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  • Haines, Steven  (4)
  • New York : McGraw-Hill  (4)
  • Sebastopol, CA : O'Reilly Media
  • Boston, MA : Safari
  • New products  (4)
  • 1
    ISBN: 9781260135244 , 1260135241
    Sprache: Englisch
    Seiten: 1 online resource (1 volume) , illustrations
    Ausgabe: Second edition.
    Schlagwort(e): Product management ; New products ; Electronic books ; Electronic books ; local
    Kurzfassung: Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager's Survival Guide brings you fully up to date on what you need to succeed as a product manager. For your professional future, you'll learn it's not the development technique that will help you get ahead, it's how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. The Product Manager's Survival Guide, Second Edition features brand new material, including: •A product management acumen assessment •Action planning ideas at the end of each chapter •Techniques to earn empowerment •Tools to develop product strategies and roadmaps •Methods to deploy and release products •Metrics to assess product performance Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times.
    Anmerkung: Includes index. - Description based on online resource; title from title page (Safari, viewed May 31, 2019)
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 2
    ISBN: 9780071805476 , 0071805478
    Sprache: Englisch
    Seiten: 1 online resource (1 v.) , ill.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Electronic books ; Product management ; New products ; Product differentiation ; Electronic books ; local
    Kurzfassung: FORGE A POWERFUL STRATEGY TO BECOME A PRODUCT MANAGER WHO DELIVERS RESULTS The world of business is moving at breakneck speed. More is being demanded of everyone--with fewer resources than ever. In no profession is this more apparent than Product Management. Written by one of today's leading Product Management thought-leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience--whether you're a novice product manager or seasoned Product Management leader--you'll find everything you need to make consistent positive impacts on your business. With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable. The Product Manager's Survival Guide is conveniently organized into four sections: I. Getting Your Bearings: Map out your plan to begin the journey to success II. Learning the Product's Business: Go beyond features and functions to become the product expert, customer advocate, and domain expert III. Getting Work Done: Synchronize and orchestrate the work of others to help everyone maintain focus on company goals IV. Moving Forward: Round out your experience to take the next critical steps in your Product Management career The only way to excel as a product manager is to develop a strategy for the long run. Start formulating one now and you will be well ahead of your competition--internally and externally. The Product Manager's Survival Guide gives you the tools and insight you need to start putting the pieces in place now--so you can succeed well into the future.
    Anmerkung: Includes index. - Description based on print version record
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 3
    ISBN: 9780071770057 , 0071770054
    Sprache: Englisch
    Seiten: 1 online resource (xiii, 271 p.) , ill.
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Product management ; New products ; Electronic books ; Electronic books ; local
    Kurzfassung: Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.
    Anmerkung: Includes bibliographical references and index. - Description based on print version record
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 4
    Online-Ressource
    Online-Ressource
    New York : McGraw-Hill | Boston, Mass. :Safari Books Online,
    ISBN: 9780071591348 , 0071591346
    Sprache: Englisch
    Seiten: xxxix, 704 p , ill. , 25 cm
    Paralleltitel: Erscheint auch als
    Schlagwort(e): Product management ; Handbooks, manuals, etc ; Marketing ; Handbooks, manuals, etc ; Business forecasting ; Product differentiation ; New products ; Product management ; Electronic books ; local
    Kurzfassung: Grab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Manager's Desk Reference uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise.
    Anmerkung: Includes bibliographical references (p. 685-688) and index
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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