one-stop guide to building a foundation of knowledge in writing computer code for web, application, and software development. It doesn't matter if you've dabbled in coding or never written a line of code, this book guides you through the basics. Using foundational web development languages like HTML, CSS, and JavaScript, it explains in plain English how coding works and why it's needed. Online exercises developed by Codecademy, a leading online code training site, help hone coding skills and demonstrate results as you practice. The site provides an environment where you can try out tutorials built into the text and see the actual output from your coding. You'll also gain access to end-of-chapter challenges to apply newly acquired skills to a less-defined assignment. So what are you waiting for? The current demand for workers with coding and computer science skills far exceeds the supply Teaches the foundations of web development languages in an easy-to-understand format Offers unprecedented opportunities to practice basic coding languages Readers can access online hands-on exercises and end-of-chapter assessments that develop and test their new-found skills If you're a student looking for an introduction to the basic concepts of coding or a professional looking to add new skills, Coding For Dummies has you covered.
    Note: Online resource; Title from title page (viewed June 13, 2016)
    URL: https://learning.oreilly.com/library/view/-/9781119293323/?ar
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    Online Resource
    MPI Ethno. Forsch.
  • 9
    Online Resource
    Online Resource
    The Music Industry Handbook, 2nd Edition (2016)
    [Erscheinungsort nicht ermittelbar] : Routledge | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (328 pages)
    Edition: 2nd edition
    Keywords: Electronic books ; local
    Abstract: The Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly overview of the music industry today. The new edition includes coverage of the latest developments in music streaming, including new business models created by the streaming service sector. There is also expanded exploration of the music industry in different regions of the UK and in other areas of Europe, and coverage of new debates within the music industry, including the impact of copyright extensions on the UK music industry and the business protocols involved when music is used in film and advertising. The Music Industry Handbook, Second edition also includes: in-depth explorations of different elements of the music industry, including the live music sector, the recording industry and the classical music business analysis of business practices across all areas of the industry, including publishing, synchronisation and trading in the music industry profiles presenting interviews with key figures workings in the music industry detailed further reading for each chapter and a glossary of essential music industry terms.
    Note: Online resource; Title from title page (viewed June 17, 2016)
    URL: https://learning.oreilly.com/library/view/-/9781317434603/?ar
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    MPI Ethno. Forsch.
  • 10
    Online Resource
    Online Resource
    Stop, Look, and Listen (2016)
    [Erscheinungsort nicht ermittelbar] : Routledge | Boston, MA : Safari
    Details
    Language: English
    Pages: 1 online resource (80 pages)
    Edition: 1st edition
    Keywords: Electronic books ; local
    Abstract: Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company's bottom line. Stop, Look, and Listen is the story of how Bob puts the principles put forth in Chuck Wall's Customer CEO: How to Profit from the Power of Your Customers to work. Bob has been running his company as if he controls the customers. Bob is urged to Stop, Look, and Listen, because today, the customers are in control. They are the bosses, the Customer CEOs, and they control the company's destiny. Bob must learn to understand his customers' needs, and more importantly, embrace their power. The three essential steps are to STOP seeing things from the corporate CEO's point of view, LOOK at everything from the customer's point of view, even when it hurts, and LISTEN deeply for what the customers' needs are. This short, entertaining business tale chronicles Bob's ultimate recognition of his customers as CEOs.
    Note: Online resource; Title from title page (viewed November 3, 2016)
    URL: https://learning.oreilly.com/library/view/-/9781351860697/?ar
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    Online Resource
    MPI Ethno. Forsch.
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