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  • 1
    Online Resource
    Online Resource
    True Story (2014)
    [Erscheinungsort nicht ermittelbar] : HighBridge | Boston, MA : Safari
    Details
    ISBN: 9781622314591
    Language: English
    Pages: 1 online resource (23723 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Today’s most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story-one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies-from small start-ups to global conglomerates-organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing).Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.
    Note: Online resource; Title from title page (viewed May 14, 2014) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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    MPI Ethno. Forsch.
  • 2
    Online Resource
    Online Resource
    The Human Brand (2013)
    [Erscheinungsort nicht ermittelbar] : HighBridge | Boston, MA : Safari
    Details
    ISBN: 9781622312979
    Language: English
    Pages: 1 online resource (2365 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Customers everywhere describe their interactions with companies in a deeply personal way-we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.We see companies and brands-such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint-the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success in the future, companies must forge genuine relationships with customers that reflect warmth, competence, and worthy intentions. And as customers, we have a right to expect relational accountability from the companies and brands we support.Drawing from original research, and evaluating over 45 companies over the course of 10 separate studies, The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.
    Note: Online resource; Title from title page (viewed October 15, 2013) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    The End of Big (2013)
    [Erscheinungsort nicht ermittelbar] : HighBridge | Boston, MA : Safari
    Details
    ISBN: 9781622311323
    Language: English
    Pages: 1 online resource (32396 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Radical connectivity-our ability to connect instantly, constantly, and globally-is altering the exercise of power with dramatic speed and reshaping our biggest institutions. Governments, corporations, centers of knowledge, and expertise are eroding before the power of the individual. In some cases this is a positive development, but as Mele reveals, the promise of the Internet comes with a troubling downside. He asks: How do we trust information when journalists are replaced by bloggers, phone videos, and tweets? Will the collapse of two-party government bring us qualified leaders or demagogues and special-interest-controlled politicians? When web-based micro-businesses can out-compete major corporations, who enforces basic regulations-product safety, privacy protection, fraud, and tax collection?Unless we exercise deliberate moral choice over the design and use of technologies, Mele contends, we doom ourselves to a future that tramples human values, renders social structures chaotic, and destroys rather than enhances freedom. Both hopeful and alarming, thought-provoking and passionately-argued, The End of Big is an important book about our present-and our future.
    Note: Online resource; Title from title page (viewed April 23, 2013) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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    Online Resource
    MPI Ethno. Forsch.
  • 4
    Online Resource
    Online Resource
    Resilience (2012)
    [Erscheinungsort nicht ermittelbar] : HighBridge | Boston, MA : Safari
    Details
    ISBN: 9781611748727
    Language: English
    Pages: 1 online resource (40083 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Katrina. Haiti. BP. Fukushima. The Great Recession. Those are just a few of the catastrophic disruptions the world has endured in recent years. As we try to respond to such crises, key questions arise: What causes one system to break under great stress and another to rebound? How much change can a complex system absorb while still retaining its purpose and function? What characteristics make it adaptive to change? Through original reporting ranging across disciplines including finance, neuroscience, oceanography, and social psychology, the authors explore how in answering these questions, the new science of resilience can help our institutions become more sustainable, enduring, and humane in the face of cataclysmic events. Provocative and eye-opening, Resilience sheds light on the multifaceted nature of change and gives readers access to cutting-edge tools-developed by the leading thinkers of our time-to help us adapt to an ever-evolving world rather than fall prey to its unpredictability.
    Note: Online resource; Title from title page (viewed July 10, 2012) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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  • 5
    Online Resource
    Online Resource
    Too Many Bosses, Too Few Leaders (2011)
    [Erscheinungsort nicht ermittelbar] : Tantor Media, Inc. | Boston, MA : Safari
    Details
    ISBN: 9781452622361
    Language: English
    Pages: 1 online resource (27223 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: How did Alan Mulally-an outsider to the auto industry-lead such a spectacular turnaround at Ford? How did Morgan Stanley CEO John Mack keep his company from imploding even as Lehman Brothers collapsed? What is it that enables such extraordinary leaders to galvanize their talents and energy, as well as the talents and energy of those who work for them, to achieve superior performance no matter what challenges they face? Rajeev Peshawaria has spent more than twenty years working alongside top executives at Fortune 500 companies and training them in leadership. He knows precisely what makes the difference between those who are simply bosses and those who are superior leaders, and between those who continue to rise to the top levels and those who get stuck along the way. In this lively and remarkably empowering book, Peshawaria offers readers the opportunity to experience the highest level of leadership training available in the world. Introducing the three core principles he has observed are the foundation of the best leadership-that great leaders clearly define their purpose and values; that nobody can motivate another person because everyone comes premotivated; and that a leader's job is not to directly produce results but to create the conditions that will harness the energy of others-he details his unique and proven program for achieving leadership excellence. Sharing a wealth of illuminating stories, from those of Mulally's achievement at Ford and Mack's at Morgan Stanley, to how Harvey Golub and Ken Chenault successfully restored American Express to long-term sustainable growth, how Neville Isdell turned the Coca-Cola company around, and the continuing prowess of Jeff Bezos in growing Amazon.com, he first reveals how extraordinary leaders marshal and sustain the level of energy in themselves that is required and how they enlist a core group of proficient co-leaders. He then outlines how to harness the energy and talents of those at all levels of an organization, igniting their motivation by following his guidelines for addressing their core needs. Finally, he introduces his unique Brains, Bones, and Nerves framework for developing a clear strategy for competitive advantage (the Brains); crafting an optimal organizational structure (the Bones); and fostering a highly cooperative and motivated company culture (the Nerves). Filled with specific tips about the vital questions to ask and simple but powerful steps to follow, Too Many Bosses, Too ...
    Note: Online resource; Title from title page (viewed May 18, 2011) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
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    Online Resource
    MPI Ethno. Forsch.
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