ISBN:
0-8047-4988-4
,
0-8047-4989-2
,
978-0-8047-4988-6
,
978-0-8047-4989-3
Language:
English
Pages:
XVI, 256 Seiten
,
Illustrationen
Edition:
second edition, original printing
Keywords:
Asien Ost-Asien
;
Ernährung
;
Essen
;
Eßgewohnheit
;
Restaurant
;
Globalisierung
;
McDonald's
Description / Table of Contents:
Introduction : transnationalism, localization, and fast foods in East Asia / James L. Watson -- McDonald's in Beijing : the localization of Americana / Yunxiang Yan -- McDonald's in Hong Kong : consumerism, dietary change, and the rise of a children's culture / James L. Watson -- McDonald's in Taipei : hamburgers, betel nuts, and national identity / David Y.H. Wu -- McDonald's in Seoul : food choices, identity, and nationalism / Sangmee Bak -- McDonald's in Japan : changing manners and etiquette / Emiko Ohnuki-Tierney -- Update : McDonald's as political target : globalization and anti-globalization in the twenty-first century / James L. Watson.
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