Online Resource
London : SAGE
|
[London] : [Sage Publishing]
ISBN:
9781446279960
Language:
English
Pages:
1 online resource (vii, 184 p.)
,
Ill.
DDC:
302.23
Abstract:
Gillian Doyle explains the basic concepts relevant to the study of media economics. The author considers the key industrial questions facing the media industries whilst relating economic theory to media business practices.
Note:
Description based on print version record
URL:
http://sk.sagepub.com/books/understanding-media-economics
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