ISBN:
9789462981881
,
9462981884
Language:
English
Pages:
276 pages
,
Notenbeispiele
,
25 cm
DDC:
306.4/84240973
Keywords:
Music Political aspects 20th century
;
History
;
Music Political aspects 21st century
;
History
;
Music in advertising 20th century
;
Music in advertising 21st century
;
Music in advertising
;
Music ; Political aspects
;
Funktionale Musik
;
Musik
;
Fernsehen
;
Präsidentenwahl
;
Wahlkampf
;
United States
;
USA
;
History
;
USA
;
Präsidentenwahl
;
Wahlkampf
;
Fernsehen
;
Funktionale Musik
;
Geschichte 1952-2016
Abstract:
Introduction -- Age of Innocence: 1952 -- Still Liking Ike: 1956 -- New Frontier: 1960 -- Daisies for Peace: 1964 -- This Time Vote Like Your Life Depended on It: 1968 -- . Nixon Now!: 1972 -- Leader, For a Change: 1976 -- Ayatollah Casts a Vote: 1980 -- Morning in America: 1984 -- Horton Hears a "Who?": 1988 -- "It's the Economy, Stupid!": 1992 -- At Millennium's End: 1996 -- Bush v. Gore: 2000 -- Mourning in America: 2004 -- Whatever It Takes: 2004 -- Yes, We Can: 2008 -- 47% Solution: 2012 -- #DemExit: 2016 -- Conclusion -- Appendix 1. Interview with Jim Cole -- Appendix 2. Interview with Matthew Nicholl.
Abstract:
"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description
Note:
Includes bibliographical references (pages 258-266) and index
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