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  • 1
    ISBN: 9781484239018
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Keywords: SQL server ; Data types (Computer science) ; JSON (Document markup language) ; XML (Document markup language) ; Electronic books ; local ; Electronic books
    Abstract: Deliver advanced functionality faster and cheaper by exploiting SQL Server's ever-growing amount of built-in support for modern data formats. Learn about the growing support within SQL Server for operations and data transformations that have previously required third-party software and all the associated licensing and development costs. Benefit through a better understanding of what can be done inside the database engine with no additional costs or development time invested in outside software. Widely used types such as JSON and XML are well-supported by the database engine. The same is true of hierarchical data and even temporal data. Knowledge of these advanced types is crucial to unleashing the full power that's available from your organization's SQL Server database investment. SQL Server Advanced Data Types explores each of the complex data types supplied within SQL Server. Common usage scenarios for each complex data type are discussed, followed by a detailed discussion on how to work with each data type. Each chapter demystifies the complex data and you learn how to use the data types most efficiently. The book offers a practical guide to working with complex data, using real-world examples to demonstrate how each data type can be leveraged. Performance considerations are also discussed, including the implementation of special indexes such as XML indexes and spatial indexes. What You'll Learn Understand the implementation of basic data types and why using the correct type is so important Work with XML data through the XML data type Construct XML data from relational result sets Store and manipulate JSON data using the JSON data type Model and analyze spatial data for geographic information systems Define hierarchies and query them efficiently through the HierarchyID type Who This Book Is For SQL Server developers and application developers who need to store and access complex data structures
    Note: Description based on online resource; title from cover (Safari, viewed September 17, 2018)
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  • 2
    Online Resource
    Online Resource
    [Place of publication not identified] : Apress
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Keywords: Google Analytics ; Web usage mining ; Internet users ; Statistics ; Data processing ; Electronic books ; Electronic books ; local
    Abstract: Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You'll Learn Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification Who This Book Is For Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.
    Note: Description based on online resource; title from title page (Safari, viewed September 29, 2017)
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  • 3
    Online Resource
    Online Resource
    [Place of publication not identified] : Apress
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Keywords: Web search engines ; Internet searching ; Internet marketing ; Web sites ; Design ; Electronic books ; Electronic books ; local
    Abstract: Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You'll Learn Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console Who This Book Is For Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
    Note: Includes bibliographical references. - Description based on online resource; title from cover (Safari, viewed November 12, 2018)
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  • 4
    Online Resource
    Online Resource
    [Place of publication not identified] : Apress
    Language: English
    Pages: 1 online resource (1 volume) , illustrations
    Keywords: Internet marketing ; Online social networks ; Economic aspects ; Social media ; Economic aspects ; Electronic books ; Electronic books ; local
    Abstract: Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel. What You'll Learn Understand basic functions for most social media tools, including how to get up and running See the benefits of social media tools and which one you should use for specific purposes Calculate the real ROI expected from using specific tools Utilize social media monitoring and analytics Who This Book Is For Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
    Note: Description based on online resource; title from cover page (Safari, viewed September 29, 2017)
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  • 5
    Online Resource
    Online Resource
    [Place of publication not identified] : Apress
    Language: English
    Pages: 1 online resource (1 volume) , illustrations.
    Series Statement: The expert's voice in SQL
    Keywords: SQL server ; Database security ; Electronic books ; Electronic books ; local
    Abstract: Protect your data from attack by using SQL Server technologies to implement a defense-in-depth strategy, performing threat analysis, and encrypting sensitive data as a last line of defense against compromise. The multi-layered approach in this book helps ensure that a single breach doesn't lead to loss or compromise of your data that is confidential and important to the business. Database professionals in today's world deal increasingly often with repeated data attacks against high-profile organizations and sensitive data. It is more important than ever to keep your company's data secure. Securing SQL Server demonstrates how administrators and developers can both play their part in the protection of a SQL Server environment. This book provides a comprehensive technical guide to the security model, and to encryption within SQL Server, including coverage of the latest security technologies such as Always Encrypted, Dynamic Data Masking, and Row Level Security. Most importantly, the book gives practical advice and engaging examples on how to defend your data -- and ultimately your job! -- against attack and compromise. Covers the latest security technologies, including Always Encrypted, Dynamic Data Masking, and Row Level Security Promotes security best-practice and strategies for defense-in-depth of business-critical database assets Gives advice on performing threat analysis and reducing the attack surface that your database presents to the outside world What You Will Learn Perform threat analysis Implement access level control and data encryption Avoid non-reputability by implementing comprehensive auditing Use security metadata to ensure your security policies are enforced Apply the latest SQL Server technologies to increase data security Mitigate the risk of credentials being stolen Who This Book Is For SQL Server database administrators who need to understand and counteract the threat of attacks against their company's data. The book is also of interest to database administrators of other platforms, as several of the attack techniques are easily generalized beyond SQL Server and to other database brands.
    Note: Description based on online resource; title from cover (Safari, viewed November 22, 2016)
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  • 6
    Language: English
    Pages: 1 online resource (1 volume) , illustrations.
    Series Statement: The expert's voice in SQL server
    Keywords: SQL server ; SQL (Computer program language) ; Electronic books ; Electronic books ; local
    Abstract: Automate your workload and manage more databases and instances with greater ease and efficiency by combining metadata-driven automation with powerful tools like PowerShell and SQL Server Agent. Automate your new instance-builds and use monitoring to drive ongoing automation, with the help of an inventory database and a management data warehouse. The market has seen a trend towards there being a much smaller ratio of DBAs to SQL Server instances. Automation is the key to responding to this challenge and continuing to run a reliable database platform service. Expert Scripting and Automation for SQL Server DBAs guides you through the process of automating the maintenance of your SQL Server enterprise. Expert Scripting and Automation for SQL Server DBAs shows how to automate the SQL Server build processes, monitor multiple instances from a single location, and automate routine maintenance tasks throughout your environment. You will also learn how to create automated responses to common or time consuming break/fix scenarios. The book helps you become faster and better at what you do for a living, and thus more valuable in the job market. Extensive coverage of automation using PowerShell and T-SQL Detailed discussion and examples on metadata-driven automation Comprehensive coverage of automated responses to break/fix scenarios What You Will Learn Automate the SQL Server build process Create intelligent, metadata-drive routines Automate common maintenance tasks Create automated responses to common break/fix scenarios Monitor multiple instance from a central location Utilize T-SQL and PowerShell for administrative purposes Who This Book Is For Expert Scripting and Automation for SQL Server DBAs is a book for SQL Server database administrators responsible for managing increasingly large numbers of databases across their business enterprise. The book is also useful for any database administrator looking to ease their workload through automation. The book addresses the needs of these audiences by showing how to get more done through less effort by implementing an intelligent, automated-processes service model using tools such as T-SQL, PowerShell, Server Agent, and the Management Data Warehouse.
    Note: Includes index. - Description based on online resource; title from cover (Safari, viewed September 19, 2016)
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