ISBN:
9780814438084
,
0814438083
Language:
English
Pages:
1 online resource (1 volume)
,
illustrations
Parallel Title:
Erscheint auch als
Keywords:
Creative ability in business
;
New products
;
Cost effectiveness
;
Consumer satisfaction
;
Electronic books
;
Electronic books ; local
Abstract:
Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need . First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets) - and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: Gather valuable customer insights Turn those insights into new product ideas Test and iterate until you find success Follow the steps in Jobs to Be Done , and you'll arrive at solutions that are both original and profitable.
Note:
Includes bibliographical references and index. - Description based on print version record
URL:
https://learning.oreilly.com/library/view/-/9780814438084/?ar
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